Symbols
1977 Foreign Corrupt Practices Act (FCPA)
15.7 Ethical Issues in Personal Selling and Sales Promotion
4Ps (product, price, promotion, and place)
3.1 Understanding Consumer Markets and Buying Behavior
5A framework
13.4 Steps in the IMC Planning Process
5Ms of marketing
1.3 Factors Comprising and Affecting the Marketing Environment
A
A&E Networks
16.1 Traditional Direct Marketing
Abercrombie & Fitch
3.2 Factors That Influence Consumer Buying Behavior
Accenture
3.1 Understanding Consumer Markets and Buying Behavior,
In the Spotlight,
19.5 Purpose-Driven Marketing
Acculturation
8.4 Marketing to Hispanic, Black, and Asian Consumers
Accumulating
17.1 The Use and Value of Marketing Channels
Ace Hardware
17.2 Types of Marketing Channels,
17.3 Factors Influencing Channel Choice,
18 Closing Company Case
actual product
9.1 Products, Services, and Experiences
adapted global marketing strategy
7.4 Marketing in a Global Environment
adaptive selling
15.3 Steps in the Personal Selling Process
Additions to Existing Product Lines
10.1 New Products from a Customer’s Perspective
Adidas
3.2 Factors That Influence Consumer Buying Behavior,
8.6 Ethical Issues in Diversity Marketing,
12.3 The Five-Step Procedure for Establishing Pricing Policy,
18.2 Major Types of Retailers
Adjusting for discrepancy of assortment
17.1 The Use and Value of Marketing Channels
administered VMS
17.2 Types of Marketing Channels
Adobe
3.2 Factors That Influence Consumer Buying Behavior,
8.2 Diversity and Inclusion Marketing,
19.1 Sustainable Marketing
Advancement Project
8 What Do Marketers Do?
affinity audience
5.7 Ethical Concerns and Target Marketing
AIDA model
15.3 Steps in the Personal Selling Process
Aided awareness
6.3 Steps in a Successful Marketing Research Plan
Alfred Sargent & Sons
7.3 Entering the Global Arena
Alice + Olivia
13.1 The Promotion Mix and Its Elements
Align Technology
17 Closing Company Case
all-you-can-afford approach
14.2 Major Decisions in Developing an Advertising Plan
Allstate
3.2 Factors That Influence Consumer Buying Behavior,
17.1 The Use and Value of Marketing Channels
Amazon
1.6 Customer Relationship Management (CRM),
2.1 Developing a Strategic Plan,
5.6 Product Positioning,
7.1 The Global Market and Advantages of International Trade,
7.3 Entering the Global Arena,
10.1 New Products from a Customer’s Perspective,
10.4 Factors Contributing to the Success or Failure of New Products,
11.3 The Gap Model of Service Quality,
In the Spotlight,
12.3 The Five-Step Procedure for Establishing Pricing Policy,
13.4 Steps in the IMC Planning Process,
16.1 Traditional Direct Marketing,
16.2 Social Media and Mobile Marketing,
16 Closing Company Case,
17.1 The Use and Value of Marketing Channels,
17.4 Managing the Distribution Channel,
18.1 Retailing and the Role of Retailers in the Distribution Channel,
18.2 Major Types of Retailers,
19.4 Sustainable Marketing Principles
Amazon Go
18.2 Major Types of Retailers
ambiguous terms and conditions
15.7 Ethical Issues in Personal Selling and Sales Promotion
American Airlines
17.2 Types of Marketing Channels
American Association for Retired Persons (AARP)
8.5 Marketing to Sociodemographic Groups
American Civil Liberties Union (ACLU)
8 What Do Marketers Do?
American Girl
9.7 Creating Value through Packaging and Labeling
American Hospital Association
14.4 Public Relations and Its Role in the Promotion Mix
American Marketing Association (AMA)
1.1 Marketing and the Marketing Process,
1 What Do Marketers Do?,
3.2 Factors That Influence Consumer Buying Behavior,
5.7 Ethical Concerns and Target Marketing,
6.1 Marketing Research and Big Data,
13.5 Ethical Issues in Marketing Communication
American Psychological Association (APA)
5.7 Ethical Concerns and Target Marketing
American Society for the Prevention of Cruelty to Animals (ASPCA)
13.5 Ethical Issues in Marketing Communication
Anheuser-Busch
14.1 Advertising in the Promotion Mix
Anonymous data
6.4 Ethical Issues in Marketing Research
Anya Hindmarch
19.3 The Benefits of Sustainable Marketing
Apple
2.1 Developing a Strategic Plan,
2.2 The Role of Marketing in the Strategic Planning Process,
2.2 The Role of Marketing in the Strategic Planning Process,
5.6 Product Positioning,
7.2 Assessment of Global Markets for Opportunities,
7.5 Ethical Issues in the Global Marketplace,
8.1 Strategic Marketing: Standardization versus Adaptation,
In the Spotlight,
9.3 The Product Life Cycle,
9.7 Creating Value through Packaging and Labeling,
10.1 New Products from a Customer’s Perspective,
10.4 Factors Contributing to the Success or Failure of New Products,
10.5 Stages in the Consumer Adoption Process for New Products,
11.1 Classification of Services,
11.3 The Gap Model of Service Quality,
12.1 Pricing and Its Role in the Marketing Mix,
12.3 The Five-Step Procedure for Establishing Pricing Policy,
13.4 Steps in the IMC Planning Process,
14.2 Major Decisions in Developing an Advertising Plan,
15.6 Main Types of Sales Promotion,
16.2 Social Media and Mobile Marketing,
16.4 Ethical Issues in Digital Marketing and Social Media,
17.4 Managing the Distribution Channel,
17.6 Logistics and Its Functions,
In the Spotlight
Apple iPhone
3.2 Factors That Influence Consumer Buying Behavior
Applied Educational Systems (AES)
1.5 Determining Consumer Needs and Wants
artificial time constraints
12.1 Pricing and Its Role in the Marketing Mix
Asian Americans Advancing Justice (AAJC)
8 What Do Marketers Do?
Asian population
8.2 Diversity and Inclusion Marketing
assurance
11.3 The Gap Model of Service Quality
AstraZeneca
17.1 The Use and Value of Marketing Channels
Attitude tests
14.2 Major Decisions in Developing an Advertising Plan
augmented product
9.1 Products, Services, and Experiences
automatic vending
18.2 Major Types of Retailers
AutoZone
18.2 Major Types of Retailers
Aviation Gin
14 Closing Company Case
B
B2B Business International Market Research
5.2 Segmentation of B2B Markets
B2B buying process
4.4 Stages in the B2B Buying Process
Baby boomers
3.2 Factors That Influence Consumer Buying Behavior,
8.2 Diversity and Inclusion Marketing,
8.5 Marketing to Sociodemographic Groups
Bad Bunny
8.2 Diversity and Inclusion Marketing
Bain & Company
3.1 Understanding Consumer Markets and Buying Behavior,
19.3 The Benefits of Sustainable Marketing
Balance Careers
3.3 The Consumer Purchasing Decision Process
Banana Republic
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Batdorf & Bronson Coffee Roasters
1 Closing Company Case
Behavioral segmentation
5.1 Market Segmentation and Consumer Markets
Ben & Jerry’s
8.4 Marketing to Hispanic, Black, and Asian Consumers,
17.5 The Supply Chain and Its Functions,
19.3 The Benefits of Sustainable Marketing
Better Chicken Commitment (BCC)
14.5 The Advantages and Disadvantages of Public Relations
Beyoncé
13.2 The Communication Process
Big data
6.1 Marketing Research and Big Data
bill of materials
4.4 Stages in the B2B Buying Process
Bill Ragan Roofing
1.5 Determining Consumer Needs and Wants
Biteable
16.1 Traditional Direct Marketing
Black Lives Matter
8.2 Diversity and Inclusion Marketing
Black population
8.2 Diversity and Inclusion Marketing
Blue Beyond Consulting
19 Building Your Personal Brand
Blue Cross
17.2 Types of Marketing Channels
BMW
2.1 Developing a Strategic Plan,
12.6 Ethical Considerations in Pricing,
13.1 The Promotion Mix and Its Elements
Boar’s Head
15.6 Main Types of Sales Promotion
Boston Consulting Group
2.2 The Role of Marketing in the Strategic Planning Process
Bottomless Closet
19.1 Sustainable Marketing
Boxed Water Is Better
9.8 Environmental Concerns Regarding Packaging
Brand engagement
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Brand equity
9.5 Branding and Brand Development
Brand extensions
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
brand name
9.5 Branding and Brand Development
brand positioning
9.5 Branding and Brand Development
Brand preference
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Brand recognition
14.3 The Use of Metrics to Measure Advertising Campaign Effectiveness
Brand value
9.5 Branding and Brand Development
Branding
9.5 Branding and Brand Development
breach of confidentiality
6.4 Ethical Issues in Marketing Research
Break-even pricing
12.4 Pricing Strategies for New Products
Breast Cancer Foundation
14.4 Public Relations and Its Role in the Promotion Mix
bulk and weight
17.3 Factors Influencing Channel Choice
Bulk-breaking
17.1 The Use and Value of Marketing Channels
Bumble
3.2 Factors That Influence Consumer Buying Behavior,
8.6 Ethical Issues in Diversity Marketing
Bumble Bee
4.5 Ethical Issues in B2B Marketing
Bundle pricing
12.5 Pricing Strategies and Tactics for Existing Products
Burger King
4.2 Buyers and Buying Situations in a B2B Market,
4.3 Major Influences on B2B Buyer Behavior,
5.3 Segmentation of International Markets,
8.3 Multicultural Marketing
Burnett
In the Spotlight
Business Analysis
10.2 Stages of the New Product Development Process
business landscape
7.1 The Global Market and Advantages of International Trade
business objectives and goals
4.3 Major Influences on B2B Buyer Behavior
business portfolio
2.2 The Role of Marketing in the Strategic Planning Process
Business-level strategy
2.1 Developing a Strategic Plan
business-to-business (B2B)
17.2 Types of Marketing Channels
Business-to-business (B2B)
4.1 The Business-to-Business (B2B) Market
business-to-consumer
4.1 The Business-to-Business (B2B) Market
business-to-consumer (B2C)
17.2 Types of Marketing Channels
Butterball
9.1 Products, Services, and Experiences
Buy classes
4.2 Buyers and Buying Situations in a B2B Market
Buy One Get One (BOGO)
13.1 The Promotion Mix and Its Elements
buyer’s black box
3.1 Understanding Consumer Markets and Buying Behavior
buying center
4.2 Buyers and Buying Situations in a B2B Market
Buzzfeed
16.1 Traditional Direct Marketing
C
C.H. Robinson
18 What Do Marketers Do?
call center
16.1 Traditional Direct Marketing
Calvert Research and Management
In the Spotlight
Campaign for a Commercial-Free Childhood (CCFC)
5.7 Ethical Concerns and Target Marketing
Campfire Treats
14.5 The Advantages and Disadvantages of Public Relations
CAN-SPAM Act
13.5 Ethical Issues in Marketing Communication
Capital items
9.1 Products, Services, and Experiences
CareerBuilder
15.4 Management of the Sales Force
Cartoon Network
14.6 Ethical Concerns in Advertising and Public Relations
Carvana
10.5 Stages in the Consumer Adoption Process for New Products,
18.2 Major Types of Retailers
Cash-and-carry wholesalers
18.5 Wholesaling
Catalog marketing
16.1 Traditional Direct Marketing
Category killers
18.2 Major Types of Retailers
Category management
18.3 Retailing Strategy Decisions
causal research
6.3 Steps in a Successful Marketing Research Plan
Centers for Disease Control and Prevention (CDC)
5.7 Ethical Concerns and Target Marketing,
10.1 New Products from a Customer’s Perspective
central business district
18.3 Retailing Strategy Decisions
Channel conflict
17.4 Managing the Distribution Channel
Channel length
17.3 Factors Influencing Channel Choice
channel member
17.4 Managing the Distribution Channel
Charge Ko Technologies
7.2 Assessment of Global Markets for Opportunities
Charity: Water
19.4 Sustainable Marketing Principles
Chevrolet
12.6 Ethical Considerations in Pricing
Chick-fil-A
4.3 Major Influences on B2B Buyer Behavior,
13.1 The Promotion Mix and Its Elements,
13.2 The Communication Process
Chicken of the Sea
4.5 Ethical Issues in B2B Marketing
Chipotle
3.4 Ethical Issues in Consumer Buying Behavior,
4.2 Buyers and Buying Situations in a B2B Market,
9.8 Environmental Concerns Regarding Packaging,
13.3 Integrated Marketing Communications,
17.2 Types of Marketing Channels
Chobani
9.4 Marketing Strategies at Each Stage of the Product Life Cycle,
17.4 Managing the Distribution Channel
Church’s
7.3 Entering the Global Arena
Cirque du Soleil
2.2 The Role of Marketing in the Strategic Planning Process
Civil Rights Act
In the Spotlight
Classic Cleaners
2.4 Marketing Plan Progress Using Metrics
click-through rate (CTR)
16.3 Metrics Used to Evaluate the Success of Online Marketing
Client reviews
16.4 Ethical Issues in Digital Marketing and Social Media
co-brand
9.5 Branding and Brand Development
Coca-Cola
In the Spotlight,
3.2 Factors That Influence Consumer Buying Behavior,
3.2 Factors That Influence Consumer Buying Behavior,
5.3 Segmentation of International Markets,
5.5 Selecting Target Markets,
5.6 Product Positioning,
7.4 Marketing in a Global Environment,
8.6 Ethical Issues in Diversity Marketing,
9.4 Marketing Strategies at Each Stage of the Product Life Cycle,
10.1 New Products from a Customer’s Perspective,
13.4 Steps in the IMC Planning Process,
14.1 Advertising in the Promotion Mix,
17.1 The Use and Value of Marketing Channels,
17.3 Factors Influencing Channel Choice
cognitive dissonance
3.3 The Consumer Purchasing Decision Process
Commercialization
10.2 Stages of the New Product Development Process
commission
15.4 Management of the Sales Force
Communicability
10.5 Stages in the Consumer Adoption Process for New Products
communication channel
13.4 Steps in the IMC Planning Process
communication gap
11.3 The Gap Model of Service Quality
company centric
8.2 Diversity and Inclusion Marketing
Comparative advertising
14.2 Major Decisions in Developing an Advertising Plan
Competition
4.3 Major Influences on B2B Buyer Behavior
competition-based objective
12.3 The Five-Step Procedure for Establishing Pricing Policy
Competitive intelligence
6.2 Sources of Marketing Information
competitive-parity approach
14.2 Major Decisions in Developing an Advertising Plan
Complex buying behavior
3.1 Understanding Consumer Markets and Buying Behavior
Concentrated marketing
5.5 Selecting Target Markets
concentric diversification
2.2 The Role of Marketing in the Strategic Planning Process
Concept Development and Testing
10.2 Stages of the New Product Development Process
concept testing
10.2 Stages of the New Product Development Process
Confidential data
6.4 Ethical Issues in Marketing Research
Conglomerate diversification
2.2 The Role of Marketing in the Strategic Planning Process
Conscious Coffees
3.4 Ethical Issues in Consumer Buying Behavior
Constellation Brands
8.2 Diversity and Inclusion Marketing
Consultative selling
15.3 Steps in the Personal Selling Process
consumer adoption process
10.5 Stages in the Consumer Adoption Process for New Products
Consumer attitudes
3.2 Factors That Influence Consumer Buying Behavior
Consumer buying behavior
3.1 Understanding Consumer Markets and Buying Behavior
consumer confidence
12.3 The Five-Step Procedure for Establishing Pricing Policy
consumer decision process
3.3 The Consumer Purchasing Decision Process
Consumer Financial Protection Bureau
15.7 Ethical Issues in Personal Selling and Sales Promotion
Consumer income
7.2 Assessment of Global Markets for Opportunities
consumer market
3.1 Understanding Consumer Markets and Buying Behavior
Consumer-oriented marketing
19.4 Sustainable Marketing Principles
Consumers with disabilities
8.2 Diversity and Inclusion Marketing
Content marketing
16.1 Traditional Direct Marketing
Contests
15.6 Main Types of Sales Promotion
continuous innovation
10.1 New Products from a Customer’s Perspective
continuous promotional schedule
13.4 Steps in the IMC Planning Process
contractual VMS
17.2 Types of Marketing Channels
Convenience products
9.1 Products, Services, and Experiences
convenience sample
6.3 Steps in a Successful Marketing Research Plan
convenience store
18.2 Major Types of Retailers
Cooperative advertising
15.6 Main Types of Sales Promotion
core product
9.1 Products, Services, and Experiences
corporate social responsibility (CSR)
19.2 Traditional Marketing versus Sustainable Marketing
Corporate social responsibility (CSR)
2.5 Ethical Issues in Developing a Marketing Strategy
Corporate-level strategy
2.1 Developing a Strategic Plan
Corruption Perceptions Index (CPI)
7.2 Assessment of Global Markets for Opportunities
Cost of goods sold
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Cost per acquisition (CPA)
16.3 Metrics Used to Evaluate the Success of Online Marketing
cost per click (CPC)
16.3 Metrics Used to Evaluate the Success of Online Marketing
cost-based objective
12.3 The Five-Step Procedure for Establishing Pricing Policy
Costco
5.5 Selecting Target Markets,
7.5 Ethical Issues in the Global Marketplace,
15.6 Main Types of Sales Promotion,
18.2 Major Types of Retailers,
18.7 Ethical Issues in Retailing and Wholesaling,
19.2 Traditional Marketing versus Sustainable Marketing
Council of Better Business Bureaus
5.7 Ethical Concerns and Target Marketing
Coursera
1 Building Your Personal Brand
COVID-19
8.1 Strategic Marketing: Standardization versus Adaptation,
8.5 Marketing to Sociodemographic Groups,
12.1 Pricing and Its Role in the Marketing Mix,
In the Spotlight
Cradle-to-cradle packaging design
9.8 Environmental Concerns Regarding Packaging
creative strategy
13.4 Steps in the IMC Planning Process
credit terms
15.6 Main Types of Sales Promotion
Creminelli Fine Meats
15.6 Main Types of Sales Promotion
cross tabulation
6.3 Steps in a Successful Marketing Research Plan
cross-elasticity of demand
12.3 The Five-Step Procedure for Establishing Pricing Policy
Crowdsourcing
10.2 Stages of the New Product Development Process
cultural duality
8.4 Marketing to Hispanic, Black, and Asian Consumers
Cultural factors
3.2 Factors That Influence Consumer Buying Behavior
Cultural identity
8.4 Marketing to Hispanic, Black, and Asian Consumers
Cultural sensitivity
7.1 The Global Market and Advantages of International Trade
Cultural symbols
7.2 Assessment of Global Markets for Opportunities
Cultural values
7.2 Assessment of Global Markets for Opportunities
Cumberland Farms
13.1 The Promotion Mix and Its Elements
Curves
5.6 Product Positioning
customer acquisition cost
2.4 Marketing Plan Progress Using Metrics,
6.3 Steps in a Successful Marketing Research Plan
customer centric
8.2 Diversity and Inclusion Marketing
customer effort score
6.3 Steps in a Successful Marketing Research Plan
customer equity
1.1 Marketing and the Marketing Process
Customer experience (CX)
9.1 Products, Services, and Experiences
customer gap
11.3 The Gap Model of Service Quality
Customer lifetime value (CLV)
2.4 Marketing Plan Progress Using Metrics
Customer loyalty
1.6 Customer Relationship Management (CRM),
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
customer relationship management
15.3 Steps in the Personal Selling Process
customer relationship management (CRM)
1.6 Customer Relationship Management (CRM)
Customer retention
1.6 Customer Relationship Management (CRM)
customer satisfaction
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
customer satisfaction score
6.3 Steps in a Successful Marketing Research Plan
customer value
1.1 Marketing and the Marketing Process
customer value–based objective
12.3 The Five-Step Procedure for Establishing Pricing Policy
customer-driven marketing strategy
1.1 Marketing and the Marketing Process
customer-driven objectives
12.3 The Five-Step Procedure for Establishing Pricing Policy
Customer-perceived value
17.3 Factors Influencing Channel Choice
Customer-value marketing
19.4 Sustainable Marketing Principles
Cutco
15 Closing Company Case
D
Data & Marketing Association (DMA)
13.1 The Promotion Mix and Its Elements
Data analysis
6.3 Steps in a Successful Marketing Research Plan
Data collection
6.3 Steps in a Successful Marketing Research Plan
database
6.2 Sources of Marketing Information
Dave’s Killer Bread (DKB)
17.5 The Supply Chain and Its Functions
Deceptive price advertising
12.6 Ethical Considerations in Pricing
decline stage
9.3 The Product Life Cycle
Decoding
13.2 The Communication Process
Delight Needs
1.5 Determining Consumer Needs and Wants
delivery gap
11.3 The Gap Model of Service Quality
Dell
7.2 Assessment of Global Markets for Opportunities,
9.2 Product Items, Product Lines, and Product Mixes
Delta Air Lines
7.2 Assessment of Global Markets for Opportunities,
11.1 Classification of Services,
17.2 Types of Marketing Channels
demand elasticity
12.3 The Five-Step Procedure for Establishing Pricing Policy
demographic segmentation
5.1 Market Segmentation and Consumer Markets
Department of Justice
4.5 Ethical Issues in B2B Marketing
Department stores
18.2 Major Types of Retailers
derived demand
4.1 The Business-to-Business (B2B) Market
Descriptive research
6.3 Steps in a Successful Marketing Research Plan
Designer Shoe Warehouse (DSW)
1.6 Customer Relationship Management (CRM)
desired object
1.5 Determining Consumer Needs and Wants
Determinant attributes
5.6 Product Positioning
Dick’s Sporting Goods
16.1 Traditional Direct Marketing,
17.1 The Use and Value of Marketing Channels,
17.2 Types of Marketing Channels
differentiated marketing
5.5 Selecting Target Markets
Differentiation positioning
5.6 Product Positioning
diffusion of innovation
10.5 Stages in the Consumer Adoption Process for New Products
Digital Marketing Institute
1 What Do Marketers Do?
Digital wallets
18.4 Recent Trends in Retailing
direct channel
17.2 Types of Marketing Channels
direct demand
4.1 The Business-to-Business (B2B) Market
Direct mail
18.2 Major Types of Retailers
direct marketing channel
17.2 Types of Marketing Channels
Direct selling
18.2 Major Types of Retailers
direct-mail marketing
16.1 Traditional Direct Marketing
Direct-response television marketing
16.1 Traditional Direct Marketing
discontinuous innovations
10.1 New Products from a Customer’s Perspective
discount stores
18.2 Major Types of Retailers
Discretionary income
7.2 Assessment of Global Markets for Opportunities,
12.3 The Five-Step Procedure for Establishing Pricing Policy
Disintermediation
17.4 Managing the Distribution Channel
Disney
5.7 Ethical Concerns and Target Marketing,
8.2 Diversity and Inclusion Marketing,
13.1 The Promotion Mix and Its Elements
Disney Channel
In the Spotlight
Disneyland Hong Kong
7.2 Assessment of Global Markets for Opportunities
Disposable income
7.2 Assessment of Global Markets for Opportunities
Dissonance-reducing buying behavior
3.1 Understanding Consumer Markets and Buying Behavior
Distribution
17.1 The Use and Value of Marketing Channels
distributor
17.1 The Use and Value of Marketing Channels
diversity marketing
8.2 Diversity and Inclusion Marketing
diversity marketing intelligence (DMiQ)
8.2 Diversity and Inclusion Marketing
Dollar General
18.2 Major Types of Retailers
Dollar Shave Club
10.4 Factors Contributing to the Success or Failure of New Products,
16.1 Traditional Direct Marketing
Dollar Stores
18.3 Retailing Strategy Decisions
Dollar Tree
18.2 Major Types of Retailers
Domino’s Pizza
9.2 Product Items, Product Lines, and Product Mixes,
13.1 The Promotion Mix and Its Elements,
15.6 Main Types of Sales Promotion
Doritos
9.5 Branding and Brand Development,
13.1 The Promotion Mix and Its Elements,
15.6 Main Types of Sales Promotion
Dotdash Meredith
16.1 Traditional Direct Marketing
Dove
3.2 Factors That Influence Consumer Buying Behavior,
12.5 Pricing Strategies and Tactics for Existing Products,
13.2 The Communication Process,
14.4 Public Relations and Its Role in the Promotion Mix,
17.1 The Use and Value of Marketing Channels,
19.5 Purpose-Driven Marketing
Drake’s Cakes
13 Closing Company Case
Drop shippers
18.5 Wholesaling
dynamically continuous innovation
10.1 New Products from a Customer’s Perspective
E
economic factors
4.3 Major Influences on B2B Buyer Behavior
Economic infrastructure
7.2 Assessment of Global Markets for Opportunities
economic pillar (governance pillar)
19.1 Sustainable Marketing
economic situation
3.2 Factors That Influence Consumer Buying Behavior
Economy pricing
12.5 Pricing Strategies and Tactics for Existing Products
Electronic surveys
6.3 Steps in a Successful Marketing Research Plan
Element Fleet Management
17.2 Types of Marketing Channels
Email marketing
16.1 Traditional Direct Marketing
Emerson Electric
2.2 The Role of Marketing in the Strategic Planning Process,
4.2 Buyers and Buying Situations in a B2B Market
emotional appeals
13.4 Steps in the IMC Planning Process
employee retention
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
Employee satisfaction
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
encoding
13.2 The Communication Process
Enter to Win
13.1 The Promotion Mix and Its Elements
Environmental factors
3.2 Factors That Influence Consumer Buying Behavior
environmental pillar
19.1 Sustainable Marketing
environmental, social, and governance strategy
19.1 Sustainable Marketing
Equal Employment Opportunity Commission (EEOC)
In the Spotlight
Equal Justice Initiative (EJI)
8 What Do Marketers Do?
Equipment-based service
11.1 Classification of Services
ESG pillars
19.1 Sustainable Marketing
ESPN
In the Spotlight
ethical marketing
1.7 Ethical Marketing
Ethnographic research
6.3 Steps in a Successful Marketing Research Plan
Etsy
7.1 The Global Market and Advantages of International Trade,
9.7 Creating Value through Packaging and Labeling
Evaluation of Results
10.2 Stages of the New Product Development Process
exchange process
1.5 Determining Consumer Needs and Wants
exchange rate
7.2 Assessment of Global Markets for Opportunities
Exclusive distribution
17.3 Factors Influencing Channel Choice
executive summary
2.3 Purpose and Structure of the Marketing Plan
Experimental research
6.3 Steps in a Successful Marketing Research Plan
Exploratory research
6.3 Steps in a Successful Marketing Research Plan
Exporting
7.3 Entering the Global Arena
External data
6.2 Sources of Marketing Information
External interested parties
1.1 Marketing and the Marketing Process
External service marketing
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
external sources
10.2 Stages of the New Product Development Process
external value proposition
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
Eyebuydirect
11.1 Classification of Services
F
Facebook
2.2 The Role of Marketing in the Strategic Planning Process,
5.7 Ethical Concerns and Target Marketing,
7.5 Ethical Issues in the Global Marketplace,
8 Closing Company Case,
10.1 New Products from a Customer’s Perspective,
13.1 The Promotion Mix and Its Elements,
13.5 Ethical Issues in Marketing Communication,
13 Closing Company Case,
14.2 Major Decisions in Developing an Advertising Plan,
15.7 Ethical Issues in Personal Selling and Sales Promotion,
16.1 Traditional Direct Marketing,
16.2 Social Media and Mobile Marketing,
16.4 Ethical Issues in Digital Marketing and Social Media,
16 Closing Company Case,
18.4 Recent Trends in Retailing
Facilitating functions
17.1 The Use and Value of Marketing Channels
factory outlets
18.2 Major Types of Retailers
false or misleading advertising
18.7 Ethical Issues in Retailing and Wholesaling
Family Dollar
18.2 Major Types of Retailers
Farmer Direct Organic
13.5 Ethical Issues in Marketing Communication
fear appeals
13.4 Steps in the IMC Planning Process
Federal Communications Commission (FCC)
13.5 Ethical Issues in Marketing Communication
Federal Food, Drug, and Cosmetic Act (FFDCA)
14.6 Ethical Concerns in Advertising and Public Relations
Federal Trade Commission (FTC)
4.5 Ethical Issues in B2B Marketing,
12.6 Ethical Considerations in Pricing,
13.5 Ethical Issues in Marketing Communication,
14.6 Ethical Concerns in Advertising and Public Relations,
18.2 Major Types of Retailers,
18.7 Ethical Issues in Retailing and Wholesaling
feedback loop
13.2 The Communication Process
Feeding America
13.5 Ethical Issues in Marketing Communication
Fenty Beauty
8.2 Diversity and Inclusion Marketing
Fiat
In the Spotlight
Fieldstone Bakery
13 Closing Company Case
final consumer
17.1 The Use and Value of Marketing Channels
Fingerhut
18.2 Major Types of Retailers
FINN Partners
4.3 Major Influences on B2B Buyer Behavior
firmographics
5.2 Segmentation of B2B Markets
Fixed costs
12.1 Pricing and Its Role in the Marketing Mix
flighting promotional schedule
13.4 Steps in the IMC Planning Process
Food and Drug Administration (FDA)
13.5 Ethical Issues in Marketing Communication,
14.6 Ethical Concerns in Advertising and Public Relations
Foot Locker
17.2 Types of Marketing Channels
Ford
2.5 Ethical Issues in Developing a Marketing Strategy,
5.5 Selecting Target Markets,
7.1 The Global Market and Advantages of International Trade,
9.5 Branding and Brand Development,
13.2 The Communication Process
Ford Motor Company
8.1 Strategic Marketing: Standardization versus Adaptation,
13.5 Ethical Issues in Marketing Communication,
15.6 Main Types of Sales Promotion,
16.1 Traditional Direct Marketing
Foreign Corrupt Practices Act (FCPA)
4.5 Ethical Issues in B2B Marketing
Foreign Corrupt Practices Act of 1977
7.5 Ethical Issues in the Global Marketplace
Foreign direct investment (FDI)
7.3 Entering the Global Arena
Form utility
1.1 Marketing and the Marketing Process
formula selling
15.3 Steps in the Personal Selling Process
Fortune
19.1 Sustainable Marketing
Franchising
7.3 Entering the Global Arena
Freestanding retail locations
18.3 Retailing Strategy Decisions
frequency
6.3 Steps in a Successful Marketing Research Plan,
13.1 The Promotion Mix and Its Elements,
14.2 Major Decisions in Developing an Advertising Plan
Frito-Lay
In the Spotlight
Fujitsu
2.1 Developing a Strategic Plan
Full-service wholesalers
18.5 Wholesaling
functional strategy
2.1 Developing a Strategic Plan
G
Gallup Organization
6.4 Ethical Issues in Marketing Research
Gap
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics,
18.2 Major Types of Retailers,
19.1 Sustainable Marketing,
19.4 Sustainable Marketing Principles
gap analysis
2.1 Developing a Strategic Plan
Gap Model of Service Quality
11.3 The Gap Model of Service Quality
Gatekeepers
4.2 Buyers and Buying Situations in a B2B Market
Gatorade
In the Spotlight
Gatorade Sports Science Institute
In the Spotlight
Gazelle Bikes
12.2 The Five Critical Cs of Pricing
Genentech
2.1 Developing a Strategic Plan
General Electric
1 Marketing Plan Exercise,
2.2 The Role of Marketing in the Strategic Planning Process,
17.3 Factors Influencing Channel Choice
general-merchandise (full-line) wholesalers
18.5 Wholesaling
Generation Alpha
8.5 Marketing to Sociodemographic Groups
Generation X
3.2 Factors That Influence Consumer Buying Behavior,
8.2 Diversity and Inclusion Marketing,
8.5 Marketing to Sociodemographic Groups
Generation Y
3.2 Factors That Influence Consumer Buying Behavior,
8.2 Diversity and Inclusion Marketing
Generation Z
3.2 Factors That Influence Consumer Buying Behavior,
8.2 Diversity and Inclusion Marketing,
8.5 Marketing to Sociodemographic Groups
Generational population
8.2 Diversity and Inclusion Marketing
geographic segmentation
5.1 Market Segmentation and Consumer Markets
Ghirardelli
5.7 Ethical Concerns and Target Marketing
Girl Scouts of the USA
16.1 Traditional Direct Marketing
Glassdoor
16.1 Traditional Direct Marketing
Global Containers and Custom Packaging
17 Closing Company Case
Global Fleet
17.2 Types of Marketing Channels
Global market opportunities
7.1 The Global Market and Advantages of International Trade
Google
1 Building Your Personal Brand,
8.6 Ethical Issues in Diversity Marketing,
10.4 Factors Contributing to the Success or Failure of New Products,
12.3 The Five-Step Procedure for Establishing Pricing Policy,
13.1 The Promotion Mix and Its Elements,
16.1 Traditional Direct Marketing,
16.3 Metrics Used to Evaluate the Success of Online Marketing,
16.4 Ethical Issues in Digital Marketing and Social Media
Google Play Store
18.4 Recent Trends in Retailing
GoPro
In the Spotlight
Government markets
4.2 Buyers and Buying Situations in a B2B Market
Grassroot Good
13.1 The Promotion Mix and Its Elements
Gross margin
18.3 Retailing Strategy Decisions
Gross profit margin
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
growth stage
9.3 The Product Life Cycle
GS1 Global Traceability Standard
18.6 Recent Trends in Wholesaling
H
Habitual buying behavior
3.1 Understanding Consumer Markets and Buying Behavior
Hanes Outlet
18.2 Major Types of Retailers
Harappa Education
16.2 Social Media and Mobile Marketing
Hard-core loyals
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Harley-Davidson
2.2 The Role of Marketing in the Strategic Planning Process,
5.1 Market Segmentation and Consumer Markets,
9.5 Branding and Brand Development
Harper Collins
2.2 The Role of Marketing in the Strategic Planning Process
Harvard Business School
5.2 Segmentation of B2B Markets,
10.4 Factors Contributing to the Success or Failure of New Products
Harvard University
16.2 Social Media and Mobile Marketing
Head-to-head positioning
5.6 Product Positioning
HelloFresh
1.5 Determining Consumer Needs and Wants,
15.6 Main Types of Sales Promotion,
In the Spotlight
Hertz
5.6 Product Positioning
heuristics
3.3 The Consumer Purchasing Decision Process
Hewlett Packard
17 Closing Company Case
Hewlett Packard Enterprise (HPE)
1.3 Factors Comprising and Affecting the Marketing Environment
Hilton Grand Vacations (HGV)
In the Spotlight,
15.1 Personal Selling and Its Role in the Promotion Mix
Hilton Hotels and Resorts
In the Spotlight
Hispanic population
8.2 Diversity and Inclusion Marketing
Hofstede
8.3 Multicultural Marketing
Holiday Inn
17.4 Managing the Distribution Channel
Home Depot
16.2 Social Media and Mobile Marketing,
17.3 Factors Influencing Channel Choice,
18.2 Major Types of Retailers,
18 Closing Company Case
Home Run Inn Pizza
9.4 Marketing Strategies at Each Stage of the Product Life Cycle
Home Shopping Network (HSN)
18.2 Major Types of Retailers
Honda
5.5 Selecting Target Markets,
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics,
16.1 Traditional Direct Marketing,
17.2 Types of Marketing Channels
Honeywell
17 Closing Company Case
horizontal conflict
17.4 Managing the Distribution Channel
horizontal diversification
2.2 The Role of Marketing in the Strategic Planning Process
horizontal marketing system
17.2 Types of Marketing Channels
Hotels.com
12.6 Ethical Considerations in Pricing,
18.1 Retailing and the Role of Retailers in the Distribution Channel
Human Rights Campaign Foundation
8 What Do Marketers Do?
I
Ice Bucket Challenge
14.5 The Advantages and Disadvantages of Public Relations
Idea Generation
10.2 Stages of the New Product Development Process
Idea Screening and Evaluation
10.2 Stages of the New Product Development Process
IKEA
2.1 Developing a Strategic Plan,
5.1 Market Segmentation and Consumer Markets,
8.5 Marketing to Sociodemographic Groups,
12.2 The Five Critical Cs of Pricing,
14.6 Ethical Concerns in Advertising and Public Relations,
16.1 Traditional Direct Marketing
IMAN Cosmetics
5.1 Market Segmentation and Consumer Markets
Improvements and Revisions to Existing Products
10.1 New Products from a Customer’s Perspective
In-person surveys
6.3 Steps in a Successful Marketing Research Plan
Indiana Premium Outlets
18.2 Major Types of Retailers
indirect channel
17.2 Types of Marketing Channels
Influencers
4.2 Buyers and Buying Situations in a B2B Market
Information processing
11.1 Classification of Services
informative advertising
14.2 Major Decisions in Developing an Advertising Plan
Innovative marketing
19.4 Sustainable Marketing Principles
inside order taker
15.2 Classifications of Salespeople Involved in Personal Selling
Instagram
3.2 Factors That Influence Consumer Buying Behavior,
10.1 New Products from a Customer’s Perspective,
13.1 The Promotion Mix and Its Elements,
13.5 Ethical Issues in Marketing Communication,
13 Closing Company Case,
16.1 Traditional Direct Marketing,
16.2 Social Media and Mobile Marketing,
16 Closing Company Case,
18.4 Recent Trends in Retailing
institutional advertisements
14.1 Advertising in the Promotion Mix
Institutions
4.2 Buyers and Buying Situations in a B2B Market
intangible
11.1 Classification of Services
integrated marketing communications
13.3 Integrated Marketing Communications
Integrated social media marketing
16.2 Social Media and Mobile Marketing
intellectual property (IP)
10.6 Ethical Considerations in New Product Development
Intensive distribution
17.3 Factors Influencing Channel Choice
Interactive service marketing
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
Interested parties
1.1 Marketing and the Marketing Process
internal data
6.2 Sources of Marketing Information
Internal interested parties
1.1 Marketing and the Marketing Process
Internal marketing
1.1 Marketing and the Marketing Process
Internal service marketing
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
Internal service quality
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
internal sources
10.2 Stages of the New Product Development Process
international firm
7.3 Entering the Global Arena
International Trade Administration
7 What Do Marketers Do?
Internet advertising
1.2 The Marketing Mix and the 4Ps of Marketing
Internet/digital marketing
13.1 The Promotion Mix and Its Elements
introduction stage
9.3 The Product Life Cycle
Intuit
In the Spotlight
Inventory management
17.6 Logistics and Its Functions
Inventory turnover rate
17.4 Managing the Distribution Channel
J
J.Crew
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics,
17.2 Types of Marketing Channels
J.M. Smucker Company
8.3 Multicultural Marketing
JCPenney
18.2 Major Types of Retailers
Jelly Belly
5.7 Ethical Concerns and Target Marketing
Jenner
3.2 Factors That Influence Consumer Buying Behavior,
8.2 Diversity and Inclusion Marketing,
14.4 Public Relations and Its Role in the Promotion Mix
John Lobb
7.3 Entering the Global Arena
Johnson & Johnson
13.1 The Promotion Mix and Its Elements
joint venture
7.3 Entering the Global Arena
judgment sample
6.3 Steps in a Successful Marketing Research Plan
K
Kabbage Funding
4.2 Buyers and Buying Situations in a B2B Market
Kate Spade
9.5 Branding and Brand Development
Kellogg’s
7.3 Entering the Global Arena,
9.5 Branding and Brand Development,
In the Spotlight,
18.3 Retailing Strategy Decisions
Kentucky Fried Chicken (KFC)
10.4 Factors Contributing to the Success or Failure of New Products
key performance indicators (KPIs)
2.4 Marketing Plan Progress Using Metrics,
13.4 Steps in the IMC Planning Process,
14.3 The Use of Metrics to Measure Advertising Campaign Effectiveness
keystone pricing
18.3 Retailing Strategy Decisions
knowledge gap
11.3 The Gap Model of Service Quality
Kohlberg & Company
17.3 Factors Influencing Channel Choice
Kotler
19.1 Sustainable Marketing
Kozmo.com
18.4 Recent Trends in Retailing
L
L.L.Bean
18.2 Major Types of Retailers
L.L.Bean Outlet
18.2 Major Types of Retailers
Lapaas Digital
1.7 Ethical Marketing
Law of Effect
3.2 Factors That Influence Consumer Buying Behavior
Lead response time
15.4 Management of the Sales Force
League of United Latin American Citizens (LULAC)
8 What Do Marketers Do?
LEGO
5.5 Selecting Target Markets,
In the Spotlight,
6.3 Steps in a Successful Marketing Research Plan,
13.1 The Promotion Mix and Its Elements,
16.3 Metrics Used to Evaluate the Success of Online Marketing,
18.2 Major Types of Retailers
LendingTree
16.1 Traditional Direct Marketing
Leo Burnett
In the Spotlight
LGBTQIA+
8.3 Multicultural Marketing
LGBTQIA+ population
8.2 Diversity and Inclusion Marketing
Licensed brands
9.5 Branding and Brand Development
Licensing
7.3 Entering the Global Arena
life cycle stage
3.2 Factors That Influence Consumer Buying Behavior
lifestyle
3.2 Factors That Influence Consumer Buying Behavior,
7.2 Assessment of Global Markets for Opportunities
limited-service wholesalers
18.5 Wholesaling
Line extensions
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Lineout
8 Closing Company Case
LinkedIn
1 Building Your Personal Brand,
2.2 The Role of Marketing in the Strategic Planning Process,
3.2 Factors That Influence Consumer Buying Behavior,
12 What Do Marketers Do?,
15.4 Management of the Sales Force,
16.2 Social Media and Mobile Marketing
Little Debbie
13 Closing Company Case
Living Essentials, LLC
1.7 Ethical Marketing
logistical functions
17.1 The Use and Value of Marketing Channels
Logistics
17.5 The Supply Chain and Its Functions
Lowe’s
17.3 Factors Influencing Channel Choice,
18.2 Major Types of Retailers,
18 Closing Company Case
Loyalty programs
15.6 Main Types of Sales Promotion
Luxottica
9.5 Branding and Brand Development
M
macroenvironment
1.3 Factors Comprising and Affecting the Marketing Environment
mailed surveys
6.3 Steps in a Successful Marketing Research Plan
maintained markup
18.3 Retailing Strategy Decisions
Make-A-Wish Foundation
13.5 Ethical Issues in Marketing Communication,
14.4 Public Relations and Its Role in the Promotion Mix
Mall of America
18.3 Retailing Strategy Decisions
Manufactured materials and parts
9.1 Products, Services, and Experiences
manufacturer’s agents
18.5 Wholesaling
Marginalized consumers
8.2 Diversity and Inclusion Marketing
markdown
18.3 Retailing Strategy Decisions
Market attractiveness
10.4 Factors Contributing to the Success or Failure of New Products
market development strategy
2.2 The Role of Marketing in the Strategic Planning Process
market modification
9.4 Marketing Strategies at Each Stage of the Product Life Cycle
market penetration strategy
2.2 The Role of Marketing in the Strategic Planning Process
market segmentation
5.1 Market Segmentation and Consumer Markets
market share–oriented objective
12.3 The Five-Step Procedure for Establishing Pricing Policy
Market Strategy Development
10.2 Stages of the New Product Development Process
marketing
1.1 Marketing and the Marketing Process
marketing channel
17.1 The Use and Value of Marketing Channels
marketing concept
1.4 Evolution of the Marketing Concept
marketing dashboard
2.1 Developing a Strategic Plan
Marketing emails
16.1 Traditional Direct Marketing
marketing environment
1.3 Factors Comprising and Affecting the Marketing Environment
Marketing ethics
2.5 Ethical Issues in Developing a Marketing Strategy
Marketing information
6.1 Marketing Research and Big Data
marketing information system
6.1 Marketing Research and Big Data
marketing metrics
2.4 Marketing Plan Progress Using Metrics
marketing mix
1.2 The Marketing Mix and the 4Ps of Marketing,
8.1 Strategic Marketing: Standardization versus Adaptation
marketing process
1.1 Marketing and the Marketing Process
marketing research
6.1 Marketing Research and Big Data
Marketing strategy
1.1 Marketing and the Marketing Process
Marketing synergy
10.4 Factors Contributing to the Success or Failure of New Products
Marks & Spencer
5.3 Segmentation of International Markets
Maslow’s hierarchy of needs
3.2 Factors That Influence Consumer Buying Behavior
Mastercard
5.1 Market Segmentation and Consumer Markets,
In the Spotlight,
19.3 The Benefits of Sustainable Marketing
maturity stage
9.3 The Product Life Cycle
Maxwell House
10.2 Stages of the New Product Development Process
McDonald’s
In the Spotlight,
4.2 Buyers and Buying Situations in a B2B Market,
4.3 Major Influences on B2B Buyer Behavior,
5.3 Segmentation of International Markets,
5.3 Segmentation of International Markets,
5.6 Product Positioning,
7.2 Assessment of Global Markets for Opportunities,
7.3 Entering the Global Arena,
7.3 Entering the Global Arena,
7.4 Marketing in a Global Environment,
8.1 Strategic Marketing: Standardization versus Adaptation,
12.2 The Five Critical Cs of Pricing,
In the Spotlight,
14.2 Major Decisions in Developing an Advertising Plan,
15.5 Sales Promotion and Its Role in the Promotion Mix,
15.6 Main Types of Sales Promotion,
15.7 Ethical Issues in Personal Selling and Sales Promotion,
17.2 Types of Marketing Channels,
17.5 The Supply Chain and Its Functions,
19.3 The Benefits of Sustainable Marketing
McKesson Corporation
15.2 Classifications of Salespeople Involved in Personal Selling
Meals on Wheels America
13.5 Ethical Issues in Marketing Communication
mechanical observation
6.3 Steps in a Successful Marketing Research Plan
Medallia
In the Spotlight
Men’s Health
5.1 Market Segmentation and Consumer Markets
mental stimulus processing
11.1 Classification of Services
Mercedes-Benz
5.1 Market Segmentation and Consumer Markets
Merchandise
18.3 Retailing Strategy Decisions
Merchant wholesalers
18.5 Wholesaling
message strategy
13.4 Steps in the IMC Planning Process
Meta
2.2 The Role of Marketing in the Strategic Planning Process,
10.1 New Products from a Customer’s Perspective,
16.2 Social Media and Mobile Marketing,
16.4 Ethical Issues in Digital Marketing and Social Media
Meta Platforms
7.5 Ethical Issues in the Global Marketplace
MeTime Drop-In Child Care
In the Spotlight
microenvironment
1.3 Factors Comprising and Affecting the Marketing Environment
Micromarketing
5.5 Selecting Target Markets
Microsoft
1 Building Your Personal Brand,
2.2 The Role of Marketing in the Strategic Planning Process,
8.6 Ethical Issues in Diversity Marketing,
10.4 Factors Contributing to the Success or Failure of New Products,
16.1 Traditional Direct Marketing,
In the Spotlight,
19.1 Sustainable Marketing
Mike and Ike
5.7 Ethical Concerns and Target Marketing
Millennials
3.2 Factors That Influence Consumer Buying Behavior,
8.2 Diversity and Inclusion Marketing,
8.5 Marketing to Sociodemographic Groups
Mintel
1.7 Ethical Marketing,
3.4 Ethical Issues in Consumer Buying Behavior,
11.4 Ethical Considerations in Providing Services
mission statement
2.1 Developing a Strategic Plan
Mission-driven marketing
19.4 Sustainable Marketing Principles
Missionary salespeople
15.2 Classifications of Salespeople Involved in Personal Selling
Mobile marketing
16.2 Social Media and Mobile Marketing
Mobile-friendly emails
16.2 Social Media and Mobile Marketing
Modelo Especial
8.2 Diversity and Inclusion Marketing
modified rebuy
4.2 Buyers and Buying Situations in a B2B Market
Monopoly gouging
12.6 Ethical Considerations in Pricing
moral appeal
13.4 Steps in the IMC Planning Process
Morton’s Salt
9.5 Branding and Brand Development
multi-segment marketing
5.1 Market Segmentation and Consumer Markets
multichannel distribution system
17.2 Types of Marketing Channels
multicultural identity
8.2 Diversity and Inclusion Marketing
Multicultural marketing
8.2 Diversity and Inclusion Marketing
N
Nabisco
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics,
17.3 Factors Influencing Channel Choice
Naked Wines
12 Closing Company Case
National Association for the Advancement of Colored People (NAACP)
In the Spotlight,
8 What Do Marketers Do?
National Association of Realtors
14.4 Public Relations and Its Role in the Promotion Mix
National brands
9.5 Branding and Brand Development
National Ethics Association (NEA)
11.4 Ethical Considerations in Providing Services
National Geographic
16.2 Social Media and Mobile Marketing
National Highway Traffic Safety Administration
2.5 Ethical Issues in Developing a Marketing Strategy
National Immigration Law Center
8 What Do Marketers Do?
National Organization on Disability
8 What Do Marketers Do?
National Park Foundation
13.5 Ethical Issues in Marketing Communication
National Urban League
8 What Do Marketers Do?
Native American/Alaska Native population
8.2 Diversity and Inclusion Marketing
Natural Grocers
18.7 Ethical Issues in Retailing and Wholesaling
Nature Valley
10.1 New Products from a Customer’s Perspective
NBA
In the Spotlight
need/satisfaction format
15.3 Steps in the Personal Selling Process
Needs-based segmentation
5.2 Segmentation of B2B Markets
Nest
In the Spotlight
Net profit margin
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Netflix
1.2 The Marketing Mix and the 4Ps of Marketing,
2.1 Developing a Strategic Plan,
7.4 Marketing in a Global Environment,
9.1 Products, Services, and Experiences,
12.4 Pricing Strategies for New Products,
17.1 The Use and Value of Marketing Channels,
17.4 Managing the Distribution Channel
New Belgium Brewery
19.2 Traditional Marketing versus Sustainable Marketing
New York Times
2 Closing Company Case
new-task buy
4.2 Buyers and Buying Situations in a B2B Market
New-to-the-Firm Products
10.1 New Products from a Customer’s Perspective
New-to-the-World Products
10.1 New Products from a Customer’s Perspective
NewVantage Partners
6.1 Marketing Research and Big Data
NFL
7.1 The Global Market and Advantages of International Trade,
16.3 Metrics Used to Evaluate the Success of Online Marketing
Nike
3.2 Factors That Influence Consumer Buying Behavior,
3.2 Factors That Influence Consumer Buying Behavior,
5.5 Selecting Target Markets,
7.1 The Global Market and Advantages of International Trade,
7.4 Marketing in a Global Environment,
7.5 Ethical Issues in the Global Marketplace,
8.1 Strategic Marketing: Standardization versus Adaptation,
8.4 Marketing to Hispanic, Black, and Asian Consumers,
13.2 The Communication Process,
16.1 Traditional Direct Marketing,
16.3 Metrics Used to Evaluate the Success of Online Marketing,
17.2 Types of Marketing Channels
Non-store retailers
18.2 Major Types of Retailers
nonprobability sample
6.3 Steps in a Successful Marketing Research Plan
Nordstrom
6 Closing Company Case,
13.1 The Promotion Mix and Its Elements,
19.4 Sustainable Marketing Principles
Nothing Bundt Cakes
16.2 Social Media and Mobile Marketing
O
objective-and-task approach
14.2 Major Decisions in Developing an Advertising Plan
objectives
2.1 Developing a Strategic Plan
Observational research
6.3 Steps in a Successful Marketing Research Plan
odd-even pricing
12.5 Pricing Strategies and Tactics for Existing Products
off-price retailers
18.2 Major Types of Retailers
Office Depot
4.1 The Business-to-Business (B2B) Market,
4.2 Buyers and Buying Situations in a B2B Market,
18.2 Major Types of Retailers
Old Navy
9.4 Marketing Strategies at Each Stage of the Product Life Cycle,
16.1 Traditional Direct Marketing
Omnichannel marketing
18.3 Retailing Strategy Decisions
omnichannel marketing system
17.2 Types of Marketing Channels
omnichannel strategy
18.1 Retailing and the Role of Retailers in the Distribution Channel
one-on-one interview
6.3 Steps in a Successful Marketing Research Plan
online direct marketing
16.1 Traditional Direct Marketing
Online retailing
18.2 Major Types of Retailers
Online video marketing
16.1 Traditional Direct Marketing
opportunity win rate
15.4 Management of the Sales Force
Order accuracy rate
17.4 Managing the Distribution Channel
Organizational culture
1.3 Factors Comprising and Affecting the Marketing Environment
original markup
18.3 Retailing Strategy Decisions
Osage Outlets
18.2 Major Types of Retailers
Outside order takers
15.2 Classifications of Salespeople Involved in Personal Selling
Outsourcing
7.5 Ethical Issues in the Global Marketplace
Outstanding Foods
In the Spotlight
P
Paid sponsorship
13.5 Ethical Issues in Marketing Communication
Panama City Beach
12.2 The Five Critical Cs of Pricing
Panera Bread
2.2 The Role of Marketing in the Strategic Planning Process,
13.4 Steps in the IMC Planning Process
Partnership for a Healthier America (PHA)
5.7 Ethical Concerns and Target Marketing
Patagonia
3.4 Ethical Issues in Consumer Buying Behavior,
3.4 Ethical Issues in Consumer Buying Behavior,
19.3 The Benefits of Sustainable Marketing,
19.4 Sustainable Marketing Principles
Peloton
In the Spotlight,
10.5 Stages in the Consumer Adoption Process for New Products,
In the Spotlight,
14 Closing Company Case
penetration pricing
12.4 Pricing Strategies for New Products
Penguin/Random House
2.2 The Role of Marketing in the Strategic Planning Process
people processing
11.1 Classification of Services
People-based services
11.1 Classification of Services
Pepperidge Farm
15.6 Main Types of Sales Promotion
PepsiCo
In the Spotlight,
In the Spotlight,
3.2 Factors That Influence Consumer Buying Behavior,
3.2 Factors That Influence Consumer Buying Behavior,
5.1 Market Segmentation and Consumer Markets,
8.2 Diversity and Inclusion Marketing,
10.1 New Products from a Customer’s Perspective,
13.1 The Promotion Mix and Its Elements,
13.2 The Communication Process,
14.1 Advertising in the Promotion Mix,
14.4 Public Relations and Its Role in the Promotion Mix,
16.2 Social Media and Mobile Marketing,
17.1 The Use and Value of Marketing Channels,
18.1 Retailing and the Role of Retailers in the Distribution Channel,
19.3 The Benefits of Sustainable Marketing
Percentage of on-time shipments
17.4 Managing the Distribution Channel
percentage-of-sales approach
14.2 Major Decisions in Developing an Advertising Plan
perceptual map
5.6 Product Positioning
Perishability
17.3 Factors Influencing Channel Choice
personal influence
10.5 Stages in the Consumer Adoption Process for New Products
personal observations
6.3 Steps in a Successful Marketing Research Plan
Personal selling
13.1 The Promotion Mix and Its Elements,
15.1 Personal Selling and Its Role in the Promotion Mix
Personality
3.2 Factors That Influence Consumer Buying Behavior,
4.3 Major Influences on B2B Buyer Behavior
Personalized Media Communications LLC
10.6 Ethical Considerations in New Product Development
persuasive advertising
14.2 Major Decisions in Developing an Advertising Plan
PESTLE analysis
1.3 Factors Comprising and Affecting the Marketing Environment,
12.3 The Five-Step Procedure for Establishing Pricing Policy
Pew Research Center
8.4 Marketing to Hispanic, Black, and Asian Consumers
Pharmaceutical Research and Manufacturers of America
14.4 Public Relations and Its Role in the Promotion Mix
Phone surveys
6.3 Steps in a Successful Marketing Research Plan
Pinterest
2.3 Purpose and Structure of the Marketing Plan,
13.5 Ethical Issues in Marketing Communication,
16.2 Social Media and Mobile Marketing
Place utility
1.1 Marketing and the Marketing Process
Point-of-purchase displays
15.6 Main Types of Sales Promotion
policy gap
11.3 The Gap Model of Service Quality
Political and legal factors
4.3 Major Influences on B2B Buyer Behavior
Pop-Tarts
9.5 Branding and Brand Development
Portfolio tests
14.2 Major Decisions in Developing an Advertising Plan
positioning statement
5.6 Product Positioning
possession processing
11.1 Classification of Services
Possession utility
1.1 Marketing and the Marketing Process
post-sale service
17.3 Factors Influencing Channel Choice
pre-approach stage
15.3 Steps in the Personal Selling Process
Pre-sale service
17.3 Factors Influencing Channel Choice
Precycle
In the Spotlight
Predatory pricing
12.6 Ethical Considerations in Pricing
Premiums
15.6 Main Types of Sales Promotion
presentation
15.3 Steps in the Personal Selling Process
Press relations
14.4 Public Relations and Its Role in the Promotion Mix
Prestige pricing
12.3 The Five-Step Procedure for Establishing Pricing Policy
Pretesting advertising
14.2 Major Decisions in Developing an Advertising Plan
price
1.2 The Marketing Mix and the 4Ps of Marketing,
12.1 Pricing and Its Role in the Marketing Mix
price anchoring
12.1 Pricing and Its Role in the Marketing Mix
price appearance
12.1 Pricing and Its Role in the Marketing Mix
Price discrimination
12.6 Ethical Considerations in Pricing
Price fixing
12.6 Ethical Considerations in Pricing
Price gouging
12.1 Pricing and Its Role in the Marketing Mix
Price skimming
12.4 Pricing Strategies for New Products
Primary data
6.3 Steps in a Successful Marketing Research Plan
Pritchard
In the Spotlight
Private-label brands
9.5 Branding and Brand Development
Proactiv
16.1 Traditional Direct Marketing
Probability samples
6.3 Steps in a Successful Marketing Research Plan
Problem definition
6.3 Steps in a Successful Marketing Research Plan
Procter & Gamble
1 Marketing Plan Exercise,
2.1 Developing a Strategic Plan,
2.2 The Role of Marketing in the Strategic Planning Process,
5.1 Market Segmentation and Consumer Markets,
5.1 Market Segmentation and Consumer Markets,
7.2 Assessment of Global Markets for Opportunities,
7.5 Ethical Issues in the Global Marketplace,
In the Spotlight,
8.6 Ethical Issues in Diversity Marketing,
9.5 Branding and Brand Development,
In the Spotlight,
17.2 Types of Marketing Channels,
17.4 Managing the Distribution Channel,
19.5 Purpose-Driven Marketing
producer to retailer to consumer channel
17.2 Types of Marketing Channels
Product adaptation
7.4 Marketing in a Global Environment
Product Adoption
10.5 Stages in the Consumer Adoption Process for New Products
Product advertisements
14.1 Advertising in the Promotion Mix
Product Awareness
10.5 Stages in the Consumer Adoption Process for New Products
product concept
1.4 Evolution of the Marketing Concept
product concepts
10.2 Stages of the New Product Development Process
Product Development
10.2 Stages of the New Product Development Process
product development strategy
2.2 The Role of Marketing in the Strategic Planning Process
product differentiation
3.4 Ethical Issues in Consumer Buying Behavior
product diversification strategy
2.2 The Role of Marketing in the Strategic Planning Process
Product Evaluation
10.5 Stages in the Consumer Adoption Process for New Products
product idea
10.2 Stages of the New Product Development Process
Product Interest
10.5 Stages in the Consumer Adoption Process for New Products
Product invention
7.4 Marketing in a Global Environment
product item
9.2 Product Items, Product Lines, and Product Mixes
product line
9.2 Product Items, Product Lines, and Product Mixes
Product line depth
9.2 Product Items, Product Lines, and Product Mixes
product line filling
9.2 Product Items, Product Lines, and Product Mixes
product line pricing
12.5 Pricing Strategies and Tactics for Existing Products
product line stretching
9.2 Product Items, Product Lines, and Product Mixes
Product metrics
10.3 The Use of Metrics in Evaluating New Products
product mix width
9.2 Product Items, Product Lines, and Product Mixes
product modification
9.4 Marketing Strategies at Each Stage of the Product Life Cycle
Product positioning
2.3 Purpose and Structure of the Marketing Plan
product specifications
4.4 Stages in the B2B Buying Process
Product traceability
18.6 Recent Trends in Wholesaling
production concept
1.4 Evolution of the Marketing Concept
promotion mix
13.1 The Promotion Mix and Its Elements
promotional mix elements
13.1 The Promotion Mix and Its Elements
Prospanica
8 What Do Marketers Do?
Psychographic segmentation
5.1 Market Segmentation and Consumer Markets
public affairs
14.4 Public Relations and Its Role in the Promotion Mix
Public relations
13.1 The Promotion Mix and Its Elements,
14.4 Public Relations and Its Role in the Promotion Mix
Publishers Clearing House
15.6 Main Types of Sales Promotion
pull strategy
14.2 Major Decisions in Developing an Advertising Plan
pulsing schedule
13.4 Steps in the IMC Planning Process
Purchasing
17.5 The Supply Chain and Its Functions
Purchasing power
7.2 Assessment of Global Markets for Opportunities
purpose-driven strategy
19.3 The Benefits of Sustainable Marketing
push strategy
14.2 Major Decisions in Developing an Advertising Plan
Q
qualification
15.3 Steps in the Personal Selling Process
Qualitative data
6.3 Steps in a Successful Marketing Research Plan
Qualitative research
6.3 Steps in a Successful Marketing Research Plan
quantify the research
6.3 Steps in a Successful Marketing Research Plan
Quantitative assessments
15.4 Management of the Sales Force
quantitative data
6.3 Steps in a Successful Marketing Research Plan
questionnaire
6.3 Steps in a Successful Marketing Research Plan
R
Rack jobbers
18.5 Wholesaling
Ramblewood
9 Closing Company Case
rapid penetration pricing strategy
9.4 Marketing Strategies at Each Stage of the Product Life Cycle
rapid skimming strategy
9.4 Marketing Strategies at Each Stage of the Product Life Cycle
RATER framework of service quality
11.3 The Gap Model of Service Quality
Rational appeals
13.4 Steps in the IMC Planning Process
Raw materials
9.1 Products, Services, and Experiences
Real Needs
1.5 Determining Consumer Needs and Wants
receiver
13.2 The Communication Process
Reference groups
3.2 Factors That Influence Consumer Buying Behavior
Refinitiv
19.1 Sustainable Marketing
Regional shopping centers
18.3 Retailing Strategy Decisions
Relationship selling
15.1 Personal Selling and Its Role in the Promotion Mix
reliability
11.3 The Gap Model of Service Quality
Reminder advertising
14.2 Major Decisions in Developing an Advertising Plan
Repositioned Products
10.1 New Products from a Customer’s Perspective
Responsive web design
16.2 Social Media and Mobile Marketing
responsiveness
11.3 The Gap Model of Service Quality
Retailers
1.3 Factors Comprising and Affecting the Marketing Environment,
4.2 Buyers and Buying Situations in a B2B Market
RetailMeNot
13.3 Integrated Marketing Communications,
15.5 Sales Promotion and Its Role in the Promotion Mix
RetailWire
16.1 Traditional Direct Marketing
Return on ad spend (ROAS)
14.3 The Use of Metrics to Measure Advertising Campaign Effectiveness
return on customer investment (ROCI)
13.4 Steps in the IMC Planning Process
return-on-investment (ROI) approach
14.2 Major Decisions in Developing an Advertising Plan
Returning visitors
16.3 Metrics Used to Evaluate the Success of Online Marketing
Revenue streams
10.1 New Products from a Customer’s Perspective
RingCentral
In the Spotlight
Ritz-Carlton
5.6 Product Positioning,
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
Ronald McDonald House Charities
4.2 Buyers and Buying Situations in a B2B Market
Royal Caribbean Group
11.4 Ethical Considerations in Providing Services
S
SAIC-GM-Wuling
7.1 The Global Market and Advantages of International Trade
sales concept
1.4 Evolution of the Marketing Concept
sales force automation
15.3 Steps in the Personal Selling Process
sales leads
15.3 Steps in the Personal Selling Process
sales promotion
13.1 The Promotion Mix and Its Elements,
15.5 Sales Promotion and Its Role in the Promotion Mix,
15.6 Main Types of Sales Promotion
sales-oriented objective
12.3 The Five-Step Procedure for Establishing Pricing Policy
Salesforce
1.6 Customer Relationship Management (CRM),
15.3 Steps in the Personal Selling Process,
17.3 Factors Influencing Channel Choice
sample frames
6.3 Steps in a Successful Marketing Research Plan
sampling unit
6.3 Steps in a Successful Marketing Research Plan
San Francisco Batkid
14.4 Public Relations and Its Role in the Promotion Mix
Save A Lot
18.2 Major Types of Retailers
Sawgrass Mills Factory Outlet
18.2 Major Types of Retailers
Scale Finance
12.2 The Five Critical Cs of Pricing
Scrub Daddy
10.1 New Products from a Customer’s Perspective
Sears Roebuck and Co.
18.2 Major Types of Retailers
Secondary data
6.3 Steps in a Successful Marketing Research Plan
Secret Needs
1.5 Determining Consumer Needs and Wants
Securities and Exchange Commission (SEC)
4.5 Ethical Issues in B2B Marketing
Seeds of Peace
19.1 Sustainable Marketing
selective attention
3.2 Factors That Influence Consumer Buying Behavior
Selective distortion
3.2 Factors That Influence Consumer Buying Behavior
Selective distribution
17.3 Factors Influencing Channel Choice
selective retention
3.2 Factors That Influence Consumer Buying Behavior
selling process
15.3 Steps in the Personal Selling Process
Seminars
16.1 Traditional Direct Marketing
SERP (Search Engine Results Pages)
16.3 Metrics Used to Evaluate the Success of Online Marketing
service encounter
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
service inseparability
11.1 Classification of Services
Service Marketing Triangle
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
service perishability
11.1 Classification of Services
service variability
11.1 Classification of Services
service-profit chain model
11.2 The Service-Profit Chain Model and the Service Marketing Triangle
Shaw Industries
10.2 Stages of the New Product Development Process
Shedd Aquarium
19.4 Sustainable Marketing Principles
Sherman Antitrust Act
8.6 Ethical Issues in Diversity Marketing
Shifting loyals
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
Shopping products
9.1 Products, Services, and Experiences
Simon & Schuster
2.2 The Role of Marketing in the Strategic Planning Process
simple random sample
6.3 Steps in a Successful Marketing Research Plan
slow penetration pricing strategy
9.4 Marketing Strategies at Each Stage of the Product Life Cycle
slow skimming strategy
9.4 Marketing Strategies at Each Stage of the Product Life Cycle
SMA Marketing
2.1 Developing a Strategic Plan
Smartwater
9.5 Branding and Brand Development
social class
3.2 Factors That Influence Consumer Buying Behavior
Social commerce
18.4 Recent Trends in Retailing
Social engagement
16.3 Metrics Used to Evaluate the Success of Online Marketing
social environment
4.3 Major Influences on B2B Buyer Behavior
Social factors
3.2 Factors That Influence Consumer Buying Behavior
Social media marketing
16.2 Social Media and Mobile Marketing
social pillar
19.1 Sustainable Marketing
Societal marketing
19.4 Sustainable Marketing Principles
societal marketing concept
1.4 Evolution of the Marketing Concept
Sociocultural factors
7.2 Assessment of Global Markets for Opportunities
Sociodemographic marketing
8.2 Diversity and Inclusion Marketing
sociodemographics
8.2 Diversity and Inclusion Marketing
Socioeconomically disadvantaged population
8.2 Diversity and Inclusion Marketing
Sonic Drive-In
15.5 Sales Promotion and Its Role in the Promotion Mix
Southwest Airlines
1.7 Ethical Marketing,
11.3 The Gap Model of Service Quality,
13.3 Integrated Marketing Communications
Specialty products
9.1 Products, Services, and Experiences
Specialty stores
18.2 Major Types of Retailers
specialty wholesalers
18.5 Wholesaling
Speedway
18.2 Major Types of Retailers
Spotify
2.3 Purpose and Structure of the Marketing Plan,
7.3 Entering the Global Arena,
16.2 Social Media and Mobile Marketing
Squatty Potty
10.1 New Products from a Customer’s Perspective
Standardization
8.1 Strategic Marketing: Standardization versus Adaptation
standardized
17.3 Factors Influencing Channel Choice
standardized global marketing strategy
7.4 Marketing in a Global Environment
Staples
18.2 Major Types of Retailers
Starbucks
1.3 Factors Comprising and Affecting the Marketing Environment,
1.6 Customer Relationship Management (CRM),
2.2 The Role of Marketing in the Strategic Planning Process,
3.2 Factors That Influence Consumer Buying Behavior,
3 Closing Company Case,
5.1 Market Segmentation and Consumer Markets,
5.3 Segmentation of International Markets,
In the Spotlight,
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics,
13.1 The Promotion Mix and Its Elements,
18.3 Retailing Strategy Decisions,
19.4 Sustainable Marketing Principles
StarKist.
4.5 Ethical Issues in B2B Marketing
State Bags
19.1 Sustainable Marketing
Stated Needs
1.5 Determining Consumer Needs and Wants
Steve Madden
13.1 The Promotion Mix and Its Elements
Stitch Fix
5.5 Selecting Target Markets
Stonyfield Organic
19.1 Sustainable Marketing
store retailer
18.2 Major Types of Retailers
STP model
5.6 Product Positioning
straight product extension
7.4 Marketing in a Global Environment
Straight rebuys
4.2 Buyers and Buying Situations in a B2B Market
strategic alliance
7.3 Entering the Global Arena
strategic business units
2.1 Developing a Strategic Plan
strategy
2.1 Developing a Strategic Plan
stratified random sample
6.3 Steps in a Successful Marketing Research Plan
Strip malls
18.3 Retailing Strategy Decisions
Subaru of Indiana Automotive
19.1 Sustainable Marketing
Subway
5.7 Ethical Concerns and Target Marketing,
14.6 Ethical Concerns in Advertising and Public Relations
Sunbelt Bakery
13 Closing Company Case
supermarket
18.2 Major Types of Retailers
Superstores
18.2 Major Types of Retailers
Supplies and services
9.1 Products, Services, and Experiences
supply chain
17.5 The Supply Chain and Its Functions
Supply chain management
17.5 The Supply Chain and Its Functions
support personnel
15.2 Classifications of Salespeople Involved in Personal Selling
Susan G. Komen
14.4 Public Relations and Its Role in the Promotion Mix
Sustainability
17.7 Ethical Issues in Supply Chain Management
Sustainable marketing
19.1 Sustainable Marketing
Sustainable sourcing
17.7 Ethical Issues in Supply Chain Management
Swarovski
In the Spotlight
sweepstakes
15.6 Main Types of Sales Promotion
SWOT analysis
2.2 The Role of Marketing in the Strategic Planning Process,
2.2 The Role of Marketing in the Strategic Planning Process
Syndicated data
6.3 Steps in a Successful Marketing Research Plan
Sysco
18.5 Wholesaling
Systems selling
4.2 Buyers and Buying Situations in a B2B Market
T
T.J.Maxx
18.2 Major Types of Retailers
Taco Bell
9.5 Branding and Brand Development,
10.1 New Products from a Customer’s Perspective,
11.2 The Service-Profit Chain Model and the Service Marketing Triangle,
13.3 Integrated Marketing Communications
Takeda Pharmaceuticals
10.6 Ethical Considerations in New Product Development
tangibles
11.3 The Gap Model of Service Quality
Target
1.3 Factors Comprising and Affecting the Marketing Environment,
4.2 Buyers and Buying Situations in a B2B Market,
8.4 Marketing to Hispanic, Black, and Asian Consumers,
14.4 Public Relations and Its Role in the Promotion Mix,
16.1 Traditional Direct Marketing,
17.1 The Use and Value of Marketing Channels,
18.1 Retailing and the Role of Retailers in the Distribution Channel,
18.2 Major Types of Retailers,
18.3 Retailing Strategy Decisions,
19.1 Sustainable Marketing
target market
5.5 Selecting Target Markets
Target market coverage
17.3 Factors Influencing Channel Choice
target population
6.3 Steps in a Successful Marketing Research Plan
target return objective
12.3 The Five-Step Procedure for Establishing Pricing Policy
Tarte Cosmetics
8.2 Diversity and Inclusion Marketing
TBH Creative
2.4 Marketing Plan Progress Using Metrics
technical specialist
15.2 Classifications of Salespeople Involved in Personal Selling
Technographic segmentation
5.2 Segmentation of B2B Markets
Technological synergy
10.4 Factors Contributing to the Success or Failure of New Products
technology
4.3 Major Influences on B2B Buyer Behavior
Telephone Consumer Protection Act
6.3 Steps in a Successful Marketing Research Plan
Television home shopping
18.2 Major Types of Retailers
Tesla
1.3 Factors Comprising and Affecting the Marketing Environment,
2.1 Developing a Strategic Plan,
7.3 Entering the Global Arena,
In the Spotlight,
9.2 Product Items, Product Lines, and Product Mixes,
9.4 Marketing Strategies at Each Stage of the Product Life Cycle,
14.4 Public Relations and Its Role in the Promotion Mix
Test-Marketing
10.2 Stages of the New Product Development Process
The Asian American Foundation (TAAF)
8 What Do Marketers Do?
The Honest Company
8.4 Marketing to Hispanic, Black, and Asian Consumers
The Insights Association (IA)
6.4 Ethical Issues in Marketing Research
The Ohio State University
10.5 Stages in the Consumer Adoption Process for New Products
The PhD Project
8 What Do Marketers Do?
The Trevor Project
8 What Do Marketers Do?
Theater tests
14.2 Major Decisions in Developing an Advertising Plan
Thermomix
11.3 The Gap Model of Service Quality
third-party logistics provider
17.6 Logistics and Its Functions
Tiffany & Co.
9.5 Branding and Brand Development,
9.7 Creating Value through Packaging and Labeling,
18.2 Major Types of Retailers,
19.4 Sustainable Marketing Principles
TikTok
9.4 Marketing Strategies at Each Stage of the Product Life Cycle,
13.1 The Promotion Mix and Its Elements,
16.2 Social Media and Mobile Marketing,
16.3 Metrics Used to Evaluate the Success of Online Marketing
Time to ship
17.4 Managing the Distribution Channel
Time utility
1.1 Marketing and the Marketing Process
Time’s Up
19.1 Sustainable Marketing
Tommy Hilfiger
9.5 Branding and Brand Development
TOMS
1.3 Factors Comprising and Affecting the Marketing Environment,
1.7 Ethical Marketing,
3.4 Ethical Issues in Consumer Buying Behavior,
13.1 The Promotion Mix and Its Elements,
14.6 Ethical Concerns in Advertising and Public Relations
Top Design Firms
8.2 Diversity and Inclusion Marketing
Total costs
12.1 Pricing and Its Role in the Marketing Mix
total number of orders
17.4 Managing the Distribution Channel
Total revenue
12.1 Pricing and Its Role in the Marketing Mix
Total units in storage
17.4 Managing the Distribution Channel
Toyota
1.4 Evolution of the Marketing Concept,
2.5 Ethical Issues in Developing a Marketing Strategy,
5.5 Selecting Target Markets,
8.4 Marketing to Hispanic, Black, and Asian Consumers,
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics,
12.2 The Five Critical Cs of Pricing,
13.1 The Promotion Mix and Its Elements,
13.4 Steps in the IMC Planning Process,
16.1 Traditional Direct Marketing,
17.2 Types of Marketing Channels
Trade shows
16.1 Traditional Direct Marketing
trademarks (service marks)
9.5 Branding and Brand Development
Trader Joe’s
9.5 Branding and Brand Development,
17.4 Managing the Distribution Channel,
18.7 Ethical Issues in Retailing and Wholesaling
traffic by source
16.3 Metrics Used to Evaluate the Success of Online Marketing
Transactional functions
17.1 The Use and Value of Marketing Channels
transnational firm
7.3 Entering the Global Arena
Transparency International
4.5 Ethical Issues in B2B Marketing,
7.2 Assessment of Global Markets for Opportunities
Travelers Point
5 Closing Company Case
Tropicana
17.3 Factors Influencing Channel Choice
Trout
5.6 Product Positioning
Truck jobbers
18.5 Wholesaling
Truly Organic
18.7 Ethical Issues in Retailing and Wholesaling
Truth in Advertising
14.6 Ethical Concerns in Advertising and Public Relations
U
Uber Eats
1.1 Marketing and the Marketing Process
Ultimate Scoop
13.1 The Promotion Mix and Its Elements
unaided awareness
6.3 Steps in a Successful Marketing Research Plan
unaided recall
14.2 Major Decisions in Developing an Advertising Plan
undifferentiated marketing
5.5 Selecting Target Markets
unemployment rate
12.3 The Five-Step Procedure for Establishing Pricing Policy
Unilever
8.6 Ethical Issues in Diversity Marketing,
10.4 Factors Contributing to the Success or Failure of New Products,
12.5 Pricing Strategies and Tactics for Existing Products
Union Pacific Railroad
2.5 Ethical Issues in Developing a Marketing Strategy
unit value
17.3 Factors Influencing Channel Choice
United Nations (UN)
7.5 Ethical Issues in the Global Marketplace
United States Patent and Trademark Office
9.5 Branding and Brand Development
University of Florida
In the Spotlight
Unobtrusive observation
6.3 Steps in a Successful Marketing Research Plan
Unsought products
9.1 Products, Services, and Experiences
Unstated Needs
1.5 Determining Consumer Needs and Wants
US Bureau of Labor Statistics
2.1 Developing a Strategic Plan
US Census Bureau
8.5 Marketing to Sociodemographic Groups
US Chamber of Commerce
14.4 Public Relations and Its Role in the Promotion Mix
US Department of Agriculture (USDA)
18.6 Recent Trends in Wholesaling
US Department of Housing and Urban Development
5.7 Ethical Concerns and Target Marketing
US Department of Justice
8.6 Ethical Issues in Diversity Marketing
US Environmental Protection Agency (EPA)
19.3 The Benefits of Sustainable Marketing
US Food and Drug Administration
5.7 Ethical Concerns and Target Marketing
US Postal Service
6.3 Steps in a Successful Marketing Research Plan,
13.4 Steps in the IMC Planning Process,
In the Spotlight,
16.1 Traditional Direct Marketing
US Postal Service Metro Post
18.4 Recent Trends in Retailing
V
value proposition
1.1 Marketing and the Marketing Process
Value-based segmentation
5.2 Segmentation of B2B Markets
Vanity Fair
5.1 Market Segmentation and Consumer Markets
variable costs
12.1 Pricing and Its Role in the Marketing Mix
Variety-seeking buying behavior
3.1 Understanding Consumer Markets and Buying Behavior
Vector Marketing
15 Closing Company Case
vertical conflict
17.4 Managing the Distribution Channel
vertical marketing system
17.2 Types of Marketing Channels
Victoria’s Secret
8.5 Marketing to Sociodemographic Groups
vision statement
2.1 Developing a Strategic Plan
Vizio
1.7 Ethical Marketing
VMware
In the Spotlight
W
Walgreens
9.5 Branding and Brand Development,
17.1 The Use and Value of Marketing Channels,
18.4 Recent Trends in Retailing
Walmart
1.3 Factors Comprising and Affecting the Marketing Environment,
4.2 Buyers and Buying Situations in a B2B Market,
12.6 Ethical Considerations in Pricing,
14.4 Public Relations and Its Role in the Promotion Mix,
15.2 Classifications of Salespeople Involved in Personal Selling,
17.1 The Use and Value of Marketing Channels,
In the Spotlight,
18.2 Major Types of Retailers,
18.3 Retailing Strategy Decisions,
19.5 Purpose-Driven Marketing
Walt Disney Company
7.2 Assessment of Global Markets for Opportunities
Warby Parker
12.6 Ethical Considerations in Pricing,
16.1 Traditional Direct Marketing,
16.2 Social Media and Mobile Marketing
Warehouse clubs
18.2 Major Types of Retailers
Warehousing
17.6 Logistics and Its Functions
Wayfair
16.1 Traditional Direct Marketing,
16.4 Ethical Issues in Digital Marketing and Social Media,
17.1 The Use and Value of Marketing Channels
Website marketing
16.1 Traditional Direct Marketing
Website traffic
16.3 Metrics Used to Evaluate the Success of Online Marketing
Weinreb Group
In the Spotlight
Welch’s Fruit Snacks
5.7 Ethical Concerns and Target Marketing
Wells Fargo
8.4 Marketing to Hispanic, Black, and Asian Consumers,
15.7 Ethical Issues in Personal Selling and Sales Promotion
Wendy’s
4.3 Major Influences on B2B Buyer Behavior,
5.6 Product Positioning,
14.2 Major Decisions in Developing an Advertising Plan
whole channel
7.4 Marketing in a Global Environment
Whole Foods
14.6 Ethical Concerns in Advertising and Public Relations,
16 Closing Company Case,
In the Spotlight,
17.3 Factors Influencing Channel Choice,
18.7 Ethical Issues in Retailing and Wholesaling
Wholesalers
1.3 Factors Comprising and Affecting the Marketing Environment,
4.2 Buyers and Buying Situations in a B2B Market,
17.1 The Use and Value of Marketing Channels
Wholesaling
18.5 Wholesaling
Williams-Sonoma
In the Spotlight
Wilmar International Limited
7.3 Entering the Global Arena
Winfrey
In the Spotlight
Winter Olympics
8.6 Ethical Issues in Diversity Marketing
Wisconsin Department of Agriculture
12.6 Ethical Considerations in Pricing
workforce skills
4.3 Major Influences on B2B Buyer Behavior
World Food Championships
13.4 Steps in the IMC Planning Process
World Trade Organization (WTO)
7.2 Assessment of Global Markets for Opportunities
Wounded Warrior Project
4.2 Buyers and Buying Situations in a B2B Market,
4.2 Buyers and Buying Situations in a B2B Market
Y
Yankelovich Inc.
13.1 The Promotion Mix and Its Elements