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Principles of Marketing

Building Your Personal Brand

Principles of MarketingBuilding Your Personal Brand

Building Your Personal Brand

There are many brands that recognize the benefits of hiring brand ambassadors. Red Bull is one of these brands. Because college students constitute a major portion of its target market, Red Bull relies on student ambassadors (also called Marketeers) to interact with customers. According to Red Bull’s Student Marketeer website, “student Marketeers are in direct contact with various consumers and customers, inviting product trial, helping establish Red Bull consumption in diverse occasions, supporting our sales teams, working with renowned athletes and of course ensuring an unforgettable brand experience for consumers at Red Bull events. Based on your skills, knowledge, experience and availability, your focus will be either on your campus or you’ll cover the entire region on board the iconic Mini.”90

Identify another brand that follows the strategy of welcoming brand ambassadors and express how finding this sort of part-time job might enhance your own brand.

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