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Principles of Marketing

References

Principles of MarketingReferences
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3. Geyser, “Best Marketing Strategy Examples.”
4. Ibid.
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19. Kaur, “Conducting a Gap Analysis.”
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27. Microsoft, Annual Report 2021.
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33. Gallagher, “Apple Watch.”
34. Expert Program Management, “BCG Matrix | Boston Matrix.”
35. Expert Program Management, “BCG Matrix | Boston Matrix.”
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37. Gupta, “Starbucks SWOT 2022.”
38. Ibid.
39. Ibid.
40. Ibid.
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42. Charles W. L. Hill and Gareth R. Jones, Essentials of Strategic Management, 3rd ed. (Mason, OH: South-Western Cengage Learning, 2012).
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44. Hill and Jones, Essentials of Strategic Management.
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49. Harappa Learning, “Concentric Diversification.”
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61. iEduNote, “Marketing Plan.”
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66. Porte Brown Accountants & Advisors, “KPI of the Week.”
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71. Sherman, “How Do You Calculate?”
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74. Paul, “Top Metrics and Strategies.”
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76. “Case Study: Company Tracks Performance with Marketing Reporting Dashboard,” Perspective, Tips, and Insights (blog), TBH Creative, February 4, 2020, https://blog.tbhcreative.com/2020/02/case-study-marketing-reporting-dashboard.html.
77. TBH Creative, “Case Study.”
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79. Shivani, “Marketing Ethics.”
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84. Submittable, “Millennials, Gen Z.”
85. Ibid.
86. Ibid.
87. Zach Hrynowski and Megan Brenan, “What Percentage of Americans Vape?,” Gallup News, Gallup, August 19, 2021, https://news.gallup.com/poll/267413/percentage-americans-vape.aspx.
88. Meagan Parrish, “The 2009 Toyota Accelerator Scandal That Wasn’t What It Seemed,” Manufacturing.net, Industrial Media, August 11, 2016, https://www.manufacturing.net/automotive/blog/13110434/the-2009-toyota-accelerator-scandal-that-wasnt-what-it-seemed.
89. Danielle Douglas and Michael A. Fletcher, “Toyota Reaches $1.2 Billion Settlement to End Probe of Accelerator Problems,” Washington Post, March 19, 2014, https://www.washingtonpost.com/business/economy/toyota-reaches-12-billion-settlement-to-end-criminal-probe/2014/03/19/5738a3c4-af69-11e3-9627-c65021d6d572_story.html.
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93. Blue Zones, “History of Blue Zones.”
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