Skip to ContentGo to accessibility page
OpenStax Logo
Principles of Marketing

What Do Marketers Do?

Principles of MarketingWhat Do Marketers Do?

What Do Marketers Do?

Part of the International Trade Administration, Export Assistance Centers (found in the United States, Europe, the Middle East, Africa, and Asia) help US-based businesses plan, develop, and execute international strategies to succeed in today’s global marketplace through the. Find the center nearest to you and conduct a short interview with an export counselor there to learn more about their job. To learn more about global market opportunities through the International Trade Administration, watch the short video “Discover Global Markets.”

Discover Global Markets: Powering & Building the Middle East & Africa

Here are some questions to ask:

  • What services does the center offer?
  • What is an “initial market check”?
  • Does the center provide customized market research?
  • Does the International Trade Administration work with US consulates and embassies?
  • Are there training or networking events to attend where I can network and learn more?
  • How does the export center help companies located in rural areas successfully export products?
  • What training did you complete to qualify for your position?
PreviousNext
Order a print copy
Citation/Attribution
Reuse and redistribution of this content in digital or print format:
  • This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's prior written permission.
  • This book uses the Creative Commons Attribution-NonCommercial-ShareAlike License, which means that you can reuse and modify the material only for noncommercial purposes, must attribute OpenStax, and must distribute any derivative works under the same license.
  • Any commercial printing of this textbook, including using a local or custom printer, must be approved by OpenStax, and proper citation provided.
  • OpenStax-copyrighted images, activities, assessments, and similar components of this book are subject to the same licensing – CC-BY-NC-SA. They can be used for noncommercial purposes with attribution. Commercial use requires permission.
  • Permission requests: Anyone who intends to incorporate this content (including text, images, and other components) into large language models, use it in AI offerings, use it commercially (including in print), and/or has questions about another use case is welcome to complete our reuse request form.
Attribution information
  • If you are redistributing all or part of this book in a noncommercial print format, then you must include on every physical page the following attribution:

    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction

  • If you are redistributing all or part of this book in a noncommercial digital format, then for every page that includes OpenStax content, you must license the derivative work under the same CC-BY-NC-SA license as the original, and include on every digital page view the following attribution:

    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction

Citation information

The information below includes the information needed to generate citations in most major styles (APA, MLA, etc.); you must reformat and organize the information as needed to fit the requirements of the style. Use the information below to generate a citation. We recommend using a citation tool such as this one.

© Apr 23, 2026 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License. The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo, and Rice University name, and Rice University logo trademarks, or wordmarks are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.