Skip to ContentGo to accessibility pageKeyboard shortcuts menu
OpenStax Logo
Principles of Marketing

Building Your Personal Brand

Principles of MarketingBuilding Your Personal Brand

There are ways to build skills that will help you in international markets. Consider the items shared in this chapter and consider what you might do to enhance your skills. Then write a one-to-two-page document outlining a plan for what you will do to improve your skills. Be specific and include a timeline. You might also want to meet with international business instructors to help identify areas to include.

Here are several things to consider:

  • Does your campus offer courses or workshops in diversity? Many diversity training opportunities also offer a certificate of completion that you can include in your resume.
  • Is there a foreign language requirement at your university? If so, this education plus a study abroad experience will reinforce your language skills, business etiquette, and exposure to cultural realities. Satisfying college requirements can also work in your favor.
  • Political science courses offer credits toward graduation that also may extend to the political realities of foreign countries or regions, enhancing your awareness of business practices, economic conditions, and historical underpinnings.
Order a print copy

As an Amazon Associate we earn from qualifying purchases.


This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Attribution information
  • If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
    Access for free at
  • If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
    Access for free at
Citation information

© Jan 9, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.