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Principles of Marketing

Building Your Personal Brand

Principles of MarketingBuilding Your Personal Brand

There are ways to build skills that will help you in international markets. Consider the items shared in this chapter and consider what you might do to enhance your skills. Then write a one-to-two-page document outlining a plan for what you will do to improve your skills. Be specific and include a timeline. You might also want to meet with international business instructors to help identify areas to include.

Here are several things to consider:

  • Does your campus offer courses or workshops in diversity? Many diversity training opportunities also offer a certificate of completion that you can include in your resume.
  • Is there a foreign language requirement at your university? If so, this education plus a study abroad experience will reinforce your language skills, business etiquette, and exposure to cultural realities. Satisfying college requirements can also work in your favor.
  • Political science courses offer credits toward graduation that also may extend to the political realities of foreign countries or regions, enhancing your awareness of business practices, economic conditions, and historical underpinnings.
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