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  1. Preface
  2. 1 The Entrepreneurial Perspective
    1. Introduction
    2. 1.1 Entrepreneurship Today
    3. 1.2 Entrepreneurial Vision and Goals
    4. 1.3 The Entrepreneurial Mindset
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  3. 2 The Entrepreneurial Journey and Pathways
    1. Introduction
    2. 2.1 Overview of the Entrepreneurial Journey
    3. 2.2 The Process of Becoming an Entrepreneur
    4. 2.3 Entrepreneurial Pathways
    5. 2.4 Frameworks to Inform Your Entrepreneurial Path
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  4. 3 The Ethical and Social Responsibilities of Entrepreneurs
    1. Introduction
    2. 3.1 Ethical and Legal Issues in Entrepreneurship
    3. 3.2 Corporate Social Responsibility and Social Entrepreneurship
    4. 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  5. 4 Creativity, Innovation, and Invention
    1. Introduction
    2. 4.1 Tools for Creativity and Innovation
    3. 4.2 Creativity, Innovation, and Invention: How They Differ
    4. 4.3 Developing Ideas, Innovations, and Inventions
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  6. 5 Identifying Entrepreneurial Opportunity
    1. Introduction
    2. 5.1 Entrepreneurial Opportunity
    3. 5.2 Researching Potential Business Opportunities
    4. 5.3 Competitive Analysis
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  7. 6 Problem Solving and Need Recognition Techniques
    1. Introduction
    2. 6.1 Problem Solving to Find Entrepreneurial Solutions
    3. 6.2 Creative Problem-Solving Process
    4. 6.3 Design Thinking
    5. 6.4 Lean Processes
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  8. 7 Telling Your Entrepreneurial Story and Pitching the Idea
    1. Introduction
    2. 7.1 Clarifying Your Vision, Mission, and Goals
    3. 7.2 Sharing Your Entrepreneurial Story
    4. 7.3 Developing Pitches for Various Audiences and Goals
    5. 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
    6. 7.5 Reality Check: Contests and Competitions
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  9. 8 Entrepreneurial Marketing and Sales
    1. Introduction
    2. 8.1 Entrepreneurial Marketing and the Marketing Mix
    3. 8.2 Market Research, Market Opportunity Recognition, and Target Market
    4. 8.3 Marketing Techniques and Tools for Entrepreneurs
    5. 8.4 Entrepreneurial Branding
    6. 8.5 Marketing Strategy and the Marketing Plan
    7. 8.6 Sales and Customer Service
    8. Key Terms
    9. Summary
    10. Review Questions
    11. Discussion Questions
    12. Case Questions
    13. Suggested Resources
  10. 9 Entrepreneurial Finance and Accounting
    1. Introduction
    2. 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
    3. 9.2 Special Funding Strategies
    4. 9.3 Accounting Basics for Entrepreneurs
    5. 9.4 Developing Startup Financial Statements and Projections
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  11. 10 Launch for Growth to Success
    1. Introduction
    2. 10.1 Launching the Imperfect Business: Lean Startup
    3. 10.2 Why Early Failure Can Lead to Success Later
    4. 10.3 The Challenging Truth about Business Ownership
    5. 10.4 Managing, Following, and Adjusting the Initial Plan
    6. 10.5 Growth: Signs, Pains, and Cautions
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  12. 11 Business Model and Plan
    1. Introduction
    2. 11.1 Avoiding the “Field of Dreams” Approach
    3. 11.2 Designing the Business Model
    4. 11.3 Conducting a Feasibility Analysis
    5. 11.4 The Business Plan
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  13. 12 Building Networks and Foundations
    1. Introduction
    2. 12.1 Building and Connecting to Networks
    3. 12.2 Building the Entrepreneurial Dream Team
    4. 12.3 Designing a Startup Operational Plan
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  14. 13 Business Structure Options: Legal, Tax, and Risk Issues
    1. Introduction
    2. 13.1 Business Structures: Overview of Legal and Tax Considerations
    3. 13.2 Corporations
    4. 13.3 Partnerships and Joint Ventures
    5. 13.4 Limited Liability Companies
    6. 13.5 Sole Proprietorships
    7. 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
    8. 13.7 Mitigating and Managing Risks
    9. Key Terms
    10. Summary
    11. Review Questions
    12. Discussion Questions
    13. Case Questions
    14. Suggested Resources
  15. 14 Fundamentals of Resource Planning
    1. Introduction
    2. 14.1 Types of Resources
    3. 14.2 Using the PEST Framework to Assess Resource Needs
    4. 14.3 Managing Resources over the Venture Life Cycle
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  16. 15 Next Steps
    1. Introduction
    2. 15.1 Launching Your Venture
    3. 15.2 Making Difficult Business Decisions in Response to Challenges
    4. 15.3 Seeking Help or Support
    5. 15.4 Now What? Serving as a Mentor, Consultant, or Champion
    6. 15.5 Reflections: Documenting the Journey
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  17. A | Suggested Resources
  18. Index
A
algae energy pavilionIntroduction
American Association of Advertising Agencies12.1 Building and Connecting to Networks
American Association of Franchisees and Dealers12.1 Building and Connecting to Networks
American Retirement Association12.1 Building and Connecting to Networks
articles of incorporation13.2 Corporations
Association of American Educators12.1 Building and Connecting to Networks
Association of Licensed Architects12.1 Building and Connecting to Networks
Automotive Maintenance Repair Association12.1 Building and Connecting to Networks
B
Baylor University New Venture Competition7.5 Reality Check: Contests and Competitions
benefit corporation13.2 Corporations
Bill and Melinda Gates Foundation9.2 Special Funding Strategies
Birthday Party Project11.2 Designing the Business Model
board of directors13.2 Corporations
Burt’s Bees Corporation1.1 Entrepreneurship Today
Business for Social Responsibility3.1 Ethical and Legal Issues in Entrepreneurship
Business Network International12.1 Building and Connecting to Networks
business process patent14.1 Types of Resources
C
C corporation13.2 Corporations
C corporations13.2 Corporations
Charitable organizations9.2 Special Funding Strategies
close corporation13.2 Corporations
closed corporation13.2 Corporations
closely held corporation13.2 Corporations, 13.2 Corporations
collaborative methodologies6.2 Creative Problem-Solving Process
Collegiate Entrepreneurs’ Organization7.5 Reality Check: Contests and Competitions
Committee of Sponsoring Organizations of the Treadway Commission13.7 Mitigating and Managing Risks
competitive analysis grid5.3 Competitive Analysis
competitive matrix11.4 The Business Plan
Consumer Financial Protection Bureau (CFPB)3.2 Corporate Social Responsibility and Social Entrepreneurship
Corporation for Public Broadcasting13.2 Corporations
creative thinking process1.2 Entrepreneurial Vision and Goals
current asset value14.1 Types of Resources
customer value proposition5.3 Competitive Analysis
D
David Kelley Design6.3 Design Thinking
design thinking tools6.3 Design Thinking
disruptive technology1.3 The Entrepreneurial Mindset
distributed partnership profits13.3 Partnerships and Joint Ventures
doing business as13.5 Sole Proprietorships
Dominion Harbor Group5.1 Entrepreneurial Opportunity
Draper Competition for Collegiate Women Entrepreneurs7.5 Reality Check: Contests and Competitions
E
Economic causes of risk13.7 Mitigating and Managing Risks
Empowerment Through Integration (ETI)Introduction
enterprise risk management13.7 Mitigating and Managing Risks
Environmental Protection Agency (EPA)14.2 Using the PEST Framework to Assess Resource Needs
external environment6.4 Lean Processes
F
Fairchild Semiconductor2.3 Entrepreneurial Pathways
Fear of missing out (FOMO)7.2 Sharing Your Entrepreneurial Story
Federal Aviation Administration (FAA)14.3 Managing Resources over the Venture Life Cycle
Federal Communications Commission13.7 Mitigating and Managing Risks
Financial Industry Regulatory Authority (FINRA)3.2 Corporate Social Responsibility and Social Entrepreneurship
for-profit corporations13.2 Corporations
founders’ agreement15.1 Launching Your Venture
Funding resources14.1 Types of Resources
G
Global Entrepreneurship Index1.1 Entrepreneurship Today
Green Business Network at Green America12.1 Building and Connecting to Networks
Guidewell Innovation Center11.4 The Business Plan
H
Hewlett-Packard Corporation (HP)7.2 Sharing Your Entrepreneurial Story
HirabayashiIntroduction
Hispanic, Black, and Asian American Chambers10.3 The Challenging Truth about Business Ownership
human-centered design (HCD)6.3 Design Thinking
I
IndUS Entrepreneurs11.4 The Business Plan
information and communication technologies (ICTs)7.2 Sharing Your Entrepreneurial Story
innovation flowchart6.3 Design Thinking
Insider Trading and Securities Fraud Enforcement Act3.2 Corporate Social Responsibility and Social Entrepreneurship
Intangible resources14.1 Types of Resources
internal environment6.4 Lean Processes
Internal Revenue Service9.2 Special Funding Strategies
International Franchise Association12.1 Building and Connecting to Networks
J
just-in-time inventory system12.3 Designing a Startup Operational Plan
L
Laughing Man Coffee11.4 The Business Plan
Laughing Man Foundation11.4 The Business Plan
lean manufacturing6.4 Lean Processes
lean problem-solving process6.4 Lean Processes
lean process6.4 Lean Processes
Library of Congress14.1 Types of Resources
lifestyle business15.1 Launching Your Venture
limited liability company13.4 Limited Liability Companies
limited liability limited partnership (LLLP)13.3 Partnerships and Joint Ventures
limited liability partnerships13.3 Partnerships and Joint Ventures
limited personal liability13.7 Mitigating and Managing Risks
LUMA Institute6.3 Design Thinking
LuminAIDIntroduction
M
Madam C. J. Walker Hair Culturists Union of America2.2 The Process of Becoming an Entrepreneur
MarshallIntroduction
Metropolitan Museum of Art9.2 Special Funding Strategies
Microsoft PowerPoint14.1 Types of Resources
minimum viable product11.2 Designing the Business Model
Minority Business and Development Agency (MBDA)10.3 The Challenging Truth about Business Ownership
Minority Business Development Agency10.3 The Challenging Truth about Business Ownership
Mothers Against Drunk Drivers (MADD)12.1 Building and Connecting to Networks
N
National Aeronautics and Space Administration14.1 Types of Resources
National Association for the Education of Young Children12.1 Building and Connecting to Networks
National Association for Women Owners10.3 The Challenging Truth about Business Ownership
National Association of Broadcasters11.4 The Business Plan
National Association of Professional Women10.3 The Challenging Truth about Business Ownership
National Institutes of Health (NIH)9.2 Special Funding Strategies
National Negro Cosmetics Manufacturers Association2.2 The Process of Becoming an Entrepreneur
National Science Foundation14.1 Types of Resources
New Balance Company6.4 Lean Processes
New York City Public Library9.2 Special Funding Strategies
New York StartUP! Business Plan Competition9.2 Special Funding Strategies
nondisclosure agreement15.1 Launching Your Venture
North American Industry Classification System (NAICS)12.2 Building the Entrepreneurial Dream Team
Not-for-profit corporations13.2 Corporations
O
Occupational Safety and Hazard Association14.2 Using the PEST Framework to Assess Resource Needs
Office of the US Trade Representative12.1 Building and Connecting to Networks
opportunity-identifying perspective1.1 Entrepreneurship Today
organizational roadmap11.4 The Business Plan
Overseas Private Investment Corporation12.1 Building and Connecting to Networks
P
Payment Card Industry Data Security Standard13.7 Mitigating and Managing Risks
People for the Ethical Treatment of Animals (PETA)12.1 Building and Connecting to Networks
personally liable13.5 Sole Proprietorships
piercing the corporate veil13.2 Corporations
Potential Rating Index for Zip Markets (PRIZM)5.2 Researching Potential Business Opportunities
Pretty Young Professionals (PYP)10.2 Why Early Failure Can Lead to Success Later
private-public partnerships12.1 Building and Connecting to Networks
privately held corporation13.2 Corporations
Process Excellence6.4 Lean Processes
product liability lawsuits13.7 Mitigating and Managing Risks
product-based business14.1 Types of Resources
Promoting Women in Entrepreneurship Act2.4 Frameworks to Inform Your Entrepreneurial Path
public corporation13.2 Corporations
publicly held corporation13.2 Corporations
publicly traded corporation13.2 Corporations
R
Rapid BrandsIntroduction
resource dependence theory (RDT) model14.3 Managing Resources over the Venture Life Cycle
S
service-based business14.1 Types of Resources
SharkBot 3D Printer1.1 Entrepreneurship Today
Shine TalksIntroduction
Shockley Semiconductor2.3 Entrepreneurial Pathways
Silicon Valley Bank (SVB) Financial Group5.1 Entrepreneurial Opportunity
situational opportunity2.3 Entrepreneurial Pathways
six-step sales process8.6 Sales and Customer Service
Sixteen Personality Factor Questionnaire12.2 Building the Entrepreneurial Dream Team
Small Business Association (SBA)14.1 Types of Resources
Small Business Development Centers (SBDCs)12.1 Building and Connecting to Networks
Small Business Innovation Research Program14.1 Types of Resources
Small Business Technology Transfer Program14.1 Types of Resources
social business model canvas11.2 Designing the Business Model
social entrepreneur1.1 Entrepreneurship Today
Standard Industrial Classification/North American Industry Classification System (SIC/NAICS)11.4 The Business Plan
Stanford Design School6.3 Design Thinking
state of incorporation13.2 Corporations
SuperGlass Windshield Repair12.3 Designing a Startup Operational Plan
sustainable strategy9.2 Special Funding Strategies
T
Tangible resources14.1 Types of Resources
Tech Talent South11.4 The Business Plan
Textbooks for Change11.4 The Business Plan
three circles tool5.3 Competitive Analysis
total costs of ownership (TCO)12.3 Designing a Startup Operational Plan
Transparency International1.1 Entrepreneurship Today
Turing PharmaceuticalsIntroduction
U
UNESCO Global Action Programme on Education for Sustainable Development1.1 Entrepreneurship Today
UNESCO’s Global Action Programme on Education for Sustainable DevelopmentIntroduction
unique selling proposition5.3 Competitive Analysis
United Nations Children’s Fund (UNICEF)6.2 Creative Problem-Solving Process
US Copyright Office14.1 Types of Resources
US Patent and Trademark Office (USPTO)14.1 Types of Resources
US Postal Service13.2 Corporations
US Small Business Administration5.2 Researching Potential Business Opportunities
US Small Business Administration (SBA)2.1 Overview of the Entrepreneurial Journey
US Trade and Development Agency12.1 Building and Connecting to Networks
V
value proposition canvas11.2 Designing the Business Model
Veteran’s Business Outreach Center (VBOC)12.1 Building and Connecting to Networks
Vita CocoIntroduction
W
Whiteboarding6.4 Lean Processes
Women’s Business Center (WBC)12.1 Building and Connecting to Networks
Women’s Business Center of the Small Business Administration10.3 The Challenging Truth about Business Ownership
Women’s Business Enterprise National Council10.3 The Challenging Truth about Business Ownership
World’s Most Ethical Companies3.1 Ethical and Legal Issues in Entrepreneurship
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