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Entrepreneurship

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Table of contents
  1. Preface
  2. 1 The Entrepreneurial Perspective
    1. Introduction
    2. 1.1 Entrepreneurship Today
    3. 1.2 Entrepreneurial Vision and Goals
    4. 1.3 The Entrepreneurial Mindset
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  3. 2 The Entrepreneurial Journey and Pathways
    1. Introduction
    2. 2.1 Overview of the Entrepreneurial Journey
    3. 2.2 The Process of Becoming an Entrepreneur
    4. 2.3 Entrepreneurial Pathways
    5. 2.4 Frameworks to Inform Your Entrepreneurial Path
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  4. 3 The Ethical and Social Responsibilities of Entrepreneurs
    1. Introduction
    2. 3.1 Ethical and Legal Issues in Entrepreneurship
    3. 3.2 Corporate Social Responsibility and Social Entrepreneurship
    4. 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  5. 4 Creativity, Innovation, and Invention
    1. Introduction
    2. 4.1 Tools for Creativity and Innovation
    3. 4.2 Creativity, Innovation, and Invention: How They Differ
    4. 4.3 Developing Ideas, Innovations, and Inventions
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  6. 5 Identifying Entrepreneurial Opportunity
    1. Introduction
    2. 5.1 Entrepreneurial Opportunity
    3. 5.2 Researching Potential Business Opportunities
    4. 5.3 Competitive Analysis
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  7. 6 Problem Solving and Need Recognition Techniques
    1. Introduction
    2. 6.1 Problem Solving to Find Entrepreneurial Solutions
    3. 6.2 Creative Problem-Solving Process
    4. 6.3 Design Thinking
    5. 6.4 Lean Processes
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  8. 7 Telling Your Entrepreneurial Story and Pitching the Idea
    1. Introduction
    2. 7.1 Clarifying Your Vision, Mission, and Goals
    3. 7.2 Sharing Your Entrepreneurial Story
    4. 7.3 Developing Pitches for Various Audiences and Goals
    5. 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
    6. 7.5 Reality Check: Contests and Competitions
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  9. 8 Entrepreneurial Marketing and Sales
    1. Introduction
    2. 8.1 Entrepreneurial Marketing and the Marketing Mix
    3. 8.2 Market Research, Market Opportunity Recognition, and Target Market
    4. 8.3 Marketing Techniques and Tools for Entrepreneurs
    5. 8.4 Entrepreneurial Branding
    6. 8.5 Marketing Strategy and the Marketing Plan
    7. 8.6 Sales and Customer Service
    8. Key Terms
    9. Summary
    10. Review Questions
    11. Discussion Questions
    12. Case Questions
    13. Suggested Resources
  10. 9 Entrepreneurial Finance and Accounting
    1. Introduction
    2. 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
    3. 9.2 Special Funding Strategies
    4. 9.3 Accounting Basics for Entrepreneurs
    5. 9.4 Developing Startup Financial Statements and Projections
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  11. 10 Launch for Growth to Success
    1. Introduction
    2. 10.1 Launching the Imperfect Business: Lean Startup
    3. 10.2 Why Early Failure Can Lead to Success Later
    4. 10.3 The Challenging Truth about Business Ownership
    5. 10.4 Managing, Following, and Adjusting the Initial Plan
    6. 10.5 Growth: Signs, Pains, and Cautions
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  12. 11 Business Model and Plan
    1. Introduction
    2. 11.1 Avoiding the “Field of Dreams” Approach
    3. 11.2 Designing the Business Model
    4. 11.3 Conducting a Feasibility Analysis
    5. 11.4 The Business Plan
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  13. 12 Building Networks and Foundations
    1. Introduction
    2. 12.1 Building and Connecting to Networks
    3. 12.2 Building the Entrepreneurial Dream Team
    4. 12.3 Designing a Startup Operational Plan
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  14. 13 Business Structure Options: Legal, Tax, and Risk Issues
    1. Introduction
    2. 13.1 Business Structures: Overview of Legal and Tax Considerations
    3. 13.2 Corporations
    4. 13.3 Partnerships and Joint Ventures
    5. 13.4 Limited Liability Companies
    6. 13.5 Sole Proprietorships
    7. 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
    8. 13.7 Mitigating and Managing Risks
    9. Key Terms
    10. Summary
    11. Review Questions
    12. Discussion Questions
    13. Case Questions
    14. Suggested Resources
  15. 14 Fundamentals of Resource Planning
    1. Introduction
    2. 14.1 Types of Resources
    3. 14.2 Using the PEST Framework to Assess Resource Needs
    4. 14.3 Managing Resources over the Venture Life Cycle
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  16. 15 Next Steps
    1. Introduction
    2. 15.1 Launching Your Venture
    3. 15.2 Making Difficult Business Decisions in Response to Challenges
    4. 15.3 Seeking Help or Support
    5. 15.4 Now What? Serving as a Mentor, Consultant, or Champion
    6. 15.5 Reflections: Documenting the Journey
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  17. A | Suggested Resources
  18. Index
Symbols
1-for-1 business model 11.2 Designing the Business Model
16PF 12.2 Building the Entrepreneurial Dream Team
3-D printing 14.2 Using the PEST Framework to Assess Resource Needs
3DR’ 6.2 Creative Problem-Solving Process
3M 2.2 The Process of Becoming an Entrepreneur, 2.3 Entrepreneurial Pathways
7 Ps 8.1 Entrepreneurial Marketing and the Marketing Mix
8a certification 10.3 The Challenging Truth about Business Ownership
A
AARP 12.1 Building and Connecting to Networks
Absolute capacity 12.3 Designing a Startup Operational Plan
Accounting 9.3 Accounting Basics for Entrepreneurs
accounting equation 9.3 Accounting Basics for Entrepreneurs, 9.4 Developing Startup Financial Statements and Projections, 9.4 Developing Startup Financial Statements and Projections
Accounts payable 9.4 Developing Startup Financial Statements and Projections
accounts receivable 9.4 Developing Startup Financial Statements and Projections
action plan 2.4 Frameworks to Inform Your Entrepreneurial Path
adaptive model 6.1 Problem Solving to Find Entrepreneurial Solutions
Adidas 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.4 Entrepreneurial Branding
Adler 1.2 Entrepreneurial Vision and Goals
Adobe 4.3 Developing Ideas, Innovations, and Inventions
Advertising 8.1 Entrepreneurial Marketing and the Marketing Mix
advisory board 14.3 Managing Resources over the Venture Life Cycle
Aetna 10.5 Growth: Signs, Pains, and Cautions
AGW Group 6.1 Problem Solving to Find Entrepreneurial Solutions
Air Jordan 7.2 Sharing Your Entrepreneurial Story
Air New Zealand 10.5 Growth: Signs, Pains, and Cautions
Airbnb 1.3 The Entrepreneurial Mindset, 1.3 The Entrepreneurial Mindset, 4.2 Creativity, Innovation, and Invention: How They Differ, 5.2 Researching Potential Business Opportunities, 7.3 Developing Pitches for Various Audiences and Goals, 10.1 Launching the Imperfect Business: Lean Startup, 11.1 Avoiding the “Field of Dreams” Approach
algae energy pavilion Introduction
Alibaba 10.2 Why Early Failure Can Lead to Success Later
Alphabet 2.2 The Process of Becoming an Entrepreneur
AlphaGamma.com 7.5 Reality Check: Contests and Competitions
Alsever 6.2 Creative Problem-Solving Process
alumni association 12.1 Building and Connecting to Networks
Alzheimer's Association 7.1 Clarifying Your Vision, Mission, and Goals
Amazon 2.1 Overview of the Entrepreneurial Journey, 2.4 Frameworks to Inform Your Entrepreneurial Path, 5.1 Entrepreneurial Opportunity, 5.2 Researching Potential Business Opportunities, 5.3 Competitive Analysis, 6.1 Problem Solving to Find Entrepreneurial Solutions, 6.2 Creative Problem-Solving Process, 8.3 Marketing Techniques and Tools for Entrepreneurs, 9.4 Developing Startup Financial Statements and Projections, 10.2 Why Early Failure Can Lead to Success Later, 10.5 Growth: Signs, Pains, and Cautions, 10.5 Growth: Signs, Pains, and Cautions, 12 Case Questions, 13.2 Corporations, 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology, 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology, 14.1 Types of Resources, 14.1 Types of Resources, 14.2 Using the PEST Framework to Assess Resource Needs
Amazon Instant Video 2.1 Overview of the Entrepreneurial Journey
Amazon Mom 2.1 Overview of the Entrepreneurial Journey
Amazon Web Services 2.1 Overview of the Entrepreneurial Journey
American Association of Advertising Agencies 12.1 Building and Connecting to Networks
American Association of Franchisees and Dealers 12.1 Building and Connecting to Networks
American Micro Devices 3.1 Ethical and Legal Issues in Entrepreneurship
American Red Cross 7.1 Clarifying Your Vision, Mission, and Goals
American Retirement Association 12.1 Building and Connecting to Networks
American Top 40 12.2 Building the Entrepreneurial Dream Team
AmeriCorps 13.2 Corporations
Amirite.com 6.1 Problem Solving to Find Entrepreneurial Solutions
Amtrak 13.2 Corporations
Anand 6.3 Design Thinking
anchoring strategies 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Andreessen 7.3 Developing Pitches for Various Audiences and Goals, 11.1 Avoiding the “Field of Dreams” Approach
Andreessen Horowitz 7.3 Developing Pitches for Various Audiences and Goals
angel investor 1.1 Entrepreneurship Today
angel investors 2.3 Entrepreneurial Pathways, 7.3 Developing Pitches for Various Audiences and Goals, 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 14.1 Types of Resources
Anheuser-Busch InBev 10.5 Growth: Signs, Pains, and Cautions
Antitrust laws 3.1 Ethical and Legal Issues in Entrepreneurship
Apple 2.2 The Process of Becoming an Entrepreneur, 2.2 The Process of Becoming an Entrepreneur, Introduction, 4.2 Creativity, Innovation, and Invention: How They Differ, 6.3 Design Thinking, 7.1 Clarifying Your Vision, Mission, and Goals, 7.4 Protecting Your Idea and Polishing the Pitch through Feedback, 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs, 10.1 Launching the Imperfect Business: Lean Startup, 10.2 Why Early Failure Can Lead to Success Later, 10.4 Managing, Following, and Adjusting the Initial Plan, 10.5 Growth: Signs, Pains, and Cautions, 11.1 Avoiding the “Field of Dreams” Approach, 14.1 Types of Resources, 14.1 Types of Resources, 14.3 Managing Resources over the Venture Life Cycle
AquaPodkit 8.2 Market Research, Market Opportunity Recognition, and Target Market
Aristotle 2.2 The Process of Becoming an Entrepreneur
Arm & Hammer 10.5 Growth: Signs, Pains, and Cautions
Arrieta Introduction
Arrington 3.1 Ethical and Legal Issues in Entrepreneurship
articles of formation 13.4 Limited Liability Companies
articles of incorporation 13.2 Corporations
articles of partnership 13.3 Partnerships and Joint Ventures
ask 7.3 Developing Pitches for Various Audiences and Goals, 7.5 Reality Check: Contests and Competitions
assembly line 12.3 Designing a Startup Operational Plan
assessment 6.4 Lean Processes
Assets 9.3 Accounting Basics for Entrepreneurs, 9.4 Developing Startup Financial Statements and Projections, 14.1 Types of Resources
Association of American Educators 12.1 Building and Connecting to Networks
Association of Licensed Architects 12.1 Building and Connecting to Networks
AT&T 4.2 Creativity, Innovation, and Invention: How They Differ
Autocratic 12.3 Designing a Startup Operational Plan
Automotive Maintenance Repair Association 12.1 Building and Connecting to Networks
avatar platform 10.1 Launching the Imperfect Business: Lean Startup
Avon 2.4 Frameworks to Inform Your Entrepreneurial Path, 10.1 Launching the Imperfect Business: Lean Startup
B
B corporation 13.2 Corporations, 13.2 Corporations
B-corp 2.4 Frameworks to Inform Your Entrepreneurial Path
B-corporation 3.2 Corporate Social Responsibility and Social Entrepreneurship
balance sheet 9.4 Developing Startup Financial Statements and Projections, 11.3 Conducting a Feasibility Analysis
Bank loans 14.1 Types of Resources
Barna Introduction
Bartering 9.2 Special Funding Strategies
Basecamp 14.2 Using the PEST Framework to Assess Resource Needs
baselining 12.3 Designing a Startup Operational Plan
Bautista 13.5 Sole Proprietorships
Bayh-Dole Act 3.1 Ethical and Legal Issues in Entrepreneurship
Baylor University New Venture Competition 7.5 Reality Check: Contests and Competitions
Beauchamp Introduction, 14.3 Managing Resources over the Venture Life Cycle
Bed Bath & Beyond 10.2 Why Early Failure Can Lead to Success Later
Bee Love 5.2 Researching Potential Business Opportunities, 5.3 Competitive Analysis
Beiler 14.3 Managing Resources over the Venture Life Cycle
Benchmark Capital 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Benchmarking 2.1 Overview of the Entrepreneurial Journey, 12.3 Designing a Startup Operational Plan
benefactors 9.2 Special Funding Strategies
benefit corporation 13.2 Corporations
Berry 10.4 Managing, Following, and Adjusting the Initial Plan
Best Buy 10.2 Why Early Failure Can Lead to Success Later
Betabrand 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Bezos 6.1 Problem Solving to Find Entrepreneurial Solutions, 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Bill and Melinda Gates Foundation 9.2 Special Funding Strategies
Billboard 12.2 Building the Entrepreneurial Dream Team
Bing 8.3 Marketing Techniques and Tools for Entrepreneurs, 14.2 Using the PEST Framework to Assess Resource Needs
Birchbox Introduction, 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs, 14.1 Types of Resources, 14.2 Using the PEST Framework to Assess Resource Needs, 14.3 Managing Resources over the Venture Life Cycle
Birth Stage 10.5 Growth: Signs, Pains, and Cautions
Birthday Party Project 11.2 Designing the Business Model
BitGiving 6.3 Design Thinking
Blakely 5.1 Entrepreneurial Opportunity, 6.1 Problem Solving to Find Entrepreneurial Solutions
Blank 11.1 Avoiding the “Field of Dreams” Approach, 11 Case Questions
Blockbuster 5.2 Researching Potential Business Opportunities, 10.2 Why Early Failure Can Lead to Success Later, 11.1 Avoiding the “Field of Dreams” Approach
Blogger.com 10.2 Why Early Failure Can Lead to Success Later
Blogging 8.3 Marketing Techniques and Tools for Entrepreneurs
Bloomberg 10.2 Why Early Failure Can Lead to Success Later
Blumenthal 1.1 Entrepreneurship Today, 8.1 Entrepreneurial Marketing and the Marketing Mix
BMW 13.3 Partnerships and Joint Ventures
board of directors 13.2 Corporations
Bombardier 6.2 Creative Problem-Solving Process
Bombas 3.2 Corporate Social Responsibility and Social Entrepreneurship, 13.2 Corporations
Bootcamp 14.1 Types of Resources
bootstrapping 2.1 Overview of the Entrepreneurial Journey, 2.2 The Process of Becoming an Entrepreneur, 2.3 Entrepreneurial Pathways, 9.2 Special Funding Strategies, 9.2 Special Funding Strategies, 14.1 Types of Resources, 14.3 Managing Resources over the Venture Life Cycle
born global 10.5 Growth: Signs, Pains, and Cautions
born versus made 2.2 The Process of Becoming an Entrepreneur
Boston Beer Company 9.2 Special Funding Strategies
bottom-up approach 8.2 Market Research, Market Opportunity Recognition, and Target Market
Brabham 6.2 Creative Problem-Solving Process
Brainstorming 1.2 Entrepreneurial Vision and Goals, 4.1 Tools for Creativity and Innovation, 4.2 Creativity, Innovation, and Invention: How They Differ, 6.1 Problem Solving to Find Entrepreneurial Solutions, 6.2 Creative Problem-Solving Process
brand 8.4 Entrepreneurial Branding
brand advocate 7.2 Sharing Your Entrepreneurial Story, 8.4 Entrepreneurial Branding
brand image 7.3 Developing Pitches for Various Audiences and Goals
brand strategy 8.4 Entrepreneurial Branding
Branson 3.2 Corporate Social Responsibility and Social Entrepreneurship
breach of contract 13.7 Mitigating and Managing Risks
breakeven point 2.1 Overview of the Entrepreneurial Journey, 9.4 Developing Startup Financial Statements and Projections, 11.3 Conducting a Feasibility Analysis
breaking even 10.5 Growth: Signs, Pains, and Cautions
brief business plan 11.4 The Business Plan
Brown 6.3 Design Thinking
build-measure-learn loop 10.1 Launching the Imperfect Business: Lean Startup, 10.1 Launching the Imperfect Business: Lean Startup, 10.2 Why Early Failure Can Lead to Success Later, 10.4 Managing, Following, and Adjusting the Initial Plan
build-measure-learn model 4.2 Creativity, Innovation, and Invention: How They Differ
bundling 8.1 Entrepreneurial Marketing and the Marketing Mix
burn rate 9.4 Developing Startup Financial Statements and Projections, 15.2 Making Difficult Business Decisions in Response to Challenges
Burt’s Bees 1.2 Entrepreneurial Vision and Goals
Burt’s Bees Corporation 1.1 Entrepreneurship Today
Business accelerators 12.1 Building and Connecting to Networks
business ethics 3.1 Ethical and Legal Issues in Entrepreneurship
Business failure 10.2 Why Early Failure Can Lead to Success Later
Business for Social Responsibility 3.1 Ethical and Legal Issues in Entrepreneurship
Business incubators 12.1 Building and Connecting to Networks
Business learning 4.2 Creativity, Innovation, and Invention: How They Differ
business lifecycle 10.5 Growth: Signs, Pains, and Cautions
business model 2.2 The Process of Becoming an Entrepreneur, 5.3 Competitive Analysis, 11.2 Designing the Business Model
business model canvas 6.1 Problem Solving to Find Entrepreneurial Solutions, 11.1 Avoiding the “Field of Dreams” Approach, 11.2 Designing the Business Model, 11.4 The Business Plan
Business Model Canvas 8.5 Marketing Strategy and the Marketing Plan
business model canvas (BMC) 7.3 Developing Pitches for Various Audiences and Goals
Business Model Canvas (BMC) 2.4 Frameworks to Inform Your Entrepreneurial Path
Business model innovation 11.1 Avoiding the “Field of Dreams” Approach
Business Network International 12.1 Building and Connecting to Networks
business plan 2.1 Overview of the Entrepreneurial Journey, 2.4 Frameworks to Inform Your Entrepreneurial Path, 10.2 Why Early Failure Can Lead to Success Later, 10.4 Managing, Following, and Adjusting the Initial Plan, 11.2 Designing the Business Model, 11.3 Conducting a Feasibility Analysis, 11.4 The Business Plan, 12.3 Designing a Startup Operational Plan, 13.1 Business Structures: Overview of Legal and Tax Considerations
business process patent 14.1 Types of Resources
business purpose 13.1 Business Structures: Overview of Legal and Tax Considerations
Business Roundtable 3.1 Ethical and Legal Issues in Entrepreneurship, 3.1 Ethical and Legal Issues in Entrepreneurship
business structure 13.1 Business Structures: Overview of Legal and Tax Considerations
buyback clause 15.1 Launching Your Venture
C
C corporation 13.2 Corporations
C corporations 13.2 Corporations
CAD 14.2 Using the PEST Framework to Assess Resource Needs
Cadabra, Inc. 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
calculated risk 1.1 Entrepreneurship Today
California Pizza Kitchen 10.5 Growth: Signs, Pains, and Cautions
CAM 14.2 Using the PEST Framework to Assess Resource Needs
Campbell 6.1 Problem Solving to Find Entrepreneurial Solutions
Campbell Soup 3.2 Corporate Social Responsibility and Social Entrepreneurship
Cancel 2.1 Overview of the Entrepreneurial Journey
Cantillon 2.2 The Process of Becoming an Entrepreneur
capital 10.2 Why Early Failure Can Lead to Success Later, 13.2 Corporations, 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
capital expense 12.3 Designing a Startup Operational Plan
capital improvements 12.2 Building the Entrepreneurial Dream Team
capital purchase 12.3 Designing a Startup Operational Plan
capitalism 2.2 The Process of Becoming an Entrepreneur
career entrepreneur 1.2 Entrepreneurial Vision and Goals
Cargill 13.2 Corporations
Carlson 5.1 Entrepreneurial Opportunity
Carnegie 2.2 The Process of Becoming an Entrepreneur
Cash 12.3 Designing a Startup Operational Plan
cash flow 2.2 The Process of Becoming an Entrepreneur, 10.2 Why Early Failure Can Lead to Success Later, 12.2 Building the Entrepreneurial Dream Team
cash management 2.1 Overview of the Entrepreneurial Journey
cash on delivery 12.3 Designing a Startup Operational Plan
Cattell 12.2 Building the Entrepreneurial Dream Team
CATWOE 6.1 Problem Solving to Find Entrepreneurial Solutions
causal research 8.2 Market Research, Market Opportunity Recognition, and Target Market
CB Insights 10.2 Why Early Failure Can Lead to Success Later
Census data 5.2 Researching Potential Business Opportunities
chamber of commerce 12.1 Building and Connecting to Networks, 14.2 Using the PEST Framework to Assess Resource Needs, 14.3 Managing Resources over the Venture Life Cycle
Chang 8.4 Entrepreneurial Branding
charette 6.1 Problem Solving to Find Entrepreneurial Solutions
Charitable organizations 9.2 Special Funding Strategies
checklist 14.1 Types of Resources
Chen 5.2 Researching Potential Business Opportunities
Chenault 11.2 Designing the Business Model
Chesbrough 4.1 Tools for Creativity and Innovation
Chevron 3.2 Corporate Social Responsibility and Social Entrepreneurship
Chick-Fil-A 10.5 Growth: Signs, Pains, and Cautions
Chocolate Factory 10.5 Growth: Signs, Pains, and Cautions
Christensen 1.3 The Entrepreneurial Mindset, 4.2 Creativity, Innovation, and Invention: How They Differ, 11.1 Avoiding the “Field of Dreams” Approach, 11.1 Avoiding the “Field of Dreams” Approach
Cialdini 8.6 Sales and Customer Service
clarify 6.2 Creative Problem-Solving Process
Claritas Research 5.2 Researching Potential Business Opportunities
Clark 10.5 Growth: Signs, Pains, and Cautions
Clarke Inc. 10.5 Growth: Signs, Pains, and Cautions
Clayton Act 3.1 Ethical and Legal Issues in Entrepreneurship
Clicks 8.3 Marketing Techniques and Tools for Entrepreneurs
Clorox Co. 1.1 Entrepreneurship Today
close 8.6 Sales and Customer Service
close corporation 13.2 Corporations
closed corporation 13.2 Corporations
closed group 12.1 Building and Connecting to Networks
closely held corporation 13.2 Corporations, 13.2 Corporations
Coastal Tractor 1 Case Questions
Coca-Cola 7.1 Clarifying Your Vision, Mission, and Goals, 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.4 Entrepreneurial Branding, 14.1 Types of Resources
code of conduct 15.1 Launching Your Venture, 15.1 Launching Your Venture
code of ethics 3.1 Ethical and Legal Issues in Entrepreneurship
codes of conduct 3.1 Ethical and Legal Issues in Entrepreneurship
collaborative economy 2.1 Overview of the Entrepreneurial Journey
collaborative methodologies 6.2 Creative Problem-Solving Process
Collateral 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 12.3 Designing a Startup Operational Plan
Collegiate Entrepreneurs’ Organization 7.5 Reality Check: Contests and Competitions
commingle 13.4 Limited Liability Companies
Committee of Sponsoring Organizations of the Treadway Commission 13.7 Mitigating and Managing Risks
Communication skills 6.1 Problem Solving to Find Entrepreneurial Solutions
Community Supported Agriculture 14.3 Managing Resources over the Venture Life Cycle
company culture 15.1 Launching Your Venture
competition 10.3 The Challenging Truth about Business Ownership
competition laws 3.1 Ethical and Legal Issues in Entrepreneurship
competitive advantage 5.3 Competitive Analysis, 8.6 Sales and Customer Service, 10.2 Why Early Failure Can Lead to Success Later
competitive analysis 5.3 Competitive Analysis, 11.4 The Business Plan
competitive analysis grid 5.3 Competitive Analysis
competitive matrix 11.4 The Business Plan
computer-aided design 14.2 Using the PEST Framework to Assess Resource Needs
computer-aided manufacture 14.2 Using the PEST Framework to Assess Resource Needs
Confinity 10.1 Launching the Imperfect Business: Lean Startup
conflict of interest 3.1 Ethical and Legal Issues in Entrepreneurship
conjoint analysis 8.2 Market Research, Market Opportunity Recognition, and Target Market
Conrad Levinson 8.3 Marketing Techniques and Tools for Entrepreneurs
Constant Contact 8.3 Marketing Techniques and Tools for Entrepreneurs, 14.1 Types of Resources
Constituents 8.1 Entrepreneurial Marketing and the Marketing Mix
consultant 15.4 Now What? Serving as a Mentor, Consultant, or Champion
Consumer Financial Protection Bureau (CFPB) 3.2 Corporate Social Responsibility and Social Entrepreneurship
Content marketing 8.3 Marketing Techniques and Tools for Entrepreneurs
Continental Edison Company 3.1 Ethical and Legal Issues in Entrepreneurship
contract 14.1 Types of Resources
Contracts 3.1 Ethical and Legal Issues in Entrepreneurship
contribution margin 9.4 Developing Startup Financial Statements and Projections
Cooke 11.1 Avoiding the “Field of Dreams” Approach
cooperative venture 3.2 Corporate Social Responsibility and Social Entrepreneurship
copyright 3.1 Ethical and Legal Issues in Entrepreneurship, 14.1 Types of Resources
Corcoran 9.2 Special Funding Strategies
corporate entrepreneurship 2.2 The Process of Becoming an Entrepreneur
corporate narrative 7.2 Sharing Your Entrepreneurial Story
corporate social responsibility 3.2 Corporate Social Responsibility and Social Entrepreneurship
corporation 12.2 Building the Entrepreneurial Dream Team, 13.2 Corporations, 13.4 Limited Liability Companies
Corporation for Public Broadcasting 13.2 Corporations
corporations 13.1 Business Structures: Overview of Legal and Tax Considerations
COSO 13.7 Mitigating and Managing Risks
cost of goods sold 9.4 Developing Startup Financial Statements and Projections, 14.3 Managing Resources over the Venture Life Cycle
Cost-led pricing 8.1 Entrepreneurial Marketing and the Marketing Mix
Costello 6.1 Problem Solving to Find Entrepreneurial Solutions
couchsurfing.com 7.3 Developing Pitches for Various Audiences and Goals
CPA 14.1 Types of Resources
Craigslist 7.3 Developing Pitches for Various Audiences and Goals
Cratejoy 2.1 Overview of the Entrepreneurial Journey
Creative Commons 7.1 Clarifying Your Vision, Mission, and Goals
creative destruction 2.2 The Process of Becoming an Entrepreneur, 5.1 Entrepreneurial Opportunity
creative thinking process 1.2 Entrepreneurial Vision and Goals
creativity 4.2 Creativity, Innovation, and Invention: How They Differ, 6.2 Creative Problem-Solving Process
credit 9.2 Special Funding Strategies
Creditworthiness 12.2 Building the Entrepreneurial Dream Team
Critical thinking 6.1 Problem Solving to Find Entrepreneurial Solutions
Croatia Airlines 10.5 Growth: Signs, Pains, and Cautions
Cross-Disciplinary Team 12.2 Building the Entrepreneurial Dream Team
Crowdcube 9.2 Special Funding Strategies
crowdfunding 6.3 Design Thinking, 9.2 Special Funding Strategies, 14.1 Types of Resources
crowdsourcing 5.1 Entrepreneurial Opportunity, 6.2 Creative Problem-Solving Process
Crowley 8.3 Marketing Techniques and Tools for Entrepreneurs
Cuban 4.2 Creativity, Innovation, and Invention: How They Differ, Introduction, 9.2 Special Funding Strategies
Curie 6.1 Problem Solving to Find Entrepreneurial Solutions
Currency 12.3 Designing a Startup Operational Plan
current asset value 14.1 Types of Resources
current liabilities 12.3 Designing a Startup Operational Plan
Current Population Survey 8.2 Market Research, Market Opportunity Recognition, and Target Market
customer empathy map 11.2 Designing the Business Model
Customer service 8.4 Entrepreneurial Branding, 8.6 Sales and Customer Service
customer value 11.2 Designing the Business Model
customer value proposition 5.3 Competitive Analysis
Customer-led pricing 8.1 Entrepreneurial Marketing and the Marketing Mix
Customers 5.3 Competitive Analysis
CVS 10.5 Growth: Signs, Pains, and Cautions
D
da Silva 3 Case Questions
Dallas Cowboys 12 Case Questions
Daryani 1.1 Entrepreneurship Today, 1.1 Entrepreneurship Today
Data analysis 6.1 Problem Solving to Find Entrepreneurial Solutions
David Kelley Design 6.3 Design Thinking
DBA 13.5 Sole Proprietorships
debt 10.2 Why Early Failure Can Lead to Success Later
Debt financing 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Debt service 12.2 Building the Entrepreneurial Dream Team
decision tree 14.1 Types of Resources
Decisiveness 6.1 Problem Solving to Find Entrepreneurial Solutions
Decline Stage 10.5 Growth: Signs, Pains, and Cautions
Decline/Rebirth Phase 14.3 Managing Resources over the Venture Life Cycle
Delgado 10.2 Why Early Failure Can Lead to Success Later
Dell 8.1 Entrepreneurial Marketing and the Marketing Mix
Deloitte Consulting LLP 12.2 Building the Entrepreneurial Dream Team
Delphi method 15.3 Seeking Help or Support
Demand 5.1 Entrepreneurial Opportunity
Democratic 12.3 Designing a Startup Operational Plan
demographic 8.2 Market Research, Market Opportunity Recognition, and Target Market
Demographics 5.2 Researching Potential Business Opportunities
deontology 3.1 Ethical and Legal Issues in Entrepreneurship
Department of Commerce 12.1 Building and Connecting to Networks
Descriptive analytics 6.1 Problem Solving to Find Entrepreneurial Solutions
design patent 3.1 Ethical and Legal Issues in Entrepreneurship, 14.1 Types of Resources
design patents 4.3 Developing Ideas, Innovations, and Inventions
design thinking 4.1 Tools for Creativity and Innovation, 4.2 Creativity, Innovation, and Invention: How They Differ, 6.3 Design Thinking
design thinking process 6.3 Design Thinking
Design Thinking Process 2.4 Frameworks to Inform Your Entrepreneurial Path
design thinking tools 6.3 Design Thinking
develop 6.2 Creative Problem-Solving Process
DICEE 4.3 Developing Ideas, Innovations, and Inventions
diffusion chasm 4.2 Creativity, Innovation, and Invention: How They Differ
diffusion of innovations 4.2 Creativity, Innovation, and Invention: How They Differ
Digital ads 8.3 Marketing Techniques and Tools for Entrepreneurs
Digital marketing 8.3 Marketing Techniques and Tools for Entrepreneurs
Direct channels 8.1 Entrepreneurial Marketing and the Marketing Mix
Direct mail 8.1 Entrepreneurial Marketing and the Marketing Mix
directors 13.1 Business Structures: Overview of Legal and Tax Considerations
DirectTV 8.1 Entrepreneurial Marketing and the Marketing Mix
Disclosure 3.1 Ethical and Legal Issues in Entrepreneurship
discrimination 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Disney 2.2 The Process of Becoming an Entrepreneur, 8.1 Entrepreneurial Marketing and the Marketing Mix, 10.1 Launching the Imperfect Business: Lean Startup, 10.5 Growth: Signs, Pains, and Cautions, 11.1 Avoiding the “Field of Dreams” Approach
Disney Corporation 5.2 Researching Potential Business Opportunities
Disruptive innovation 4.2 Creativity, Innovation, and Invention: How They Differ, 11.1 Avoiding the “Field of Dreams” Approach, 11.1 Avoiding the “Field of Dreams” Approach
disruptive technology 1.3 The Entrepreneurial Mindset
distributed partnership profits 13.3 Partnerships and Joint Ventures
distribution 8.1 Entrepreneurial Marketing and the Marketing Mix
distribution channels 8.1 Entrepreneurial Marketing and the Marketing Mix, 10.5 Growth: Signs, Pains, and Cautions
divergent thinking 1.2 Entrepreneurial Vision and Goals
diversifying 10.5 Growth: Signs, Pains, and Cautions
Diversity 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Dodd-Frank Act 3.2 Corporate Social Responsibility and Social Entrepreneurship
Dodge 3.1 Ethical and Legal Issues in Entrepreneurship
Dodge Motor Company 3.1 Ethical and Legal Issues in Entrepreneurship
Dodgeball 8.3 Marketing Techniques and Tools for Entrepreneurs
Dodgen 8.2 Market Research, Market Opportunity Recognition, and Target Market
doing business as 13.5 Sole Proprietorships
Dollar Shave Club 4.2 Creativity, Innovation, and Invention: How They Differ
Dominion Harbor Group 5.1 Entrepreneurial Opportunity
donation 9.2 Special Funding Strategies
Donegan 2.4 Frameworks to Inform Your Entrepreneurial Path
DoorDash 5.2 Researching Potential Business Opportunities
Dorsey 11.1 Avoiding the “Field of Dreams” Approach
DoSomething.org Introduction
DoSomething.Org 11 Case Questions
Dove 8.3 Marketing Techniques and Tools for Entrepreneurs
Dow Chemical 10.5 Growth: Signs, Pains, and Cautions
Dow Jones 3.2 Corporate Social Responsibility and Social Entrepreneurship
down time 12.3 Designing a Startup Operational Plan
Draper Competition for Collegiate Women Entrepreneurs 7.5 Reality Check: Contests and Competitions
Draw.io 14.1 Types of Resources
Drew 2.2 The Process of Becoming an Entrepreneur
Drexel Burnham Lambert 3.2 Corporate Social Responsibility and Social Entrepreneurship
Dropbox 8.2 Market Research, Market Opportunity Recognition, and Target Market, 8.3 Marketing Techniques and Tools for Entrepreneurs, Introduction, 10.1 Launching the Imperfect Business: Lean Startup, 10.1 Launching the Imperfect Business: Lean Startup, 14.1 Types of Resources
Drucker 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 4.2 Creativity, Innovation, and Invention: How They Differ, 5.2 Researching Potential Business Opportunities, 11.1 Avoiding the “Field of Dreams” Approach
Drybar 8.1 Entrepreneurial Marketing and the Marketing Mix
due diligence 1.1 Entrepreneurship Today, 2.2 The Process of Becoming an Entrepreneur, 5.2 Researching Potential Business Opportunities
DuFour 6.2 Creative Problem-Solving Process
Dunkin 1.1 Entrepreneurship Today
Dunkin’ Donuts 1.1 Entrepreneurship Today
DuPont 10.5 Growth: Signs, Pains, and Cautions
duty-based ethics 3.1 Ethical and Legal Issues in Entrepreneurship
Dyson 10.2 Why Early Failure Can Lead to Success Later
E
e-commerce 2.2 The Process of Becoming an Entrepreneur, 2.3 Entrepreneurial Pathways
E2 3.2 Corporate Social Responsibility and Social Entrepreneurship
Earle 14.1 Types of Resources
Early adopters 10.1 Launching the Imperfect Business: Lean Startup
early stage 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Ebay 8.3 Marketing Techniques and Tools for Entrepreneurs, 10.1 Launching the Imperfect Business: Lean Startup, 10.5 Growth: Signs, Pains, and Cautions, 11.1 Avoiding the “Field of Dreams” Approach, 12 Case Questions
Eberhard 11 Case Questions
Economic causes of risk 13.7 Mitigating and Managing Risks
Economic factors 14.2 Using the PEST Framework to Assess Resource Needs
economic nexus 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Edgar 3.2 Corporate Social Responsibility and Social Entrepreneurship
Edison 1.1 Entrepreneurship Today
El Paso Disaster Room 915 10.2 Why Early Failure Can Lead to Success Later
elaboration 4.3 Developing Ideas, Innovations, and Inventions
elevator pitch 7.3 Developing Pitches for Various Audiences and Goals
Eli Lilly 3.1 Ethical and Legal Issues in Entrepreneurship
Email marketing 8.3 Marketing Techniques and Tools for Entrepreneurs
Embrace Innovations 3.2 Corporate Social Responsibility and Social Entrepreneurship
Emerging growth companies (EGCs) 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Emerson 14.2 Using the PEST Framework to Assess Resource Needs
Empathy 4.1 Tools for Creativity and Innovation
employee handbook 14.3 Managing Resources over the Venture Life Cycle
Empowerment Through Integration (ETI) Introduction
Enron 3.2 Corporate Social Responsibility and Social Entrepreneurship, 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
enterprise risk management 13.7 Mitigating and Managing Risks
entity selection 13.1 Business Structures: Overview of Legal and Tax Considerations
entrepreneur 1.1 Entrepreneurship Today, 1.2 Entrepreneurial Vision and Goals, 1.3 The Entrepreneurial Mindset, 2.2 The Process of Becoming an Entrepreneur
Entrepreneur.com 7.4 Protecting Your Idea and Polishing the Pitch through Feedback, 7.5 Reality Check: Contests and Competitions, 7 Case Questions, 10.2 Why Early Failure Can Lead to Success Later
entrepreneurial contest 7.5 Reality Check: Contests and Competitions
entrepreneurial journey 2.1 Overview of the Entrepreneurial Journey
entrepreneurial marketing 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs
entrepreneurial mindset 1.3 The Entrepreneurial Mindset, 1.3 The Entrepreneurial Mindset, 2.1 Overview of the Entrepreneurial Journey, 2.1 Overview of the Entrepreneurial Journey, 2.2 The Process of Becoming an Entrepreneur
Entrepreneurial opportunity 5.1 Entrepreneurial Opportunity, 5.1 Entrepreneurial Opportunity, 5.2 Researching Potential Business Opportunities, Introduction
Entrepreneurial problem solving 6.1 Problem Solving to Find Entrepreneurial Solutions
entrepreneurial process 2.2 The Process of Becoming an Entrepreneur
entrepreneurial spirit 1.3 The Entrepreneurial Mindset, 2.2 The Process of Becoming an Entrepreneur
entrepreneurial venture 1.1 Entrepreneurship Today, 2.1 Overview of the Entrepreneurial Journey
entrepreneurial vision 1.2 Entrepreneurial Vision and Goals, 1.2 Entrepreneurial Vision and Goals
entrepreneurship 2.2 The Process of Becoming an Entrepreneur
environmental entrepreneurship 3.2 Corporate Social Responsibility and Social Entrepreneurship
Environmental Protection Agency (EPA) 14.2 Using the PEST Framework to Assess Resource Needs
EPA 14.2 Using the PEST Framework to Assess Resource Needs
Equifax 3.1 Ethical and Legal Issues in Entrepreneurship
Equity 9.3 Accounting Basics for Entrepreneurs, 9.4 Developing Startup Financial Statements and Projections, 13.2 Corporations, 14.1 Types of Resources
Equity crowdfunding 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
equity financing 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
equity investment 12.1 Building and Connecting to Networks
equity share 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
ergonomics 12.3 Designing a Startup Operational Plan
escalation of commitment 15.2 Making Difficult Business Decisions in Response to Challenges
Esnard 11.4 The Business Plan
ethics 3.1 Ethical and Legal Issues in Entrepreneurship, 3.1 Ethical and Legal Issues in Entrepreneurship
Ethnographic research 8.2 Market Research, Market Opportunity Recognition, and Target Market
Etsy 2.2 The Process of Becoming an Entrepreneur, 2.3 Entrepreneurial Pathways, 10.5 Growth: Signs, Pains, and Cautions
evaluate 6.2 Creative Problem-Solving Process
Evaluation 4.3 Developing Ideas, Innovations, and Inventions, 6.4 Lean Processes
Evernote Introduction, 1.3 The Entrepreneurial Mindset
Excel 12.3 Designing a Startup Operational Plan
executive summary 8.5 Marketing Strategy and the Marketing Plan, 11.4 The Business Plan, 11.4 The Business Plan
Expeditionary marketing 8.3 Marketing Techniques and Tools for Entrepreneurs
expenses 9.4 Developing Startup Financial Statements and Projections
Export-Import Bank 12.1 Building and Connecting to Networks
External communications 6.1 Problem Solving to Find Entrepreneurial Solutions
external environment 6.4 Lean Processes
external locus of control 12.3 Designing a Startup Operational Plan
Exxon 13.2 Corporations
F
Fab.com 10.1 Launching the Imperfect Business: Lean Startup
Fabulis 10.1 Launching the Imperfect Business: Lean Startup
Facebook 5.1 Entrepreneurial Opportunity, 5.3 Competitive Analysis, 6.2 Creative Problem-Solving Process, 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.4 Entrepreneurial Branding, 10.3 The Challenging Truth about Business Ownership, 12 Case Questions, 13.2 Corporations, 14.2 Using the PEST Framework to Assess Resource Needs
Fact Finder 8.2 Market Research, Market Opportunity Recognition, and Target Market
fail-safe points 15.2 Making Difficult Business Decisions in Response to Challenges
Fairchild 2.3 Entrepreneurial Pathways
Fairchild Semiconductor 2.3 Entrepreneurial Pathways
Fairness 3.1 Ethical and Legal Issues in Entrepreneurship
Fannie Mae 13.2 Corporations
Fashion 21 8.4 Entrepreneurial Branding
Fast Works 10.1 Launching the Imperfect Business: Lean Startup
fear of failure 10.2 Why Early Failure Can Lead to Success Later
Fear of missing out (FOMO) 7.2 Sharing Your Entrepreneurial Story
feasibility analysis 11.3 Conducting a Feasibility Analysis
Federal Aviation Administration (FAA) 14.3 Managing Resources over the Venture Life Cycle
Federal Communications Commission 13.7 Mitigating and Managing Risks
Federal Emergency Management Agency (FEMA) 8.2 Market Research, Market Opportunity Recognition, and Target Market
Federal Express 5.1 Entrepreneurial Opportunity
Federal Trade Commission Act 3.1 Ethical and Legal Issues in Entrepreneurship
Female Entrepreneur Association 10.3 The Challenging Truth about Business Ownership
Ferdowsi Introduction, 10.1 Launching the Imperfect Business: Lean Startup
Ferraro 4.3 Developing Ideas, Innovations, and Inventions
Fidler 11 Case Questions
financial analysis 11.3 Conducting a Feasibility Analysis
Financial Industry Regulatory Authority (FINRA) 3.2 Corporate Social Responsibility and Social Entrepreneurship
financial plan 11.4 The Business Plan
financial risk 13.7 Mitigating and Managing Risks
financial statement 12.2 Building the Entrepreneurial Dream Team
financial statements 9.3 Accounting Basics for Entrepreneurs, 9.4 Developing Startup Financial Statements and Projections
Financial viability 5.3 Competitive Analysis, 9.2 Special Funding Strategies
financing 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 12.3 Designing a Startup Operational Plan
financing activities 9.4 Developing Startup Financial Statements and Projections
First Industrial Revolution 2.2 The Process of Becoming an Entrepreneur
fishbone diagram 6.2 Creative Problem-Solving Process
Fit4Mom 10.5 Growth: Signs, Pains, and Cautions
Fitbit 10.5 Growth: Signs, Pains, and Cautions
FitBit 8.1 Entrepreneurial Marketing and the Marketing Mix
Fixed assets 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Fixed costs 9.4 Developing Startup Financial Statements and Projections, 11.3 Conducting a Feasibility Analysis
flat organization 12.2 Building the Entrepreneurial Dream Team
Flock 4.3 Developing Ideas, Innovations, and Inventions
focus group 8.2 Market Research, Market Opportunity Recognition, and Target Market
for-profit business 13.1 Business Structures: Overview of Legal and Tax Considerations
for-profit corporations 13.2 Corporations
Forbes 12.3 Designing a Startup Operational Plan
Ford 4.2 Creativity, Innovation, and Invention: How They Differ, 6.4 Lean Processes
Ford Motor Company 3.1 Ethical and Legal Issues in Entrepreneurship
Forever 21 8.4 Entrepreneurial Branding
founders’ agreement 15.1 Launching Your Venture
Four Lenses Strategic Framework 2.4 Frameworks to Inform Your Entrepreneurial Path
Foursquare 8.3 Marketing Techniques and Tools for Entrepreneurs
framework 2.4 Frameworks to Inform Your Entrepreneurial Path
franchise 1.1 Entrepreneurship Today, 2.3 Entrepreneurial Pathways
franchisee 1.1 Entrepreneurship Today
franchisees 10.5 Growth: Signs, Pains, and Cautions
Franchising 10.5 Growth: Signs, Pains, and Cautions
franchisor 10.5 Growth: Signs, Pains, and Cautions
Franklin 2.2 The Process of Becoming an Entrepreneur
Freddie Mac 13.2 Corporations
freelancer 2.1 Overview of the Entrepreneurial Journey
FRESH Books 14.2 Using the PEST Framework to Assess Resource Needs
friends and family financing 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Frost & Sullivan 8.2 Market Research, Market Opportunity Recognition, and Target Market
Fryman 3 Case Questions
functional skills 12.2 Building the Entrepreneurial Dream Team
Fundera 5.2 Researching Potential Business Opportunities
Funding resources 14.1 Types of Resources
Funds 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
G
Gantt chart 15.1 Launching Your Venture
Gap 14.2 Using the PEST Framework to Assess Resource Needs
Gates 2.2 The Process of Becoming an Entrepreneur
GE 6.4 Lean Processes, 10.5 Growth: Signs, Pains, and Cautions
Gearhead Outfitters 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
GEICO 14.1 Types of Resources
gender equality 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
General Electric 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 13.5 Sole Proprietorships
General Electric (GE) 10.1 Launching the Imperfect Business: Lean Startup
General Motors 3.2 Corporate Social Responsibility and Social Entrepreneurship
general partner 13.3 Partnerships and Joint Ventures
general partnership 13.3 Partnerships and Joint Ventures
Geoscape 8.2 Market Research, Market Opportunity Recognition, and Target Market
gig economy 2.1 Overview of the Entrepreneurial Journey, 5.2 Researching Potential Business Opportunities, 13.5 Sole Proprietorships
gig worker 13.5 Sole Proprietorships
Gilboa 1.1 Entrepreneurship Today, 8.1 Entrepreneurial Marketing and the Marketing Mix
Glass 11.1 Avoiding the “Field of Dreams” Approach
Glip 4.3 Developing Ideas, Innovations, and Inventions
Global Entrepreneurship Index 1.1 Entrepreneurship Today
Global Entrepreneurship Monitor (GEM) 2.2 The Process of Becoming an Entrepreneur, 10.2 Why Early Failure Can Lead to Success Later
Globalization 5.1 Entrepreneurial Opportunity
GM 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
go-or-no-go decision 11.3 Conducting a Feasibility Analysis
GoDaddy Bookkeeping 14.2 Using the PEST Framework to Assess Resource Needs
GoFundMe 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Goldberg 13.2 Corporations
Goldman Sachs 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Good Sports 11 Case Questions
Goodyear 8.4 Entrepreneurial Branding
Google 2.2 The Process of Becoming an Entrepreneur, 5.2 Researching Potential Business Opportunities, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.3 Marketing Techniques and Tools for Entrepreneurs, 10.2 Why Early Failure Can Lead to Success Later, 10.5 Growth: Signs, Pains, and Cautions, 12 Case Questions, 13.3 Partnerships and Joint Ventures, 14.2 Using the PEST Framework to Assess Resource Needs, 15.1 Launching Your Venture, 15.1 Launching Your Venture
Google Earth 13.3 Partnerships and Joint Ventures
Google Maps 2.1 Overview of the Entrepreneurial Journey
Google Ventures 6.3 Design Thinking, 6.3 Design Thinking
GoPro 10.5 Growth: Signs, Pains, and Cautions
Grameen Bank 3.2 Corporate Social Responsibility and Social Entrepreneurship
grander purpose 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Granovetter 6.1 Problem Solving to Find Entrepreneurial Solutions
grant 9.2 Special Funding Strategies
grants 14.1 Types of Resources
graphic user interface (GUI) 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Graves 14.3 Managing Resources over the Venture Life Cycle
Gravity Payments 13.1 Business Structures: Overview of Legal and Tax Considerations
Great Depression 2.2 The Process of Becoming an Entrepreneur
Green Business Network at Green America 12.1 Building and Connecting to Networks
Greenwood 5.2 Researching Potential Business Opportunities
Griffin 5.2 Researching Potential Business Opportunities
gross profit 9.4 Developing Startup Financial Statements and Projections
growth phase 14.3 Managing Resources over the Venture Life Cycle
growth stage 10.5 Growth: Signs, Pains, and Cautions
GrubHub 2.1 Overview of the Entrepreneurial Journey, 13.5 Sole Proprietorships
Gucci 8.4 Entrepreneurial Branding
guerrilla marketing 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs
Guidewell Innovation Center 11 Case Questions
Guillebeau 11.4 The Business Plan
Gutenberg 4.3 Developing Ideas, Innovations, and Inventions
GW New Venture Competition 7.5 Reality Check: Contests and Competitions
H
H&M 8.4 Entrepreneurial Branding
hackathon 6.1 Problem Solving to Find Entrepreneurial Solutions
Hagler Introduction
Hancock 2.2 The Process of Becoming an Entrepreneur
Harper 9.2 Special Funding Strategies
Harry’s Shave Club 4.2 Creativity, Innovation, and Invention: How They Differ
Harsh 10.3 The Challenging Truth about Business Ownership
harvest 1.1 Entrepreneurship Today
hashtags 8.1 Entrepreneurial Marketing and the Marketing Mix
Heart Move Collective 10.3 The Challenging Truth about Business Ownership
Heath 13.2 Corporations
Heffern 6.2 Creative Problem-Solving Process
Heinz 10.5 Growth: Signs, Pains, and Cautions
HERE WeGo 2.1 Overview of the Entrepreneurial Journey
Hersey Company 2.2 The Process of Becoming an Entrepreneur
Hershey 2.2 The Process of Becoming an Entrepreneur
Hewlett 7.2 Sharing Your Entrepreneurial Story
Hewlett-Packard Corporation (HP) 7.2 Sharing Your Entrepreneurial Story
Hilton 1.3 The Entrepreneurial Mindset
hindsight bias 15.2 Making Difficult Business Decisions in Response to Challenges
Hippocrates 3.1 Ethical and Legal Issues in Entrepreneurship
Hippocratic Oath 3.1 Ethical and Legal Issues in Entrepreneurship
Hirabayashi Introduction
Hispanic, Black, and Asian American Chambers 10.3 The Challenging Truth about Business Ownership
Honor societies 12.1 Building and Connecting to Networks
Hootsuite 14.1 Types of Resources
Hopkins 2.2 The Process of Becoming an Entrepreneur
Houston Introduction, 10.1 Launching the Imperfect Business: Lean Startup, 10.1 Launching the Imperfect Business: Lean Startup
How I Built This 9.2 Special Funding Strategies
Howe 2.2 The Process of Becoming an Entrepreneur
HQ Raleigh 7.5 Reality Check: Contests and Competitions
Hsieh 10.1 Launching the Imperfect Business: Lean Startup
Huang Introduction, 1.1 Entrepreneurship Today
hubris 15.2 Making Difficult Business Decisions in Response to Challenges
Hubspot 8.6 Sales and Customer Service
HUBZone 12.1 Building and Connecting to Networks
Huizenga 10.2 Why Early Failure Can Lead to Success Later
Human causes of risk 13.7 Mitigating and Managing Risks
Human resources 14.3 Managing Resources over the Venture Life Cycle
human-centered design (HCD) 6.3 Design Thinking
human-centric design 4.1 Tools for Creativity and Innovation
hybrid groups 12.1 Building and Connecting to Networks
hybrid venture 3.2 Corporate Social Responsibility and Social Entrepreneurship
I
IA 12 Case Questions
iBackPack Introduction, 9.2 Special Funding Strategies
IBISWorld 8.2 Market Research, Market Opportunity Recognition, and Target Market
IBM 2.2 The Process of Becoming an Entrepreneur
iceberg principle 7.5 Reality Check: Contests and Competitions
ICON Introduction
ID Two 6.3 Design Thinking
ideate 6.2 Creative Problem-Solving Process
ideation 4.1 Tools for Creativity and Innovation, 4.2 Creativity, Innovation, and Invention: How They Differ, 6.3 Design Thinking, 7.1 Clarifying Your Vision, Mission, and Goals
IDEO 6.3 Design Thinking, 6.3 Design Thinking, 6.3 Design Thinking
Idilbi 11 Case Questions
IKEA 7.1 Clarifying Your Vision, Mission, and Goals, 8.4 Entrepreneurial Branding
illumination 1.2 Entrepreneurial Vision and Goals
Imbellus 6.1 Problem Solving to Find Entrepreneurial Solutions
Impact Hub 9.2 Special Funding Strategies
implement 6.2 Creative Problem-Solving Process
IMVU 10.1 Launching the Imperfect Business: Lean Startup, 10.1 Launching the Imperfect Business: Lean Startup, 10.2 Why Early Failure Can Lead to Success Later
incentives 8.1 Entrepreneurial Marketing and the Marketing Mix
income statement 9.4 Developing Startup Financial Statements and Projections, 12.2 Building the Entrepreneurial Dream Team
incremental innovation 4.2 Creativity, Innovation, and Invention: How They Differ
incubation 1.2 Entrepreneurial Vision and Goals, 4.3 Developing Ideas, Innovations, and Inventions
independent contractor 2.1 Overview of the Entrepreneurial Journey
Independent contractors 14.3 Managing Resources over the Venture Life Cycle
Indiegogo Introduction, 9.2 Special Funding Strategies
Indirect channels 8.1 Entrepreneurial Marketing and the Marketing Mix
Individual investors 7.3 Developing Pitches for Various Audiences and Goals
IndUS Entrepreneurs 11.4 The Business Plan
influencers 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs
information and communication technologies (ICTs) 7.2 Sharing Your Entrepreneurial Story
Infrastructure 5.3 Competitive Analysis
initial public offering (IPO) 2.2 The Process of Becoming an Entrepreneur, 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
innovation 2.2 The Process of Becoming an Entrepreneur, 4.2 Creativity, Innovation, and Invention: How They Differ, 10.2 Why Early Failure Can Lead to Success Later, 11.1 Avoiding the “Field of Dreams” Approach
innovation accounting 10.1 Launching the Imperfect Business: Lean Startup
innovation flowchart 6.3 Design Thinking
innovative model 6.1 Problem Solving to Find Entrepreneurial Solutions
Insider Trading and Securities Fraud Enforcement Act 3.2 Corporate Social Responsibility and Social Entrepreneurship
Insight 4.3 Developing Ideas, Innovations, and Inventions
Insightly 4.3 Developing Ideas, Innovations, and Inventions, 8.3 Marketing Techniques and Tools for Entrepreneurs
Instagram 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.2 Market Research, Market Opportunity Recognition, and Target Market, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.4 Entrepreneurial Branding
insurance 13.7 Mitigating and Managing Risks
insurance premiums 12.2 Building the Entrepreneurial Dream Team
Intangible resources 14.1 Types of Resources
integrity 3.1 Ethical and Legal Issues in Entrepreneurship
Intel 2.3 Entrepreneurial Pathways
Intel Corporation 3.1 Ethical and Legal Issues in Entrepreneurship
Intellectual property 3.1 Ethical and Legal Issues in Entrepreneurship, 7.4 Protecting Your Idea and Polishing the Pitch through Feedback, 10.5 Growth: Signs, Pains, and Cautions, 14.1 Types of Resources, 14.1 Types of Resources
interest 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
interests 13.1 Business Structures: Overview of Legal and Tax Considerations
Internal communications 6.1 Problem Solving to Find Entrepreneurial Solutions
internal environment 6.4 Lean Processes
internal locus of control 12.3 Designing a Startup Operational Plan
Internal Revenue Service 9.2 Special Funding Strategies
Internal Revenue Service (IRS) 14.2 Using the PEST Framework to Assess Resource Needs
International Franchise Association 12.1 Building and Connecting to Networks
Internet Association 12 Case Questions
intrapreneurial 2.3 Entrepreneurial Pathways
intrapreneurs 2.2 The Process of Becoming an Entrepreneur
Introductory offers 8.1 Entrepreneurial Marketing and the Marketing Mix
invention 4.2 Creativity, Innovation, and Invention: How They Differ, 4.2 Creativity, Innovation, and Invention: How They Differ
Inventory management 12.2 Building the Entrepreneurial Dream Team
Investing activities 9.4 Developing Startup Financial Statements and Projections
investor 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
investors 14.1 Types of Resources
invisible hand 2.2 The Process of Becoming an Entrepreneur
iPhone 14.1 Types of Resources
Isaacs 6.1 Problem Solving to Find Entrepreneurial Solutions
iteration 10.1 Launching the Imperfect Business: Lean Startup
iterations 10.1 Launching the Imperfect Business: Lean Startup
iterative development 4.2 Creativity, Innovation, and Invention: How They Differ
iTunes 10.1 Launching the Imperfect Business: Lean Startup, 10.2 Why Early Failure Can Lead to Success Later
J
Jackman 11.4 The Business Plan
Jawbone 8.1 Entrepreneurial Marketing and the Marketing Mix
JCPenney 10.5 Growth: Signs, Pains, and Cautions, 14.2 Using the PEST Framework to Assess Resource Needs
Jennings 2.2 The Process of Becoming an Entrepreneur
Jibo 6.2 Creative Problem-Solving Process
Jiffy Lube 12 Case Questions
Jimenez 3.2 Corporate Social Responsibility and Social Entrepreneurship
jingle 8.4 Entrepreneurial Branding
Jitterbug smartphone 2.1 Overview of the Entrepreneurial Journey
Jobs 2.2 The Process of Becoming an Entrepreneur, Introduction, 7.1 Clarifying Your Vision, Mission, and Goals, 10.2 Why Early Failure Can Lead to Success Later
JOBS Act 14.1 Types of Resources
jobs-to-be-done theory 11.1 Avoiding the “Field of Dreams” Approach
John 11.4 The Business Plan, 11 Case Questions
John Deere Company 7 Case Questions
Johnny Cupcakes 14.1 Types of Resources
Johnson Introduction, 12 Case Questions
Johnson & Johnson 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 4.3 Developing Ideas, Innovations, and Inventions
Johnson Security 10.5 Growth: Signs, Pains, and Cautions
joint venture 10.5 Growth: Signs, Pains, and Cautions, 13.3 Partnerships and Joint Ventures, 13.3 Partnerships and Joint Ventures, 14.3 Managing Resources over the Venture Life Cycle
joint ventures (JVs) 13.1 Business Structures: Overview of Legal and Tax Considerations
Jones 12 Case Questions
Jordan 10.2 Why Early Failure Can Lead to Success Later
journaling 15.5 Reflections: Documenting the Journey
Juicero 11.1 Avoiding the “Field of Dreams” Approach
Jumpstart Our Business Startups (JOBS) Act 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
junior associates 12.2 Building the Entrepreneurial Dream Team
Juniper 3.2 Corporate Social Responsibility and Social Entrepreneurship
just-in-time inventory system 12.3 Designing a Startup Operational Plan
K
Kaizen 3.1 Ethical and Legal Issues in Entrepreneurship
Kant 2.2 The Process of Becoming an Entrepreneur
Kantar 6.1 Problem Solving to Find Entrepreneurial Solutions
Kantian 3.1 Ethical and Legal Issues in Entrepreneurship
Kasem 12.2 Building the Entrepreneurial Dream Team
Kashoo 14.2 Using the PEST Framework to Assess Resource Needs
Kaufman 10.2 Why Early Failure Can Lead to Success Later
Kawasaki 4.3 Developing Ideas, Innovations, and Inventions
Kelley 6.3 Design Thinking
Kelley Blue Book 14.1 Types of Resources
Kentucky Fried Chicken 14.1 Types of Resources
Kentucky Fried Chicken (KFC) 12.1 Building and Connecting to Networks
Keurig 11.4 The Business Plan
Key 4.3 Developing Ideas, Innovations, and Inventions
key performance indicators 8.5 Marketing Strategy and the Marketing Plan
Kickstarter 3.2 Corporate Social Responsibility and Social Entrepreneurship, 4.3 Developing Ideas, Innovations, and Inventions, Introduction, 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 9.2 Special Funding Strategies
Kies 2.2 The Process of Becoming an Entrepreneur
Kirban Introduction
Kirton 6.1 Problem Solving to Find Entrepreneurial Solutions
Kirton Adaption-Innovation (KAI) Inventory 6.1 Problem Solving to Find Entrepreneurial Solutions
Knight-Ridder 11 Case Questions
Koch 9.2 Special Funding Strategies
Kraft 10.5 Growth: Signs, Pains, and Cautions
L
Ladies Who Launch 10.3 The Challenging Truth about Business Ownership
Lafci Introduction
Laissez-faire 12.3 Designing a Startup Operational Plan
Landry 12 Case Questions
lateral thinking 4.2 Creativity, Innovation, and Invention: How They Differ
Laughing Man Coffee 11.4 The Business Plan
Laughing Man Foundation 11.4 The Business Plan
Lay 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
leader 12.3 Designing a Startup Operational Plan
leadership style inventory 4.3 Developing Ideas, Innovations, and Inventions
lean manufacturing 6.4 Lean Processes
lean manufacturing process 10.1 Launching the Imperfect Business: Lean Startup
lean methodology 10.4 Managing, Following, and Adjusting the Initial Plan
lean model canvas 11.2 Designing the Business Model, 11.2 Designing the Business Model
lean pitch 10.1 Launching the Imperfect Business: Lean Startup
lean plan 10.4 Managing, Following, and Adjusting the Initial Plan, 10.4 Managing, Following, and Adjusting the Initial Plan
lean problem-solving process 6.4 Lean Processes
lean process 6.4 Lean Processes
lean startup 10.1 Launching the Imperfect Business: Lean Startup, 10.1 Launching the Imperfect Business: Lean Startup
Lean Strategy Canvas 2.4 Frameworks to Inform Your Entrepreneurial Path
Lee 11.1 Avoiding the “Field of Dreams” Approach
Legal risk 13.7 Mitigating and Managing Risks
lenders 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Lester 11.3 Conducting a Feasibility Analysis
liabilities 9.4 Developing Startup Financial Statements and Projections
liability 9.3 Accounting Basics for Entrepreneurs
Libin Introduction
Library of Congress 14.1 Types of Resources
Licensing 10.5 Growth: Signs, Pains, and Cautions
Lidey Introduction
lifecycle stages 10.5 Growth: Signs, Pains, and Cautions
lifelong development plan 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
LifeStraw 5.2 Researching Potential Business Opportunities
lifestyle business 15.1 Launching Your Venture
lifestyle venture 1.1 Entrepreneurship Today
Light and Motion 14.2 Using the PEST Framework to Assess Resource Needs
limited liability 13.4 Limited Liability Companies
limited liability companies (LLCs) 13.1 Business Structures: Overview of Legal and Tax Considerations
limited liability company 13.4 Limited Liability Companies
limited liability limited partnership (LLLP) 13.3 Partnerships and Joint Ventures
limited liability partnerships 13.3 Partnerships and Joint Ventures
limited liability partnerships (LLPs) 13.1 Business Structures: Overview of Legal and Tax Considerations
limited partner 13.3 Partnerships and Joint Ventures
limited partnership 13.3 Partnerships and Joint Ventures
limited personal liability 13.7 Mitigating and Managing Risks
line of credit 14.1 Types of Resources
line of credit (LOC) 12.3 Designing a Startup Operational Plan
Linear thinking 4.2 Creativity, Innovation, and Invention: How They Differ
LinkedIn 8.1 Entrepreneurial Marketing and the Marketing Mix, 10.2 Why Early Failure Can Lead to Success Later, 12.1 Building and Connecting to Networks, 14.3 Managing Resources over the Venture Life Cycle
Liquidity 12.3 Designing a Startup Operational Plan
Liran Introduction
LivePerson 2.1 Overview of the Entrepreneurial Journey, 13.5 Sole Proprietorships
loan 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
loan principal 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Locke 2.2 The Process of Becoming an Entrepreneur
Locus of control 12.3 Designing a Startup Operational Plan
Long-term debts 12.3 Designing a Startup Operational Plan
Loss leader pricing 8.1 Entrepreneurial Marketing and the Marketing Mix
Love Beyond Walls 11.3 Conducting a Feasibility Analysis
Lovepop 15.1 Launching Your Venture
Lufthansa 10.5 Growth: Signs, Pains, and Cautions
Lula 3 Case Questions
Lululemon Athletica 7.1 Clarifying Your Vision, Mission, and Goals
LUMA Institute 6.3 Design Thinking
LuminAID Introduction
Luxottica 1.3 The Entrepreneurial Mindset
Lyft 2.1 Overview of the Entrepreneurial Journey, 5.1 Entrepreneurial Opportunity, 5.2 Researching Potential Business Opportunities, 11.1 Avoiding the “Field of Dreams” Approach, 13.5 Sole Proprietorships
M
Ma 10.2 Why Early Failure Can Lead to Success Later
Mackey 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Macy’s Introduction, 14.2 Using the PEST Framework to Assess Resource Needs
Mad Mimi 8.3 Marketing Techniques and Tools for Entrepreneurs
Madam C. J. Walker Hair Culturists Union of America 2.2 The Process of Becoming an Entrepreneur
Madison 5.2 Researching Potential Business Opportunities
Mail Chimp 14.1 Types of Resources
MailChimp 8.3 Marketing Techniques and Tools for Entrepreneurs
majority stake 10.5 Growth: Signs, Pains, and Cautions
MakerBot 6.2 Creative Problem-Solving Process
Mallavarupu 10.3 The Challenging Truth about Business Ownership
Man Crates 2.2 The Process of Becoming an Entrepreneur
manager 12.3 Designing a Startup Operational Plan
March of Dimes 7.1 Clarifying Your Vision, Mission, and Goals
market analysis 8.2 Market Research, Market Opportunity Recognition, and Target Market, 11.3 Conducting a Feasibility Analysis
market opportunity 8.2 Market Research, Market Opportunity Recognition, and Target Market
market research 8.2 Market Research, Market Opportunity Recognition, and Target Market, 10.2 Why Early Failure Can Lead to Success Later
Marketing 8.1 Entrepreneurial Marketing and the Marketing Mix
marketing mix 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.4 Entrepreneurial Branding, 8.5 Marketing Strategy and the Marketing Plan
marketing plan 8.5 Marketing Strategy and the Marketing Plan, 10.2 Why Early Failure Can Lead to Success Later
marketing strategy 8.5 Marketing Strategy and the Marketing Plan
Marketo 8.3 Marketing Techniques and Tools for Entrepreneurs, 14.1 Types of Resources
marketresearch.com 8.2 Market Research, Market Opportunity Recognition, and Target Market
Markides 11.1 Avoiding the “Field of Dreams” Approach
Marriott 1.3 The Entrepreneurial Mindset
Mars 13.2 Corporations
Marshall Introduction
Marvel 11.1 Avoiding the “Field of Dreams” Approach
Mary Kay 2.4 Frameworks to Inform Your Entrepreneurial Path
Masters 2.2 The Process of Becoming an Entrepreneur, 2.2 The Process of Becoming an Entrepreneur
Mattel 10.5 Growth: Signs, Pains, and Cautions
mature stage 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Maturity Phase 14.3 Managing Resources over the Venture Life Cycle
Maturity Stage 10.5 Growth: Signs, Pains, and Cautions
Maurya 11.1 Avoiding the “Field of Dreams” Approach, 11.2 Designing the Business Model, 11.2 Designing the Business Model
McBean 6.1 Problem Solving to Find Entrepreneurial Solutions
McDonald’s 3.1 Ethical and Legal Issues in Entrepreneurship, 4.2 Creativity, Innovation, and Invention: How They Differ, 10.2 Why Early Failure Can Lead to Success Later, 10.5 Growth: Signs, Pains, and Cautions, 12.3 Designing a Startup Operational Plan, 14.1 Types of Resources
McDonalds 1.1 Entrepreneurship Today, 1.3 The Entrepreneurial Mindset
Mechanical Turk 6.2 Creative Problem-Solving Process
Meetup 12.1 Building and Connecting to Networks
Meltzer 8.2 Market Research, Market Opportunity Recognition, and Target Market
member-managed LLCs 13.4 Limited Liability Companies
members 13.4 Limited Liability Companies
mentor 1.2 Entrepreneurial Vision and Goals, 15.4 Now What? Serving as a Mentor, Consultant, or Champion
Mentors 14.3 Managing Resources over the Venture Life Cycle
mergers and acquisitions 10.5 Growth: Signs, Pains, and Cautions
Merkadoteknia Research and Consulting 8.2 Market Research, Market Opportunity Recognition, and Target Market, 8.2 Market Research, Market Opportunity Recognition, and Target Market
metaverse 10.1 Launching the Imperfect Business: Lean Startup
Method 8.4 Entrepreneurial Branding
Metropolitan Museum of Art 9.2 Special Funding Strategies
Microloans 6.2 Creative Problem-Solving Process
Microsoft 2.2 The Process of Becoming an Entrepreneur, 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 4.3 Developing Ideas, Innovations, and Inventions, 13.5 Sole Proprietorships, 14.1 Types of Resources
Microsoft Excel 14.1 Types of Resources
Microsoft PowerPoint 14.1 Types of Resources
Microsoft Teams 4.3 Developing Ideas, Innovations, and Inventions
Microsoft Word 14.1 Types of Resources
milestones 2.1 Overview of the Entrepreneurial Journey
Milken 3.2 Corporate Social Responsibility and Social Entrepreneurship
mind map 2.4 Frameworks to Inform Your Entrepreneurial Path
Mind mapping 1.2 Entrepreneurial Vision and Goals
mindmap 15.2 Making Difficult Business Decisions in Response to Challenges
minimum viable product 11.2 Designing the Business Model
minimum viable product (MVP) 4.3 Developing Ideas, Innovations, and Inventions, 10.1 Launching the Imperfect Business: Lean Startup
Minkara Introduction, 7.1 Clarifying Your Vision, Mission, and Goals
Minority Business and Development Agency (MBDA) 10.3 The Challenging Truth about Business Ownership
Minority Business Development Agency 10.3 The Challenging Truth about Business Ownership
Minshew 10.2 Why Early Failure Can Lead to Success Later, 11.4 The Business Plan
Miracle Messages 1.2 Entrepreneurial Vision and Goals, 1 Case Questions
mission statement 1.2 Entrepreneurial Vision and Goals, 1.3 The Entrepreneurial Mindset, 3.2 Corporate Social Responsibility and Social Entrepreneurship, 7.1 Clarifying Your Vision, Mission, and Goals
MobileArq 10.3 The Challenging Truth about Business Ownership
ModCloth 8.2 Market Research, Market Opportunity Recognition, and Target Market, 14.2 Using the PEST Framework to Assess Resource Needs
Monahan Introduction
Money 12.3 Designing a Startup Operational Plan
moonlighting 9.2 Special Funding Strategies
Moore 2.3 Entrepreneurial Pathways
MooseJaw 8.3 Marketing Techniques and Tools for Entrepreneurs
moral compass 3.1 Ethical and Legal Issues in Entrepreneurship, 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
morals 3.1 Ethical and Legal Issues in Entrepreneurship
Morrison 3.2 Corporate Social Responsibility and Social Entrepreneurship
Morse 2.2 The Process of Becoming an Entrepreneur
Mosquito Squad 10.5 Growth: Signs, Pains, and Cautions
Mothers Against Drunk Drivers (MADD) 12.1 Building and Connecting to Networks
Motorola 6.4 Lean Processes
Mozart 4.3 Developing Ideas, Innovations, and Inventions
Musk 3.2 Corporate Social Responsibility and Social Entrepreneurship, 4.2 Creativity, Innovation, and Invention: How They Differ, 5.2 Researching Potential Business Opportunities
MVP 10.1 Launching the Imperfect Business: Lean Startup, 10.4 Managing, Following, and Adjusting the Initial Plan
My Pasta Art 1.1 Entrepreneurship Today
Mycoskie 3.2 Corporate Social Responsibility and Social Entrepreneurship, 3.2 Corporate Social Responsibility and Social Entrepreneurship, 9.2 Special Funding Strategies
Myler 4.3 Developing Ideas, Innovations, and Inventions
mystery shopper 8.2 Market Research, Market Opportunity Recognition, and Target Market
N
Nag 4.2 Creativity, Innovation, and Invention: How They Differ
NASA 10.5 Growth: Signs, Pains, and Cautions, 13.3 Partnerships and Joint Ventures
Nasdaq National Market System 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Nasdaq SmallCap 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
National Aeronautics and Space Administration 14.1 Types of Resources
National Association for the Education of Young Children 12.1 Building and Connecting to Networks
National Association for Women Owners 10.3 The Challenging Truth about Business Ownership
National Association of Broadcasters 11 Case Questions
National Association of Professional Women 10.3 The Challenging Truth about Business Ownership
National Institutes of Health (NIH) 9.2 Special Funding Strategies
National Kidney Foundation of Arizona 3.2 Corporate Social Responsibility and Social Entrepreneurship
National Negro Cosmetics Manufacturers Association 2.2 The Process of Becoming an Entrepreneur
National Science Foundation 14.1 Types of Resources
Natural causes of risk 13.7 Mitigating and Managing Risks
nature versus nurture 2.2 The Process of Becoming an Entrepreneur
nav.com 5.2 Researching Potential Business Opportunities
NBA 10.5 Growth: Signs, Pains, and Cautions
NBC 8.4 Entrepreneurial Branding
need awareness 6.2 Creative Problem-Solving Process
Nelson 5.3 Competitive Analysis
Nepotism 12.3 Designing a Startup Operational Plan
Nesta 6.3 Design Thinking
net income 9.4 Developing Startup Financial Statements and Projections
net worth 12.2 Building the Entrepreneurial Dream Team
Netflix 7.1 Clarifying Your Vision, Mission, and Goals, 11.1 Avoiding the “Field of Dreams” Approach
network 6.1 Problem Solving to Find Entrepreneurial Solutions
Networking 6.1 Problem Solving to Find Entrepreneurial Solutions, 12.1 Building and Connecting to Networks
networking groups 12.1 Building and Connecting to Networks
New Balance Company 6.4 Lean Processes
New Belgium Brewing Company 3.2 Corporate Social Responsibility and Social Entrepreneurship
New Story Introduction, 14.1 Types of Resources, 14.2 Using the PEST Framework to Assess Resource Needs
New York City Public Library 9.2 Special Funding Strategies
New York StartUP! Business Plan Competition 9.2 Special Funding Strategies
New York Stock Exchange 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 13.2 Corporations
Newsom 13.5 Sole Proprietorships
Niantic, Inc 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Nic & Luc 13.5 Sole Proprietorships
Nielsen/Arbitron 8.2 Market Research, Market Opportunity Recognition, and Target Market
Nike 7.2 Sharing Your Entrepreneurial Story, 8.1 Entrepreneurial Marketing and the Marketing Mix, 14.1 Types of Resources, 14.2 Using the PEST Framework to Assess Resource Needs
Nintendo 4.2 Creativity, Innovation, and Invention: How They Differ, 10.1 Launching the Imperfect Business: Lean Startup, 14.3 Managing Resources over the Venture Life Cycle
Nintendo Games 10.1 Launching the Imperfect Business: Lean Startup
Noguera 14.1 Types of Resources
Nohbo Drops 4.2 Creativity, Innovation, and Invention: How They Differ
Nolo 14.1 Types of Resources
Nominal Group 15.3 Seeking Help or Support
noncompete agreement 7.4 Protecting Your Idea and Polishing the Pitch through Feedback, 15.1 Launching Your Venture
nondisclosure agreement 15.1 Launching Your Venture
nondisclosure agreement (NDA) 7.4 Protecting Your Idea and Polishing the Pitch through Feedback, 11.4 The Business Plan
Nonlinear thinking 12.2 Building the Entrepreneurial Dream Team
Nonprofit organization 3.2 Corporate Social Responsibility and Social Entrepreneurship
normative ethical theories 3.1 Ethical and Legal Issues in Entrepreneurship
North American Industry Classification System (NAICS) 12.2 Building the Entrepreneurial Dream Team
Not-for-profit corporations 13.2 Corporations
not-for-profit organization (NFPO) 13.1 Business Structures: Overview of Legal and Tax Considerations
Noyce 2.3 Entrepreneurial Pathways
O
Observation 6.4 Lean Processes
Occupational Safety and Hazard Association 14.2 Using the PEST Framework to Assess Resource Needs
Ocean Cleanup 3.2 Corporate Social Responsibility and Social Entrepreneurship
odd numbers strategy 8.1 Entrepreneurial Marketing and the Marketing Mix
Odeo 10.1 Launching the Imperfect Business: Lean Startup, 10.2 Why Early Failure Can Lead to Success Later, 11.1 Avoiding the “Field of Dreams” Approach
offering 5.3 Competitive Analysis
Office of the US Trade Representative 12.1 Building and Connecting to Networks
officers 13.2 Corporations
open group 12.1 Building and Connecting to Networks
open innovation 4.1 Tools for Creativity and Innovation
open-ended NDA 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
operating activities 9.4 Developing Startup Financial Statements and Projections
operational business plan 12.3 Designing a Startup Operational Plan
Operational capacity 12.3 Designing a Startup Operational Plan
operational expenses 12.3 Designing a Startup Operational Plan
operational reserve 12.3 Designing a Startup Operational Plan
Opportunity screening 5.2 Researching Potential Business Opportunities
opportunity-identifying perspective 1.1 Entrepreneurship Today
Oracle 2.2 The Process of Becoming an Entrepreneur
organizational roadmap 11.4 The Business Plan
Osterwalder 11.2 Designing the Business Model, 11.2 Designing the Business Model, 11.2 Designing the Business Model
Outsourcing 12.3 Designing a Startup Operational Plan, 14.3 Managing Resources over the Venture Life Cycle
Overseas Private Investment Corporation 12.1 Building and Connecting to Networks
P
P value 8.2 Market Research, Market Opportunity Recognition, and Target Market
Packard 7.2 Sharing Your Entrepreneurial Story
pain point 4.2 Creativity, Innovation, and Invention: How They Differ
Palm Computing 10.1 Launching the Imperfect Business: Lean Startup
Palms Barber 5.2 Researching Potential Business Opportunities, 5.3 Competitive Analysis
paralegals 12.2 Building the Entrepreneurial Dream Team
partnership 12.2 Building the Entrepreneurial Dream Team, 13.3 Partnerships and Joint Ventures, 13.4 Limited Liability Companies
partnership agreement 13.3 Partnerships and Joint Ventures
partnerships 13.1 Business Structures: Overview of Legal and Tax Considerations
pass-through entities 13.3 Partnerships and Joint Ventures
Patagonia 3.2 Corporate Social Responsibility and Social Entrepreneurship, 7.1 Clarifying Your Vision, Mission, and Goals
patent 2.2 The Process of Becoming an Entrepreneur, 4.3 Developing Ideas, Innovations, and Inventions, 7.4 Protecting Your Idea and Polishing the Pitch through Feedback, 14.1 Types of Resources
Payless 10.5 Growth: Signs, Pains, and Cautions, 14.2 Using the PEST Framework to Assess Resource Needs
Payment Card Industry Data Security Standard 13.7 Mitigating and Managing Risks
PayPal 4.2 Creativity, Innovation, and Invention: How They Differ, 10.1 Launching the Imperfect Business: Lean Startup, 15.1 Launching Your Venture
peer economy 2.1 Overview of the Entrepreneurial Journey
penetration pricing 8.1 Entrepreneurial Marketing and the Marketing Mix
Penn 2.2 The Process of Becoming an Entrepreneur
People 8.1 Entrepreneurial Marketing and the Marketing Mix
People for the Ethical Treatment of Animals (PETA) 12.1 Building and Connecting to Networks
PepsiCo 6.2 Creative Problem-Solving Process, 8.1 Entrepreneurial Marketing and the Marketing Mix
perceived value pricing 8.1 Entrepreneurial Marketing and the Marketing Mix
Personal selling 8.1 Entrepreneurial Marketing and the Marketing Mix
personally liable 13.5 Sole Proprietorships
PEST analysis 5.3 Competitive Analysis
PEST framework 14.2 Using the PEST Framework to Assess Resource Needs
Petitioner problem solvers 6.1 Problem Solving to Find Entrepreneurial Solutions
Petrobras 3 Case Questions
Pew Research Center 8.2 Market Research, Market Opportunity Recognition, and Target Market
Phlur 10.5 Growth: Signs, Pains, and Cautions
physical environment 8.1 Entrepreneurial Marketing and the Marketing Mix
piece price 14.1 Types of Resources
piercing the corporate veil 13.2 Corporations
Pigneur 11.2 Designing the Business Model, 11.2 Designing the Business Model
Pinrose 10.5 Growth: Signs, Pains, and Cautions
Pinterest 8.1 Entrepreneurial Marketing and the Marketing Mix
pioneering innovation 4.2 Creativity, Innovation, and Invention: How They Differ
Pipeline Angels 14.1 Types of Resources
pitch 7.1 Clarifying Your Vision, Mission, and Goals, 7.3 Developing Pitches for Various Audiences and Goals
pitch competition 7.3 Developing Pitches for Various Audiences and Goals
pitch competitions 7.5 Reality Check: Contests and Competitions
pitch deck 7.3 Developing Pitches for Various Audiences and Goals, 7.3 Developing Pitches for Various Audiences and Goals
Pitching 10.1 Launching the Imperfect Business: Lean Startup
Pivoting 10.1 Launching the Imperfect Business: Lean Startup
Place 8.1 Entrepreneurial Marketing and the Marketing Mix
Plank 8.1 Entrepreneurial Marketing and the Marketing Mix
planning fallacy 15.2 Making Difficult Business Decisions in Response to Challenges
plant patent 14.1 Types of Resources
Plato 2.2 The Process of Becoming an Entrepreneur
Pokémon GO 4.2 Creativity, Innovation, and Invention: How They Differ, 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Polaroid 10.5 Growth: Signs, Pains, and Cautions, 14.3 Managing Resources over the Venture Life Cycle
policyholders 13.7 Mitigating and Managing Risks
Political factors 14.2 Using the PEST Framework to Assess Resource Needs
Poppy 12.3 Designing a Startup Operational Plan
PopUp Business School 2.4 Frameworks to Inform Your Entrepreneurial Path
Positioning 8.2 Market Research, Market Opportunity Recognition, and Target Market
Postmates 5.2 Researching Potential Business Opportunities
Potential Rating Index for Zip Markets (PRIZM) 5.2 Researching Potential Business Opportunities
Powell 6.1 Problem Solving to Find Entrepreneurial Solutions
Pre-launch costs 14.2 Using the PEST Framework to Assess Resource Needs
predictive analytics 6.1 Problem Solving to Find Entrepreneurial Solutions
Prejudice 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
premium pricing 8.1 Entrepreneurial Marketing and the Marketing Mix
Preparation 1.2 Entrepreneurial Vision and Goals, 4.3 Developing Ideas, Innovations, and Inventions
Pretty Young Professional 11.4 The Business Plan, 11 Case Questions
Pretty Young Professionals (PYP) 10.2 Why Early Failure Can Lead to Success Later
Price 8.1 Entrepreneurial Marketing and the Marketing Mix, 13.1 Business Structures: Overview of Legal and Tax Considerations
price wars 8.1 Entrepreneurial Marketing and the Marketing Mix
Pridham 5.1 Entrepreneurial Opportunity
Primary research 5.2 Researching Potential Business Opportunities, 8.2 Market Research, Market Opportunity Recognition, and Target Market
Prime 2.1 Overview of the Entrepreneurial Journey
Private equity investment 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
private label 14.2 Using the PEST Framework to Assess Resource Needs
private-public partnerships 12.1 Building and Connecting to Networks
privately held corporation 13.2 Corporations
privately owned 13.1 Business Structures: Overview of Legal and Tax Considerations
pro forma 12.2 Building the Entrepreneurial Dream Team
proactive approach 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
probability value 8.2 Market Research, Market Opportunity Recognition, and Target Market
Problem solving 6.1 Problem Solving to Find Entrepreneurial Solutions
problem-solution narrative 7.1 Clarifying Your Vision, Mission, and Goals
Process 8.1 Entrepreneurial Marketing and the Marketing Mix
Process Excellence 6.4 Lean Processes
Procter & Gamble 4.3 Developing Ideas, Innovations, and Inventions, 10.5 Growth: Signs, Pains, and Cautions
product 8.1 Entrepreneurial Marketing and the Marketing Mix
product liability lawsuits 13.7 Mitigating and Managing Risks
Product Life Cycle 2.2 The Process of Becoming an Entrepreneur
product-based business 14.1 Types of Resources
production time 12.3 Designing a Startup Operational Plan
professional advisors 12.2 Building the Entrepreneurial Dream Team
professional groups 12.1 Building and Connecting to Networks
profit 9.4 Developing Startup Financial Statements and Projections
profit margin 8.1 Entrepreneurial Marketing and the Marketing Mix, 9.4 Developing Startup Financial Statements and Projections
profit-and-loss statement 9.4 Developing Startup Financial Statements and Projections
Program services 9.2 Special Funding Strategies
Projected cash flow 11.3 Conducting a Feasibility Analysis
projection 9.4 Developing Startup Financial Statements and Projections
Promoting Women in Entrepreneurship Act 2.4 Frameworks to Inform Your Entrepreneurial Path
promotion 8.1 Entrepreneurial Marketing and the Marketing Mix
Prospecting 8.6 Sales and Customer Service
Prospurly 2.1 Overview of the Entrepreneurial Journey
Protestant work ethic 3.1 Ethical and Legal Issues in Entrepreneurship
prototype 2.2 The Process of Becoming an Entrepreneur, 4.3 Developing Ideas, Innovations, and Inventions
prototyping 14.2 Using the PEST Framework to Assess Resource Needs
Public Company Accounting Oversight Board (PCAOB) 3.2 Corporate Social Responsibility and Social Entrepreneurship, 13.2 Corporations
public corporation 13.2 Corporations
Public relations 8.1 Entrepreneurial Marketing and the Marketing Mix
publicly held corporation 13.2 Corporations
publicly owned 13.1 Business Structures: Overview of Legal and Tax Considerations
publicly traded corporation 13.2 Corporations
Puma 8.4 Entrepreneurial Branding
Q
Qualitative data 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Qualitative research 8.2 Market Research, Market Opportunity Recognition, and Target Market
quantifiable manner 1.2 Entrepreneurial Vision and Goals
Quantitative data 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Quantitative research 8.2 Market Research, Market Opportunity Recognition, and Target Market
QuickBooks 14.1 Types of Resources, 14.2 Using the PEST Framework to Assess Resource Needs
Quimby 1.1 Entrepreneurship Today, 1.2 Entrepreneurial Vision and Goals
Quinn 4.3 Developing Ideas, Innovations, and Inventions
Quirky 10.2 Why Early Failure Can Lead to Success Later
Quotas 14.2 Using the PEST Framework to Assess Resource Needs
QVC 14.3 Managing Resources over the Venture Life Cycle
R
Rackham 8.6 Sales and Customer Service
radical innovations 11.1 Avoiding the “Field of Dreams” Approach
Radio Shack 14.2 Using the PEST Framework to Assess Resource Needs
Radisson 2.2 The Process of Becoming an Entrepreneur
Rapid Brands Introduction
reactive approach 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Real-time marketing 8.3 Marketing Techniques and Tools for Entrepreneurs
Rebirth or Death Stage 10.5 Growth: Signs, Pains, and Cautions
Red Bull 10.5 Growth: Signs, Pains, and Cautions
Red Cross 9.2 Special Funding Strategies
Red Hen Bakery 14.3 Managing Resources over the Venture Life Cycle
relationship marketing 8.3 Marketing Techniques and Tools for Entrepreneurs
reliability 8.2 Market Research, Market Opportunity Recognition, and Target Market
resource dependence theory (RDT) model 14.3 Managing Resources over the Venture Life Cycle
Resourcefulness 6.1 Problem Solving to Find Entrepreneurial Solutions
return on investment (ROI) 2.2 The Process of Becoming an Entrepreneur
revenue 9.4 Developing Startup Financial Statements and Projections
reward structure 9.2 Special Funding Strategies
Ries 10.1 Launching the Imperfect Business: Lean Startup, 10.1 Launching the Imperfect Business: Lean Startup, 10.1 Launching the Imperfect Business: Lean Startup, 10.2 Why Early Failure Can Lead to Success Later
Ring 1.3 The Entrepreneurial Mindset
Rise Products 3.2 Corporate Social Responsibility and Social Entrepreneurship
Risk appetite 13.7 Mitigating and Managing Risks
Robbins 10.2 Why Early Failure Can Lead to Success Later
Rogers 4.2 Creativity, Innovation, and Invention: How They Differ
Rogers Adoption Curve 4.2 Creativity, Innovation, and Invention: How They Differ
Roomify 1.2 Entrepreneurial Vision and Goals
Rose 7.3 Developing Pitches for Various Audiences and Goals
Rousseff 3 Case Questions
royalty payment 10.5 Growth: Signs, Pains, and Cautions
run rate 9.4 Developing Startup Financial Statements and Projections
Ryver 4.3 Developing Ideas, Innovations, and Inventions
S
S corporation 13.2 Corporations, 13.2 Corporations
SAB Miller 10.5 Growth: Signs, Pains, and Cautions
sales 9.4 Developing Startup Financial Statements and Projections
sales force 12.3 Designing a Startup Operational Plan
Sales promotions 8.1 Entrepreneurial Marketing and the Marketing Mix
sales strategy 8.6 Sales and Customer Service
sales territory 12.3 Designing a Startup Operational Plan
Salesforce 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.6 Sales and Customer Service, 14.1 Types of Resources
SAM 11.4 The Business Plan
Samit 12.2 Building the Entrepreneurial Dream Team
sample 8.2 Market Research, Market Opportunity Recognition, and Target Market
Samsung 10.5 Growth: Signs, Pains, and Cautions, 14.1 Types of Resources
Samsung Electronics 3 Case Questions
Sandberg 10.3 The Challenging Truth about Business Ownership
Sanders 12.1 Building and Connecting to Networks
Sarbanes-Oxley Act 3.2 Corporate Social Responsibility and Social Entrepreneurship, 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Say 2.2 The Process of Becoming an Entrepreneur
SBA 5.2 Researching Potential Business Opportunities, 7.5 Reality Check: Contests and Competitions, 12.1 Building and Connecting to Networks, 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology, 13.7 Mitigating and Managing Risks, 14.2 Using the PEST Framework to Assess Resource Needs, 14.3 Managing Resources over the Venture Life Cycle
SBDCs 12.1 Building and Connecting to Networks
Schick 4.2 Creativity, Innovation, and Invention: How They Differ
Schultz 1.1 Entrepreneurship Today
Schumpeter 2.2 The Process of Becoming an Entrepreneur, 5.1 Entrepreneurial Opportunity, 11.1 Avoiding the “Field of Dreams” Approach
Schurr 6 Case Questions
scientific management 12.3 Designing a Startup Operational Plan
scientific method 4.2 Creativity, Innovation, and Invention: How They Differ
SCORE 7.5 Reality Check: Contests and Competitions, 12.1 Building and Connecting to Networks, 12.1 Building and Connecting to Networks, 14.2 Using the PEST Framework to Assess Resource Needs, 14.3 Managing Resources over the Venture Life Cycle, 14.3 Managing Resources over the Venture Life Cycle, 14.3 Managing Resources over the Venture Life Cycle, 15.3 Seeking Help or Support
Search ads 8.3 Marketing Techniques and Tools for Entrepreneurs
search engine optimization (SEO) 8.3 Marketing Techniques and Tools for Entrepreneurs
Sears 10.5 Growth: Signs, Pains, and Cautions, 14.2 Using the PEST Framework to Assess Resource Needs
Second Industrial Revolution 2.2 The Process of Becoming an Entrepreneur
secondary research 5.2 Researching Potential Business Opportunities, 8.2 Market Research, Market Opportunity Recognition, and Target Market
Securities and Exchange Commission 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 13.2 Corporations
Securities and Exchange Commission (SEC) 3.2 Corporate Social Responsibility and Social Entrepreneurship
seed-stage 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
SeedInvest 9.2 Special Funding Strategies
Segmenting 8.2 Market Research, Market Opportunity Recognition, and Target Market
self-employment 2.1 Overview of the Entrepreneurial Journey
Self-performing 12.3 Designing a Startup Operational Plan
Self-regulating problem solvers 6.1 Problem Solving to Find Entrepreneurial Solutions
Senior Core of Retired Executives 14.3 Managing Resources over the Venture Life Cycle
serial entrepreneur 1.1 Entrepreneurship Today, 2.2 The Process of Becoming an Entrepreneur
Service Corps of Retired Executives (SCORE) 5.2 Researching Potential Business Opportunities, 6.1 Problem Solving to Find Entrepreneurial Solutions, 12.1 Building and Connecting to Networks
service mark 14.1 Types of Resources
service-based business 14.1 Types of Resources
serviceable available market (SAM) 8.2 Market Research, Market Opportunity Recognition, and Target Market, 11.3 Conducting a Feasibility Analysis
sexism 10.3 The Challenging Truth about Business Ownership
shadow 2.3 Entrepreneurial Pathways
Shane 2.2 The Process of Becoming an Entrepreneur
shared economy 5.2 Researching Potential Business Opportunities
shareholder primacy 3.1 Ethical and Legal Issues in Entrepreneurship
shareholders 3.1 Ethical and Legal Issues in Entrepreneurship, 13.1 Business Structures: Overview of Legal and Tax Considerations, 13.2 Corporations, 13.2 Corporations
sharing economy 2.1 Overview of the Entrepreneurial Journey
Shark Tank 4.2 Creativity, Innovation, and Invention: How They Differ, Introduction, 7.2 Sharing Your Entrepreneurial Story, 9.2 Special Funding Strategies, 9.4 Developing Startup Financial Statements and Projections, 11.4 The Business Plan, 13.2 Corporations
SharkBot 3D Printer 1.1 Entrepreneurship Today
Sharkits 1.1 Entrepreneurship Today
Sherman Act 3.1 Ethical and Legal Issues in Entrepreneurship
Shine Introduction
Shine Talks Introduction
Shkreli Introduction, 3.1 Ethical and Legal Issues in Entrepreneurship
Shockley Semiconductor 2.3 Entrepreneurial Pathways
Shopify 2.3 Entrepreneurial Pathways
shrinking 10.1 Launching the Imperfect Business: Lean Startup
Significance 8.2 Market Research, Market Opportunity Recognition, and Target Market
Silicon Valley Bank (SVB) Financial Group 5.1 Entrepreneurial Opportunity
Simmons 8.2 Market Research, Market Opportunity Recognition, and Target Market
situation analysis 8.5 Marketing Strategy and the Marketing Plan
situational opportunity 2.3 Entrepreneurial Pathways
Six Sigma 6.4 Lean Processes
Six Thinking Hats 4.1 Tools for Creativity and Innovation
six-step sales process 8.6 Sales and Customer Service
Sixteen Personality Factor Questionnaire 12.2 Building the Entrepreneurial Dream Team
Skilling 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
skimming 8.1 Entrepreneurial Marketing and the Marketing Mix
Skype 14.1 Types of Resources
Slack 4.3 Developing Ideas, Innovations, and Inventions, 7.1 Clarifying Your Vision, Mission, and Goals, 8.3 Marketing Techniques and Tools for Entrepreneurs
Slaughter 7 Case Questions
Small Business Administration 8.1 Entrepreneurial Marketing and the Marketing Mix, 10.2 Why Early Failure Can Lead to Success Later
Small Business Administration (SBA) 6.1 Problem Solving to Find Entrepreneurial Solutions, 8.2 Market Research, Market Opportunity Recognition, and Target Market, 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 10.3 The Challenging Truth about Business Ownership, 12.1 Building and Connecting to Networks, 15.3 Seeking Help or Support
Small Business Association (SBA) 14.1 Types of Resources
Small Business Development Center 14.3 Managing Resources over the Venture Life Cycle
Small Business Development Centers (SBDCs) 12.1 Building and Connecting to Networks
Small Business Innovation Research Program 14.1 Types of Resources
small business owner 1.1 Entrepreneurship Today, 1.2 Entrepreneurial Vision and Goals
Small Business Technology Transfer Program 14.1 Types of Resources
SMART goals 1.2 Entrepreneurial Vision and Goals, 7.1 Clarifying Your Vision, Mission, and Goals
Smith 2.2 The Process of Becoming an Entrepreneur, 5.1 Entrepreneurial Opportunity, 12.3 Designing a Startup Operational Plan
Snapchat 8.1 Entrepreneurial Marketing and the Marketing Mix
Soccer Shots 10.5 Growth: Signs, Pains, and Cautions
social business model canvas 11.2 Designing the Business Model
social capital 15.4 Now What? Serving as a Mentor, Consultant, or Champion
Social clubs 12.1 Building and Connecting to Networks
social enterprises 3.2 Corporate Social Responsibility and Social Entrepreneurship
social entrepreneur 1.1 Entrepreneurship Today
Social entrepreneurship 3.2 Corporate Social Responsibility and Social Entrepreneurship, 9.2 Special Funding Strategies
Social impact 11.2 Designing the Business Model
Social media 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.4 Entrepreneurial Branding
social networking 12.1 Building and Connecting to Networks
social purpose businesses 3.2 Corporate Social Responsibility and Social Entrepreneurship
Society for Human Resource Management 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
sociocultural factors 14.2 Using the PEST Framework to Assess Resource Needs
soft launch 2.2 The Process of Becoming an Entrepreneur, 2.3 Entrepreneurial Pathways
soft open 2.2 The Process of Becoming an Entrepreneur
soft skill 12.1 Building and Connecting to Networks
Solar City 4.2 Creativity, Innovation, and Invention: How They Differ
sole proprietor 13.5 Sole Proprietorships
sole proprietorship 12.2 Building the Entrepreneurial Dream Team, 13.4 Limited Liability Companies, 13.5 Sole Proprietorships
sole proprietorships 13.1 Business Structures: Overview of Legal and Tax Considerations
Sook 8.4 Entrepreneurial Branding
Sourcify.com 4.3 Developing Ideas, Innovations, and Inventions
South by Southwest 8.3 Marketing Techniques and Tools for Entrepreneurs
SpaceX 4.2 Creativity, Innovation, and Invention: How They Differ, 5.2 Researching Potential Business Opportunities
Spanx 6.1 Problem Solving to Find Entrepreneurial Solutions, 7.1 Clarifying Your Vision, Mission, and Goals
Spanx, Incorporated 5.1 Entrepreneurial Opportunity
Spark 7.5 Reality Check: Contests and Competitions
special interest group 12.1 Building and Connecting to Networks
Specialization 12.3 Designing a Startup Operational Plan
Spencer 5.1 Entrepreneurial Opportunity
SPIN 8.6 Sales and Customer Service
Spotify 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Stacy’s Pita Chips 15.2 Making Difficult Business Decisions in Response to Challenges
stagnating 10.1 Launching the Imperfect Business: Lean Startup
stakeholders 3.1 Ethical and Legal Issues in Entrepreneurship, 3.1 Ethical and Legal Issues in Entrepreneurship
Standard Industrial Classification/North American Industry Classification System (SIC/NAICS) 11.4 The Business Plan
Stanford Design School 6.3 Design Thinking
Star Alliance 10.5 Growth: Signs, Pains, and Cautions
Starbucks 1.1 Entrepreneurship Today, 14.1 Types of Resources
start-ups 8.1 Entrepreneurial Marketing and the Marketing Mix
startup 2.1 Overview of the Entrepreneurial Journey
Startup Champions Network 15.4 Now What? Serving as a Mentor, Consultant, or Champion
startup phase 14.3 Managing Resources over the Venture Life Cycle
state of incorporation 13.2 Corporations
State Street 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
statement of cash flows 9.4 Developing Startup Financial Statements and Projections
statement starters 4.1 Tools for Creativity and Innovation
status quo bias 15.2 Making Difficult Business Decisions in Response to Challenges
Stella & Dot 2.4 Frameworks to Inform Your Entrepreneurial Path
Sterett 6.1 Problem Solving to Find Entrepreneurial Solutions
Stern 4.2 Creativity, Innovation, and Invention: How They Differ
Stitch Fix 11.1 Avoiding the “Field of Dreams” Approach
stock 13.1 Business Structures: Overview of Legal and Tax Considerations, 13.2 Corporations
Stone 11.1 Avoiding the “Field of Dreams” Approach
Storyboarding 6.2 Creative Problem-Solving Process
Strategic alliances 10.5 Growth: Signs, Pains, and Cautions
Strategyzer 6.2 Creative Problem-Solving Process, 11.2 Designing the Business Model
Strong ties 6.1 Problem Solving to Find Entrepreneurial Solutions
Stumpf 3 Case Questions
Subscribe & Save 2.1 Overview of the Entrepreneurial Journey
Subscriptions 2.1 Overview of the Entrepreneurial Journey
Subway 12.3 Designing a Startup Operational Plan
super angels 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
SuperGlass Windshield Repair 12 Case Questions
superior value proposition 10.2 Why Early Failure Can Lead to Success Later
Supply 5.1 Entrepreneurial Opportunity
support bias 8.2 Market Research, Market Opportunity Recognition, and Target Market
support network 1.2 Entrepreneurial Vision and Goals
Support Startup Businesses Act 2.4 Frameworks to Inform Your Entrepreneurial Path
Surfdog LA 8.2 Market Research, Market Opportunity Recognition, and Target Market
SurveyMonkey 5.3 Competitive Analysis
sustainability 3.2 Corporate Social Responsibility and Social Entrepreneurship
sustainable strategy 9.2 Special Funding Strategies
Sweet Beginnings 5.2 Researching Potential Business Opportunities
Swinmurn 10.1 Launching the Imperfect Business: Lean Startup
SWOT analysis 5.3 Competitive Analysis, 8.5 Marketing Strategy and the Marketing Plan, 11.4 The Business Plan
T
Taaluma Totes 6.2 Creative Problem-Solving Process
taglines 8.4 Entrepreneurial Branding
TAM 11.4 The Business Plan
Tandemic 11.2 Designing the Business Model
Tangible resources 14.1 Types of Resources
Target Introduction, 8.4 Entrepreneurial Branding
target customer 11.2 Designing the Business Model
target market 2.1 Overview of the Entrepreneurial Journey, 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.2 Market Research, Market Opportunity Recognition, and Target Market, 8.2 Market Research, Market Opportunity Recognition, and Target Market, 10.2 Why Early Failure Can Lead to Success Later
targeting 8.2 Market Research, Market Opportunity Recognition, and Target Market
Tariffs 14.2 Using the PEST Framework to Assess Resource Needs
TaskRabbit 2.1 Overview of the Entrepreneurial Journey, 13.5 Sole Proprietorships
Tax Cuts and Jobs Act 14.2 Using the PEST Framework to Assess Resource Needs
tax-exempt 13.1 Business Structures: Overview of Legal and Tax Considerations
tax-exempt status 9.2 Special Funding Strategies
Taylor 12.3 Designing a Startup Operational Plan, 12.3 Designing a Startup Operational Plan
Teach for America 7.1 Clarifying Your Vision, Mission, and Goals
Team creativity 6.2 Creative Problem-Solving Process
Tech Talent South 11 Case Questions
TechCrunch 3.1 Ethical and Legal Issues in Entrepreneurship
technological factors 14.2 Using the PEST Framework to Assess Resource Needs
Techstars 11.1 Avoiding the “Field of Dreams” Approach
TechStars 7.5 Reality Check: Contests and Competitions
Tesla 3.1 Ethical and Legal Issues in Entrepreneurship, 3.2 Corporate Social Responsibility and Social Entrepreneurship, 4.2 Creativity, Innovation, and Invention: How They Differ, 11 Case Questions
Tesla Electric Light 3.1 Ethical and Legal Issues in Entrepreneurship
Texaco 3.2 Corporate Social Responsibility and Social Entrepreneurship
Texas State Data Center 8.2 Market Research, Market Opportunity Recognition, and Target Market
Textbooks for Change 11.4 The Business Plan
The Balance 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
The Cut Buddy 11.4 The Business Plan, 11 Case Questions
The Entrepreneur Next Door 2.2 The Process of Becoming an Entrepreneur
The Muse 10.2 Why Early Failure Can Lead to Success Later, 11.4 The Business Plan
The Wander Girls 1.1 Entrepreneurship Today
The Wealth of Nations 12.3 Designing a Startup Operational Plan
Theorist problem solvers 6.1 Problem Solving to Find Entrepreneurial Solutions
Theta Omega Gamma 12.1 Building and Connecting to Networks
Think of Us 2.1 Overview of the Entrepreneurial Journey
Thompson 10.5 Growth: Signs, Pains, and Cautions, 12.3 Designing a Startup Operational Plan
three circles tool 5.3 Competitive Analysis
TOMS 3.2 Corporate Social Responsibility and Social Entrepreneurship, 3.2 Corporate Social Responsibility and Social Entrepreneurship, 3.2 Corporate Social Responsibility and Social Entrepreneurship, 9.2 Special Funding Strategies
Toms Shoes 11.2 Designing the Business Model
top-down approach 8.2 Market Research, Market Opportunity Recognition, and Target Market
tort 13.7 Mitigating and Managing Risks
Torts 3.1 Ethical and Legal Issues in Entrepreneurship
total available market (TAM) 8.2 Market Research, Market Opportunity Recognition, and Target Market, 11.3 Conducting a Feasibility Analysis
total costs of ownership (TCO) 12.3 Designing a Startup Operational Plan
total user experience 4.3 Developing Ideas, Innovations, and Inventions
Toyoda 6.4 Lean Processes
Toyota 3.1 Ethical and Legal Issues in Entrepreneurship, 6.4 Lean Processes, 10.1 Launching the Imperfect Business: Lean Startup, 12.3 Designing a Startup Operational Plan, 13.3 Partnerships and Joint Ventures
Toyota Motor Corporation 6.4 Lean Processes, 12.3 Designing a Startup Operational Plan
Trade associations 12.1 Building and Connecting to Networks
trade secret 3.1 Ethical and Legal Issues in Entrepreneurship
trademark 3.1 Ethical and Legal Issues in Entrepreneurship, 14.1 Types of Resources
Traf-O-Data 2.2 The Process of Becoming an Entrepreneur
Transparency International 1.1 Entrepreneurship Today
trial run 2.1 Overview of the Entrepreneurial Journey
truthfulness 3.1 Ethical and Legal Issues in Entrepreneurship
Turing Pharmaceuticals Introduction
Turkish Airlines 10.5 Growth: Signs, Pains, and Cautions
Twitter 5.3 Competitive Analysis, 6.3 Design Thinking, 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.4 Entrepreneurial Branding, 10.1 Launching the Imperfect Business: Lean Startup, 10.2 Why Early Failure Can Lead to Success Later, 11.1 Avoiding the “Field of Dreams” Approach
Twttr 11.1 Avoiding the “Field of Dreams” Approach
U
UAttend 14.2 Using the PEST Framework to Assess Resource Needs
Uber 1.3 The Entrepreneurial Mindset, 2.1 Overview of the Entrepreneurial Journey, 2.2 The Process of Becoming an Entrepreneur, 4.2 Creativity, Innovation, and Invention: How They Differ, 5.1 Entrepreneurial Opportunity, 5.2 Researching Potential Business Opportunities, 7 Case Questions, 9.1 Overview of Entrepreneurial Finance and Accounting Strategies, 10.1 Launching the Imperfect Business: Lean Startup, 10.5 Growth: Signs, Pains, and Cautions, 11.1 Avoiding the “Field of Dreams” Approach, 13.5 Sole Proprietorships
Uber Black 10.5 Growth: Signs, Pains, and Cautions
Uber Copter 11.1 Avoiding the “Field of Dreams” Approach
Uber Eats 11.1 Avoiding the “Field of Dreams” Approach
Ulwick 4.2 Creativity, Innovation, and Invention: How They Differ
Under Armour 8.1 Entrepreneurial Marketing and the Marketing Mix
UNESCO Global Action Programme on Education for Sustainable Development 1.1 Entrepreneurship Today
UNESCO’s Global Action Programme on Education for Sustainable Development Introduction
Unilever 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 8.3 Marketing Techniques and Tools for Entrepreneurs
unique selling proposition 5.3 Competitive Analysis
United Airlines 10.5 Growth: Signs, Pains, and Cautions
United Nations Children’s Fund (UNICEF) 6.2 Creative Problem-Solving Process
United Way 13.1 Business Structures: Overview of Legal and Tax Considerations
Unity One Credit Union 3.2 Corporate Social Responsibility and Social Entrepreneurship
Unstated needs 8.2 Market Research, Market Opportunity Recognition, and Target Market
up time 12.3 Designing a Startup Operational Plan
UPS 6.4 Lean Processes
UpWork 2.1 Overview of the Entrepreneurial Journey, 13.5 Sole Proprietorships, 14.3 Managing Resources over the Venture Life Cycle
US Bureau of Labor 14.2 Using the PEST Framework to Assess Resource Needs
US Census 5.2 Researching Potential Business Opportunities
US Census Bureau 8.2 Market Research, Market Opportunity Recognition, and Target Market
US Copyright Office 14.1 Types of Resources
US Internal Revenue Service (IRS) 13.1 Business Structures: Overview of Legal and Tax Considerations
US Patent and Trademark Office (USPTO) 14.1 Types of Resources
US Postal Service 13.2 Corporations
US Small Business Administration 5.2 Researching Potential Business Opportunities
US Small Business Administration (SBA) 2.1 Overview of the Entrepreneurial Journey
US Trade and Development Agency 12.1 Building and Connecting to Networks
useful life 14.1 Types of Resources
user interface 4.3 Developing Ideas, Innovations, and Inventions
user interface (UI) 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
USPTO 14.1 Types of Resources, 14.1 Types of Resources
Utilitarian ethics 3.1 Ethical and Legal Issues in Entrepreneurship
utilitarianism 3.1 Ethical and Legal Issues in Entrepreneurship
utility patent 3.1 Ethical and Legal Issues in Entrepreneurship, 14.1 Types of Resources
Utility patents 4.3 Developing Ideas, Innovations, and Inventions
V
Valdes-Depena 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Validation 8.2 Market Research, Market Opportunity Recognition, and Target Market
Validity 8.2 Market Research, Market Opportunity Recognition, and Target Market
valuation 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
value proposition 1.2 Entrepreneurial Vision and Goals, 7.1 Clarifying Your Vision, Mission, and Goals, 8.2 Market Research, Market Opportunity Recognition, and Target Market, 11.1 Avoiding the “Field of Dreams” Approach
value proposition canvas 11.2 Designing the Business Model
Variable costs 9.4 Developing Startup Financial Statements and Projections, 11.3 Conducting a Feasibility Analysis
VBOC 12.1 Building and Connecting to Networks
venture 2.1 Overview of the Entrepreneurial Journey, 2.1 Overview of the Entrepreneurial Journey, 2.1 Overview of the Entrepreneurial Journey, 2.1 Overview of the Entrepreneurial Journey, 2.2 The Process of Becoming an Entrepreneur, 2.3 Entrepreneurial Pathways, 2.4 Frameworks to Inform Your Entrepreneurial Path
venture capitalist 1.1 Entrepreneurship Today, 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
venture capitalists 2.3 Entrepreneurial Pathways, 7.3 Developing Pitches for Various Audiences and Goals, 14.1 Types of Resources
Venture Life Cycle 2.2 The Process of Becoming an Entrepreneur
verification 1.2 Entrepreneurial Vision and Goals
Verizon 14.1 Types of Resources
vertical integration 2.2 The Process of Becoming an Entrepreneur, 14.3 Managing Resources over the Venture Life Cycle
vertical thinking 4.2 Creativity, Innovation, and Invention: How They Differ
Vestergaard 5.2 Researching Potential Business Opportunities
Veteran’s Business Outreach Center (VBOC) 12.1 Building and Connecting to Networks
Veterans Community Project 5.2 Researching Potential Business Opportunities
Viacom 10.2 Why Early Failure Can Lead to Success Later
vicarious liability 3.1 Ethical and Legal Issues in Entrepreneurship
Victoria’s Secret 10.5 Growth: Signs, Pains, and Cautions, 14.2 Using the PEST Framework to Assess Resource Needs
Viner 8.2 Market Research, Market Opportunity Recognition, and Target Market
viral marketing 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs
Virgin Group 3.2 Corporate Social Responsibility and Social Entrepreneurship
virtue ethics 3.1 Ethical and Legal Issues in Entrepreneurship
Visa 14.3 Managing Resources over the Venture Life Cycle
Vision 1.2 Entrepreneurial Vision and Goals
vision statement 1.2 Entrepreneurial Vision and Goals, 1.2 Entrepreneurial Vision and Goals, 1.2 Entrepreneurial Vision and Goals, 7.1 Clarifying Your Vision, Mission, and Goals, 15.1 Launching Your Venture
Vita Coco Introduction
Vital Vio 6.1 Problem Solving to Find Entrepreneurial Solutions
Vodafone 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Volkswagen 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 3 Case Questions
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Wag! 8.2 Market Research, Market Opportunity Recognition, and Target Market
Walker 2.2 The Process of Becoming an Entrepreneur
Walmart Introduction, 5.3 Competitive Analysis, Introduction, 14.3 Managing Resources over the Venture Life Cycle
Warby Parker 1.1 Entrepreneurship Today, 1.3 The Entrepreneurial Mindset, 3.2 Corporate Social Responsibility and Social Entrepreneurship, 5 Case Questions, 7.1 Clarifying Your Vision, Mission, and Goals, 8.1 Entrepreneurial Marketing and the Marketing Mix, 11.2 Designing the Business Model
Warner Brothers 10.5 Growth: Signs, Pains, and Cautions
Watkins 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Waze 2.1 Overview of the Entrepreneurial Journey
WBC 12.1 Building and Connecting to Networks
Weak ties 6.1 Problem Solving to Find Entrepreneurial Solutions
Webb 8.1 Entrepreneurial Marketing and the Marketing Mix
Weber 11.1 Avoiding the “Field of Dreams” Approach
WeFunder 9.2 Special Funding Strategies
Welch 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Wells Fargo 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability, 3 Case Questions
WeWork 7.5 Reality Check: Contests and Competitions, 9.2 Special Funding Strategies
whistleblower 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Whiteboarding 6.4 Lean Processes
Whitney 2.2 The Process of Becoming an Entrepreneur
Whole Foods 5.2 Researching Potential Business Opportunities
Whole Foods Market 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
Whyte 2.2 The Process of Becoming an Entrepreneur
Williams 10.2 Why Early Failure Can Lead to Success Later, 11.1 Avoiding the “Field of Dreams” Approach
Windows 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Wink 10.2 Why Early Failure Can Lead to Success Later
Winslow 2.2 The Process of Becoming an Entrepreneur
Winterkorn 3 Case Questions
wireframing 2.4 Frameworks to Inform Your Entrepreneurial Path
Witkin 6.1 Problem Solving to Find Entrepreneurial Solutions
Wix 8.4 Entrepreneurial Branding
Women’s Business Center (WBC) 12.1 Building and Connecting to Networks
Women’s Business Center of the Small Business Administration 10.3 The Challenging Truth about Business Ownership
Women’s Business Enterprise National Council 10.3 The Challenging Truth about Business Ownership
Word-of-mouth (WOM) marketing 8.3 Marketing Techniques and Tools for Entrepreneurs
work-for-hire agreement 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
work-life balance 1.2 Entrepreneurial Vision and Goals
Working capital 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
workplace culture 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
World Bank 8.2 Market Research, Market Opportunity Recognition, and Target Market
World Factbook 8.2 Market Research, Market Opportunity Recognition, and Target Market
World War I 2.2 The Process of Becoming an Entrepreneur
World War II 2.2 The Process of Becoming an Entrepreneur
World’s Most Ethical Companies 3.1 Ethical and Legal Issues in Entrepreneurship
Wozniak 7.1 Clarifying Your Vision, Mission, and Goals
X
X.com 10.1 Launching the Imperfect Business: Lean Startup
Xerox 5.2 Researching Potential Business Opportunities
XEROX Corporation 5.1 Entrepreneurial Opportunity
Y
Y Combinator 7.5 Reality Check: Contests and Competitions, Introduction, 15.3 Seeking Help or Support
Yahoo 13.1 Business Structures: Overview of Legal and Tax Considerations
Yahoo! 8.3 Marketing Techniques and Tools for Entrepreneurs
Yamauchi 10.1 Launching the Imperfect Business: Lean Startup
Yellin 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Yelp 8.1 Entrepreneurial Marketing and the Marketing Mix, 8.3 Marketing Techniques and Tools for Entrepreneurs
YouTube 2.2 The Process of Becoming an Entrepreneur, 5.2 Researching Potential Business Opportunities, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.3 Marketing Techniques and Tools for Entrepreneurs, 8.4 Entrepreneurial Branding, 14.2 Using the PEST Framework to Assess Resource Needs, 15.1 Launching Your Venture
Yunus 3.2 Corporate Social Responsibility and Social Entrepreneurship
Z
Zappos