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Entrepreneurship

A | Suggested Resources

EntrepreneurshipA | Suggested Resources
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Table of contents
  1. Preface
  2. 1 The Entrepreneurial Perspective
    1. Introduction
    2. 1.1 Entrepreneurship Today
    3. 1.2 Entrepreneurial Vision and Goals
    4. 1.3 The Entrepreneurial Mindset
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  3. 2 The Entrepreneurial Journey and Pathways
    1. Introduction
    2. 2.1 Overview of the Entrepreneurial Journey
    3. 2.2 The Process of Becoming an Entrepreneur
    4. 2.3 Entrepreneurial Pathways
    5. 2.4 Frameworks to Inform Your Entrepreneurial Path
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  4. 3 The Ethical and Social Responsibilities of Entrepreneurs
    1. Introduction
    2. 3.1 Ethical and Legal Issues in Entrepreneurship
    3. 3.2 Corporate Social Responsibility and Social Entrepreneurship
    4. 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  5. 4 Creativity, Innovation, and Invention
    1. Introduction
    2. 4.1 Tools for Creativity and Innovation
    3. 4.2 Creativity, Innovation, and Invention: How They Differ
    4. 4.3 Developing Ideas, Innovations, and Inventions
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  6. 5 Identifying Entrepreneurial Opportunity
    1. Introduction
    2. 5.1 Entrepreneurial Opportunity
    3. 5.2 Researching Potential Business Opportunities
    4. 5.3 Competitive Analysis
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  7. 6 Problem Solving and Need Recognition Techniques
    1. Introduction
    2. 6.1 Problem Solving to Find Entrepreneurial Solutions
    3. 6.2 Creative Problem-Solving Process
    4. 6.3 Design Thinking
    5. 6.4 Lean Processes
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  8. 7 Telling Your Entrepreneurial Story and Pitching the Idea
    1. Introduction
    2. 7.1 Clarifying Your Vision, Mission, and Goals
    3. 7.2 Sharing Your Entrepreneurial Story
    4. 7.3 Developing Pitches for Various Audiences and Goals
    5. 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
    6. 7.5 Reality Check: Contests and Competitions
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  9. 8 Entrepreneurial Marketing and Sales
    1. Introduction
    2. 8.1 Entrepreneurial Marketing and the Marketing Mix
    3. 8.2 Market Research, Market Opportunity Recognition, and Target Market
    4. 8.3 Marketing Techniques and Tools for Entrepreneurs
    5. 8.4 Entrepreneurial Branding
    6. 8.5 Marketing Strategy and the Marketing Plan
    7. 8.6 Sales and Customer Service
    8. Key Terms
    9. Summary
    10. Review Questions
    11. Discussion Questions
    12. Case Questions
    13. Suggested Resources
  10. 9 Entrepreneurial Finance and Accounting
    1. Introduction
    2. 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
    3. 9.2 Special Funding Strategies
    4. 9.3 Accounting Basics for Entrepreneurs
    5. 9.4 Developing Startup Financial Statements and Projections
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  11. 10 Launch for Growth to Success
    1. Introduction
    2. 10.1 Launching the Imperfect Business: Lean Startup
    3. 10.2 Why Early Failure Can Lead to Success Later
    4. 10.3 The Challenging Truth about Business Ownership
    5. 10.4 Managing, Following, and Adjusting the Initial Plan
    6. 10.5 Growth: Signs, Pains, and Cautions
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  12. 11 Business Model and Plan
    1. Introduction
    2. 11.1 Avoiding the “Field of Dreams” Approach
    3. 11.2 Designing the Business Model
    4. 11.3 Conducting a Feasibility Analysis
    5. 11.4 The Business Plan
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Discussion Questions
    10. Case Questions
    11. Suggested Resources
  13. 12 Building Networks and Foundations
    1. Introduction
    2. 12.1 Building and Connecting to Networks
    3. 12.2 Building the Entrepreneurial Dream Team
    4. 12.3 Designing a Startup Operational Plan
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  14. 13 Business Structure Options: Legal, Tax, and Risk Issues
    1. Introduction
    2. 13.1 Business Structures: Overview of Legal and Tax Considerations
    3. 13.2 Corporations
    4. 13.3 Partnerships and Joint Ventures
    5. 13.4 Limited Liability Companies
    6. 13.5 Sole Proprietorships
    7. 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
    8. 13.7 Mitigating and Managing Risks
    9. Key Terms
    10. Summary
    11. Review Questions
    12. Discussion Questions
    13. Case Questions
    14. Suggested Resources
  15. 14 Fundamentals of Resource Planning
    1. Introduction
    2. 14.1 Types of Resources
    3. 14.2 Using the PEST Framework to Assess Resource Needs
    4. 14.3 Managing Resources over the Venture Life Cycle
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Discussion Questions
    9. Case Questions
    10. Suggested Resources
  16. 15 Next Steps
    1. Introduction
    2. 15.1 Launching Your Venture
    3. 15.2 Making Difficult Business Decisions in Response to Challenges
    4. 15.3 Seeking Help or Support
    5. 15.4 Now What? Serving as a Mentor, Consultant, or Champion
    6. 15.5 Reflections: Documenting the Journey
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Discussion Questions
    11. Case Questions
    12. Suggested Resources
  17. A | Suggested Resources
  18. Index

These suggested resources can help you review and refine your entrepreneurial plans.

Entrepreneurial and Small Business Support (General)

Small Business Administration (SBA): www.sba.gov

Small Business Administration site of local organizations that might assist you in launching or managing a venture: https://www.sba.gov/tools/local-assistance

Service Corps of Retired Executives (SCORE): https://www.score.org/

Small Business Development Center (SBDC): https://www.sba.gov/offices/headquarters/osbdc/resources

International Franchise Association: https://www.franchise.org/

US government contracts: https://www.sba.gov/federal-contracting/contracting-guide/basic-requirements

US Department of Commerce: https://www.commerce.gov/

US Department of Commerce, Bureau of Economic Analysis: https://www.bea.gov/

US Department of Labor: https://www.dol.gov/

US Department of Labor, Bureau of Labor Statistics: https://www.bls.gov/bls/blswage.htm

US Chamber of Commerce: https://www.uschamber.com/

Global Entrepreneurship Monitor: http://www.gemconsortium.org/

Entrepreneurial and Small Business Support (Specific Groups)

Women’s Business Center (WBC): https://www.sba.gov/local-assistance/find/?type=Women%27s%20Business%20Center&pageNumber=1

Veterans Business Outreach Center (VBOC): https://veteransoutreachcenter.org/

National Association of Women Business Owners: https://www.nawbo.org/resources/women-business-owner-statistics

Asian American Chamber of Commerce: http://www.asian-americanchamber.org/

Black Chamber of Commerce: https://www.nationalbcc.org/

Hispanic Chamber of Commerce: https://ushcc.com/

Ladies Who Launch: https://www.ladieswholaunch.org/

Minority Business Development Agency: https://www.mbda.gov/

National Association of Professional Women: http://womenforhire.com/company/national-association-of-professional-women-napw/

The Female Entrepreneur Association: https://femaleentrepreneurassociation.com/

Women’s Business Enterprise National Council: https://www.wbenc.org/

Vision Statement, Mission Statement, and Goal Setting

Website with ideas for developing your vision: https://www.executestrategy.net/blog/write-good-vision-statement

Video with walkthrough for crafting your mission statement: https://www.entrepreneur.com/article/65230

Eleven Free Goal Setting Software and Tools You Can Use: http://www.goal-setting-college.com/goal-setting-software/11-goal-setting-software-tools-you-can-use-for-free/

YouTube: Achieve More by Setting Smart Goals: https://www.youtube.com/watch?v=yA53yhiOe04

Business Models and Business Plans

SBA Business Plan resources: https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

Business Model Canvas: https://strategyzer.com/canvas/business-model-canvas

Business model canvas and resources: Strategyzer.com

Lean canvas and associated resources: Leanstack.com

Social business model canvas and related resources: Socialbusinessmodelcanvas.com

YouTube Video: Business Model Canvas Explained: https://www.youtube.com/watch?v=QoAOzMTLP5s

The Four Lenses Strategy Framework website: www.4lenses.org

List of Social Enterprise Business Models or Frameworks: http://www.thesedge.org/socent-spotlights/22-awesome-social-enterprise-business-ideas

YouTube Video: We have a dream, B-corp overview and mission: https://www.youtube.com/watch?time_continue=3&v=V-VFZUFJwt4

Sample business plans-www.bizplans.com: www.bplans.com

Funding, Finances, and Accounting

Small Business Administration (SBA) lending program: https://www.sba.gov/funding-programs/loans

Small Business Administration (SBA) calculation of startup costs: https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs#section-header-6

Small Business Administration, “How to Start a Non-Profit”: https://www.sba.gov/blogs/how-start-non-profit

US Department of Labor: https://www.dol.gov/general/topic/statistics/wagesearnings

Tax information for charitable organizations from the Internal Revenue Service: https://www.irs.gov/charities-non-profits/charitable-organizations

Grant information by state: https://www.grants.gov/

Information from the National Institutes of Health on grants and the application process: https://grants.nih.gov/grants/about_grants.htm

G-Startup Worldwide’s global startup competition: https://www.f6s.com/g-startupworldwide/

Extending Credit to Your Customers: https://fitsmallbusiness.com/invoicing-extending-credit-to-customers/

7 Ways to Bootstrap Your Business to Success: https://www.entrepreneur.com/article/254217

Small Business Administration Introduction to Accounting Course: https://www.sba.gov/tools/learning-center-view-course/364071

Khan Academy Accounting and Financial Statements Course: https://www.khanacademy.org/economics-finance-domain/core-finance/accounting-and-financial-stateme

U.S. Securities and Exchange Commission: https://www.sec.gov/reportspubs/investor-publications/investorpubsbegfinstmtguidehtm.html

US Securities and Exchange Commission Regulatory Actions: https://www.sec.gov/rules.shtml

SEC Information on crowdfunding portals: https://www.sec.gov/divisions/marketreg/tmcompliance/fpregistrationguide.htm

Link to SEC (FINRA) crowdfunding portals: https://www.finra.org/about/funding-portals-we-regulate

Money and Interest Rates: https://www.federalreserve.gov/data.htm

Y Combinator: http://www.ycombinator.com/

Techstars: www.techstars.org

Kickstarter: www.kickstarter.com

Indiegogo, “The Essential Guide to Crowdfunding”: https://learn.indiegogo.com/the-essential-guide-to-crowdfunding/

Startupfest, “The $100K Investment Prize”: http://www.startupfestival.com/news/100k-investment-prize/

Circleup: http://circleup.com

Exilend: https://www.exilend.com

Fundable: http://fundable.com

LendingKarma: http://www.lendingkarma.com

LoanBack: http://loanback.com

Trade Show News Network: http://www.tsnn.com

ZimpleMoney: http://www.zimplemoney.com

Legal Issues in Entrepreneurship

SBREFA Small Business Resource Center’s site on legal requirements and regulatory compliance: https://www.dol.gov/agencies/oasam/business-operations-center/osdbu/compliance-assistance

U.S. Patent and Trademark Office: https://www.uspto.gov/

Nondisclosure (NDA) templates: https://www.rocketlawyer.com/

US Small Business Administration on licenses and permits: https://www.sba.gov/business-guide/launch-your-business/apply-licenses-permits

Internal Revenue Service (IRS) information on taxation in partnerships: https://www.irs.gov/businesses/small-businesses-self-employed/partnerships

Information on variation between all 50 states in forming or incorporating a business from Cornell Law School: https://www.law.cornell.edu/wex/corporations

US Copyright Office: https://www.copyright.gov/help/faq/faq-protect.html

Federal Communications Commission on cybersecurity for small businesses: https://www.fcc.gov/general/cybersecurity-small-business

North Carolina State University Poole College of Management’s risk management initiative: https://erm.ncsu.edu/library/article/coso-erm-framework

US Copyright Office: https://www.copyright.gov/

Marketing

Small Business Administration information on marketing and sales: https://www.sba.gov/business-guide/manage-your-business/marketing-sales

American Marketing Association (AMA): https://www.ama.org

American Marketing Association (AMA) digital marketing certification: https://www.ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx

American Marketing Association (AMA) on-demand course: Digital Marketing: Delivering a Custom Experience: https://www.ama.org/events-training/virtual-events/Pages/digital-marketing-virtual-conference-051717.aspx

Google Ads: https://ads.google.com/home/

Pitching

Harvard Business Review’s how to craft a corporate narrative: https://hbr.org/2016/03/how-to-build-a-strategic-narrative

Pitch deck templates: https://articles.bplans.com/what-to-include-in-your-pitch-deck/ and https://www.forbes.com/sites/allbusiness/2017/03/04/how-to-create-a-great-investor-pitch-deck-for-startups-seeking-financing/#630406bc2003 and https://www.startupgrind.com/blog/the-quick-and-dirty-guide-to-creating-a-winning-pitch-deck/

Operational Resources

Society for Human Resource Management: https://www.shrm.org

Scheduling programs and templates: https://getsling.com/blog/category/scheduling/, https://wheniwork.com/features, and https://schedulebuilder.org/

Employer hiring costs of employee: https://gusto.com/tools/employer-tax-calculator

Payroll program: https://onpay.com/payroll-calculator-tax-rates

Smartsheet’s step-by-step instructions for making a Gantt chart in Microsoft Excel: https://www.smartsheet.com/blog/gantt-chart-excel

Project Manager’s ultimate guide to Gantt charts: https://www.projectmanager.com/gantt-chart

FindLaw Small Business Center (business forms): https://smallbusiness.findlaw.com/

Research Sources for Demographic and Marketing Data

Small Business Administration (SBA) guide on researching your market: https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis#section-header-5

American Fact Finder (market research): http://factfinder2.census.gov/main.html

FedStats (statistics from more than 100 federal agencies): www.fedstats.gov

National Federation of Independent Business: https://www.nfib.com/business-resources

The Small Business National Center: https://sites.google.com/a/uca.edu/sbanc/home

Bureau of Labor Statistics: https://www.bls.gov/bls/demographics.htm

North American Industry Classification System: https://www.census.gov/eos/www/naics/

Statistical Abstract of the United States: https://www.census.gov/library/publications/2011/compendia/statab/131ed.html

US Census Bureau site on where to locate your business: https://cbb.census.gov/sbe/#

Consumer credit data: https://www.federalreserve.gov/releases/G19/

Consumer product safety: https://www.cpsc.gov/

Consumer price index: https://www.bls.gov/cpi/

Bureau of Economic Analysis: https://www.bea.gov/

Employment Statistics: https://stats.bls.gov/bls/employment.htm

Income Statistics: https://www.bls.gov/cps/earnings.htm

American Customer Satisfaction Index: https://www.theacsi.org/

North American Industry Classification System: https://www.census.gov/eos/www/naics/

US Census Bureau: https://www.census.gov/

Tools for Creativity and Problem Solving

Twenty-four essential mindmapping and brainstorming tools: http://mashable.com/2013/09/25/mind-mapping-tools/#jP47h7Q818qM

Open Innovation Community: http://openinnovation.net/

Ideation techniques: http://www.innovationmanagement.se/2013/05/30/the-7-all-time-greatest-ideation-techniques/ and https://www.ideou.com/pages/ideation-method-mash-up and http://www.designkit.org/methods/15

LUMA Institute’s LUMA System of Innovation: https://www.youtube.com/watch?v=qDyElJ0xe2o

Analyze your problem-solving abilities: https://www.mindtools.com

IDEO Design Kit: http://www.designkit.org/resources/1.

Design Thinking Mix Tapes from Stanford’s Design School: https://dschool.stanford.edu/resources/chart-a-new-course-put-design-thinking-to-work.

Lean Startup and Pivoting

Lean startup: http://theleanstartup.com/#principles

Toyota’s Way: https://vimeo.com/44328452

14 Management Principles of Toyota: http://www.panview.nl/en/lean-production/toyota-way-j-liker-summary

Tim Berry’s Lean Business Planning Guide: https://leanplan.com/

Lean canvas and associated resources: Leanstack.com

The International Business Model Competition that focuses on lean startup models, sponsored by BYU and Harvard: http://www.businessmodelcompetition.com/

Networking and Trade Organizations

LinkedIn: www.linkedin.com

Association of Chamber of Commerce Executives: acce.org

BNI: Business Network International: https://www.bni.com

HUBZone: https://www.sba.gov/offices/headquarters/ohp

Tradeshows: http://www.tsnn.com/

Industry research publications: http://www.newslink.org

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