8.1 What Are Content Management Systems?

Content management systems allow users to manage content on all platforms, such as social media and web content, to create a consistent message and image for the organization.
Using a CMS promotes collaboration and quality control and facilitates search engine optimization, security, and the ability to reuse content.
There are seven stages of the content management lifecycle: organization, creation, storage, workflow, editing/versioning, publishing, and removal/archiving.
Content management systems include features for controlling each part of the content management lifecycle, including page templates, document libraries, and calendaring.

8.2 Common Content Management Systems

Web 2.0 enables users to create, curate, and manage content by using WYSIWYG software, which allows them to visualize how their content will be displayed.
There are three main types of CMS: open-source, proprietary, and enterprise. An open-source CMS provides free access to basic features and functionality. A proprietary CMS can offer faster, more customized solutions but requires licensing. An enterprise CMS offers high storage capacity and security, making it an ideal platform for day-to-day workflow.

WordPress is a CMS that is easy to install, free, and open-source. This makes it an ideal platform for small businesses, start-ups, nonprofits, and bloggers.
To create a business website with WordPress, you may want to make use of features such as search engine optimization (SEO) and analytics that measure your site’s performance.

Search engines use computer programs that filter through keywords and website content to return and rank search lists.
SEO refers to processes that help optimize search results to increase the chance that your company’s website will appear higher up in the user’s search results list.
Techniques for optimizing your website for effective searches include using an easy-to-understand URL, using descriptive titles, and keeping your page heading engaging.

Businesses can use social media to reach their target audience, connect with existing customers, engage new customers, and make use of customer feedback.
Using the appropriate social media and networking platforms can benefit a business by generating more customers, building a loyal customer base, and providing exposure to other audiences.
Creating original content for social media requires developing and producing posts as well as curating your content in ways that are consistent with your brand.