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8.1 What Are Content Management Systems?

  • Content management systems allow users to manage content on all platforms, such as social media and web content, to create a consistent message and image for the organization.
  • Using a CMS promotes collaboration and quality control and facilitates search engine optimization, security, and the ability to reuse content.
  • There are seven stages of the content management lifecycle: organization, creation, storage, workflow, editing/versioning, publishing, and removal/archiving.
  • Content management systems include features for controlling each part of the content management lifecycle, including page templates, document libraries, and calendaring.

8.2 Common Content Management Systems

  • Web 2.0 enables users to create, curate, and manage content by using WYSIWYG software, which allows them to visualize how their content will be displayed.
  • There are three main types of CMS: open-source, proprietary, and enterprise. An open-source CMS provides free access to basic features and functionality. A proprietary CMS can offer faster, more customized solutions but requires licensing. An enterprise CMS offers high storage capacity and security, making it an ideal platform for day-to-day workflow.

8.3 Creating Content with a Content Management System

  • WordPress is a CMS that is easy to install, free, and open-source. This makes it an ideal platform for small businesses, start-ups, nonprofits, and bloggers.
  • To create a business website with WordPress, you may want to make use of features such as search engine optimization (SEO) and analytics that measure your site’s performance.

8.4 Search Engine Optimization

  • Search engines use computer programs that filter through keywords and website content to return and rank search lists.
  • SEO refers to processes that help optimize search results to increase the chance that your company’s website will appear higher up in the user’s search results list.
  • Techniques for optimizing your website for effective searches include using an easy-to-understand URL, using descriptive titles, and keeping your page heading engaging.

8.5 Social Media in Business

  • Businesses can use social media to reach their target audience, connect with existing customers, engage new customers, and make use of customer feedback.
  • Using the appropriate social media and networking platforms can benefit a business by generating more customers, building a loyal customer base, and providing exposure to other audiences.
  • Creating original content for social media requires developing and producing posts as well as curating your content in ways that are consistent with your brand.

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