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Key Terms

access controls
ability to restrict or limit user groups to viewing specific pages within a website
program used by a search engine to arrange pages in order from the most relevant to the least
link to another website that is related to your site and is designed to increase the rank of your site
blogging capability
feature that allows anyone in the company to add content in a thread of posts
feature that allows you to plan content by scheduling future dates and times to release information
method of organizing posts on a website so that visitors can sort them easily
client side
everything that is displayed or occurs on the user’s end of a web application or device, such as text and image
content creation
development of original content for social media
content curation
process of gathering information on a topic and then sharing it on social media with added value
content editor
allows users to easily review the style and format of the content in a document, which provides optimal design and readability
content management lifecycle
process for managing content through the seven stages of organization, creation, storage, workflow, editing/versioning, publishing, and removal/archiving
content management system (CMS)
application that uses a set of processes to manage web content, allowing multiple contributors to collect, create, edit, and publish content
content syndication
allowing content on one site to be hosted on another site to reach a larger audience
process by which a search engine collects data from the internet
any interaction between two parties on social media platforms, such as sharing, linking, or commenting
engagement management (EM)
systematic approach that begins with the sales process and ends with engagement closing
enterprise content management
system that facilitates the life cycle of content within an organization by creating a timeline for content to be created, approved, and distributed
word or keyword phrase preceded by a hash symbol (#); used to pull up and filter content
process by which search engines visit pages, analyze their content, and store the information in an index
specific words and phrases in your web content that make it easy for your site to populate within search engines
where content in CMS programs are organized and stored
long-tail keyword
extended key words that are more descriptive and provide more specific internet search results
mobile content management system (MCMS)
CMS that hosts a data store in a centralized location and allows content to be managed for multiple platforms
open-source CMS
CMS that is maintained by a community of developers and is open to the public
algorithm used to help business owners promote online visibility by increasing the number of internet search results for a website
framework that makes up a website
extension or app that customizes and enhances the functionality of a website
piece of information that can be added to your website and listed in order from oldest to newest
proprietary CMS
CMS that is owned by the individual or group that created it and can be used only by those who purchase a license key
RSS (Really Simple Syndication)
method of delivering posts to a website
search engine optimization (SEO)
using keywords to help content on your site reach audiences
process by which a search engine determines the best results based on user language, location, device, and queries
social media analytics
information gathered and measured to support business decisions
social media content management
process of creating, scheduling, publishing, and analyzing content for all your media platforms
keyword for specific content on the site that can be used to organize information
Web 2.0
websites that provide two-way communication or interaction
web analytics
insights or data that can be evaluated against company objectives
web content management system (WCMS)
software content management system that offers website authoring, collaboration, and administration tools
web crawler software
computer software that scans the internet for certain words, tags, and links based on a particular search term
tool that can be used to embed consistent information, such as advertising, on headers, footers, and sidebars within a website
Wordpress dashboard
main screen that allows you to see the administration of a website
WYSIWYG (What You See Is What You Get)
editing software that allows content to be displayed in the same format it will appear when printed or shown

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