Key Terms
- access controls
- ability to restrict or limit user groups to viewing specific pages within a website
- algorithm
- program used by a search engine to arrange pages in order from the most relevant to the least
- backlink
- link to another website that is related to your site and is designed to increase the rank of your site
- blogging capability
- feature that allows anyone in the company to add content in a thread of posts
- calendaring
- feature that allows you to plan content by scheduling future dates and times to release information
- category
- method of organizing posts on a website so that visitors can sort them easily
- client side
- everything that is displayed or occurs on the user’s end of a web application or device, such as text and image
- content creation
- development of original content for social media
- content curation
- process of gathering information on a topic and then sharing it on social media with added value
- content editor
- allows users to easily review the style and format of the content in a document, which provides optimal design and readability
- content management lifecycle
- process for managing content through the seven stages of organization, creation, storage, workflow, editing/versioning, publishing, and removal/archiving
- content management system (CMS)
- application that uses a set of processes to manage web content, allowing multiple contributors to collect, create, edit, and publish content
- content syndication
- allowing content on one site to be hosted on another site to reach a larger audience
- crawling
- process by which a search engine collects data from the internet
- engagement
- any interaction between two parties on social media platforms, such as sharing, linking, or commenting
- engagement management (EM)
- systematic approach that begins with the sales process and ends with engagement closing
- enterprise content management
- system that facilitates the life cycle of content within an organization by creating a timeline for content to be created, approved, and distributed
- hashtag
- word or keyword phrase preceded by a hash symbol (#); used to pull up and filter content
- indexing
- process by which search engines visit pages, analyze their content, and store the information in an index
- keywords
- specific words and phrases in your web content that make it easy for your site to populate within search engines
- library
- where content in CMS programs are organized and stored
- long-tail keyword
- extended key words that are more descriptive and provide more specific internet search results
- mobile content management system (MCMS)
- CMS that hosts a data store in a centralized location and allows content to be managed for multiple platforms
- open-source CMS
- CMS that is maintained by a community of developers and is open to the public
- PageRank
- algorithm used to help business owners promote online visibility by increasing the number of internet search results for a website
- pages
- framework that makes up a website
- plug-in
- extension or app that customizes and enhances the functionality of a website
- post
- piece of information that can be added to your website and listed in order from oldest to newest
- proprietary CMS
- CMS that is owned by the individual or group that created it and can be used only by those who purchase a license key
- RSS (Really Simple Syndication)
- method of delivering posts to a website
- search engine optimization (SEO)
- using keywords to help content on your site reach audiences
- serving
- process by which a search engine determines the best results based on user language, location, device, and queries
- social media analytics
- information gathered and measured to support business decisions
- social media content management
- process of creating, scheduling, publishing, and analyzing content for all your media platforms
- tag
- keyword for specific content on the site that can be used to organize information
- Web 2.0
- websites that provide two-way communication or interaction
- web analytics
- insights or data that can be evaluated against company objectives
- web content management system (WCMS)
- software content management system that offers website authoring, collaboration, and administration tools
- web crawler software
- computer software that scans the internet for certain words, tags, and links based on a particular search term
- widget
- tool that can be used to embed consistent information, such as advertising, on headers, footers, and sidebars within a website
- Wordpress dashboard
- main screen that allows you to see the administration of a website
- WYSIWYG (What You See Is What You Get)
- editing software that allows content to be displayed in the same format it will appear when printed or shown