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Review Questions

1 .
Once you learn the context of data, it is considered ________.
  1. analyzed data
  2. knowledge
  3. information
  4. content
2 .
A content management system manages ________.
  1. a blog
  2. e-commerce
  3. site visitors
  4. web content
3 .
________ organize internal documents and the information employees may need to do their jobs.
  1. Enterprise content management systems
  2. Mobile content management systems
  3. Social media content management systems
  4. Web content management systems
4 .
A CMS allows editing, publishing, modifying content, and site administration. If you are managing a team of developers, designers, writers, and editors, which feature are you most likely to use and manage?
  1. editing
  2. publishing
  3. modifying content
  4. site administration
5 .
Multiple people are working on updating the website to match the theme of the new launch. An employee was supposed to edit images on the site, but when you log in, you find that some files are missing. The system allows you to see the time, date, and user, so you can identify when any changes were made and who made them. This feature is known as ________.
  1. authoring
  2. content versioning
  3. multiple users
  4. site administration
6 .
________ allows user engagement to actually create content on a company website.
  1. Enterprise content
  2. Web 1.0
  3. Web 2.0
  4. Open-source
7 .
A(n) ________ CMS involves no initial costs and allows the user to download the software without a contract.
  1. open-source
  2. proprietary
  3. enterprise-enabled
  4. CMS
8 .
WordPress uses ________ to control user access to different features in the site.
  1. cookies
  2. usernames
  3. roles
  4. code
9 .
Where do you find the metrics in WordPress that are used to measure the effectiveness of your website?
  1. dashboard
  2. stats
  3. edit
  4. posts
10 .
Google uses ________ to generate search results.
  1. an algorithm
  2. crawling
  3. indexing
  4. a URL
11 .
The purpose of SEO is to ________.
  1. categorize blogs
  2. search for keywords
  3. target paid traffic to a website
  4. improve the quality of a website
12 .
When using multiple words in the URL, you should use a(n) ________ to separate words.
  1. underscore
  2. hyphen
  3. space
  4. period
13 .
What is one reason having a social media presence would help a small business?
  1. Guarantee sales.
  2. Increase brand awareness.
  3. Reduce product costs.
  4. Automatically respond to complaints.
14 .
What is one key advantage of engagement management (EM)?
  1. creating content
  2. encouraging single site visits
  3. not having a website
  4. scheduling posts
15 .
What is a social media calendar?
  1. data collected from different social channels to measure performance
  2. a tool that allows organizations to engage with members and involves a team of client relations to satisfy clients
  3. a spreadsheet or app used to schedule social posts in advance
  4. hyperlinks in a web page that take you to another website or another location on your site

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