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Principles of Marketing

Critical Thinking Exercises

Principles of MarketingCritical Thinking Exercises
1 .
Brainstorm purchases that you have made this week. Classify each into convenience products, shopping products, specialty products, or unsought products.
2 .
Explain the product life cycle. How and why might it change based on certain criteria?
3 .
Examine the package of a product that you have in your pantry at home. Determine how the packaging aligns with the brand, protects the product, and displays value.
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