Przypisy
- 1. „Company Timeline”, Starbucks Stories & News, Starbucks, 24 stycznia 2019, https://stories.starbucks.com/press/2019/company-timeline/.
- 2. „’Tis the #PSL Season Again!”, Starbucks Stories & News, Starbucks, 27 sierpnia 2021, https://stories.starbucks.com/emea/stories/2021/tis-the-p; https://www.tamborasi.com/ethical-supermarkets/sl-season-again/.
- 3. Ash Read, „Everything You Need to Know about Global Marketing Strategy”, Ecommerce Marketing Blog, Sumo, aktualizacja 21 stycznia 2020, https://sumo.com/stories/global-marketing-strategy.
- 4. Ashley Turner, „Why There Are Almost No Starbucks in Australia”, CNBC, 25 lipca 2018, https://www.cnbc.com/2018/07/20/starbucks-australia-coffee-failure.html.
- 5. Ibid.
- 6. Starbucks Arrives in Milan: „Roastery Honors Italian Espresso Culture, Design and Craft”, Starbucks Stories & News, Starbucks, 5 września 2018, https://stories.starbucks.com/press/2018/starbucks-arrives-in-milan-italy-roastery/.
- 7. IZODOM, dostęp 14 marca 2024, https://izodom.pl/.
- 8. „Number 2: We Are Global”, Nike, Inc.: A Growth Company, Nike, b.d., https://media.corporate-ir.net/media_files/IROL/10/100529/nike-gs09/global.html.
- 9. Wikipedia, s.v. „Wuling Hongguang Mini EV”, ostatnia modyfikacja 8 sierpnia 2022, 02:48, https://en.wikipedia.org/wiki/Wuling_Hongguang_Mini_EV.
- 10. „Ford China Sells 125,000 Vehicles in First Quarter, Accelerating Localization and Delivery of Ford+ Growth Plan”, Ford Media Center, Ford Motor Company, 14 kwietnia 2022, https://media.ford.com/content/fordmedia/fap/cn/en/news/2022/04/14/ford-china-sales.html.
- 11. „Amazon Creates 25,000 Permanent Roles and Keeps Growing in Poland”, Amazon News, Amazon.com, https://www.aboutamazon.eu/news/press-lounge/amazon-creates-25-000-permanent-roles-and-keeps-growing-in-poland.
- 12. Will Kenton, „What Is Business Risk? Definition, Factors, and Examples”, Investopedia, Dotdash Meredith, aktualizacja 25 marca 2022, https://www.investopedia.com/terms/b/businessrisk.asp.
- 13. „Do Not Get Sold on Drug Advertising”, Harvard Health Publishing, Harvard Medical School, 14 lutego 2017, https://www.health.harvard.edu/medications/do-not-get-sold-on-drug-advertising.
- 14. APA Dictionary of Psychology, s.v. „cultural sensitivity”, dostęp 13 sierpnia 2022, https://dictionary.apa.org/cultural-sensitivity.
- 15. „This Cinco de Mayo, Don’t Be a Jerk: 6 Valuable Lessons from Culturally Insensitive Ad Campaigns of Recent Months”, Ideas, Thunderfoot, 5 maja 2017, https://teamthunderfoot.com/ideas/valuable-lessons-culturally-insensitive-ad-campaigns/.
- 16. Niamh O, „10 Brands and Businesses That Got Their Marketing Horribly Wrong”, TopMBA, QS Quacquarelli Symonds, aktualizacja 15 kwietnia 2021, https://www.topmba.com/mba-programs/specializations/marketing/10-brands-and-businesses-got-their-marketing-horribly-wrong.
- 17. „Guide to Gift Giving around the World”, GlobeSmart Blog, GlobeSmart, ostatnia aktualizacja 7 kwietnia 2020, https://www.globesmart.com/blog/guide-to-gift-giving-around-the-world/.
- 18. „Business Etiquette in Japan”, The City of Yokohama Europe Representative Office, ostatnia aktualizacja 17 sierpnia 2020, https://yokohama-city.de/en/business-etiquette-japan/.
- 19. Douglas Quackenbos i in., „Does Your Company Have What It Takes to Go Global?”, Harvard Business Review, 11 kwietnia 2016, https://hbr.org/2016/04/does-your-company-have-what-it-takes-to-go-global.
- 20. Ibid.
- 21. Module 1: Introduction to Infrastructure Economics, NPTEL, dostęp 3 lutego 2022, https://nptel.ac.in/content/storage2/courses/109106089/module%201.pdf.
- 22. CNNWire, „Toilet Paper Roll Slimming Down? Products May Continue to Shrink in Size, Quantity amid Inflation”, ABC11 Raleigh-Durham, NC, ABC, 9 marca 2022, https://abc11.com/inflation-high-prices-consumer-products-shrinkflation/11635527/.
- 23. „What You Should Know before Going Global”, Small Business Management in the 21st Century (Washington, DC: Saylor Academy, 2012), https://saylordotorg.github.io/text_small-business-management-in-the-21st-century/s19-02-what-you-should-know-before-go.html.
- 24. Ibid.
- 25. Mădălina Radu, „Political Stability: A Condition for Sustainable Growth in Romania?”, Procedia Economics and Finance 30 (2015): 751–757, https://doi.org/10.1016/S2212-5671(15)01324-6.
- 26. Bill Chappell, „McDonald’s Is Leaving Russia, after More Than 30 Years”, NPR, 16 maja 2022, https://www.npr.org/2022/05/16/1099079032/mcdonalds-leaving-russia.
- 27. „Trade Regulations of Japan”, Guide and Resources, HKTDC Research, 10 maja 2022, https://research.hktdc.com/en/article/MzM0NTcxMjg4.
- 28. „Seychelles Joins the World Trade Organization and Reduces Tariffs”, Simplified Trade Solutions, 7 kwietnia 2015, https://simplifiedtradesolutions.com/seychelles-joins-the-world-trade-organization-and-reduces-tariffs/.
- 29. Ibid.
- 30. Yun Li, „More Than 50 Companies Reportedly Pull Production out of China due to Trade War”, CNBC, 18 czerwca 2019, https://www.cnbc.com/2019/07/18/more-than-50-companies-reportedly-pull-production-out-of-china-due-to-trade-war.html.
- 31. „Effect of Import Quotas”, Glossary Terms, Economics Help, dostęp 30 sierpnia 2022, https://www.economicshelp.org/blog/glossary/effect-of-import-quotas/.
- 32. „Embargoed and Sanctioned Countries”, Office of Trade Compliance, University of Pittsburgh, ostatnia modyfikacja 8 marca 2021, https://www.tradecompliance.pitt.edu/embargoed-and-sanctioned-countries.
- 33. „10 Major Regional Trading Blocs in the World”, Export Genius Blog, Export Genius, 30 marca 2018, https://www.exportgenius.in/blog/10-major-regional-trading-blocs-of-the-world-236.php.
- 34. Andrew Seale, „Seven Epic Cases of Companies That Failed Internationally”, Touchpoint by Firmex, Firmex, https://www.firmex.com/resources/blog/seven-epic-fails-by-businesses-that-tried-expanding-into-foreign-markets/.
- 35. Saul McLeod, „Stereotypes”, Simply Psychology, Simply Scholar, aktualizacja 2017, https://www.simplypsychology.org/katz-braly.html.
- 36. Zoe Kelland and Erica Sánchez, „Debunking 15 Common Myths and Misconceptions about Africa”, Global Citizen, Global Poverty Project, 12 stycznia 2018, https://www.globalcitizen.org/en/content/africans-are-all-poor-and-15-other-myths/.
- 37. Benjamin Elisha Sawe, „Where Do Giraffes Live?”, WorldAtlas, Valnet, 25 lipca 2018, https://www.worldatlas.com/articles/where-do-giraffes-live.html.
- 38. Abhijeet Pratap, „Effect of Demographic Factors on Consumer Behavior: Age, Sex, Income and Education”, Notesmatic, aktualizacja 27 grudnia 2021, https://notesmatic.com/effect-of-demographic-factors-on-consumer-behavior-age-sex-income-and-education/.
- 39. Anna Engelbertink and Schevaa van Hullebusch, „The Effects of Education and Income on Consumers’ Motivation to Read Online Hotel Reviews”. Research in Hospitality Management 2, no. 1–2 (2013): 57–61, https://doi.org/10.1080/22243534.2013.11828292.
- 40. Jennifer Long, „Technology in Uganda Sees Profitable Growth”, Borgen Magazine, 17 sierpnia 2020, https://www.borgenmagazine.com/technology-in-uganda/.
- 41. Moses Owori, „Poverty in Uganda: National and Regional Data and Trends”, Resources, Development Initiatives, 2 października 2020, https://devinit.org/resources/poverty-uganda-national-and-regional-data-and-trends/.
- 42. „Mobile communications and Internet in Uganda", WorldData.info, dostęp 15 marca, 2024, https://www.worlddata.info/africa/uganda/telecommunication.php.
- 43. „Uganda - Country Commercial Guide”, International Trade Administration, 15 marca 2024, https://www.trade.gov/country-commercial-guides/uganda-energy.
- 44. Dueoffrey Mutabazi, „Ugandan Startup Finds Innovative Solutions for Mobile Charging”, interview by Paul Ndiho, Africa 54 Interviews, VOA News, Voice of America, 27 kwietnia 2022, https://www.voanews.com/a/uganda-company-charging/6575561.html.
- 45. Keith Bradsher, „Disney magic a long wait away in Hong Kong”, The New York Times, 3 lutego 2006, https://www.nytimes.com/2006/02/03/world/asia/disney-magic-a-long-wait-away-in-hong-kong.html.
- 46. Ashley Crossman, „The Importance Customs in Society”, ThoughtCo., Dotdash Meredith, aktualizacja 5 listopada 2019, https://www.thoughtco.com/custom-definition-3026171.
- 47. „A Brief History of the Spanish Siesta”, All about Barcelona Tourism (blog), BCN Exclusive Private Tours, 29 lipca 2018, https://barcelonaexclusiveprivatetours.com/blog/a-brief-history-of-the-spanish-siesta.
- 48. John Spacey, „21 Examples of Cultural Symbols”, Simplicable Guide, Simplicable, 5 lipca 2020, https://simplicable.com/en/cultural-symbols.
- 49. Ibid.
- 50. „Superbrands Polska 2015, https://superbrands.pl/wp-content/uploads/2015/06/Osram__AlbumSuperbrands2015.pdf.
- 51. „11 Foods That Have Different Names in the UK and the US”, Bayswater, Eurocentres, 13 września 2016, https://www.eurocentres.com/blog/11-foods-different-names-uk-us.
- 52. https://www.rp.pl/biznes/art35732961-polskie-rowery-podbijaja-europe-rekord-sprzedazy.
- 53. Adam Hayes, „Franchise”, Investopedia, Dotdash Meredith, aktualizacja 4 września 2021, https://www.investopedia.com/terms/f/franchise.asp.
- 54. „Franchising Overview”, Corporate, McDonald’s, dostęp 30 sierpnia 2022, https://corporate.mcdonalds.com/corpmcd/franchising-overview.html.
- 55. „Franczyza McDonalds's. Wymagania finansowe", MCDonald's, dostęp 15 marca 2024, https://mcdonalds.pl/o-mcdonalds/wymagania-finansowe/.
- 56. Sally Lauckner, „Franchising vs. Licensing: What’s the Difference?”, Small Business, NerdWallet, 22 października 2020, https://www.nerdwallet.com/article/small-business/franchising-vs-licensing.
- 57. Wex, s.v. „joint venture”, aktualizacja lipiec 2021, https://www.law.cornell.edu/wex/joint_venture.
- 58. Kacey Culliney, „Kellogg Strikes Cereal and Snack Joint Venture with Chinese Monopoly Wilmar”, BakeryandSnacks, William Reed, aktualizacja 25 września 2012, https://www.bakeryandsnacks.com/Article/2012/09/24/Kellogg-Wilmar-joint-venture-China.
- 59. „Strategic Alliance: Meaning, Examples and Types”, Harappa Blogs, Harappa Learning, 20 grudnia 2021, https://harappa.education/harappa-diaries/strategic-alliance-meaning-examples-and-types/.
- 60. „Tesla Said Readying Its China Factory for Even Greater Volumes”, Bloomberg, 23 czerwca 2022, https://www.bloomberg.com/news/articles/2022-06-23/tesla-said-readying-its-china-factory-for-even-greater-volumes.
- 61. Tommy Unger, „Amazon Corporate Headquarters”, Maps and Buildings for Amazon & Microsoft, https://campusbuilding.com/b/amazon-corporate-headquarters/
- 62. Dan Alaimo, „Amazon Dominates International Marketplace Reach”, Retail Dive, Industry Dive, 10 września 2018, https://www.retaildive.com/news/amazon-dominates-international-marketplace-reach/531926/.
- 63. Shahil Usman, „McDonald’s & Its Transnational Business Strategy”, LinkedIn, 4 kwietnia 2020, https://www.linkedin.com/pulse/mcdonalds-its-transnational-business-strategy-shahil-usman.
- 64. „Global Marketing Strategy Guide: Tips and Examples”, Translator’s Blog, Tomedes, 27 stycznia 2021, https://www.tomedes.com/translator-hub/global-marketing.
- 65. Ibid.
- 66. „Number of McDonald's restaurants worldwide from 2005 to 2022", Statista, dostęp 15 marca 2024, https://www.statista.com/statistics/219454/mcdonalds-restaurants-worldwide/.
- 67. MCDonald's, dostęp 15 marca 2024, https://corporate.mcdonalds.com/content/dam/sites/corp/nfl/pdf/Restaurants%20by%20Country%202022.pdf.
- 68. „McDonald’s to Beef Up in India with Meatless Menu”, CBS News, CBS Interactive, 5 września 2012, https://www.cbsnews.com/news/mcdonalds-to-beef-up-in-india-with-meatless-menu/.
- 69. „Access to Electricity (% of Population) – Uganda”, World Bank Open Data, World Bank Group, dostęp 30 sierpnia 2022, https://data.worldbank.org/indicator/EG.ELC.ACCS.ZS?locations=UG.
- 70. „Top 10 Most Expensive Countries to Buy Cars”, ezFEED (blog), ezAUTO.MY, 14 września 2020, https://ezauto.my/blog/2020/09/14/top-10-most-expensive-countries-to-buy-cars/.
- 71. „Whole Channel View”, The Definition, dostęp 30 sierpnia 2022, https://the-definition.com/term/whole-channel-view.
- 72. Brian Beckcom, „Captain Phillips and the Truth about What Happened”, Blog & News, VB Attorneys, 30 października 2017, https://www.vbattorneys.com/blog/maersk-alabama-and-somali-pirates-suit.
- 73. Wikipedia, s.v. „List of Coca-Cola slogans”, ostatnia modyfikacja 7 lipca 2022, 05:41, https://en.wikipedia.org/wiki/List_of_Coca-Cola_slogans.
- 74. „Why Do Companies Outsource? Lessons Learned and Outsourcing Examples”, Our Blog, NIX United, 24 sierpnia 2020, https://nix-united.com/blog/outsourcing-who-does-it-and-why/.
- 75. Helen Davidson, „Xinjiang: More Than Half a Million Forced to Pick Cotton, Report Suggests”, Guardian, 15 grudnia 2020, https://www.theguardian.com/world/2020/dec/15/xinjiang-china-more-than-half-a-million-forced-to-pick-cotton-report-finds.
- 76. Christopher Blattman and Stefan Dercon, „Everything We Knew about Sweatshops Was Wrong”, New York Times, 27 kwietnia 2017, https://www.nytimes.com/2017/04/27/opinion/do-sweatshops-lift-workers-out-of-poverty.html.
- 77. Erika C. Collins, „Global Diversity and International Employment”, in The Employment Law Review, red. Erika C. Collins, 11th wyd. (London: Law Business Research, 2020), 19–28.
- 78. Tina Yazdi, „5 Reasons Why International Success and Diversity Are Inseparable”, Amplitude, 16 listopada 2017, https://amplitude.com/blog/why-diversity-and-international-success-are-inseparable.
- 79. Gillian Oakenfull, „Marketing with Cultural Intelligence for Growth and Good”, Forbes, 7 kwietnia 2021, https://www.forbes.com/sites/gillianoakenfull/2021/04/07/pg-brands-lead-with-cultural-intelligence/.
- 80. „Child Labor and the Law”, Child Labor Facts, GoodWeave, dostęp 30 sierpnia 2022, https://goodweave.org/the-issue/laws/
- 81. Dagmara Miler, „Przepisy: Kilka słów o zatrudnieniu dzieci i młodzieży", Defensor Iuris, dostęp 15 marca 2024, https://www.defensoriuris.pl/blog-strefa/tematy/kilka-slow-o-zatrudnieniu-dzieci-i-mlodziezy/.
- 82. „Anti-dumping measures". European Commission, 15 marca 2024, https://policy.trade.ec.europa.eu/enforcement-and-protection/trade-defence/anti-dumping-measures_en.
- 83. „Past World’s Most Ethical Companies”, World’s Most Ethical Companies, Ethisphere, ostatnia modyfikacja 18 lutego 2022, https://worldsmostethicalcompanies.com/past-honorees/.
- 84. Nikola Gemeš, „44 of the World’s Most Ethical Companies (Updated 2022)”, GreenCitizen Blog, GreenCitizen, 10 kwietnia 2022, https://greencitizen.com/blog/ethical-companies/.
- 85. „Kao and Costco Test the Introduction of Foldable Containers as Reusable Packing Material”, News Release, Kao, 28 lipca 2022, https://www.kao.com/global/en/news/sustainability/2022/20220728-001/
- 86. Gemeš, „World’s Most Ethical Companies”.
- 87. Timmy Global Health, https://www.timmyglobalhealth.org/; „Timmy Global Health Responds to COVID-19”, Timmy Global Health Blog, https://www.timmyglobalhealth.org/blog/timmy-global-health-responds-to-covid-19; „Wrestling at Its Finest—21st Annual Timmy Takedown”, EinPresswire.com, 22 września 2022, https://www.einnews.com/pr_news/592255251/wrestling-at-its-finest-21st-annual-timmy-takedown.