Przypisy
- 1. „Girls Are Ready to Overcome Gender Norms but Society Continues to Enforce Biases That Hamper Their Creative Potential”, About Us, The LEGO Group, 10 października 2021, https://www.lego.com/en-us/aboutus/news/2021/september/lego-ready-for-girls-campaign/.
- 2. „Definitions of Marketing”, American Marketing Association, ostatnia modyfikacja 20 lipca 2022, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.
- 3. Ibid.
- 4. Mary K. Pratt, „How Big Data Collection Works: Process, Challenges, Techniques”, Tech Accelerator, TechTarget, 7 lutego 2022, https://www.techtarget.com/searchdatamanagement/feature/Big-data-collection-processes-challenges-and-best-practices.
- 5. Ibid.
- 6. Rob Kitchin and Gavin McArdle, „What Makes Big Data, Big Data? Exploring the Ontological Characteristics of 26 Datasets”, Big Data & Society 3, no. 1 (styczeń–czerwiec 2016), https://doi.org/10.1177/2053951716631130.
- 7. „The 3 Types of Survey Research and When to Use Them”, SurveyMonkey, Momentive, ostatnia modyfikacja 4 maja 2021, https://www.surveymonkey.com/mp/3-types-survey-research/.
- 8. „Data Collection Methods: Definition, Examples and Sources”, Online Survey Software and Data Intelligence Blog, QuestionPro, ostatnia modyfikacja 21 lipca 2022, https://www.questionpro.com/blog/data-collection-methods/.
- 9. Pritha Bhandari, „A Step-by-Step Guide to Data Collection”, Methodology, Scribbr, modyfikacja 13 sierpnia 2021, https://www.scribbr.com/methodology/data-collection/.
- 10. Statistics.com, Glossary, s.v. „Median”, dostęp 21 listopada 2021, https://www.statistics.com/glossary/median/.
- 11. „Struktura wynagrodzeń według zawodów za październik 2022 r.”, GUS, 2024, dostęp 10 marca 2024, https://www.census.gov/quickfacts/fact/table/albuquerquecitynewmexico/PST040219.
- 12. Statistics.com, Glossary, s.v. „Mode”, dostęp 21 listopada 2021, https://www.statistics.com/glossary/mode/; Statistics.com, Glossary, s.v. „Frequency Distribution”, dostęp 21 listopada 2021, https://www.statistics.com/glossary/frequency-distribution/.
- 13. „Unaided vs. Aided Brand Awareness Survey Questions: What Do They Tell You?”, SurveyMonkey, Momentive, ostatnia modyfikacja 9 kwietnia 2021, https://www.surveymonkey.com/mp/unaided-vs-aided-brand-awareness-survey-questions/.
- 14. „What Is CSAT and How Do You Measure It?”, Experience Management, Qualtrics, ostatnia modyfikacja 10 sierpnia 2022, https://www.qualtrics.com/experience-management/customer/what-is-csat/.
- 15. Dom Nicastro, „What Is Customer Satisfaction Score (CSAT)?”, CMSWire, Simpler Media Group, 20 września 2021, https://www.cmswire.com/customer-experience/what-is-customer-satisfaction-score-csat/.
- 16. „Customer Effort Score (CES): Examples, Definition, and Calculations”, Online Survey Software and Data Intelligence Blog, QuestionPro, ostatnia modyfikacja 16 grudnia 2021, https://www.questionpro.com/blog/customer-effort-score/.
- 17. https://www.ofbor.pl/index.php/organizacja.
- 18. Terry Masters, „Ethical Considerations of Marketing Research”, Chron.com, Hearst, 1 marca 2019, https://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html.
- 19. DuckDuckGo (strona www), dostęp 20 listopada 2021, https://duckduckgo.com/.
- 20. Lydia Saad, „Military Brass, Judges among Professions at New Image Lows”, News, Gallup, 12 stycznia 2022, https://news.gallup.com/poll/388649/military-brass-judges-among-professions-new-image-lows.aspx.
- 21. „Nordstrom Company Facts”, Nordstrom, dostęp 9 marca 2024, https://press.nordstrom.com/static-files/dd16f786-ff61-4b31-b3c9-9c15a0c6ce5f.
- 22. „Celebrating Our 120th Anniversary with WWD and Footwear News”, Press Releases, Nordstrom, dostęp 11 czerwca 2022, https://press.nordstrom.com/news-releases/news-release-details/celebrating-our-120th-anniversary-wwd-and-footwear-news.
- 23. Christian Conte, „Nordstrom Customer Service Tales Not Just Legend”, Jacksonville Business Journal, 7 września 2012, https://www.bizjournals.com/jacksonville/blog/retail_radar/2012/09/nordstrom-tales-of-legendary-customer.html.