Bibliografia

Przypisy

• 1. „December Holiday Campaigns That Caught Our Eye”, AgencyChina, 9 stycznia 2018, https://agencychina.com/blog/december-holiday-campaigns-that-caught-our-eye/.
• 2. „12 Most Successful Shark Tank Products”, Shark Tank Tales, dostęp 8 stycznia 2022, https://sharktanktales.com/best-selling-most-successful-shark-tank-products/.
• 3. Nicole Martins Ferreira, „15 Best New Products You Need to Know About”, Oberlo, 26 października 2020, https://www.oberlo.com/blog/new-products.
• 4. Lubella, dostęp 8 sierpnia 2024, https://www.lubella.pl/pl/produkty/platki_sniadaniowe.
• 5. Desirae Odjick, „Product Line Extensions: What They Are, Examples, and Tips for Forming Your Strategy”, Shopify Blog, 24 czerwca 2021, https://www.shopify.com/blog/product-line-extensions.
• 6. „Galaretki Mella - ulepszona receptura w nowych opakowaniach", Hurt&Detal, 26 lipca 2010, https://hurtidetal.pl/article/art_id,4358-/galaretki-mella-ulepszona-receptura-w-nowych-opakowaniach/
• 7. Maximilian Claessens, „Categories of New Products—What Is a New Product?” Marketing-Insider, 18 września 2016, https://marketing-insider.eu/categories-of-new-products/.
• 8. Ian Mullaney, „Teaching Old Drugs New Tricks: Why Companies Reposition Medicines”, The Conversation, 12 lutego 2012, https://theconversation.com/teaching-old-drugs-new-tricks-why-companies-reposition-medicines-4621.
• 9. Katrina Grant, „How Have Cell Phones Changed Communication?” Techwalla, dostęp 18 stycznia 2022, https://www.techwalla.com/articles/how-have-cell-phones-changed-communication.
• 10. Kishore Shenoy, „Difference between Continuous Innovations and Discontinuous Innovations”, LinkedIn, 18 marca 2018, https://www.linkedin.com/pulse/difference-between-continuous-innovations-kishore-shenoy-ranjal/.
• 11. Frederik Bussler, „10 Successful Product Launches to Inspire Product Innovation”, Commerce.AI, dostęp 12 czerwca 2022, https://www.commerce.ai/blog/10-successful-product-launches-to-inspire-product-innovation.
• 12. Ibid.
• 13. Ellen Byron, „Companies Target a New Market: The Stressed Out”, The Wall Street Journal, 10 lipca 2022, https://www.wsj.com/articles/companies-target-a-new-market-the-stressed-out-11625889712.
• 14. „Spinal Muscular Atrophy (SMA)”, Cleveland Clinic, dostęp 12 czerwca 2022, https://my.clevelandclinic.org/health/diseases/14505-spinal-muscular-atrophy-sma#:~:text=How%20common%20is%20spinal%20muscular,of%206%2C000%20to%2010%2C000%20children.
• 15. John Cumbers, „Why Some Drugs Cost $2.1 Million per Dose and How One Company Plans to Change This”, Forbes, 16 grudnia 2021, https://www.forbes.com/sites/johncumbers/2021/12/16/why-some-drugs-cost-21-million-per-dose-and-how-one-company-plans-to-change-this/?sh=58a0f9898953.
• 16. Caitlyn Hitt, „The Well-Seasoned History of Taco Bell’s Doritos Locos Taco”, Thrillist, 11 sierpnia 2020, https://www.thrillist.com/news/nation/history-of-taco-bell-doritos-locos-tacos.
• 17. Maximilian Claessens, „The New Product Development Process (NPD)—8 Steps”, Marketing-Insider”, 31 stycznia 2022, https://marketing-insider.eu/new-product-development-process/.
• 18. „Managing the Development Process Development to Commercialization”, Zabanga Marketing, 3 czerwca 2022, https://www.zabanga.us/sales-force/anaging-the-development-process-development-to-commercialization.html.
• 19. Ibid.
• 20. „Many Marketers Are Now Using New Simulated Marketing Technologies”, Zabanga Marketing, dostęp 26 lipca 2022, https://www.zabanga.us/customer-relationships/objective-4-sia.html.
• 21. Ibid.
• 22. „Consumer Goods Market Testing”, Zabanga Marketing, dostęp 6 maja 2022, https://www.zabanga.us/sales-force/consumergoods-market-testing.html.
• 23. Christopher Pliny, „Top U.S. Microcosm Cities to Test Market a National Product”, SmallBusiness.com, August 28, 2014, https://smallbusiness.com/product-development/best-u-s-cities-to-test-market-a-national-product/.
• 24. Marvin Burman, „5 Ways Product Managers Can Use Crowdsourcing Effectively”, Applause, 30 maja 2017, https://www.applause.com/blog/examples-of-crowdsourcing.
• 25. Lindsay Kolowich Cox, „How to Launch a Product, According to HubSpot’s Product Marketers”, HubSpot Blog, 24 sierpnia 2021, https://blog.hubspot.com/marketing/product-launch-checklist#:~:text=Launching%20a%20product%20can%20cost,you're%20hoping%20to%20achieve.
• 26. Jay Fuchs, „The Percent of Sales Method: What It Is and How to Use It”, HubSpot Blog, 5 maja 2020, https://blog.hubspot.com/sales/percent-of-sales-method.
• 27. Katryna Balboni, „11 Essential Product Metrics for Measuring Product-Led Growth”, Appcues Blog, dostęp 8 stycznia 2022, https://www.appcues.com/blog/product-led-growth-metrics.
• 28. „What Is Product Adoption & How Do You Measure It Properly?” Heap, dostęp 8 stycznia 2022, https://heap.io/topics/what-is-product-adoption-how-do-you-measure-it-properly.
• 29. Jason Fernando, „Return on Investment (ROI): How to Calculate It and What It Means”, Investopedia, 30 czerwca 2022, https://www.investopedia.com/terms/r/returnoninvestment.asp.
• 30. Joe Lazauskas, „How Storytelling Turned Dollar Shave Club into a Billion Dollar-Brand”, Marketing Insights (blog), Convince & Convert, dostęp 18 stycznia 2022, https://www.convinceandconvert.com/content-marketing/storytelling-turned-dollar-shave-club-into-a-billion-dollar-brand/.
• 31. Robert G. Cooper, „From Experience: The Invisible Success Factors in Product Innovation”, Journal of Product Innovation Management 16 (1999), 115–133, https://dep.ufmg.br/old/disciplinas/epd836/artigo03.pdf.
• 32. Robert Cooper i Elko J. Kleinschmidt, „Success Factors for New‐Product Development”, in Wiley International Encyclopedia of Marketing, eds. Jagdish N. Sheth i Naresh K. Malhotra (John Wiley & Sons Ltd., 2010), https://www.researchgate.net/publication/227992240_Success_Factors_for_New-Product_Development.
• 33. „What Makes Products Successful?” Magnetic, dostęp 6 maja 2022, https://fluxx.uk.com/2015/11/what-makes-products-successful.
• 34. Robert G. Cooper i Elko J. Kleinschmidt, New Products: The Key Factors in Success (Chicago: American Marketing Association, 1990).
• 35. Ibid.
• 36. Conor Bond, „5 Product Launch Examples That Are Worth Studying (+ Tips for Success)”, Crayon Competitive Intelligence Blog, 16 lipca 2021, https://www.crayon.co/blog/5-examples-of-great-product-launches.
• 37. Ibid
• 38. Kurt Schroeder, „Why So Many New Products Fail (and It’s Not the Product)”, The Business Journals, March 14, 2017, https://www.bizjournals.com/bizjournals/how-to/marketing/2017/03/why-so-many-new-products-fail-and-it-s-not-the.html#:~:text=A%20study%20by%20the%20Product,to%20be%20taken%20for%20granted.
• 39. Justin Burton Weidner, „How and Why Google Glass Failed”, Investopedia, 8 sierpnia 2021, https://www.investopedia.com/articles/investing/052115/how-why-google-glass-failed.asp.
• 40. Jared Shaffer, „11 Reasons New Products Fail”, UserVoice, dostęp 8 stycznia 2022, https://www.uservoice.com/blog/why-products-fail.
• 41. Michael B. Sauter, Evan Comen, Thomas C. Frohlich, and Samuel Stebbins, „When Product Launches Go Awry: 50 Worst Product Flops of all Time”, USA Today, 11 lipca 2018, https://www.usatoday.com/story/money/2018/07/11/50-worst-product-flops-of-all-time/36734837/.
• 42. Ina Fried, „Bezos: Amazon Fire Phone Was a Long Time Coming", 20 czerwca 2014, https://www.vox.com/2014/6/20/11628170/bezos-amazon-fire-phone-was-a-long-time-coming.
• 43. Victor Luckerson, „4 Reasons Amazon’s Fire Phone Was a Flop”, Time, 4 października 2014, https://time.com/3536969/amazon-fire-phone-bust/.
• 44. Philip Reed, „The New World of Car-Buying: Remote Negotiation, Home Delivery and No-Touch Test Drives”, MarketWatch, 14 kwietnia 2020, https://www.marketwatch.com/story/the-new-world-of-car-buying-remote-negotiation-home-delivery-and-no-touch-test-drives-2020-04-14.
• 45. Instagram: kyliejenner, dostęp 8 sierpnia 2024, https://www.instagram.com/kyliejenner/.
• 46. „Diffusion of Innovation”, Corporate Finance Institute, 24 kwietnia 2021, https://corporatefinanceinstitute.com/resources/knowledge/other/diffusion-of-innovation/.
• 47. Charlie Wells, „Forget Early Adopters: These People Are Happy to Be Late”, The Wall Street Journal, 26 stycznia 2016, https://www.wsj.com/articles/forget-early-adopters-these-people-are-happy-to-be-late-1453827437.
• 48. Urząd Patentowy Rzeczypospolitej Polskiej, dostęp 14 marca 2024, https://uprp.gov.pl/pl/przedmioty-ochrony/wynalazki-i-wzory-uzytkowe/wynalazki-i-wzory-uzytkowe-procedura-krajowa/oplaty-za-ochrone.
• 49. Ustawa z dnia 4 lutego 1994 r. o prawie autorskim i prawach pokrewnych, Dz.U. 1994 nr 24 poz. 83, dostęp 14 marca, 2024, https://isap.sejm.gov.pl/isap.nsf/DocDetails.xsp?id=wdu19940240083
• 50. Urząd Patentowy Rzeczypospolitej Polskiej, dostęp 14 marca 2024, https://uprp.gov.pl/pl/przedmioty-ochrony/znaki-towarowe/znaki-towarowe-informacje-podstawowe/co-to-jest-znak-towarowy.
• 51. „Brintellix (Vortioxetine) Renamed Trintellix (Vortioxetine) in U.S. to Avoid Name Confusion”, Takeda, 16 maja 2016, https://www.takeda.com/newsroom/newsreleases/2016/brintellix-vortioxetine-renamed-trintellix-vortioxetine-in-u.s.-to-avoid-name-confusion/.
• 52. Sanford E. Warren Jr., „Protect Assets and Limit Liability: Three Things to Consider When Launching a New Product”, IRMI Update, International Risk Management Institute Inc., kwiecień 2011, https://www.irmi.com/articles/expert-commentary/three-things-to-consider-when-launching-a-new-product.
• 53. Michael Huth, „Rethinking Product Development and Usage to Make a Tech Business Ethical”, Nasdaq, 10 lutego 2021, https://www.nasdaq.com/articles/rethinking-product-development-and-usage-to-make-a-tech-business-ethical-2021-02-10.
• 54. „Coffee Statistics 2022”, E-Imports, dostęp 24 lipca 2022, https://www.e-importz.com/coffee-statistics.php.
• 55. „Find an Ember Retailer Near You”, Ember, dostęp 24 lipca 2022, https://ember.com/pages/retailers.