3.1 What Is Culture?
Though “society” and “culture” are often used interchangeably, they have different meanings. A society is a group of people sharing a community and culture. The term culture generally describes the shared values, beliefs, norms, language, practices, and artifacts of these people, and includes material and nonmaterial elements. Our experience of cultural difference is influenced by our ethnocentrism (judging others using your cultural standards) and Xenocentrism (belief that another culture is superior). Sociologists practice cultural relativism (assessing others using their own cultural standards) although it is quite difficult.
3.2 Elements of Culture
A culture consists of many elements, such as the values and beliefs of its society. Culture is also governed by norms, including laws, mores (norms that embody moral views), and folkways (traditions without any moral underpinnings). The symbols and language of a society are key to developing and conveying culture. In a nutshell, the four main components are values, beliefs, norms, language, practices, and artifacts.
3.3 High, Low, Pop, Sub, Counter-culture and Cultural Change
Sociologists recognize that there is a dominant culture or cultural practice that is dominant often characterized as the norm in a society as well as different types of cultures within societies. Societies also consist of many subcultures (a smaller cultural group within a larger culture). Some arese as a result of a shared identity or interest. Countercultures reject the dominant culture’s values and create their own cultural rules and norms. Cultural change can happen through invention or discovery. Cultures evolve via new ideas and new ways of thinking. In many modern cultures, the cornerstone of innovation is technology, the rapid growth of which can lead to cultural lag (time from creation or introduction to social acceptance). Technology is also responsible for the spread of both material and nonmaterial culture that contributes to globalization (the increase of movement and exchange of goods and ideas all over the planet).
3.4 Theoretical Perspectives on Culture
There are three major theoretical approaches toward the interpretation of culture. A functionalist perspective acknowledges that the many parts of culture work together as a system to fulfill society’s needs. Functionalists view culture as a reflection of society’s values. Conflict theorists see culture as inherently unequal, reinforcing inequalities in gender, class, race, and age. Symbolic interactionists are primarily interested in culture as experienced in the daily interactions, interpretations, and exchanges between individuals and the symbols that comprise a culture. Various cultural and sociological occurrences can be explained by these theories. Each theory provides a different perspective or lens to help understand culture in societies.