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Suggested Resources

EntrepreneurshipSuggested Resources

8.1 Entrepreneurial Marketing and the Marketing Mix

American Marketing Association:

Small Business Administration:

8.3 Marketing Techniques and Tools for Entrepreneurs

AMA Digital Marketing Certification:

AMA on Demand course: Digital Marketing: Delivering a Custom Experience:

Google Ads:

Google Analytics:

Hubspot Google Ads guide:

8.4 Entrepreneurial Branding

Hubspot’s Beginner’s guide to branding:

8.5 Marketing Strategy and the Marketing Plan

Business Model Canvas:

Hubspot Marketing Plan templates:

Small Business Administration:

8.6 Sales and Customer Service

Cialdini online tools:

Hoffman Sales Training:

Neil Rackman:

Spin Selling:

Zig Ziglar:

The State of Customer Service:

Cialdini, R. B. (2001). Influence: Science and Practice (4th ed.). Boston: Allyn & Bacon: Explains some aspects of the sales process in a fun and fact-based manner.

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