8.1 Entrepreneurial Marketing and the Marketing Mix
American Marketing Association: https://www.ama.org
Small Business Administration: https://www.sba.gov/
8.3 Marketing Techniques and Tools for Entrepreneurs
AMA Digital Marketing Certification: https://www.ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx
AMA on Demand course: Digital Marketing: Delivering a Custom Experience: https://www.ama.org/events-training/virtual-events/Pages/digital-marketing-virtual-conference-051717.aspx
Google Ads: https://ads.google.com/home/
Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision
Hubspot Google Ads guide: https://blog.hubspot.com/marketing/google-adwords-ppc
8.4 Entrepreneurial Branding
Hubspot’s Beginner’s guide to branding: https://blog.hubspot.com/agency/develop-brand-identity#.WgSASHcJI2E.mailto
8.5 Marketing Strategy and the Marketing Plan
Business Model Canvas: https://strategyzer.com/canvas/business-model-canvas
Hubspot Marketing Plan templates: https://blog.hubspot.com/marketing/marketing-plan-template-generator
Small Business Administration: https://www.sba.gov/business-guide/manage-your-business/marketing-sales
8.6 Sales and Customer Service
Cialdini online tools: https://www.influenceatwork.com/
Hoffman Sales Training: https://sellhoffman.com/
Neil Rackman: http://neilrackham.com/
Spin Selling: https://blog.hubspot.com/sales/spin-selling-the-ultimate-guide
Zig Ziglar: https://www.ziglar.com/
The State of Customer Service: https://offers.hubspot.com/state-of-customer-service?hubs_post-cta=anchor&hsCtaTracking=9c545446-aacf-47a3-bfb3-1998f78b79c8%7C4f98051f-03f6-4061-9a68-5de8fcbb40c1
Cialdini, R. B. (2001). Influence: Science and Practice (4th ed.). Boston: Allyn & Bacon: Explains some aspects of the sales process in a fun and fact-based manner.