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Writing Guide with Handbook

Introduction

Writing Guide with HandbookIntroduction
An engraving of a queen by an unknown Italian artist from the 15th century personifies rhetoric as eloquence or “discourse marked by force and persuasiveness.”
Figure 10.1 This engraving by an unknown Italian artist from the 15th century personifies rhetoric as eloquence or “discourse marked by force and persuasiveness.” Study the details. What is the engraver suggesting about the characteristics of rhetoric or eloquence? Why might the artist have chosen a woman to personify rhetoric or eloquence? (credit: “Mantegna Tarocchi E23, Rhetorica” by Unknown engraver of the late 15th century/Wikimedia Commons, Public Domain)

Chapter Outline

10.1 Making a Case: Defining a Position Argument
10.2 Position Argument Trailblazer: Charles Blow
10.3 Glance at Genre: Thesis, Reasoning, and Evidence
10.4 Annotated Sample Reading: "Remarks at the University of Michigan" by Lyndon B. Johnson
10.5 Writing Process: Creating a Position Argument
10.6 Editing Focus: Paragraphs and Transitions
10.7 Evaluation: Varied Appeals
10.8 Spotlight on … Citation
10.9 Portfolio: Growth in the Development of Argument

Around 350 BCE, the Greek philosopher Aristotle (384–322 BCE) defined rhetoric as the ability to recognize and use different means of persuasion in writing and speaking effectively. These means of persuasion include ethos, appeal to ethics; logos, appeal to logic; pathos, appeal to emotions; and kairos, or timeliness. In simple terms, rhetoric is the art of persuasion—explaining a position or side of an argument in order to convince others to adopt the writer’s or speaker’s viewpoint. More deeply, rhetoric is the study of how language is written, spoken, and visualized. For more on rhetoric, see Rhetorical Analysis: Interpreting the Art of Rhetoric.

Ethos, logos, pathos, and kairos are the foundation of persuasion strategies in Western civilization; other cultures rely on other types of appeals. In many Eastern civilizations, persuasive strategies are based on developing a sense of unity with the audience, promoting social responsibility, and working with the audience to increase knowledge.

This chapter presents a biography on position writer Charles Blow (b. 1970) and a speech by an American president Lyndon B. Johnson (1908–1973). It is a study in rhetoric, as its purpose is to persuade the audience (the American public) to agree with, support, and carry out his proposal for a Great Society. Later in the chapter, you will learn how to apply principles of rhetoric to create a position argument of your own.

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