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A
absentmindedness 8.3 Problems with Memory
Absolute threshold 5.1 Sensation versus Perception
Accommodation 9.2 Lifespan Theories
acoustic encoding 8.1 How Memory Functions
actor-observer bias 12.1 What Is Social Psychology?
adrenal glands 3.5 The Endocrine System
advance directive 9.4 Death and Dying
afterimage 5.3 Vision
aggression 12.6 Aggression
Alarm reaction 14.1 What Is Stress?
alpha waves 4.3 Stages of Sleep
American Psychiatric Association 15.1 What Are Psychological Disorders?
anchoring bias 7.3 Problem Solving
animal research 2.4 Ethics
Anorexia nervosa 10.2 Hunger and Eating
anterograde amnesia 8.3 Problems with Memory
antisocial personality disorder 15.11 Personality Disorders
Anxiety disorders 15.4 Anxiety Disorders
archival research 2.2 Approaches to Research
artificial concept 7.1 What Is Cognition?
assimilation 9.2 Lifespan Theories
Associative learning 6.1 What Is Learning?
attention deficit/hyperactivity disorder (ADHD) 15.10 Disorders in Childhood
authoritarian style 9.3 Stages of Development
authoritative style 9.3 Stages of Development
autism spectrum disorder 15.10 Disorders in Childhood
automatic processing 8.1 How Memory Functions
autonomic nervous system 3.3 Parts of the Nervous System
availability heuristic 7.3 Problem Solving
Aversive conditioning 16.2 Types of Treatment
avoidant attachment 9.3 Stages of Development
avoidant personality disorder 15.11 Personality Disorders
B
Bariatric surgery 10.2 Hunger and Eating
basilar membrane 5.4 Hearing
basolateral complex 10.4 Emotion
behavior therapy 16.2 Types of Treatment
behavioral genetics 3.1 Human Genetics
beta waves 4.3 Stages of Sleep
binaural 5.4 Hearing
Binge eating disorder 10.2 Hunger and Eating
binocular 5.3 Vision
binocular disparity 5.3 Vision
biological clock 4.1 What Is Consciousness?
biological perspective 3.2 Cells of the Nervous System
Biological rhythms 4.1 What Is Consciousness?
biopsychosocial model 1.3 Contemporary Psychology
Bipolar and related disorders 15.7 Mood and Related Disorders
blind spot 5.3 Vision
Body language 10.4 Emotion
body mass index 10.2 Hunger and Eating
bona fide occupational qualifications (BFOQs) 13.2 Industrial Psychology: Selecting and Evaluating Employees
borderline personality disorder 15.11 Personality Disorders
Bottom-up processing 5.1 Sensation versus Perception
bulimia nervosa 10.2 Hunger and Eating
bystander effect 12.6 Aggression
C
Cannon-Bard theory 10.4 Emotion
cardiovascular disorders 14.3 Stress and Illness
catatonic behaviors 15.8 Schizophrenia
cause and effect 2.3 Analyzing Findings
central nervous system (CNS) 3.3 Parts of the Nervous System
central nucleus 10.4 Emotion
central sleep apnea 4.4 Sleep Problems and Disorders
Chomsky 7.2 Language
Chromosomes 3.1 Human Genetics
circadian rhythm 4.1 What Is Consciousness?
cleft chin 3.1 Human Genetics
client-centered therapy 16.2 Types of Treatment
Clinical psychology 1.3 Contemporary Psychology
cochlea 5.4 Hearing
Cochlear implants 5.4 Hearing
Cognitive development 9.1 What Is Lifespan Development?
Cognitive empathy 9.3 Stages of Development
cognitive map 6.3 Operant Conditioning
cognitive script 7.1 What Is Cognition?
Cognitive therapy 16.2 Types of Treatment
Cognitive-behavioral therapy 4.4 Sleep Problems and Disorders
Cognitive-behavioral therapy (CBT) 16.2 Types of Treatment
cognitive-mediational theory 10.4 Emotion
collectivistic culture 12.1 What Is Social Psychology?
color vision 5.3 Vision
Companionate love 12.7 Prosocial Behavior
components of emotion 10.4 Emotion
computerized tomography (CT) scan 3.4 The Brain and Spinal Cord
concrete operational stage 9.2 Lifespan Theories
conditioned response (CR) 6.2 Classical Conditioning
conditioned stimulus (CS) 6.2 Classical Conditioning
conductive hearing loss 5.4 Hearing
cones 5.3 Vision
Confidentiality 16.3 Treatment Modalities
confounding variable 2.3 Analyzing Findings
congenital analgesia 5.5 The Other Senses
congenital deafness 5.4 Hearing
congenital insensitivity to pain 5.5 The Other Senses
conservation 9.2 Lifespan Theories
consummate love 12.7 Prosocial Behavior
Contemporized-Themes Concerning Blacks Test (C-TCB) 11.9 Personality Assessment
Continuous development 9.1 What Is Lifespan Development?
continuous positive airway pressure (CPAP) 4.4 Sleep Problems and Disorders
continuous reinforcement 6.3 Operant Conditioning
control group 2.3 Analyzing Findings
cornea 5.3 Vision
correlation coefficient 2.3 Analyzing Findings
correlational research 2.3 Analyzing Findings, 14.2 Stressors
Counseling psychology 1.3 Contemporary Psychology
counterconditioning 16.2 Types of Treatment
Couples therapy 16.3 Treatment Modalities
critical or sensitive period 9.3 Stages of Development
cross-sectional research 2.2 Approaches to Research
Crystallized intelligence 7.4 What Are Intelligence and Creativity?
cues 5.3 Vision
cultural display rule 10.4 Emotion
Cyberbullying 12.6 Aggression
D
Daily hassles 14.2 Stressors
deaf culture 5.4 Hearing
Deafness 5.4 Hearing
debriefing 2.4 Ethics
Deception 2.4 Ethics
deductive reasoning 2.1 Why Is Research Important?
delta waves 4.3 Stages of Sleep
Delusions 15.8 Schizophrenia
deoxyribonucleic acid (DNA) 3.1 Human Genetics
dependent personality disorder 15.11 Personality Disorders
dependent variable 2.3 Analyzing Findings
depersonalization 15.9 Dissociative Disorders
Depersonalization/derealization disorder 15.9 Dissociative Disorders
Depressive disorders 15.7 Mood and Related Disorders
depth perception 5.3 Vision
developmental milestones 9.1 What Is Lifespan Development?
Developmental psychology 1.3 Contemporary Psychology
Diagnostic and Statistical Manual of Mental Disorders 4.5 Substance Use and Abuse
Diagnostic and Statistical Manual of Mental Disorders (DSM-5) 15.2 Diagnosing and Classifying Psychological Disorders
diathesis-stress models 15.7 Mood and Related Disorders
difference threshold 5.1 Sensation versus Perception
Diffusion of responsibility 12.6 Aggression
disorganized attachment 9.3 Stages of Development
Disorganized or abnormal motor behavior 15.8 Schizophrenia
Disorganized thinking 15.8 Schizophrenia
dissociative amnesia 15.9 Dissociative Disorders
Dissociative disorders 15.9 Dissociative Disorders
dissociative fugue 15.9 Dissociative Disorders
dissociative identity disorder 15.9 Dissociative Disorders
distorted body image 10.2 Hunger and Eating
Do Not Resuscitate (DNR) 9.4 Death and Dying
dominant allele 3.1 Human Genetics
dopamine hypothesis 15.8 Schizophrenia
double-blind study 2.3 Analyzing Findings
dream analysis 16.2 Types of Treatment
drive theory 10.1 Motivation
E
effortful processing 8.1 How Memory Functions
egocentrism 9.2 Lifespan Theories
elaboration likelihood model 12.3 Attitudes and Persuasion
elaborative rehearsal 8.4 Ways to Enhance Memory
electroconvulsive therapy (ECT) 16.2 Types of Treatment
Electroencephalography (EEG) 3.4 The Brain and Spinal Cord
electromagnetic spectrum 5.2 Waves and Wavelengths
emerging adulthood 9.3 Stages of Development
emotion 10.4 Emotion
emotion-focused coping 14.4 Regulation of Stress
empirical method 1.1 What Is Psychology?
endocrine system 3.5 The Endocrine System
epigenetics 3.1 Human Genetics
Episodic memory 8.1 How Memory Functions
equipotentiality hypothesis 8.2 Parts of the Brain Involved with Memory
event schema 7.1 What Is Cognition?
experimental design 2.3 Analyzing Findings
experimental group 2.3 Analyzing Findings
Experimenter bias 2.3 Analyzing Findings
Explicit memories 8.1 How Memory Functions
exposure therapy 16.2 Types of Treatment
extrinsic 10.1 Motivation
F
false memory syndrome 8.3 Problems with Memory
Family therapy 16.3 Treatment Modalities
fight or flight response 3.3 Parts of the Nervous System
fight-or-flight response 14.1 What Is Stress?
figure-ground relationship 5.6 Gestalt Principles of Perception
Fine motor skills 9.3 Stages of Development
Five Factor model 1.3 Contemporary Psychology
Five Factor Model 11.7 Trait Theorists
fixed interval reinforcement schedule 6.3 Operant Conditioning
fixed ratio reinforcement schedule 6.3 Operant Conditioning
foot-in-the-door technique 12.3 Attitudes and Persuasion
Forensic psychology 1.3 Contemporary Psychology
formal operational stage 9.2 Lifespan Theories
fovea 5.3 Vision
fraternal twins 3.1 Human Genetics
free association 16.2 Types of Treatment
frustration aggression theory 12.6 Aggression
Functional fixedness 7.3 Problem Solving
Functional magnetic resonance imaging (fMRI) 3.4 The Brain and Spinal Cord
fundamental attribution error 12.1 What Is Social Psychology?
H
hair cells 5.4 Hearing
hallucination 15.8 Schizophrenia
health care proxy 9.4 Death and Dying
hearing 5.4 Hearing
heart disease 14.3 Stress and Illness
heterozygous 3.1 Human Genetics
hierarchy of needs 10.1 Motivation
higher-order conditioning 6.2 Classical Conditioning
Hindsight bias 7.3 Problem Solving
histrionic personality disorder 15.11 Personality Disorders
homozygous 3.1 Human Genetics
hopelessness theory 15.7 Mood and Related Disorders
Hostile aggression 12.6 Aggression
humanistic therapy 16.2 Types of Treatment
hyperthymesia 8.1 How Memory Functions
hypothalamic-pituitary-adrenal (HPA) axis 14.1 What Is Stress?
I
identical twins 3.1 Human Genetics
Illusory correlations 2.3 Analyzing Findings
immunosuppression 14.3 Stress and Illness
Implicit memories 8.1 How Memory Functions
Inattentional blindness 5.1 Sensation versus Perception
incus 5.4 Hearing
independent variable 2.3 Analyzing Findings
individual therapy 16.3 Treatment Modalities
individualistic culture 12.1 What Is Social Psychology?
inductive reasoning 2.1 Why Is Research Important?
Industrial and organizational (I-O) psychology 13.1 What Is Industrial and Organizational Psychology?
Industrial-Organizational psychology 1.3 Contemporary Psychology
inflammatory pain 5.5 The Other Senses
informed consent 2.4 Ethics
Innocence Project 8.3 Problems with Memory
instinct 10.1 Motivation
Institutional Animal Care and Use Committee (IACUC) 2.4 Ethics
institutional review board (IRB) 2.4 Ethics
instrumental aggression 12.6 Aggression
intelligence quotient 7.5 Measures of Intelligence
inter-rater reliability 2.2 Approaches to Research
Interaural level difference 5.4 Hearing
Interaural timing difference 5.4 Hearing
International Classification of Diseases (ICD) 15.2 Diagnosing and Classifying Psychological Disorders
intrinsic 10.1 Motivation
iris 5.3 Vision
L
Language 7.2 Language
Latent content 4.3 Stages of Sleep
latent learning 6.3 Operant Conditioning
law of effect 6.3 Operant Conditioning
learned helplessness 14.4 Regulation of Stress
lens 5.3 Vision
levels of processing 8.4 Ways to Enhance Memory
Lexicon 7.2 Language
lifespan development 12.2 Self-presentation
Linear perspective 5.3 Vision
living will 9.4 Death and Dying
locus coeruleus 15.4 Anxiety Disorders
locus of control 11.4 Learning Approaches
Long-Term Memory 8.1 How Memory Functions
Long-term memory (LTM) 8.1 How Memory Functions
longitudinal fissure 3.4 The Brain and Spinal Cord
Longitudinal research 2.2 Approaches to Research
Lucid dreams 4.3 Stages of Sleep
M
magnetic resonance imaging (MRI) 3.4 The Brain and Spinal Cord
major depressive disorder 15.7 Mood and Related Disorders
malleus 5.4 Hearing
Manifest content 4.3 Stages of Sleep
marijuana 15.8 Schizophrenia
Meissner’s corpuscles 5.5 The Other Senses
membrane potential 3.2 Cells of the Nervous System
memory-enhancing strategies 8.4 Ways to Enhance Memory
Ménière's disease 5.4 Hearing
mental set 7.3 Problem Solving
Merkel’s disks 5.5 The Other Senses
metabolic rate 10.2 Hunger and Eating
Methadone clinics 4.5 Substance Use and Abuse
Methamphetamine 4.5 Substance Use and Abuse
Minnesota Multiphasic Personality Inventory (MMPI) 11.9 Personality Assessment
Minnesota Study of Twins Reared Apart 11.6 Biological Approaches
Misattribution 8.3 Problems with Memory
misinformation effect paradigm 8.3 Problems with Memory
Mnemonic devices 8.4 Ways to Enhance Memory
monaural 5.4 Hearing
monocular cues 5.3 Vision
morphemes 7.2 Language
Motivation 10.1 Motivation
Multiple Intelligences Theory 7.4 What Are Intelligence and Creativity?
N
narcissistic personality disorder 15.11 Personality Disorders
Natural concepts 7.1 What Is Cognition?
natural selection 4.2 Sleep and Why We Sleep
naturalistic observation 2.2 Approaches to Research
Negative affectivity 14.3 Stress and Illness
negative correlation 2.3 Analyzing Findings
negative punishment 6.3 Operant Conditioning
negative reinforcement 6.3 Operant Conditioning
Negative symptoms 15.8 Schizophrenia
neurodevelopmental disorders 15.10 Disorders in Childhood
neuropathic pain 5.5 The Other Senses
neutral stimulus (NS) 6.2 Classical Conditioning
newborn reflexes 9.3 Stages of Development
nociception 5.5 The Other Senses
non-REM (NREM) 4.3 Stages of Sleep
nondirective therapy 16.2 Types of Treatment
NREM stage 3 sleep 4.3 Stages of Sleep
O
object permanence 9.2 Lifespan Theories
observational learning 6.4 Observational Learning (Modeling)
Obsessive-compulsive and related disorders 15.5 Obsessive-Compulsive and Related Disorders
obsessive-compulsive disorder (OCD) 15.5 Obsessive-Compulsive and Related Disorders
obsessive-compulsive personality disorder 15.11 Personality Disorders
Obstructive sleep apnea 4.4 Sleep Problems and Disorders
olfactory bulb 5.5 The Other Senses
Olfactory receptor 5.5 The Other Senses
operational definition 2.3 Analyzing Findings
opponent-process theory 5.3 Vision
optic chiasm 5.3 Vision
optic nerve 5.3 Vision
ossicles 5.4 Hearing
overgeneralization 7.2 Language
P
Pacinian corpuscles 5.5 The Other Senses
panic attack 15.4 Anxiety Disorders
panic disorder 15.4 Anxiety Disorders
paranoid delusions 15.8 Schizophrenia
paranoid personality disorder 15.11 Personality Disorders
parasympathetic nervous system 3.3 Parts of the Nervous System
partial reinforcement 6.3 Operant Conditioning
Participants 2.3 Analyzing Findings
peer-reviewed journal articles 2.3 Analyzing Findings
Perceived control 14.4 Regulation of Stress
perceptual hypotheses 5.6 Gestalt Principles of Perception
peripheral nervous system (PNS) 3.3 Parts of the Nervous System
permissive style 9.3 Stages of Development
persistent depressive disorder 15.7 Mood and Related Disorders
personality disorders 15.11 Personality Disorders
Personality psychology 1.3 Contemporary Psychology
personality traits 1.3 Contemporary Psychology
Phenotype 3.1 Human Genetics
phenylketonuria 3.1 Human Genetics
phoneme 7.2 Language
photoreceptor 5.3 Vision
Physical dependence 4.5 Substance Use and Abuse
Physical development 9.1 What Is Lifespan Development?
pinna 5.4 Hearing
pituitary gland 3.5 The Endocrine System
place theory 5.4 Hearing
placebo effect 2.3 Analyzing Findings
polygenic 3.1 Human Genetics
polygraph 10.4 Emotion
positive correlation 2.3 Analyzing Findings
positive psychology 14.5 The Pursuit of Happiness
positive punishment 6.3 Operant Conditioning
positive reinforcement 6.3 Operant Conditioning
Positron emission tomography (PET) 3.4 The Brain and Spinal Cord
postdoctoral training programs 1.4 Careers in Psychology
postpartum depression 15.7 Mood and Related Disorders
posttraumatic stress disorder (PTSD) 15.6 Posttraumatic Stress Disorder
Prader-Willi Syndrome 10.2 Hunger and Eating
prefrontal cortex 3.4 The Brain and Spinal Cord
prenatal development 9.3 Stages of Development
preoperational stage 9.2 Lifespan Theories
primary appraisal 14.1 What Is Stress?
primary reinforcer 6.3 Operant Conditioning
Primary sexual characteristics 9.3 Stages of Development
proactive interference 8.3 Problems with Memory
problem-focused coping 14.4 Regulation of Stress
problem-solving strategy 7.3 Problem Solving
procedural memory 8.1 How Memory Functions
prodromal symptoms 15.8 Schizophrenia
projective testing 11.9 Personality Assessment
proprioception 5.5 The Other Senses
prosocial behavior 12.7 Prosocial Behavior
psychoanalysis 16.2 Types of Treatment
Psychoanalytic theory 1.2 History of Psychology
psychodynamic 16.2 Types of Treatment
psychological dependence 4.5 Substance Use and Abuse
Psychoneuroimmunology 14.3 Stress and Illness
psychophysiological disorders 14.3 Stress and Illness
psychosexual development 9.2 Lifespan Theories
psychosexual stage of development 11.2 Freud and the Psychodynamic Perspective
Psychotherapy 16.2 Types of Treatment
Psychotropic medications 3.2 Cells of the Nervous System
pupil 5.3 Vision
R
radical behaviorism 6.3 Operant Conditioning
random assignment 2.3 Analyzing Findings
random sample 2.3 Analyzing Findings
Rapid eye movement (REM) 4.3 Stages of Sleep
rational emotive therapy (RET) 16.2 Types of Treatment
recessive allele 3.1 Human Genetics
reciprocal determinism 11.4 Learning Approaches
reconstruction 8.3 Problems with Memory
relaxation response technique 14.4 Regulation of Stress
REM sleep behavior disorder (RBD) 4.4 Sleep Problems and Disorders
Representative bias 7.3 Problem Solving
representative sample 7.5 Measures of Intelligence
resistant attachment 9.3 Stages of Development
restless leg syndrome 4.4 Sleep Problems and Disorders
reticular formation 3.4 The Brain and Spinal Cord
retina 5.3 Vision
Retroactive interference 8.3 Problems with Memory
Retrograde amnesia 8.3 Problems with Memory
reversibility 9.2 Lifespan Theories
Rods 5.3 Vision
Romantic love 12.7 Prosocial Behavior
Rorschach Inkblot Test 11.9 Personality Assessment
Rotating shift work 4.1 What Is Consciousness?
Rotter Incomplete Sentence Blank (RISB) 11.9 Personality Assessment
Ruffini corpuscles 5.5 The Other Senses
S
safety behaviors 15.4 Anxiety Disorders
Schachter-Singer two-factor theory 10.4 Emotion
schizoid personality disorder 15.11 Personality Disorders
schizotypal personality disorder 15.11 Personality Disorders
scientific method 2.1 Why Is Research Important?
second-order conditioning 6.2 Classical Conditioning
secondary appraisal 14.1 What Is Stress?
secondary reinforcer 6.3 Operant Conditioning
Secondary sexual characteristics 9.3 Stages of Development
secure attachment 9.3 Stages of Development
Self-disclosure 12.7 Prosocial Behavior
self-fulfilling prophecy 12.5 Prejudice and Discrimination
self-reference effect 8.1 How Memory Functions
semantic encoding 8.1 How Memory Functions
Semantic memory 8.1 How Memory Functions
Semantics 7.2 Language
semipermeable membrane 3.2 Cells of the Nervous System
sensorimotor 9.2 Lifespan Theories
sensorineural hearing loss 5.4 Hearing
sensory adaptation 5.1 Sensation versus Perception
sensory memory 8.1 How Memory Functions
Sensory Memory 8.1 How Memory Functions
set-point theory 10.2 Hunger and Eating
Severe obesity 10.2 Hunger and Eating
Short-Term Memory 8.1 How Memory Functions
Short-term memory (STM) 8.1 How Memory Functions
signal detection theory 5.1 Sensation versus Perception
single-blind study 2.3 Analyzing Findings
Sleep regulation 4.1 What Is Consciousness?
sleep spindle 4.3 Stages of Sleep
Social anxiety disorder 15.4 Anxiety Disorders
social exchange theory 12.7 Prosocial Behavior
Social Readjustment Rating Scale (SRRS) 14.2 Stressors
Social support 14.4 Regulation of Stress
social-cognitive theory 11.4 Learning Approaches
Society for Industrial and Organizational Psychology (SIOP) 13.1 What Is Industrial and Organizational Psychology?
socioemotional selectivity theory 9.3 Stages of Development
somatic delusion 15.8 Schizophrenia
somatic nervous system 3.3 Parts of the Nervous System
somatosensory cortex 3.4 The Brain and Spinal Cord
specific phobia 15.4 Anxiety Disorders
spontaneous recovery 6.2 Classical Conditioning
sport and exercise psychology 1.3 Contemporary Psychology
Stage 1 sleep 4.3 Stages of Sleep
stage 2 sleep 4.3 Stages of Sleep
stage of exhaustion 14.1 What Is Stress?
stage of resistance 14.1 What Is Stress?
stages of moral reasoning 9.2 Lifespan Theories
Standard deviations 7.5 Measures of Intelligence
Stanford prison experiment 12.2 Self-presentation
stapes 5.4 Hearing
statistical analysis 2.3 Analyzing Findings
stimulus discrimination 6.2 Classical Conditioning
stimulus generalization 6.2 Classical Conditioning
strategic family therapy 16.3 Treatment Modalities
stressor 14.2 Stressors
structural family therapy 16.3 Treatment Modalities
subliminal messages 5.1 Sensation versus Perception
sudden infant death syndrome (SIDS) 4.4 Sleep Problems and Disorders
Suggestibility 8.3 Problems with Memory
suprachiasmatic nucleus (SCN) 4.1 What Is Consciousness?
Syntax 7.2 Language
systematic desensitization 16.2 Types of Treatment
T
TEMAS Multicultural Thematic Apperception Test 11.9 Personality Assessment
temporal theory 5.4 Hearing
Thematic Apperception Test (TAT) 11.9 Personality Assessment
theory of evolution by natural selection 3.1 Human Genetics
thermoception 5.5 The Other Senses
Theta waves 4.3 Stages of Sleep
threshold of excitation 3.2 Cells of the Nervous System
thyroid gland 3.5 The Endocrine System
token economy 16.2 Types of Treatment
top-down processing 5.1 Sensation versus Perception
trial and error 7.3 Problem Solving
triangular theory of love 12.7 Prosocial Behavior
triarchic theory of intelligence 7.4 What Are Intelligence and Creativity?
trichromatic theory of color vision 5.3 Vision
Tuskegee Syphilis Study 2.4 Ethics
tympanic membrane 5.4 Hearing
U
U.S. Equal Employment Opportunity Commission (EEOC) 13.2 Industrial Psychology: Selecting and Evaluating Employees
unconditional positive regard 16.2 Types of Treatment
unconditioned response (UCR) 6.2 Classical Conditioning
unconditioned stimulus (UCS) 6.2 Classical Conditioning
uninvolved style 9.3 Stages of Development
universal emotions 10.4 Emotion
V
variable interval reinforcement schedule 6.3 Operant Conditioning
variable ratio reinforcement schedule 6.3 Operant Conditioning
ventral tegmental area (VTA) 3.4 The Brain and Spinal Cord
ventricles 15.8 Schizophrenia
vertigo 5.4 Hearing
vestibular sense 5.5 The Other Senses
vicarious reinforcement 6.4 Observational Learning (Modeling)
virtual reality exposure therapy 16.2 Types of Treatment
visible spectrum 5.2 Waves and Wavelengths
vision 5.3 Vision
Visual encoding 8.1 How Memory Functions
Y
Yale attitude change approach 12.3 Attitudes and Persuasion
Yerkes-Dodson law 10.1 Motivation
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