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Principles of Marketing

References

Principles of MarketingReferences

References

1. “Compare Bikes: Which One Is Right for You?,” Peloton, accessed February 1, 2022, https://www.onepeloton.com/bikes/compare; “Tread Specs: Take a Closer Look,” Peloton, accessed February 1, 2022, https://www.onepeloton.com/tread/specs.
2. Marco Iansiti and Karim R. Lakhani, Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World (Boston: Harvard Business Review Press, 2020).
3. Erica Schneider, “How Netflix Creates Immersive Experiences with Exceptional Design and UX,” All Things Data-Driven Marketing (blog), CXL, August 27, 2021, https://cxl.com/blog/netflix-design/.
4. John A. Davis, Competitive Success: How Branding Adds Value (Hoboken, NJ: John Wiley, 2010), 76.
5. Roberto A. Ferdman, “Goodbye, Good Old Greek Yogurt,” Washington Post, December 18, 2015, https://www.washingtonpost.com/news/wonk/wp/2015/12/18/goodbye-good-old-greek-yogurt/.
6. Kieran Fogarty et al., “New Coke,” Encyclopaedia Britannica, August 13, 2018, https://www.britannica.com/topic/New-Coke.
7. “Sales of the Leading Liquid Laundry Detergent Brands of the United States in 2018,” Statista, accessed May 19, 2022, https://www.statista.com/statistics/188716/top-liquid-laundry-detergent-brands-in-the-united-states/.
8. Kevin Lane Keller and Vanitha Swaminathan, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th ed. (Hoboken, NJ: Pearson, 2020).
9. “What Is a Trademark?,” United States Patent and Trademark Office, last modified June 13, 2022, https://www.uspto.gov/trademarks/basics/what-trademark.
10. Steven Begley and Angus McOuat, “Turning Private Labels into Powerhouse Brands,” Retail Insights, McKinsey & Company, October 30, 2020, https://www.mckinsey.com/industries/retail/our-insights/turning-private-labels-into-powerhouse-brands.
11. Mark Mallinger and Gerry Rossy, “The Trader Joe’s Experience,” Graziadio Business Review 10, no. 2 (2007), https://gbr.pepperdine.edu/2010/08/the-trader-joes-experience/.
12. Drew Wilkinson, “How Trader Joe’s Makes the Experience Its Competitive Advantage,” Customer Service Blog, Fonolo, updated November 17, 2021, https://fonolo.com/blog/2019/03/how-trader-joes-makes-customer-experience-its-competitive-advantage/.
13. “Federal Trade Commission Act,” Encyclopaedia Britannica, August 16, 2017, https://www.britannica.com/event/Federal-Trade-Commission-Act.
14. “Tiffany Blue,” Tiffany & Co. Newsroom, Tiffany & Co., last modified December 14, 2020, https://press.tiffany.com/our-story/tiffany-blue/.
15. David Feber et al., “Sustainability in Packaging: Inside the Minds of US Consumers,” Insights on Paper, Forest Products & Packaging, McKinsey & Company, October 21, 2020, https://www.mckinsey.com/industries/paper-forest-products-and-packaging/our-insights/sustainability-in-packaging-inside-the-minds-of-us-consumers.
16. “Is Boxed Water Really Better?,” Boxed Water, accessed December 10, 2021, https://boxedwaterisbetter.com/pages/how-we-compare.
17. Amy Cuddy, “Your Body Language May Shape Who You Are,” filmed June 28, 2012, in Edinburgh, Scotland, TEDGlobal 2012 video, 20:46, https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are.
19. “Wedding Specialists: Ramblewood,” CityScope Magazine, https://cityscopemag.com/city-scope/wedding-specialists-ramblewood/
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