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Principles of Marketing

References

Principles of MarketingReferences
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17. Ibid.
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24. Roy, “Market Segmentation.”
25. Roy, “Market Segmentation.”
26. Roy, “Market Segmentation.”
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28. Roy, “Market Segmentation.”
29. Roy, “Market Segmentation.”
30. Yoram (Jerry) Wind and David R. Bell, “Market Segmentation,” in The Marketing Book, ed. Michael J. Baker and Susan J. Hart, 6th ed. (Burlington, MA: Butterworth-Heinemann, 2008), 222–244, from https://faculty.wharton.upenn.edu/wp-content/uploads/2012/04/0702_Market_Segmentation.pdf.
31. Wind and Bell, “Market Segmentation.”
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37. Ibid.
38. “Top 25 Developed and Developing Countries,” Investopedia, Dotdash Meredith, updated May 27, 2022, https://www.investopedia.com/updates/top-developing-countries/.
39. Ibid.
40. Ibid.
41. Arianna and Virginia, “McDonald’s International Market Communications Strategy,” Global Marketing Professor, May 3, 2021, https://globalmarketingprofessor.com/mcdonalds-international-market-communications-strategy/.
42. Ibid.
43. Ian Burke, “From a 7-Patty Whopper to Burgers with Black Buns, Here Are 13 of the Wildest International Burger King Menu Items,” Insider, August 18, 2019, https://www.insider.com/13-wild-burger-king-promotional-menu-items-not-in-us-2019-6.
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49. Mind Tools, “Hofstede’s Cultural Dimensions.”
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53. Anne Gentle, “Best Buy’s Personas Hit the Mainstream,” JustWriteClick, September 29, 2005, https://justwriteclick.com/2005/09/29/best-buys-personas-hit-the-mainstream/.
54. “Examples of Buyer Personas for Any Business,” Marketo Engage, Adobe, January 21, 2021, https://www.marketo.com/articles/buyer-persona-examples/.
55. Alexa Drake, “What Is Mass Marketing and How It’s Effective,” Learn Hub, G2, July 29, 2019, https://learn.g2.com/mass-marketing.
56. Ashley Lutz, “Nike Is Going after 3 Kinds of Customers,” Insider, April 7, 2015, https://www.businessinsider.com/nike-is-going-after-3-kinds-of-customers-2015-4.
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69. Shark Byte, “Positioning Statement.”
70. Shark Byte, “Positioning Statement.”
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74. Hausman, “Build a Perceptual Map.”
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