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Principles of Marketing

References

Principles of MarketingReferences

References

1. Gregory Schmidt, “Mattel Is Reviving Max Steel Action Figure for a New Media Age,” New York Times, January 27, 2013.
2. Sophia Chianese, “Market Segmentation: Mattel Case Study,” LinkedIn, September 28, 2018, https://www.linkedin.com/pulse/market-segmentation-mattel-case-study-sophia-chianese/.
3. Jon Simpson, “Finding Brand Success in the Digital World,” Forbes, August 25, 2017, https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/.
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5. Adam Jones, “Starbucks’s Geographic Segment Update,” Yahoo! Finance, Yahoo, January 20, 2015, https://finance.yahoo.com/news/starbucks-geographic-segment-173101323.html.
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11. John Li, “Demographic Segmentation,” PickFu, updated May 25, 2021, https://www.pickfu.com/demographic-segmentation.
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17. Ibid.
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22. Rohit Roy, “How to Do Market Segmentation: 5 Most Effective Types of B2B Market Segmentation Strategies,” Clodura, May 13, 2020, https://clodura.ai/blog/how-to-do-market-segmentation-5-most-effective-types-of-b2b-market-segmentation-strategies/.
23. Emily Pribanic, “Benefits of Market Segmentation for Business,” MarTech, TechFunnel, updated January 6, 2020, https://www.techfunnel.com/martech/benefits-of-market-segmentation-for-business/.
24. Roy, “Market Segmentation.”
25. Roy, “Market Segmentation.”
26. Roy, “Market Segmentation.”
27. Mark Eardley, “B2B Customer Centricity: Why It’s Vital for Needs-Based Segmentation,” MarkLives.com, June 19, 2018, https://www.marklives.com/2018/06/b2b-customer-centricity-why-its-vital-for-needs-based-segmentation/.
28. Roy, “Market Segmentation.”
29. Roy, “Market Segmentation.”
30. Yoram (Jerry) Wind and David R. Bell, “Market Segmentation,” in The Marketing Book, ed. Michael J. Baker and Susan J. Hart, 6th ed. (Burlington, MA: Butterworth-Heinemann, 2008), 222–244, from https://faculty.wharton.upenn.edu/wp-content/uploads/2012/04/0702_Market_Segmentation.pdf.
31. Wind and Bell, “Market Segmentation.”
32. Kenneth Fillmore, “Segmenting International Markets,” ZABANGA Marketing (blog), updated June 4, 2022, https://www.zabanga.us/customer-relationships/segmenting-international-markets.html.
33. Frank Jerry, reply to “How are the various African countries different from each other? What makes each of them unique?,” Quora, April 25, 2014, https://www.quora.com/How-are-the-various-African-countries-different-from-each-other-What-makes-each-of-them-unique.
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36. “What Are the Sanctions on Russia and Are They Hurting Its Economy?,” BBC News, BBC, June 27, 2022, https://www.bbc.com/news/world-europe-60125659.
37. Ibid.
38. “Top 25 Developed and Developing Countries,” Investopedia, Dotdash Meredith, updated May 27, 2022, https://www.investopedia.com/updates/top-developing-countries/.
39. Ibid.
40. Ibid.
41. Arianna and Virginia, “McDonald’s International Market Communications Strategy,” Global Marketing Professor, May 3, 2021, https://globalmarketingprofessor.com/mcdonalds-international-market-communications-strategy/.
42. Ibid.
43. Ian Burke, “From a 7-Patty Whopper to Burgers with Black Buns, Here Are 13 of the Wildest International Burger King Menu Items,” Insider, August 18, 2019, https://www.insider.com/13-wild-burger-king-promotional-menu-items-not-in-us-2019-6.
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46. Kate Sweetman, “In Asia, Power Gets in the Way,” Harvard Business Review, April 10, 2012, https://hbr.org/2012/04/in-asia-power-gets-in-the-way.
47. Kendra Cherry, “What Is a Collectivist Culture? Individualism vs. Collectivism,” Verywell Mind, Dotdash Meredith, February 23, 2022, https://www.verywellmind.com/what-are-collectivistic-cultures-2794962.
48. “Individualism,” Geert Hofstede Cultural Dimensions, Clearly Cultural, accessed June 24, 2022, https://clearlycultural.com/geert-hofstede-cultural-dimensions/individualism/.
49. Mind Tools, “Hofstede’s Cultural Dimensions.”
50. Bert Markgraf, “How to Apply Hofstede’s Classification Scheme in a Global Marketing Context,” Small Business, Chron.com, last modified October 26, 2016, https://smallbusiness.chron.com/apply-hofstedes-classification-scheme-global-marketing-context-75008.html.
51. “5 Requirements for Effective Segmentation,” Commence CRM Blog, Commence, February 18, 2021, https://commence.com/blog/2021/02/18/requirements-for-segmentation/.
52. Amanda Dodge, “How Lego Keeps Winning Fans Wherever It Goes,” ReferralCandy Blog, ReferralCandy, February 9, 2017, https://www.referralcandy.com/blog/lego-marketing-strategy/.
53. Anne Gentle, “Best Buy’s Personas Hit the Mainstream,” JustWriteClick, September 29, 2005, https://justwriteclick.com/2005/09/29/best-buys-personas-hit-the-mainstream/.
54. “Examples of Buyer Personas for Any Business,” Marketo Engage, Adobe, January 21, 2021, https://www.marketo.com/articles/buyer-persona-examples/.
55. Alexa Drake, “What Is Mass Marketing and How It’s Effective,” Learn Hub, G2, July 29, 2019, https://learn.g2.com/mass-marketing.
56. Ashley Lutz, “Nike Is Going after 3 Kinds of Customers,” Insider, April 7, 2015, https://www.businessinsider.com/nike-is-going-after-3-kinds-of-customers-2015-4.
57. “Honda,” Research & Reviews, Cars.com, accessed June 24, 2022, https://www.cars.com/research/honda/.
58. Smriti Chand, “Target Marketing: Four Generic Target Marketing Strategies,” Your Article Library, last modified December 8, 2013, https://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400.
59. Stevie Langford, “Market Targeting: Why It Pays to Differentiate,” Hurree’s Marketing Blog, Hurree, January 25, 2022, https://blog.hurree.co/blog/market-targeting.
60. Eric Lam, “What Every Marketer Can Learn from the Stitch Fix IPO,” Medium, October 27, 2017, https://medium.com/@elam/what-every-marketer-can-learn-from-the-stitch-fix-ipo-54b208dd416c.
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64. Devra Gartenstein, “Two Types of Product Positioning,” Bizfluent, Leaf Group, February 5, 2019, https://bizfluent.com/info-8352422-two-types-product-positioning.html.
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66. Hannah Tow, “Awesome Brand Positioning Statement Examples (+Template),” Learn Hub, G2, April 30, 2019, https://learn.g2.com/positioning-statement-examples.
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68. Shark Byte, “Positioning Statement.”
69. Shark Byte, “Positioning Statement.”
70. Shark Byte, “Positioning Statement.”
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74. Hausman, “Build a Perceptual Map.”
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76. Safiya U. Noble and Sarah T. Roberts, “Targeting Race in Ads Is Nothing New, but the Stakes Are High,” USA Today, November 12, 2016, https://www.usatoday.com/story/tech/columnist/2016/11/12/targeting-race-ads-nothing-new-but-stakes-high/93638386/.
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86. Blue Laser Digital, “Ethical Target Advertising.”
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