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Principles of Marketing

Applied Marketing Knowledge: Discussion Questions

Principles of MarketingApplied Marketing Knowledge: Discussion Questions

1 .
If we agree with the notion that products and services of today should not harm people of tomorrow, how would you redesign your favorite snack food to be more sustainable?
2 .
The three pillars of sustainability are environmental sustainability, social good, and economic return. Why are these three pillars intertwined? What would happen if you had one without the other two?
3 .
Research New Belgium Brewery. How do the company’s sustainability practices benefit the environment, communities, and its financial bottom line?
4 .
Waste minimization is a key sustainability strategy. Take a look in your kitchen cabinets and describe the products that could be made with less waste.
5 .
Review the trailer for “This is a True Story” on Charity: Water’s website. How has the nonprofit gamified its mission?
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