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Principles of Marketing

Critical Thinking Exercises

Principles of MarketingCritical Thinking Exercises
1 .
Create a strategy for managing channel conflict within a marketing channel.
2 .
Considering what we have learned in the last several years about supply chain interruption, along with what we have covered in this chapter, what are some of the strategies that a company can use to reduce risk?
3 .
Evaluate alternatives and incentives that companies/marketers can offer customers to manage the speed of shipping while reducing the carbon footprint.
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