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Principles of Marketing

References

Principles of MarketingReferences

References

1. “The Peloton Story,” Peloton, accessed June 30, 2022, https://www.onepeloton.com/company.
2. Jordan Valinsky, “Peloton Sales Surge 172% as Pandemic Bolsters Home Fitness Industry,” CNN Business, Cable News Network, September 11, 2020, https://www.cnn.com/2020/09/11/business/peloton-stock-earnings/index.html.
3. Ian Thomas, “The Fall of Peloton’s John Foley and the Stock Market’s Big Founder Problem,” CNBC, updated February 14, 2022, https://www.cnbc.com/2022/02/12/the-fall-of-pelotons-john-foley-and-the-markets-big-founder-problem.html.
4. Sheree Johnson, “New Research Sheds Light on Daily Ad Exposures,” SJ Insights, September 29, 2014, https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/.
5. “Largest Advertisers in the United States in 2020,” Statista, accessed June 15, 2022, https://www.statista.com/statistics/275446/ad-spending-of-leading-advertisers-in-the-us/.
6. “Advertising Media Owners Revenue Worldwide from 2012 to 2026,” Statista, accessed June 21, 2022, https://www.statista.com/statistics/236943/global-advertising-spending/.
7. Brian Steinberg, “NBC Seeks Record $6 Million for Super Bowl Commercials (Exclusive),” Variety, June 16, 2021, https://variety.com/2021/tv/news/super-bowl-commercials-price-record-1234998593/.
8. Isabelle Gustafson, “Cumberland Farms Offers National Ice Cream Day Discount,” CStore Decisions, WTWH Media, July 16, 2020, https://cstoredecisions.com/2020/07/16/cumberland-farms-offers-national-ice-cream-day-discount/.
9. Tessa Trudeau, “Hello, New York! Nordstrom’s New Manhattan Store,” Nordstrom, accessed June 15, 2022, https://www.nordstrom.com/browse/style-guide/fashion-news/events/nordstrom-opens-new-manhattan-store.
10. “Impact Overview,” TOMS, accessed June 15, 2022, https://www.toms.com/us/impact.html.
11. Ben Stewart and Maude Campbell, “Most Famous Movie Cars of All Time,” Popular Mechanics, March 22, 2022, https://www.popularmechanics.com/cars/g625/top-10-movie-cars-of-all-time/.
12. Judith Rehak, “Tylenol Made a Hero of Johnson & Johnson: The Recall That Started Them All,” New York Times, March 23, 2002, https://www.nytimes.com/2002/03/23/your-money/IHT-tylenol-made-a-hero-of-johnson-johnson-the-recall-that-started.html.
13. Andrew Robinson, “What Is the Response Rate from Direct Mail Campaigns?,” DMA: Data & Marketing Association, May 21, 2021, https://dma.org.uk/article/what-is-the-response-rate-from-direct-mail-campaigns.
14. Clare O’Connor, “How Spanx Became a Billion-Dollar Business without Advertising,” Forbes, March 12, 2012, https://www.forbes.com/sites/clareoconnor/2012/03/12/how-spanx-became-a-billion-dollar-business-without-advertising/.
15. Rama Ramaswami, “Gartner CMO Spend Survey 2020–2021: Technology and Digital Channels Withstand Budget Cuts,” Marketing Insights, Gartner, August 17, 2020, https://www.gartner.com/en/marketing/insights/articles/gartner-cmo-2020-2021-tech-digital-channels-withstand-budget-cuts.
16. Meghan Casserly, “Beyoncé’s $50 Million Pepsi Deal Takes Creative Cues from Jay Z,” Forbes, December 10, 2012, https://www.forbes.com/sites/meghancasserly/2012/12/10/beyonce-knowles-50-million-pepsi-deal-takes-creative-cues-from-jay-z/.
17. Matt Miller, “Angel Johnson’s Gym Mishap Turned into the Thriving Activewear Brand ICONI,” Amazon Ads, Amazon, March 28, 2022, https://advertising.amazon.com/en-us/blog/iconi-by-angel-johnson-and-the-black-business-accelerator/.
19. “Share the Love,” Subaru of America, last modified May 26, 2022, https://www.subaru.com/our-commitment/share-the-love.html.
20. Subaru of America, “Subaru Share the Love Event Returns for Fourteenth Consecutive Year,” News Releases, Cision, October 18, 2021, https://www.prnewswire.com/news-releases/subaru-share-the-love-event-returns-for-fourteenth-consecutive-year-301402491.html.
21. “About Farmer Direct Organic,” Farmer Direct Organic, accessed June 21, 2022, https://fdorganic.com/pages/about.
22. Chrissy Callahan, “Little Debbie Is Turning Its Famous Christmas Tree Cakes into Ice Cream,” Today, NBC Universal, https://www.today.com/food/little-debbie-christmas-tree-cakes-are-now-ice-cream-flavor-t234396.
23. “This Is McKee;” McKee: A Family Bakery, https://mckeefoods.com/1/this-is-mckee; “Our History,” McKee: A Family Bakery, https://mckeefoods.com/105/our-history; “Who We Are,” Little Debbie, https://www.littledebbie.com/6/who-we-are
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