Skip to ContentGo to accessibility pageKeyboard shortcuts menu
OpenStax Logo
Principles of Marketing

What Do Marketers Do?

Principles of MarketingWhat Do Marketers Do?

Using an online networking platform—for example, LinkedIn—network and connect with someone in product development. Explain that you have a college project and that you’d like to interview them. There are hundreds of product development professionals, and you will quickly find that professionals in this field love to talk about their products and ideas.

Use the following questions as a guide to dig deeper into their job responsibilities.

  1. Could you please outline your career and how you got started on this path?
  2. Please outline for me your current job responsibilities.
  3. Do you specialize in a particular product concept (food, fashion, etc.)?
  4. How do you interact with and support your team or clients in this role?
  5. What product have you worked on that you are most proud of or excited about?
  6. What product did you work on that failed? What did you learn in that process?
  7. What advice can you offer me if I choose to pursue product development as my career path?

As always, follow up with any questions that you have, being respectful of their time, and be sure to thank them for their information and help!

PreviousNext
Order a print copy
Citation/Attribution

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Attribution information
  • If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction
  • If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction
Citation information

© Jan 9, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.