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Principles of Marketing

Building Your Personal Brand

Principles of MarketingBuilding Your Personal Brand

Review this Ascent article by Aaron Weber and pay attention to his explanation of the 5 Ps for building your personal brand. Write two paragraphs on what you feel your personal brand is today. Is it what you want it to be? Interview three colleagues, classmates, or family members and ask them to describe how they see your brand. Add a paragraph to your write-up describing their assessment.

Add another paragraph discussing your brand assessment compared to those you interviewed. Is it the same or different? Include changes you would like to make and the impact it would have on your personal brand.

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© Jan 9, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.