Explain the differences in:
- Continuous innovation
- Dynamically continuous innovation
- Discontinuous innovation
List the stages of new product development.
Consider new product adopter categories and answer the following questions.
- Do you believe that consumers are always in the same category? For example, once a laggard, always a laggard? Can someone be a laggard in one category and an early majority in another?
- What impact do these categories have on new product development?
- Can you think of a time or product category where marketing would want to push more consumers into one category?