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1. Rachel Arthur, “Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola Are Playing in the Sports Drink Category,” BeverageDaily, William Reed, updated March 25, 2021,
2. Arthur, “Gatorade, Powerade & BodyArmor.”
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44. Ibid.
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52. Ibid.
53. Ibid.
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