Bibliografia

Przypisy

• 1. Procter & Gamble, A Common Goal Drives Our Aspirations: P&G and the Hispanic Community, b.d., https://www.pg.com/images/company/who_we_are/diversity/multi/Hispanic%20Corporate%20Brochure%20-%20English.pdf.
• 2. OWN, „OWN and P&G Present: Widen the Screen—A Fuller View of Black Life”, 20 maja 2021, YouTube, wideo, 1:06, https://youtu.be/J11Vfgha6uc.
• 3. Jack Myers, „P&G’s Marc Pritchard Sets Diversity Priorities and Goals for Ad Community”, MediaVillage, 6 października 2021, https://www.mediavillage.com/article/pgs-marc-pritchard-sets-diversity-priorities-and-goals-for-ad-community/.
• 4. Helen Eboh Cletus i in., „Prospects and Challenges of Workplace Diversity in Modern Day Organizations: A Critical Review”, Holistica 9, nr 2 (sierpień 2018): 35–52, https://doi.org/10.2478/hjbpa-2018-0011.
• 5. Sonia Thompson, „Data Shows Consumers Want Diversity in Marketing: Why Many Brands Struggle to Get It Right and How to Fix”, Forbes, 5 lutego 2020, https://www.forbes.com/sites/soniathompson/2020/02/05/data-shows-consumers-want-diversity-in-marketing-why-many-brands-struggle-to-get-it-right-and-how-to-fix/.
• 6. Shelby Jordan, „Why Is Diversity Marketing Important?”, Top Design Firms, 11 listopada 2020, https://topdesignfirms.com/web-design/blog/diversity-marketing.
• 7. Robert Williams, „Study: Diversity in Ads Correlates to Gains in Revenue, Brand Perception”, Marketing Dive, Industry Dive, 2 października 2019, https://www.marketingdive.com/news/study-diversity-in-ads-correlates-to-gains-in-revenue-brand-perception/564153/.
• 8. „The Heat™ Test: Measuring DEI Effectiveness in Advertising”, Deloitte Digital, Deloitte, ostatnia modyfikacja 12 sierpnia 2022, https://www.deloittedigital.com/us/en/offerings/customer-led-marketing/advertising--marketing-and-commerce/heat-test.html.
• 9. Louis Baragona, „Fans Are Furious after Tarte Unveiled Its New Foundations That Cater Almost Entirely to White People”, Insider, 18 stycznia 2018, https://www.insider.com/tarte-cosmetics-shape-tape-foundation-range-2018-1.
• 10. Alexander Smith, „Pepsi Pulls Controversial Kendall Jenner Ad after Outcry”, NBC News, NBC Universal, 5 kwietnia 2017, https://www.nbcnews.com/news/nbcblk/pepsi-ad-kendall-jenner-echoes-black-lives-matter-sparks-anger-n742811.
• 11. Char Adams, „How Many Millions Could Pepsi’s Pulled Kendall Jenner Ad Cost the Company?”, Essence, aktualizacja 26 października 2020, https://www.essence.com/culture/kendall-jenner-pepsi-commercial-company-cost/.
• 12. https://www.nielsen.com/pl/about-us/diversity-equity-inclusion/hispanic/
• 13. https://www.nielsen.com/pl/about-us/diversity-equity-inclusion/hispanic/
• 14. Mohamad Moslimani, Luis Noe-Bustamante, „Facts on Latinos in the U.S.", Pew Research Center, dostęp 29 września 2023, https://wwwpewresearch.org/race-and-ethnicity/factsheet/latinos-in-the-us-fact-sheet/.
• 15. Nicholas Jones i in, „Improved Race and Ethnicity Measures Reveal US Population Is Much More Multiracial”, America Counts: Stories behind the Numbers, United States Census Bureau, https://www.census.gov/library/stories/2021/08/improved-race-ethnicity-measures-reveal-united-states-population-much-more-multiracial.html.
• 16. Christine Tamir, „Key Findings about Black America”, Pew Research Center, 25 marca 2021, https://www.pewresearch.org/fact-tank/2021/03/25/key-findings-about-black-america/.
• 17. Christine Tamir, „The Growing Diversity of Black America”, Pew Research Center, 25 marca 2021, https://www.pewresearch.org/social-trends/2021/03/25/the-growing-diversity-of-black-amrica/.
• 18. https://www.census.gov/programs-surveys/decennial-census/decade/2020/2020-census-results.html.
• 19. Jones et al., „Race and Ethnicity Measures”.
• 20. Abby Budiman i Neil G. Ruiz, „Key facts about Asian Americans, a Diverse and Growing Population”, Pew Research Center, 29 kwietnia 2021, https://www.pewresearch.org/fact-tank/2021/04/29/key-facts-about-asian-americans/.
• 21. Andre Anugerah Pekerti i David Clinton Thomas, „n-Culturals: Modeling the Multicultural Identity”, Cross Cultural & Strategic Management 23, nr 1 (2016): 101–127, https://doi.org/10.1108/CCSM-06-2014-0063.
• 22. Eva Kipnis et al., „Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets”, Journal of Business Research 98 (maj 2019): 126–141, https://doi.org/10.1016/j.jbusres.2018.11.056.
• 23. Canadiuga Wine Company, „Amendment No. 2 to Form S-3 Registration Statement under the Securities Act of 1933”, All SEC Filings, Constellation Brands, 8 listopada 1994, https://ir.cbrands.com/sec-filings/all-sec-filings?form_type=&year=1994##document-2239-0000950131-94-001692-2.
• 24. Alexia Elejalde-Ruiz, „Chicago, Long a Miller Stronghold, Has a New Top-Selling Beer: Modelo Especial Captures the City’s Sales Crown”, Chicago Tribune, 5 września 2019, https://www.chicagotribune.com/business/ct-biz-modelo-especial-growth-chicago-20190905-dq3xaw3npzdendkjsgtteyzvsy-story.html.
• 25. Annette Flanagin, Tracy Frey, and Stacy L. Christiansen, „Updated Guidance on the Reporting of Race and Ethnicity in Medical and Science Journals”, JAMA 326, nr 7 17 sierpnia 2021): 621–627, https://doi.org/10.1001/jama.2021.13304.
• 26. Victoria Petrock, „Consumers Expect Brands to Be Inclusive”, Insider Intelligence, 25 listopada 2020, https://www.emarketer.com/content/consumers-expect-brands-inclusive.
• 27. „Queer", Federacja Znaki Równości, dostęp 8 marca 2024, https://znakirownosci.org.pl/queer/.
• 28. „LGBT+ Pride 2023", IPSOS, dostęp 8 marca 2024, https://www.ipsos.com/sites/default/files/ct/news/documents/2023-05/Ipsos%20LGBT%2B%20Pride%202023%20Global%20Survey%20Report%20-%20rev.pdf.
• 29. EAPN Polska, dostęp 13 marca 2024, https://www.eapn.org.pl/aktualnosci/poverty-watch-2023-w-2022-r-ok-18-mln-polakow-zylo-w-skrajnym-ubostwie-w-tym-396-tys-dzieci-i-287-tys-seniorow/.
• 30. „Pojęcia stosowane w statystyce publicznej", GUS, dostęp 13 marca 2024, https://stat.gov.pl/metainformacje/slownik-pojec/pojecia-stosowane-w-statystyce-publicznej/3215,pojecie.html.
• 31. „Zasięg ubóstwa ekonomicznego w Polsce w 2022r”. GUS, dostęp 13 marca 2024, https://stat.gov.pl/obszary-tematyczne/warunki-zycia/ubostwo-pomoc-spoleczna/zasieg-ubostwa-ekonomicznego-w-polsce-w-2022-roku,14,10.html.
• 32. https://www.gov.pl/web/popcwsparcie/ile-jest-osob-z-niepelnosprawnosciami-w-polsce.
• 33. Merriam-Webster, s.v. „culture (n.)”, dostęp 30 października 2021, https://www.merriam-webster.com/dictionary/culture.
• 34. Mayra Rodriguez Ruiz and Neusa Olinda Varela Spínola, „Improving the Intercultural Communicative Competence of English Language Students”, Journal of Intercultural Communication, nr 49 (marzec 2019), https://immi.se/oldwebsite/nr49/ruiz.html.
• 35. University of Alberta, „Culture Is Key to Interpreting Facial Emotions”, ScienceDaily, 5 kwietnia 2007, https://www.sciencedaily.com/releases/2007/04/070404162321.htm.
• 36. Pavlína Springerová and Zdeňka Picková, „Aspects Determining the Auto-identification of Native Communities in Contemporary Peru”, Ethnologia Actualis 18, nr 1 (czerwiec 2018): 68–92, https://doi.org/10.2478/eas-2018-0010.
• 37. David M. Eberhard, Gary F. Simons, and Charles D. Fennig, eds., „How Many Languages Are There in the World?”, w Ethnologue: Languages of the World, wyd. 25, (Dallas, TX: SIL International), dostęp 13 marca 2024, https://www.ethnologue.com/guides/how-many-languages.
• 38. Julie Otto, „Connecting with Hispanics in South Florida”, Sun Sentinel Media Group, 22 sierpnia 2018, https://www.sunsentinelmediagroup.com/blog/connecting-with-hispanics-in-south-florida/.
• 39. „Geert Hofstede”, People, The British Library, dostęp 30 października 2021, https://www.bl.uk/people/geert-hofstede
• 40. Opal Tomashevska, „6 Key Differences Drive Multicultural Consumer Behavior”, CCUL Headlines, Carolinas Credit Union League, 13 listopada 2018, https://www.carolinasleague.org/news/426658/6-key-differences-drive-multicultural-consumer-behavior.htm.
• 41. Ibid.
• 42. https://wei.org.pl/wp-content/uploads/2023/09/Migracje-niewykorzystana-na-razie-szansa-Polski-raport.pdf, s. 4.
• 43. Grażyna J. Leśniak, „GUS: 30 kwietnia 2023 r. pracę w Polsce wykonywało 982,2 tys. cudzoziemców", Prawo.pl, dostęp 13 marca 2024, https://www.prawo.pl/kadry/ilu-cudzoziemcow-wykonywalo-prace-na-dzien-30-kwietnia-2023-r-gus,523455.html.
• 44. „US Census Bureau Projections Show a Slower Growing, Older, More Diverse Nation a Half Century from Now”, Newsroom, United States Census Bureau, 12 grudnia 2012, https://www.census.gov/newsroom/releases/archives/population/cb12-243.html.
• 45. Jens Manuel Krogstad i in, „Key facts about U.S. Latinos for National Hispanic Heritage Month”, Pew Research Center, 22 września 2023, https://www.pewresearch.org/short-reads/2023/09/22/key-facts-about-us-latinos-for-national-hispanic-heritage-month/.
• 46. Paul Taylor i in, „When Labels Don’t Fit: Hispanics and Their Views of Identity”, Pew Research Center, 4 kwietnia 2012, https://www.pewresearch.org/hispanic/2012/04/04/when-labels-dont-fit-hispanics-and-their-views-of-identity/.
• 47. Michael Chui i in, „A $300 Billion Opportunity: Serving the Emerging Black American Consumer”, McKinsey Quarterly, 6 sierpnia 2021, https://www.mckinsey.com/featured-insights/diversity-and-inclusion/a-300-billion-dollar-opportunity-serving-the-emerging-black-american-consumer.
• 48. Amanda Barroso, „Most Black Adults Say Race Is Central to Their Identity and Feel Connected to a Broader Black Community”, Pew Research Center, 5 lutego 2020, https://www.pewresearch.org/fact-tank/2020/02/05/most-black-adults-say-race-is-central-to-their-identity-and-feel-connected-to-a-broader-black-community/.
• 49. Budiman and Ruiz, „Key Facts”.
• 50. Ibid.
• 51. Ibid.
• 52. Barroso, „Most Black Adults”.
• 53. Maria Gomez Albrecht, „The Effect of Bicultural Acculturation among Hispanic Consumers’ Attitudes and Its Implications for Mobile Advertising” (dysertacja doktorska, Swiss Management Center University, 2020), nieopublikowane.
• 54. Ibid.
• 55. Pew Hispanic Center, „Life Satisfaction, Priorities and Values”, in Between Two Worlds: How Young Latinos Come of Age in America (Washington, DC: Pew Research Center, grudzień 2009), https://www.pewresearch.org/hispanic/2009/12/11/vii-life-satisfaction-priorities-and-values/.
• 56. Nielsen, Asian-Americans: Culturally Diverse and Expanding Their Footprint; The Asian-American Consumer 2016 Report, maj 2016, https://www.nielsen.com/insights/2016/asian-americans-culturally-diverse-and-expanding-their-footprint/.
• 57. Kathleen Y. Kawamura, „Body Image among Asian Americans”, in Encyclopedia of Body Image and Human Appearance, red. Thomas F. Cash (Waltham, MA: Academic Press, 2012), 2:95–102.
• 58. https://www.ipsos.com/sites/default/files/ct/news/documents/2023-05/Ipsos%20LGBT%2B%20Pride%202023%20Global%20Survey%20Report%20-%20rev.pdf.
• 59. AARP, „More Americans Working Past 65”, 22 kwietnia 2019. https://www.aarp.org/work/employers/americans-working-past-65/#:~:text=The%20%2478%2C000%20average%20earnings%20for,in%201962%2C%20the%20report%20says.
• 60. „Osoby niepełnosprawne w 2021 r.", GUS, dostęp 12 marca 2024, https://stat.gov.pl/files/gfx/portalinformacyjny/pl/defaultaktualnosci/5487/26/3/1/osoby_niepelnosprawne_w_2021_r.pdf.
• 61. „Informacja Rządu Rzeczypospolitej Polskiej o działaniach podejmowanych w 2021 r. na rzecz realizacji postanowień uchwały Sejmu Rzeczypospolitej Polskiej z dnia 1 sierpnia 1997 r. Karta Osób Niepełnosprawnych", Warszawa 2022, https://www.sejm.gov.pl/Sejm9.nsf/druk.xsp?nr=2483.
• 62. „Osoby niepełnosprawne w 2021 r.", GUS, dostęp 12 marca 2024, https://stat.gov.pl/files/gfx/portalinformacyjny/pl/defaultaktualnosci/5487/26/3/1/osoby_niepelnosprawne_w_2021_r.pdf.
• 63. Sabrina Barr, „Disabled woman praises wedding dress shop for featuring mannequin in wheelchair", Independent, 10 stycznia 2019, https://www.independent.co.uk/life-style/fashion/disabled-woman-wedding-dress-shop-wheelchair-mannequin-representation-disability-a8720826.html.
• 64. Paweł Sikora, „W roku 2022 liczba ludności Polski wyniosła niecałe 38 mln osób. GUS opublikował raport", Gazeta Prawna, 5 września 2023, https://www.gazetaprawna.pl/wiadomosci/kraj/artykuly/9290483,w-roku-2022-liczba-ludnosci-polski-wyniosla-niecale-38-mln-osob-gus-o.html.
• 65. Radosław Ditrich, „Ile dzieci urodziło się w 2023 roku? Nowe dane nie pozostawiają złudzeń", Forsal.pl, 25 stycznia 2024, https://forsal.pl/gospodarka/demografia/artykuly/9410122,liczba-urodzen-w-polsce-spada-ile-dzieci-urodzilo-sie-w-2023-roku.html.
• 66. The Lancet, „World Population Likely to Shrink after Mid-century, Forecasting Major Shifts in Global Population and Economic Power”, ScienceDaily, 15 lipca 2020, https://www.sciencedaily.com/releases/2020/07/200715150444.htm.
• 67. Luke Rogers, „US Population Grew 0.1% in 2021, Slowest Rate since Founding of the Nation”, America Counts: Stories behind the Numbers, United States Census Bureau, 21 grudnia 2021, https://www.census.gov/library/stories/2021/12/us-population-grew-in-2021-slowest-rate-since-founding-of-the-nation.html.
• 68. Jacob Olesen, „Color Meanings in Japan”, Color Meanings, ostatnia modyfikacja 7 lutego 2022, https://www.color-meanings.com/color-meanings-japan/; Meong Jin Shin i in., „Colour Preferences for Traditional Korean Colours”, Journal of the International Colour Association 9 (2012): 48–59, https://www.aic-color.org/resources/Documents/jaic_v9_05.pdf.
• 69. Przypis Savage x Fenty gorsze od Shein. Marka Rihanny na bakier z etyką i ochroną klimatu,https://swipeto.pl/74450481/rihanna-savage-fenty-shein-raport-remakes-2022-fashion-accountability-report.
• 70. Nadra Nittle, „Brands Once Used Elitism to Market Themselves. Now Inclusion Sells”, The Goods by Vox, Vox Media, 7 grudnia 2018, https://www.vox.com/the-goods/2018/12/7/18129445/brands-inclusion-fenty-third-love-victorias-secret.
• 71. „What Was the ‘Share a Coke’ Campaign?”, Coca-Cola Australia, Coca-Cola, 2 września 2019, https://www.coca- colacompany.com/au/faqs/what-was-the-share-a-coke-campaign.
• 72. Patrick Kevin Day, „Coca-Cola Super Bowl Ad Stirs Controversy”, Los Angeles Times, 3 lutego 2014, https://www.latimes.com/entertainment/tv/showtracker/la-et-st-coca-cola-super-bowl-ad-stirs-controversy-20140203-story.html.
• 73. „Dermal Fillers Market Size, Growth and Revenue Analysis”, Fortune Business Insights, dostęp 26 września 2021, https://www.fortunebusinessinsights.com/industry-reports/dermal-fillers-market-100939.
• 74. „From Extreme to Mainstream: The Future of Aesthetics Injectables”, McKinsey & Company Our Insights, 20 grudnia 2021, https://www.mckinsey.com/industries/life-sciences/our-insights/from-extreme-to-mainstream-the-future-of-aesthetics-injectables.