Bibliografia

Przypisy

• 1. „About Us”, Contact Frito-Lay, PepsiCo, dostęp 5 czerwca, 2022, https://contact.pepsico.com/fritolay/about-us.
• 2. Werner Geyser, „10 of the Best Marketing Strategy Examples to Power Your Campaigns”, Influencer Marketing Hub, aktualizacja 1 sierpnia 2022, https://influencermarketinghub.com/marketing-strategy-examples/.
• 3. „Nasza misja, wizja i aspiracje”, Volvo, dostęp 5 marca 2024, https://www.volvogroup.com/pl/about-us/our-mission-vison-and-aspirations.html.
• 4. „Misja, wizja, wartości”, Wedel, dostęp 5 marca, https://wedel.pl/o-firmie/nasze-wartosci.
• 5. „Strategia”, CCC, dostęp 5 marca, https://corporate.ccc.eu/strategia.
• 6. „Nasza misja, wizja i aspiracje”, Volvo, dostęp 5 marca 2024, https://www.volvogroup.com/pl/about-us/our-mission-vison-and-aspirations.html.
• 7. „Elon Musk”, Tesla, dostęp 5 marca 2024, https://www.tesla.com/pl_pl/elon-musk.
• 8. „Misja, wizja, wartości”, Wedel, dostęp 5 marca, https://wedel.pl/o-firmie/nasze-wartosci.
• 9. „Idea biznesowa IKEA”, IKEA, dostęp 5 marca 2024, https://www.ikea.com/pl/pl/this-is-ikea/about-us/the-ikea-vision-and-values-pub9aa779d0.
• 10. „Strategia”, CCC, dostęp 5 marca https://corporate.ccc.eu/strategia.
• 11. „Misja”, NAGO, dostęp 5 marca 2024, https://nago.com/pages/misja.
• 12. „Nasza misja”, Farma Świętokrzyska, dostęp 5 marca 2024, https://farmaswietokrzyska.pl/nasza-misja/.
• 13. Aman Kaur, „Conducting a Gap Analysis: A Four-Step Template”, ClearPoint Strategy, Ascendant Strategy Management Group, ostatnia modyfikacja 4 stycznia 2022, https://www.clearpointstrategy.com/gap-analysis-template/.
• 14. Kaur, „Conducting a Gap Analysis”.
• 15. Kaur, „Conducting a Gap Analysis”.
• 16. Kaur, „Conducting a Gap Analysis”.
• 17. „Goals vs. Objectives: What’s the Difference?”, Indeed Career Guide, Indeed, aktualizacja 1 lipca 2022, https://www.indeed.com/career-advice/career-development/difference-between-goals-and-objectives.
• 18. Indeed, „Goals vs. Objectives”.
• 19. Helen Sabell, „10 Steps for Effective Goal Setting: Set and Achieve Goals”, The College for Adult Learning, aktualizacja 15 marca 2021, https://collegeforadultlearning.edu.au/effective-goal-setting-set-and-achieve-goals/.
• 20. „Marketing Dashboard”, Marketing Dictionary, Skyword, 1 grudnia 2016, https://www.skyword.com/marketing-dictionary/marketing-dashboard/.
• 21. „The Role of Marketing in the Strategic Planning Process”, Studopedia, dostęp 3 czerwca 2022, https://studopedia.org/7-101679.html.
• 22. „What Is the Strategic Business Unit? The Complete Guide”, AVADA Commerce Blog, AVADA, 12 maja 2022, https://blog.avada.io/resources/strategic-business-unit.html.
• 23. Microsoft, Annual Report 2021, październik 2021, https://www.microsoft.com/investor/reports/ar21/index.html.
• 24. Ibid.
• 25. David Weedmark, „Emerson: Company Profile”, The Balance Careers, Dotdash Meredith, aktualizacja 30 maja 2019, https://www.thebalancecareers.com/emerson-company-profile-2071327.
• 26. David Curry, „Apple Statistics (2022)”, App Data, Business of Apps, aktualizacja 4 maja 2022, https://www.businessofapps.com/data/apple-statistics/.
• 27. „The BCG Matrix | Boston Matrix”, Expert Program Management, ostatnia modyfikacja 2 października 2019, https://expertprogrammanagement.com/2011/04/bcg-matrix-boston-matrix/.
• 28. „Tablet Shipments Market Share by Vendor Worldwide from 2nd Quarter 2011 to 1st Quarter 2022”, Statista, dostęp 27 czerwca 2022, https://www.statista.com/statistics/276635/market-share-held-by-tablet-vendors/.
• 29. „Video Streaming (SVoD) - Worldwide", Statista, dostęp 27 marca 2024, https://www.statista.com/outlook/dmo/digital-media/video-on-demand/video-streaming-svod/worldwide
• 30. Chris Braly, „Apple+ Grows Its Market Share as Prime & Netflix Continue to Shrink", Bleeding Fool, 8 września 2022, https://bleedingfool.com/news/apple-grows-its-market-share-as-prime-netflix-continue-to-shrink/
• 31. Expert Program Management, „BCG Matrix | Boston Matrix”.
• 32. Expert Program Management, „BCG Matrix | Boston Matrix”.
• 33. S. K. Gupta, „Starbucks SWOT 2022: SWOT Analysis of Starbucks”, Business Strategy Hub, aktualizacja 24 stycznia 2022, https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/.
• 34. Gupta, „Starbucks SWOT 2022”.
• 35. Ibid.
• 36. Ibid.
• 37. Ibid.
• 38. „Procter & Gamble’s Advertising Spending in the United States from 2009 to 2020”, Statista, dostęp 5 czerwca 2022, https://www.statista.com/statistics/191998/ad-spending-of-procter-and-gamble-in-the-us/.
• 39. Charles W. L. Hill and Gareth R. Jones, Essentials of Strategic Management, 3rd ed. (Mason, OH: South-Western Cengage Learning, 2012).
• 40. Richard Daniels, „What Is Intensive Strategy? 3 Types of Intensive Strategies”, Business Study Notes, aktualizacja 7 sierpnia 2020, https://www.businessstudynotes.com/finance/types-of-intensive-strategies/.
• 41. Hill and Jones, Essentials of Strategic Management.
• 42. „Number of monthly active Facebook users worldwide as of 4th quarter 2023", Statista, dostęp 5 marca 2023, https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/.
• 43. Gary Moorhouse, „Business Diversification Strategy: The Best Examples”, Latest News & Blog, Shorts Chartered Accountants, 9 sierpnia 2021, https://blog.shorts.uk.com/business-diversification-strategy-examples.
• 44. „Product Diversification”, Corporate Finance Institute, CFI Education, aktualizacja 1 lutego 2022, https://corporatefinanceinstitute.com/resources/knowledge/strategy/product-diversification/.
• 45. „Concentric Diversification: Examples, Strategy, Advantages and Disadvantages”, Harappa Blogs, Harappa Learning, 9 grudnia 2021, https://harappa.education/harappa-diaries/concentric-diversification-strategy/.
• 46. Harappa Learning, „Concentric Diversification”.
• 47. „What Is Horizontal Diversification? Definition, Benefits and Examples”, Indeed Career Guide, Indeed, 15 marca 2021, https://www.indeed.com/career-advice/career-development/horizontal-diversification.
• 48. „W poszukiwaniu optymalnej strategii rozwoju. Macierz Ansoffa", Ideo Force, 11 sierpnia 2021, https://www.ideoforce.pl/akademia/w-poszukiwaniu-optymalnej-strategii-rozwoju-macierz-ansoffa,591.html.
• 49. „Poznaj Allegro One Box – nasze automaty paczkowe", Allegro, dostęp 28 marca 2024, https://allegro.pl/pomoc/dla-kupujacych/metody-dostawy/poznaj-allegro-one-box-nasze-automaty-paczkowe-WvdAXq3jwso.
• 50. Conglomerate Diversification: Examples, Strategy, Meaning, Advantages and Disadvantages”, Harappa Blogs, Harappa Learning, 31 grudnia 2021, https://harappa.education/harappa-diaries/conglomerate-diversification/.
• 51. „Przejrzystość", Spotify, dostęp 28 marca 2024, https://policy.pinterest.com/pl/transparency.
• 52. „16 of the Best Company Mission Statement Examples for Inspiration”, Biteable Blog, Biteable, ostatnia modyfikacja 5 kwietnia 2022, https://biteable.com/blog/mission-statements/.
• 53. „Mission, Values and Public Purposes”, About the BBC, BBC, dostęp 5 sierpnia 2022, https://www.bbc.com/aboutthebbc/governance/mission.
• 54. Jonas Sickler and Patrick Lane, „9 Examples of Buyer Personas for B2B & B2C Brands”, SEO Blog, Terakeet, 12 czerwca 2020, https://terakeet.com/blog/buyer-persona-examples/.
• 55. Boz V., „How Many Personas Are Too Many?”, LinkedIn, 3 maja 2016, https://www.linkedin.com/pulse/how-many-personas-too-boz-zou/.
• 56. „Marketing Plan Current Situation Section”, Resources for Entrepreneurs, Gaebler Ventures, dostęp 20 kwietnia 2022, https://www.gaebler.com/Marketing-Plan-Current-Situation.htm.
• 57. „Marketing Plan: Contents of a Marketing Plan”, iEduNote, ostatnia modyfikacja 12 października 2020, https://www.iedunote.com/marketing-plan.
• 58. Clint Fontanella, „The Straightforward Guide to Product Strategy”, The HubSpot Customer Service Blog, HubSpot, aktualizacja 17 marca 2022, https://blog.hubspot.com/service/product-strategy.
• 59. „How to Develop the Pricing Strategy for Your Marketing Plan”, PriceBeam Blog, PriceBeam, 7 lutego 2017, https://blog.pricebeam.com/pricing-strategy-marketing-plan.
• 60. iEduNote, „Marketing Plan”.
• 61. „A Community of 4.6 Billion”, Tech Blog, Health IT, ostatnia modyfikacja 20 września 2021, https://healthit.com.au/how-big-is-the-internet-and-how-do-we-measure-it/.
• 62. Zoe Palmer, „KPIs vs. Marketing Metrics: What’s the Difference?”, Brand Chemistry, ostatnia modyfikacja 25 sierpnia 2020, https://www.brandchemistry.com.au/blog/kpis-vs-marketing-metrics.
• 63. „5 Benefits of Dashboards in the Marketing Industry”, InfoCaptor BI, Rudrasoft, 13 marca 2017, https://www.infocaptor.com/5-benefits-of-dashboards-in-the-marketing-industry.
• 64. „KPI of the Week: Revenue Growth”, News & Publications, Porte Brown Accountants & Advisors, dostęp 5 czerwca 2022, https://www.portebrown.com/news/kpi-of-the-week-revenue-growty.
• 65. Porte Brown Accountants & Advisors, „KPI of the Week”
• 66. „What Is Average Revenue per User (ARPU) and How to Calculate It”, Peel Insights, dostęp 4 czerwca 2022, https://www.peelinsights.com/post/what-is-average-revenue-per-user-and-how-to-calculate-it.
• 67. „Market Share”, Encyclopedia Table of Contents, Inc., aktualizacja 6 lutego 2020, https://www.inc.com/encyclopedia/market-share.html.
• 68. „Evaluating Market Share as a KPI”, Insights, Ungerboeck, aktualizacja 18 stycznia 2021, https://ungerboeck.com/resources/evaluating-market-share-as-a-kpi.
• 69. Fraser Sherman, „How Do You Calculate a Company’s Relative Market Share?”, Small Business, Chron.com, aktualizacja 24 września, 2020, https://smallbusiness.chron.com/calculate-companys-relative-market-share-11401.html.
• 70. Sherman, „How Do You Calculate?”.
• 71. „How to Measure Customer Satisfaction KPIs”, Resource Center, GetFeedback, ostatnia modyfikacja 20 stycznia 2022, https://www.getfeedback.com/resources/csat/how-to-measure-customer-satisfaction-kpis/.
• 72. Andrea Paul, „Top Metrics and Strategies for How to Measure Customer Service Performance”, Kustomer Blog, Kustomer, ostatnia modyfikacja 2 grudnia 2021, https://www.kustomer.com/blog/how-to-measure-customer-service-performance/.
• 73. Paul, „Top Metrics and Strategies”.
• 74. „Locations”, Classic Cleaners, dostęp 5 sierpnia 2022, https://classiccleaners.com/locations/.
• 75. „Case Study: Company Tracks Performance with Marketing Reporting Dashboard”, Perspective, Tips, and Insights (blog), TBH Creative, 4 lutego 2020, https://blog.tbhcreative.com/2020/02/case-study-marketing-reporting-dashboard.html.
• 76. TBH Creative, „Case Study”.
• 77. Shivani, „Marketing Ethics: Meaning, Importance, and Examples”, InviteReferrals, 14 grudnia 2021, https://www.invitereferrals.com/blog/marketing-ethics/.
• 78. Shivani, „Marketing Ethics”.
• 79. „Corporate Social Responsibility: A Brief History”, Association of Corporate Citizenship Professionals, ostatnia modyfikacja 21 kwietnia 2022, https://accp.org/resources/csr-resources/accp-insights-blog/corporate-social-responsibility-brief-history/.
• 80. Michael Ledecky, „Corporate Social Responsibility: Past, Present, and Future”, Resources to Engage Your Cause (blog), EVERFI, ostatnia modyfikacja 20 lipca, 2022, https://everfi.com/blog/community-engagement/csr-history/.
• 81. Submittable, „Millennials, Gen Z, and the Rising Demand for Corporate Social Responsibility”, American Marketing Association, 6 lipca 2020, https://www.ama.org/2020/07/06/millennials-gen-z-and-the-rising-demand-for-corporate-social-responsibility/.
• 82. „The State of Consumer Spending: Gen Z Shoppers Demand. Sustainable Retail”, First Insight, dostęp 5 marca 2023, https://cdn2.hubspot.net/hubfs/160569/1.14.2020%20The%20State%20of%20Consumer%20Spending%20Gen%20Z%20Shoppers%20Demand%20Sustainable%20Retail.pdf utm_campaign=Report%3A%20Generation%20Z%20Demands%20Sustainable%20Retail&utm_source=hs_automation&utm_medium=email&utm_content=81840717&_hsenc=p2ANqtz-_2eH76SyTpYkzt0lYbCKCMtkfExSXgp9vJBZ6qenCvKFidy14aoP-KxQjyvJioRMF1HXzt6y2rBm2pLaLReeyHhq6pqw&_hsmi=81840717.
• 83. Ibid.
• 84. Submittable, „Millennials, Gen Z”.
• 85. Zach Hrynowski and Megan Brenan, „What Percentage of Americans Vape?”, Gallup News, Gallup, 19 sierpnia 2021, https://news.gallup.com/poll/267413/percentage-americans-vape.aspx.
• 86. Danielle Douglas and Michael A. Fletcher, „Toyota Reaches $1.2 Billion Settlement to End Probe of Accelerator Problems”, Washington Post, 19 marca 2014, https://www.washingtonpost.com/business/economy/toyota-reaches-12-billion-settlement-to-end-criminal-probe/2014/03/19/5738a3c4-af69-11e3-9627-c65021d6d572_story.html.
• 87. „History of Blue Zones”, Blue Zones, last modified April 30, 2021, https://www.bluezones.com/about/history/.
• 88. „Blue Zone Results: Albert Lea, MN”, Blue Zones, ostatnia modyfikacja 8 stycznia 2019, https://www.bluezones.com/blue-zones-results-albert-lea-mn/.
• 89. Blue Zones, „History of Blue Zones”.