Bibliografia

Przypisy

• 1. Beata Drewnowska. „OSHEE popularniejsze od marki Coca-Coli", dostęp. 01.03.2013, https://archiwum.rp.pl/artykul/1181773-Oshee-popularniejsze-od-marki-Coca-Coli.htmlDwaj; „Polacy zawojowali rynek izotoników. Poprzedni szef wysyłał ich pod most", dostęp 06 listopada 2022,. https://www.money.pl/gospodarka/dwaj-polacy-zawojowali-rynek-izotonikow-poprzedni-szef-wysylal-ich-pod-most-6830451614304960a.html.
• 2. https://osheeshop.eu/oshee-world
• 3. Tadeusz Czarniecki, „OSHEE: Nasz produkt ma być pierwszy w świadomości i pierwszy w dostępności fizycznej“, dostęp 17 listopada 2023,. https://wiadomoscispozywcze.pl/artykuly/12148/oshee-nasz-produkt-ma-byc-pierwszy-w-swiadomosci-i-pierwszy-w-dostepnosci-fizycznej/.
• 4. Agata Małkowska-Szozda, „Polska marka Oshee oficjalnym partnerem hiszpańskiej LaLiga", dostęp 10 marca 2023,. https://www.press.pl/tresc/75597,marka-oshee-oficjalnym-partnerem-hiszpanskiej-laliga.
• 5. OSHEE sięga po pierwszą rakietę świata. Wiemy jak wyglądały kulisy współpracy firmy OSHEE z Igą Świątek, dostęp. 19 czerwca 2023, https://www.wiadomoscihandlowe.pl/branza-po-godzinach/oshee-siega-po-pierwsza-rakiete-swiata-wiemy-na-czym-bedzie-polegala-wspolpraca-firmy-z-iga-swiatek-i-jej-teamem-2486247; „OSHEE i Mata kolaborują. Efektem jest nowy napój", dostęp. 10 sierpnia 2023, https://businessinsider.com.pl/gospodarka/oshee-i-mata-nawiazali-wspolprace-napoj-do-kupienia-w-zabce/scg16ve.
• 6. https://osheeshop.eu/oshee-world.
• 7. „Definitions of Marketing”, American Marketing Association, aktualizacja 12 lipca 2022, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.
• 8. „Marketing and the 7Ps: A Brief Summary of Marketing and How It Works (Maidenhead, UK: The Chartered Institute of Marketing, 2009)”, https://www.thensmc.com/sites/default/files/CIMpercent207Pspercent20Resource.PDF.
• 9. „The Purpose of Marketing”, Business, Tutor2u, aktualizacja 22 marca, 2021, https://www.tutor2u.net/business/reference/the-purpose-of-marketing.
• 10. „Internal Marketing: What It Is and Why You Need It”, Martyn Bassett Associates Blog, Martyn Bassett Associates, 4 marca, 2021, https://www.mbassett.com/blog/internal-marketing.
• 11. Hitesh Bhasin, „What Is Form Utility? Definition, Meaning and Examples”, Marketing91, 1 lutego 2020, https://www.marketing91.com/form-utility/.
• 12. „Marketing Process: 5 Steps of Marketing Process”, iEduNote, aktualizacja 16 października 2020, https://www.iedunote.com/marketing-proces.
• 13. „Who Owns Volkswagen?”, Lindsay Volkswagen of Dulles, aktualizacja 1 marca 2022, https://www.lindsayvolkswagen.com/who-owns-volkswagen/.
• 14. Ana Khlystova, „5 Steps to Creating a Customer-Driven Marketing Strategy”, HelpCrunch Blog, HelpCrunch, 2 lipca 2019, https://helpcrunch.com/blog/customer-driven-marketing-strategy/.
• 15. „Value Proposition”, Corporate Finance Institute, CFI Education, aktualizacja 27 lutego 2022, https://corporatefinanceinstitute.com/resources/knowledge/strategy/value-proposition/
• 16. Melissa Traynor, „Building Profitable Customer Relationships", Small Business Success Blog, SCORE, 27 czerwca 2019, https://sanluisobispo.score.org/blog/building-profitable-customer-relationships.
• 17. „What Is Customer Equity: Definitive Guide,” Internet Marketing 101, SendPulse, aktualizacja 27 sierpnia 2021, https://sendpulse.com/support/glossary/customer-equity.
• 18. „Magazine Advertising: A Primer”, Resources for Entrepreneurs, Gaebler Ventures, dostęp 4 stycznia 2022, https://www.gaebler.com/Magazine-Advertising.htm.
• 19. „How to Use the 5 M’s of Marketing to Review Internal Resources?" Oxford College of Marketing Blog, Oxford College of Marketing, aktualizacja 13 kwietnia 2019, https://blog.oxfordcollegeofmarketing.com/2018/06/25/how-to-use-the-5-ms-of-marketing-to-review-internal-resources/.
• 20. Oxford College of Marketing, „Use the 5 M’s.”
• 21. Kellie Wong, „Organizational Culture: Definition, Importance, and Development”, Engage (blog), Achievers, 7 maja 2020, https://www.achievers.com/blog/organizational-culture-definition/.
• 22. https://strixus.com/entry/the-wow-factor-zappos-and-the-company-culture-others-want-to-copy-18202.
• 23. Krystie Lee Yandoli, „Ellen DeGeneres Is Ending Her TV Show after Allegations of Sexual Misconduct and a Toxic Workplace”, BuzzFeed News, 12 maja 2021, https://www.buzzfeednews.com/article/krystieyandoli/ellen-degeneres-show-ending.
• 24. Laura Click, „How a Strong Company Culture Dramatically Improves Your Marketing”, Blue Kite, ostatnia modyfikacja 13 października 2016, https://flybluekite.com/successful-marketing-relies-well-defined-company-culture/.
• 25. Toma Kulbytė, „Key Customer Experience Statistics You Need to Know”, SuperOffice Blog, SuperOffice, aktualizacja 24 czerwca 2021, https://www.superoffice.com/blog/customer-experience-statistics/.
• 26. Bill Taylor, „Why Zappos Pays New Employees to Quit—and You Should Too”, Harvard Business Review, 19 maja 2008, https://hbr.org/2008/05/why-zappos-pays-new-employees.
• 27. Julianna Young, „7 Zappos Amenities That Boost Employee Happiness”, Zappos.com Culture Blog, Zappos.com, 12 czerwca 2019, https://www.zappos.com/about/stories/employee-happiness-amenities.
• 28. „The Impact of Micro and Macro Environment Factors on Marketing”, Oxford College of Marketing Blog, Oxford College of Marketing, ostatnia modyfikacja 8 listopada 2021, https://blog.oxfordcollegeofmarketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/.
• 29. „What Is PESTLE Analysis? An Important Business Analysis Toos", PESTLE Analysis, ostatnia modyfikacja 23 listopada 2021, https://pestleanalysis.com/what-is-pestle-analysis/.
• 30. Megan Cerullo, „Product Shortages and Soaring Prices Reveal Fragility of US Supply Chain”, CBS News, CBS Interactive, 13 kwietnia 2022, https://www.cbsnews.com/news/product-shortages-inflation-supply-chain-2022/.
• 31. Gregg Logan and Todd LaRue, „Marketing to Baby Boomers One More Time”, The Advisory, 30 maja 2019, https://www.rclco.com/publication/marketing-to-baby-boomers-one-more-time/.
• 32. Lilian Rincon, „Virtually try on clothes with a new AI shopping feature”, 14 czerwca 2023, https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/.
• 33. „The Marketing Concept”, OpExWorks.com Knowledge Base, OpExWorks Solutions, dostęp 7 maja 2022, http://www.opexworks.com/KBase/OpExWorks.com_Knowledge_Base.htm#Marketing_Management/The_Marketing_Concept.htm.
• 34. Theodore Levitt, Marketing Myopia, (Boston: Harvard Business Press, 2008.)
• 35. „Societal Marketing Concept: Definition, Advantages, Examples”, iEduNote, ostatnia modyfikacja 13 czerwca 2021, https://www.iedunote.com/societal-marketing-concept.
• 36. „Needs: Meaning, Importance, Types and Example”, MBA Skool, aktualizacja 15 sierpnia 2021, https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1916-needs.html.
• 37. Jonathan R. Ferrer, „The Great Controversy: Does Marketing Create or Satisfy Needs?”, LinkedIn, 25 maja 2015, https://www.linkedin.com/pulse/great-controversy-does-marketing-create-satisfy-needs-r-ferrer-mba-5/.
• 38. „Value Proposition”, Glossary, ProductPlan, ostatnia modyfikacja 2 czerwca 2021, https://www.productplan.com/glossary/value-proposition/.
• 39. Bill Ragan Roofing Company (strona internetowa), dostęp 18 lipca, 2022, https://www.billraganroofing.com/.
• 40. Ramona Sukhraj, „21 Value Proposition Examples That Every Marketer Can Learn From in 202”, Newest Insights (blog), IMPACT, 3 czerwca, 2021, https://www.impactplus.com/blog/value-proposition-examples.
• 41. Sukhraj, „21 Value Proposition Examples”.
• 42. Ibid.
• 43. Wesley Chai, Tim Ehrens, and Karolina Kiwak, „CRM (Customer Relationship Management)”, SearchCustomerExperience, TechTarget, 25 września 2020, https://www.techtarget.com/searchcustomerexperience/definition/CRM-customer-relationship-management.
• 44. „Salesforce Ranked #1 in CRM Market Share for Eighth Consec utive Year”, News and Insights, Salesforce, 16 grudnia 2021, https://www.salesforce.com/news/stories/salesforce-ranked-1-in-crm-market-share-for-eighth-consecutive-year/.
• 45. „A Brief on Three Types of CRM: Operational, Analytical, Collaborative,” OroCRM Blog, Oro, 1 kwietnia 2020, https://oroinc.com/orocrm/blog/a-brief-on-three-types-of-crm-operational-analytical-collaborative/.
• 46. Oro, „Brief on Three Types”.
• 47. Ibid.
• 48. Ibid.
• 49. Ibid.
• 50. „How CRM Can Help in Strengthening Customer Loyalty?,” Commence CRM Blog, Commence, 26 lipca 2020, https://commence.com/blog/2020/07/26/crm-strengthening-customer-loyalty/.
• 51. Commence, „How CRM Can Help?”
• 52. Lindsey Peacock, „7 Innovative Customer Loyalty Programs to Keep Them Coming Back”, Ecommerce Marketing Blog, Shopify, 22 czerwca 2022, https://www.shopify.com/blog/loyalty-program.
• 53. „What Is Ethical Marketing? Complete Guide”, Lapaas Digital, 11 września 2020, https://lapaas.com/ethical-marketing/.
• 54. „56 percent of Americans Stop Buying from Brands They Believe Are Unethical”, Mintel Press Office, Mintel, 18 listopada 2015, https://www.mintel.com/press-centre/social-and-lifestyle/56-of-americans-stop-buying-from-brands-they-believe-are-unethical.
• 55. „5 Brands That Used Transparency in Marketing and Won,” The Alida Journal (blog), Alida, 8 lipca 2016, https://www.alida.com/the-alida-journal/5-brands-employed-transparency-marketing-and-won.
• 56. Eriq Gardner, „Vizio Can’t Dodge Claims Its TVs Spy on Viewers”, The Hollywood Reporter, 26 lipca 2017, https://www.hollywoodreporter.com/business/business-news/vizio-cant-dodge-claims-tvs-spy-viewers-1024438/.
• 57. „When Silence Is the Best Response on Social Media?”, Insights and News, BRG Communications, 28 lutego 2019, https://brgcommunications.com/when-silence-is-the-best-response-on-social-media/.
• 58. Ashley Lombardo, „5-Hour Energy Found Guilty of Misleading Advertising”, MedTruth, 25 kwietnia 2017, https://medtruth.com/articles/news/5-hour-energy-misleading-advertising/.
• 59. Karl Kronenberger, „You Can Sue Your Competitor for False Advertising,” News and Articles, Kronenberger Rosenfeld, 20 września 2018, https://krinternetlaw.com/news/article-detail/you-can-sue-your-competitor-for-false-advertising.
• 60. Arezou Naeini et al., „Case Study: How TOMS Shoes Made a Cause the Centre of Its Activities”, Business Today, 7 czerwca 2015, https://www.businesstoday.in/magazine/lbs-case-study/story/toms-shoes-shoes-for-free-cause-marketing-strategy-case-study-49364-2015-05-22Firma informuje, że do roku 2020 rozdała 100 mln. par butów.Tomes Shoes, Our Story. We've always beein in business to improve lives, https://www.toms.com/us/about-toms.html.
• 61. TOMS Shoes, TOMS Impact Report: 2019–2020, 2021, https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/pdfs/TOMS_Impact_Report.pdf
• 62. „Our History", Dancing Goats Coffee, https://www.dancinggoats.com/pages/our-history; Rachel Sanchez, „Two Names No More: Batdorf & Bronson Becomes Dancing Goats Coffee In Company Rebrand”, Thurston Talk, 24 marca 2022, https://www.dancinggoats.com/blogs/blog/two-names-no-more-batdorf-bronson-becomes-dancing-goats-coffee-in-company-rebrand-by-rebecca-sanchez; „Well-Known Olympia Coffee Business Changes Its Name”, The Olympian, 29 kwietnia 2022, https://www.theolympian.com/.