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Foundations of Information Systems

Review Questions

Foundations of Information SystemsReview Questions
1.
What is an accurate definition of data analytics?
  1. the process of collecting and storing large volumes of data
  2. the practice of examining, cleaning, and transforming data to uncover insights
  3. the use of statistical methods to forecast future market trends
  4. the integration of structured and unstructured data into a centralized database
2 .
What does the term “big data” refer to?
  1. a collection of data that is too large to be processed by traditional methods
  2. a dataset with high accuracy and reliability
  3. a dataset that contains only structured data
  4. the process of analyzing data to uncover hidden patterns and trends
3.
What is one of the significant challenges associated with big data collection and use?
  1. lack of available data sources
  2. slow processing speed
  3. insufficient storage capacity
  4. data volume, velocity, and variety
4 .
What is the final stage of the business analytics process before the cycle begins again?
  1. results interpretation
  2. statistical analysis
  3. implementation
  4. data preparation
5.
What are some benefits of implementing business intelligence in an organization?
  1. streamlined decision-making, improved efficiency, and enhanced data security
  2. increased satisfaction, reduced employee turnover, and improved supply chain management
  3. enhanced data visualization, improved data governance, and increased data storage capacity
  4. higher market share, improved brand awareness, and increased sales revenue
6 .
How do organizations typically use business intelligence in marketing and decision-making?
  1. to remove outliers in customer data
  2. to automate sales processes and improve customer relationship management
  3. to monitor and analyze competitors’ pricing strategies and adjust pricing accordingly
  4. to forecast future market trends and make data-driven strategic decisions
7.
What is the primary purpose of data visualization in the context of business intelligence?
  1. to present data in an aesthetically pleasing manner
  2. to summarize complex data and highlight patterns or trends
  3. to ensure data security and protect sensitive information
  4. to store and organize large volumes of data for future analysis
8 .
What is the primary goal of business intelligence?
  1. to gather and store large amounts of data offline
  2. to analyze data and generate insights for decision-making
  3. to identify and address data quality issues
  4. to classify data
9.
What key principle underlies predictive analytics?
  1. visualizing historical data patterns
  2. summarizing and visualizing data for decision-making
  3. identifying meaningful relationships and patterns within data
  4. simulating various scenarios to optimize future outcomes
10 .
In decision tree analysis, what is the purpose of the nodes in the tree structure?
  1. to represent the outcome or target variable
  2. to split the data based on the predictor variables
  3. to display the probability of each outcome
  4. to calculate the information gain
11.
What is clustering in data analytics?
  1. a technique for predicting future outcomes based on historical data
  2. the process of identifying relationships between variables to determine cause and effect
  3. a method for categorizing data into groups based on similarities
  4. an approach for analyzing data to uncover patterns and trends
12 .
What type of decision-making process focuses on long-term decisions that shape the overall direction and future of the organization and includes evaluating market trends and identifying growth opportunities?
  1. operational decision-making
  2. tactical decision-making
  3. strategic decision-making
  4. classification decision-making
13.
What step in the data-driven decision-making process involves using techniques such as classification, regression, clustering, and association analysis to uncover patterns and trends within the collected data?
  1. problem identification
  2. data collection
  3. interpretation of analytics
  4. data analysis
14 .
What description best describes the role of web analytics in organizations?
  1. identifying opportunities for improvement
  2. enhancing offline performance
  3. decreasing user experiences
  4. making subjective decisions
15.
What can organizations measure using web analytics?
  1. emotional responses of users
  2. physical sales in brick-and-mortar stores
  3. the impact of marketing campaigns
  4. the color scheme of their website
16 .
What web analytics method involves placing a small piece of JavaScript code on each webpage to capture data such as page views, clicks, and user interactions?
  1. log file analysis
  2. cookies and user identification
  3. JavaScript events
  4. page tagging
17.
What is the primary purpose of A/B testing in website optimization?
  1. to optimize website content with relevant keywords
  2. to analyze user behavior and traffic sources
  3. to compare and determine which web page variation performs better
  4. to acquire high-quality backlinks for the website
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