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Case Questions

EntrepreneurshipCase Questions


Review the story of Sixto Cancel and his journey to developing the social venture Think of Us.

  1. Consider Sixto’s entrepreneurial journey and the development of Think of Us. What types of challenges or obstacles do you think he had to overcome to complete his journey?
  2. Discuss some of the advantages and disadvantages related to Sixto Cancel’s background and his experiences in developing an organization and board.
  3. Consider how Sixto Cancel developed his organization. Discuss how he followed or skipped any steps of an entrepreneurial journey.

Explore the websites of Cratejoy and Prospurly, which are discussed in Entrepreneurship in Action: Prospurly. How did these venture founders follow the entrepreneurial journey?


After researching Man Crates, explain how Man Crates has followed the model in Figure 2.20?


What additional ideas can you think of for starting your own business, using Man Crates as a source of inspiration?


Go back to the Work It Out: Startup Ideas Feature Box. Select either an idea that you’ve created or an idea listed on either of the websites. Where could you go to gain more information about this idea? This might mean finding a business where you could shadow someone, or perhaps an internship, or research conducted in some other manner.


Return to the Work It Out: Startup Ideas Feature Box and revisit the links to business ideas, using the same idea that you identified in question 1. What are five other businesses that could be spinoff ideas from your one new idea?


Refer to the case questions in Entrepreneurial Pathways. Select one of the framework tools discussed in this section and apply that framework to your idea.


Why did you select this framework over another framework?


By applying the framework to your idea, what new information did you learn and what information is lacking, or needs further development?

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