You have likely visited an unfamiliar city or neighborhood. When you aren’t in familiar surroundings, what do you do if you want to find something to eat or do for fun? You probably open your phone and search on Yelp, TripAdvisor, Google, or another app or website dedicated to providing film reviews, or critical appraisals. Even when closer to home, many people, whether looking for a unique local restaurant, a new hiking trail, or an auto mechanic, may base their decisions on online reviews.
You may even have written a review of a product or service and posted it online yourself. In your review, you shared your evaluation—your overall thoughts on the strengths and weaknesses—of the customer service, atmosphere, prices, quality, and so on. You decided on a set of criteria, or characteristics that determine a positive experience, and made your evaluation of the business according to those criteria and your experiences with similar products or services. Ultimately, you used the evidence you gathered from your interaction with the product or service to make an evaluation, or judgment. Maybe you used a rating system to give five stars or used the phrase “would not recommend” to make your negative judgment clear.
In performing these tasks, you engaged in the review genre, or form of writing, used to evaluate businesses, products, and art forms—including restaurants, health care, cell phones, cars, video games, books, films, and more. Throughout this chapter, you will learn about the characteristics of reviews and how to write them.