You are likely familiar with the term proposal—people propose toasts to celebrate occasions and make marriage proposals. Businesses create proposals to describe the services they will provide and at what cost—from electricians, plumbers, and decorators to advertising firms, website designers, and caterers. Sometimes the proposals are for a specific project; sometimes they are general. In these types of real-world proposals, the problem being solved is straightforward, but often it is not stated directly: for example, someone needs an extra bathroom built in their house, a revision to their website, or food for a gathering, and the person needing a service will contact a provider.
The purpose of the kind of proposal you will write in this chapter is to propose, or suggest, a solution to a problem, usually one whose solution is not straightforward. Proposals of this type call on writers to explain the problem so that readers understand it is real and needs a solution. Because these problems are often complex, they usually have more than one solution, and sometimes the writer will recommend several possible solutions. For example, imagine you are studying food science. You likely pay more attention to food than most people do, and perhaps you’ve noticed a lot of food being thrown away in a cafeteria on your campus. You believe it is important to reduce food waste. Solving this problem of wasted food will require investigation and research into what food is being thrown away; why students, faculty members, and employees are throwing it away; possible ways to reduce the amount of wasted food; and a recommendation to the people who can put your proposal—that is, your proposed solution— into action. This is one example of the kind of problem you might write about in this chapter.