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Writing Guide with Handbook

17.3 Glance at Genre: Relationship Between Image and Rhetoric

Writing Guide with Handbook17.3 Glance at Genre: Relationship Between Image and Rhetoric
  1. Preface
  2. The Things We Carry: Experience, Culture, and Language
    1. Unit Introduction
    2. 1 The Digital World: Building on What You Already Know to Respond Critically
      1. Introduction
      2. 1.1 "Reading" to Understand and Respond
      3. 1.2 Social Media Trailblazer: Selena Gomez
      4. 1.3 Glance at Critical Response: Rhetoric and Critical Thinking
      5. 1.4 Annotated Student Sample: Social Media Post and Responses on Voter Suppression
      6. 1.5 Writing Process: Thinking Critically About a “Text”
      7. 1.6 Evaluation: Intention vs. Execution
      8. 1.7 Spotlight on … Academia
      9. 1.8 Portfolio: Tracing Writing Development
      10. Further Reading
      11. Works Cited
    3. 2 Language, Identity, and Culture: Exploring, Employing, Embracing
      1. Introduction
      2. 2.1 Seeds of Self
      3. 2.2 Identity Trailblazer: Cathy Park Hong
      4. 2.3 Glance at the Issues: Oppression and Reclamation
      5. 2.4 Annotated Sample Reading from The Souls of Black Folk by W. E. B. Du Bois
      6. 2.5 Writing Process: Thinking Critically about How Identity Is Constructed Through Writing
      7. 2.6 Evaluation: Antiracism and Inclusivity
      8. 2.7 Spotlight on … Variations of English
      9. 2.8 Portfolio: Decolonizing Self
      10. Further Reading
      11. Works Cited
    4. 3 Literacy Narrative: Building Bridges, Bridging Gaps
      1. Introduction
      2. 3.1 Identity and Expression
      3. 3.2 Literacy Narrative Trailblazer: Tara Westover
      4. 3.3 Glance at Genre: The Literacy Narrative
      5. 3.4 Annotated Sample Reading: from Narrative of the Life of Frederick Douglass by Frederick Douglass
      6. 3.5 Writing Process: Tracing the Beginnings of Literacy
      7. 3.6 Editing Focus: Sentence Structure
      8. 3.7 Evaluation: Self-Evaluating
      9. 3.8 Spotlight on … The Digital Archive of Literacy Narratives (DALN)
      10. 3.9 Portfolio: A Literacy Artifact
      11. Further Reading
      12. Works Cited
      13. Works Consulted
  3. Bridging the Divide Between Personal Identity and Academia
    1. Unit Introduction
    2. 4 Memoir or Personal Narrative: Learning Lessons from the Personal
      1. Introduction
      2. 4.1 Exploring the Past to Understand the Present
      3. 4.2 Memoir Trailblazer: Ta-Nehisi Coates
      4. 4.3 Glance at Genre: Conflict, Detail, and Revelation
      5. 4.4 Annotated Sample Reading: from Life on the Mississippi by Mark Twain
      6. 4.5 Writing Process: Making the Personal Public
      7. 4.6 Editing Focus: More on Characterization and Point of View
      8. 4.7 Evaluation: Structure and Organization
      9. 4.8 Spotlight on … Multilingual Writers
      10. 4.9 Portfolio: Filtered Memories
      11. Further Reading
      12. Works Cited
    3. 5 Profile: Telling a Rich and Compelling Story
      1. Introduction
      2. 5.1 Profiles as Inspiration
      3. 5.2 Profile Trailblazer: Veronica Chambers
      4. 5.3 Glance at Genre: Subject, Angle, Background, and Description
      5. 5.4 Annotated Sample Reading: “Remembering John Lewis” by Carla D. Hayden
      6. 5.5 Writing Process: Focusing on the Angle of Your Subject
      7. 5.6 Editing Focus: Verb Tense Consistency
      8. 5.7 Evaluation: Text as Personal Introduction
      9. 5.8 Spotlight on … Profiling a Cultural Artifact
      10. 5.9 Portfolio: Subject as a Reflection of Self
      11. Works Cited
    4. 6 Proposal: Writing About Problems and Solutions
      1. Introduction
      2. 6.1 Proposing Change: Thinking Critically About Problems and Solutions
      3. 6.2 Proposal Trailblazer: Atul Gawande
      4. 6.3 Glance at Genre: Features of Proposals
      5. 6.4 Annotated Student Sample: “Slowing Climate Change” by Shawn Krukowski
      6. 6.5 Writing Process: Creating a Proposal
      7. 6.6 Editing Focus: Subject-Verb Agreement
      8. 6.7 Evaluation: Conventions, Clarity, and Coherence
      9. 6.8 Spotlight on … Technical Writing as a Career
      10. 6.9 Portfolio: Reflecting on Problems and Solutions
      11. Further Reading
      12. Works Cited
    5. 7 Evaluation or Review: Would You Recommend It?
      1. Introduction
      2. 7.1 Thumbs Up or Down?
      3. 7.2 Review Trailblazer: Michiko Kakutani
      4. 7.3 Glance at Genre: Criteria, Evidence, Evaluation
      5. 7.4 Annotated Student Sample: "Black Representation in Film" by Caelia Marshall
      6. 7.5 Writing Process: Thinking Critically About Entertainment
      7. 7.6 Editing Focus: Quotations
      8. 7.7 Evaluation: Effect on Audience
      9. 7.8 Spotlight on … Language and Culture
      10. 7.9 Portfolio: What the Arts Say About You
      11. Further Reading
      12. Works Cited
    6. 8 Analytical Report: Writing from Facts
      1. Introduction
      2. 8.1 Information and Critical Thinking
      3. 8.2 Analytical Report Trailblazer: Barbara Ehrenreich
      4. 8.3 Glance at Genre: Informal and Formal Analytical Reports
      5. 8.4 Annotated Student Sample: "U.S. Response to COVID-19" by Trevor Garcia
      6. 8.5 Writing Process: Creating an Analytical Report
      7. 8.6 Editing Focus: Commas with Nonessential and Essential Information
      8. 8.7 Evaluation: Reviewing the Final Draft
      9. 8.8 Spotlight on … Discipline-Specific and Technical Language
      10. 8.9 Portfolio: Evidence and Objectivity
      11. Further Reading
      12. Works Cited
    7. 9 Rhetorical Analysis: Interpreting the Art of Rhetoric
      1. Introduction
      2. 9.1 Breaking the Whole into Its Parts
      3. 9.2 Rhetorical Analysis Trailblazer: Jamil Smith
      4. 9.3 Glance at Genre: Rhetorical Strategies
      5. 9.4 Annotated Student Sample: “Rhetorical Analysis: Evicted by Matthew Desmond” by Eliana Evans
      6. 9.5 Writing Process: Thinking Critically about Rhetoric
      7. 9.6 Editing Focus: Mixed Sentence Constructions
      8. 9.7 Evaluation: Rhetorical Analysis
      9. 9.8 Spotlight on … Business and Law
      10. 9.9 Portfolio: How Thinking Critically about Rhetoric Affects Intellectual Growth
      11. Further Reading
      12. Works Cited
    8. 10 Position Argument: Practicing the Art of Rhetoric
      1. Introduction
      2. 10.1 Making a Case: Defining a Position Argument
      3. 10.2 Position Argument Trailblazer: Charles Blow
      4. 10.3 Glance at Genre: Thesis, Reasoning, and Evidence
      5. 10.4 Annotated Sample Reading: "Remarks at the University of Michigan" by Lyndon B. Johnson
      6. 10.5 Writing Process: Creating a Position Argument
      7. 10.6 Editing Focus: Paragraphs and Transitions
      8. 10.7 Evaluation: Varied Appeals
      9. 10.8 Spotlight on … Citation
      10. 10.9 Portfolio: Growth in the Development of Argument
      11. Further Reading
      12. Works Cited
    9. 11 Reasoning Strategies: Improving Critical Thinking
      1. Introduction
      2. 11.1 Developing Your Sense of Logic
      3. 11.2 Reasoning Trailblazer: Paul D. N. Hebert
      4. 11.3 Glance at Genre: Reasoning Strategies and Signal Words
      5. 11.4 Annotated Sample Reading: from Book VII of The Republic by Plato
      6. 11.5 Writing Process: Reasoning Supported by Evidence
      7. Further Reading
      8. Works Cited
    10. 12 Argumentative Research: Enhancing the Art of Rhetoric with Evidence
      1. Introduction
      2. 12.1 Introducing Research and Research Evidence
      3. 12.2 Argumentative Research Trailblazer: Samin Nosrat
      4. 12.3 Glance at Genre: Introducing Research as Evidence
      5. 12.4 Annotated Student Sample: "Healthy Diets from Sustainable Sources Can Save the Earth" by Lily Tran
      6. 12.5 Writing Process: Integrating Research
      7. 12.6 Editing Focus: Integrating Sources and Quotations
      8. 12.7 Evaluation: Effectiveness of Research Paper
      9. 12.8 Spotlight on … Bias in Language and Research
      10. 12.9 Portfolio: Why Facts Matter in Research Argumentation
      11. Further Reading
      12. Works Cited
    11. 13 Research Process: Accessing and Recording Information
      1. Introduction
      2. 13.1 The Research Process: Where to Look for Existing Sources
      3. 13.2 The Research Process: How to Create Sources
      4. 13.3 Glance at the Research Process: Key Skills
      5. 13.4 Annotated Student Sample: Research Log
      6. 13.5 Research Process: Making Notes, Synthesizing Information, and Keeping a Research Log
      7. 13.6 Spotlight on … Ethical Research
      8. Further Reading
      9. Works Cited
    12. 14 Annotated Bibliography: Gathering, Evaluating, and Documenting Sources
      1. Introduction
      2. 14.1 Compiling Sources for an Annotated Bibliography
      3. 14.2 Glance at Form: Citation Style, Purpose, and Formatting
      4. 14.3 Annotated Student Sample: “Healthy Diets from Sustainable Sources Can Save the Earth” by Lily Tran
      5. 14.4 Writing Process: Informing and Analyzing
      6. Further Reading
      7. Works Cited
    13. 15 Case Study Profile: What One Person Says About All
      1. Introduction
      2. 15.1 Tracing a Broad Issue in the Individual
      3. 15.2 Case Study Trailblazer: Vilayanur S. Ramachandran
      4. 15.3 Glance at Genre: Observation, Description, and Analysis
      5. 15.4 Annotated Sample Reading: Case Study on Louis Victor "Tan" Leborgne
      6. 15.5 Writing Process: Thinking Critically About How People and Language Interact
      7. 15.6 Editing Focus: Words Often Confused
      8. 15.7 Evaluation: Presentation and Analysis of Case Study
      9. 15.8 Spotlight on … Applied Linguistics
      10. 15.9 Portfolio: Your Own Uses of Language
      11. Further Reading
      12. Works Cited
  4. Navigating Rhetoric in Real Life
    1. Unit Introduction
    2. 16 Print or Textual Analysis: What You Read
      1. Introduction
      2. 16.1 An Author’s Choices: What Text Says and How It Says It
      3. 16.2 Textual Analysis Trailblazer: bell hooks
      4. 16.3 Glance at Genre: Print or Textual Analysis
      5. 16.4 Annotated Student Sample: "Artists at Work" by Gwyn Garrison
      6. 16.5 Writing Process: Thinking Critically About Text
      7. 16.6 Editing Focus: Literary Works Live in the Present
      8. 16.7 Evaluation: Self-Directed Assessment
      9. 16.8 Spotlight on … Humanities
      10. 16.9 Portfolio: The Academic and the Personal
      11. Further Reading
      12. Works Cited
    3. 17 Image Analysis: What You See
      1. Introduction
      2. 17.1 “Reading” Images
      3. 17.2 Image Trailblazer: Sara Ludy
      4. 17.3 Glance at Genre: Relationship Between Image and Rhetoric
      5. 17.4 Annotated Student Sample: “Hints of the Homoerotic” by Leo Davis
      6. 17.5 Writing Process: Thinking Critically and Writing Persuasively About Images
      7. 17.6 Editing Focus: Descriptive Diction
      8. 17.7 Evaluation: Relationship Between Analysis and Image
      9. 17.8 Spotlight on … Video and Film
      10. 17.9 Portfolio: Interplay Between Text and Image
      11. Further Reading
      12. Works Cited
    4. 18 Multimodal and Online Writing: Creative Interaction between Text and Image
      1. Introduction
      2. 18.1 Mixing Genres and Modes
      3. 18.2 Multimodal Trailblazer: Torika Bolatagici
      4. 18.3 Glance at Genre: Genre, Audience, Purpose, Organization
      5. 18.4 Annotated Sample Reading: “Celebrating a Win-Win” by Alexandra Dapolito Dunn
      6. 18.5 Writing Process: Create a Multimodal Advocacy Project
      7. 18.6 Evaluation: Transitions
      8. 18.7 Spotlight on . . . Technology
      9. 18.8 Portfolio: Multimodalism
      10. Further Reading
      11. Works Cited
    5. 19 Scripting for the Public Forum: Writing to Speak
      1. Introduction
      2. 19.1 Writing, Speaking, and Activism
      3. 19.2 Podcast Trailblazer: Alice Wong
      4. 19.3 Glance at Genre: Language Performance and Visuals
      5. 19.4 Annotated Student Sample: “Are New DOT Regulations Discriminatory?” by Zain A. Kumar
      6. 19.5 Writing Process: Writing to Speak
      7. 19.6 Evaluation: Bridging Writing and Speaking
      8. 19.7 Spotlight on … Delivery/Public Speaking
      9. 19.8 Portfolio: Everyday Rhetoric, Rhetoric Every Day
      10. Further Reading
      11. Works Cited
    6. 20 Portfolio Reflection: Your Growth as a Writer
      1. Introduction
      2. 20.1 Thinking Critically about Your Semester
      3. 20.2 Reflection Trailblazer: Sandra Cisneros
      4. 20.3 Glance at Genre: Purpose and Structure
      5. 20.4 Annotated Sample Reading: “Don’t Expect Congrats” by Dale Trumbore
      6. 20.5 Writing Process: Looking Back, Looking Forward
      7. 20.6 Editing Focus: Pronouns
      8. 20.7 Evaluation: Evaluating Self-Reflection
      9. 20.8 Spotlight on … Pronouns in Context
      10. Further Reading
      11. Works Cited
  5. Handbook
  6. Index

Learning Outcomes

By the end of this section, you will be able to:

  • Analyze and reflect on images using the language of visual rhetoric.
  • Articulate how genre conventions are shaped by purpose, culture, and expectation.
  • Determine variations in genre conventions.

This section examines two sets of genre conventions: those associated with visual rhetoric and those associated with writing about visual rhetoric. The former include arrangement, color and symbol, composition, juxtaposition, light, line, multimodality, and point of view. These were introduced in ‘Reading’ Images and are summarized and defined at the end of this section. The latter conventions—reflecting, analyzing, and writing persuasively—are defined here with examples and suggestions for engaging in these kinds of writing. They serve as three frameworks for communicating the variety of human responses to images—responses that can range from apathy to repulsion, from enjoyment to bliss—using the language of visual rhetoric.

Reflecting and analyzing are addressed below. Writing persuasively is addressed in Writing Process: Thinking Critically and Writing Persuasively about Images in connection with this chapter’s writing assignment. However, remember that all writing about images relies first on description and is persuasive in that its purpose is to convince readers to consider the ideas presented.

Reflecting on Images

When you reflect on an image, you process its technical elements through the dual lens of critical thought and personal experience. You may ask questions such as the following:

  • Does this image resonate with me? Why or why not?
  • How does this image make me feel?
  • What memories or associations does this image summon for me?
  • How might my thoughts, feelings, and associations evoked by the image differ from those of someone else—someone of a different gender, socioeconomic context, or culture?
Boats carry tourists in Ratargul Swamp Forest, located in Bangladesh with boats carrying tourists. The image has repeating vertical and horizontal lines, gradient color patterns, and a red spot in the center.
Figure 17.13 Boats carrying tourists in Ratargul Swamp Forest, Bangladesh (credit: “Ratargul swampland, Sylhet” by Mostaque Chowdhury/flickr, CC BY 2.0)

To respond to some of these questions, consider Figure 17.13. Images of nature are often used to either soothe the viewer or inspire a sense of grandeur. Figure 17.13 has the capacity to do both. The repeating horizontal and vertical lines, gradient color patterns, and whimsical spots of pink and red directly offer a visual appeal that encourages meditation and reflection. A bare understanding of the context similarly lends a sensation of awe to the image. Ratargul is both a forest and a swamp in a remote part of Bangladesh that floods regularly. Tourists frequent the location, and local residents capitalize on that fact by giving them guided boat tours along the river, despite the inherent dangers.

But this image can be further informed by a viewer’s variety of personal experiences. Consider, for example, the extent to which you have traveled. Is Bangladesh within the realm of possibility for you—in the past, now, or ever? What are your experiences as a tourist or in the service industry? Do you think the boat operators and the photographer have similar or different opinions of the scene? When you think and write critically about such questions, you deepen your understanding of your own experiences and reactions, you interact with the experiences of others, and you understand the world more broadly and deeply.

Remember that reflecting necessarily contains an element of speculation. Be careful to ground your discussion in evidence—from the image itself, from the image’s context, or from your own experience. Beyond these, such discussions devolve into self-indulgent musings that few others can share in or learn from.

Analyzing Images

When describing an image, you might state that a line is blue. When you analyze an image, you might discuss what the color and the line mean or do. The images in ‘Reading’ Images are analyzed according to genre elements specific to visual media. In these discussions, the analysis begins with description, but it does not end there. The elements of visual rhetoric are both described and analyzed to discover the artist’s intentions. (You will read a detailed analysis about painter Charles Demuth’s Dancing Sailors in the Annotated Student Sample.)

When you analyze an image, you contribute to an ongoing global discussion, helping create the kaleidoscope that makes such rhetorical discussions meaningful. Do not worry about whether your contribution is right or wrong. Instead, consider its value to the global discussion. What can you say that would broaden understanding of the work of art and your experience of the world? This task may seem overwhelming, especially when you consider the work of a well-known artist. But your experiences and opinions are unique and valuable.

So far, this task sounds a lot like reflection, with one difference: reflection focuses on personal responses, reactions, feelings, and experiences, whereas analysis broadens that discussion to include the effects of various technical elements on a variety of people in different contexts. When analyzing an image, consider some of the following questions:

  • Why did the creator select these particular technical elements?
  • How are various audiences likely to react to them?
  • How have interpretations of the image changed over time, or how are they likely to change in the future?
  • What effect does historical or current context have on your interpretation?

The Language of Visual Rhetoric

Images speak to viewers in a language that short-circuits their critical thought processes and goes directly to their sensory receptors. Yet unlike a simple, instinctive response to stimuli, the goal of critical thought, reflection, and discourse is to consider how and why viewers respond the way they do to certain images. To do so, viewers should consider the techniques that artists use to elicit such reactions. In this way, artists and viewers create a shared language of visual rhetoric in which both can discuss the virtues and demerits of a work of art as well as its historical and artistic contributions.

Key Terms in Visual Rhetoric

  • Arrangement: Artists arrange their work to emphasize certain aspects and to create patterns of repetition and variation. The term composition is often used to mean arrangement.
  • Color and symbol: Images communicate their meaning in part through the variety and interplay among colors. Even the choice to use black and white or a monochrome color palette is a color choice. Symbols in images allude to deeper meanings.
  • Composition: Composition is often used as an umbrella term encompassing all aspects of visual rhetoric. It can also be used synonymously with arrangement to indicate how the piece is put together.
  • Juxtaposition: In visual art, juxtaposition is the placement of contrasting images close together to emphasize their connection, lack of connection, or incongruity.
  • Light: Unique to images is the use of light to highlight or obscure various parts of an image or to create prismatic effects that enhance its repetitive aspects.
  • Line: In addition to outline shapes, artists use line to focus or center the viewer’s eye and then to move it across the image in certain predetermined patterns.
  • multimodal: Multimodality is the use of more than one type of literacy within a single work. For example, an airline display board is a multimodal work because it requires viewers both to understand ways of reading airport codes, time zones, and visual representations of temporal data and to relate that information to the their current circumstances. Multimodality is a theory, perspective, or method that incorporates the consideration of all elements of an image.
  • Point of view: Also called perspective, point of view encompasses what an image includes, what it excludes, and where its focus lies.
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