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Writing Guide with Handbook

1.3 Glance at Critical Response: Rhetoric and Critical Thinking

Writing Guide with Handbook1.3 Glance at Critical Response: Rhetoric and Critical Thinking

Table of contents
  1. Preface
  2. The Things We Carry: Experience, Culture, and Language
    1. 1 Unit Introduction
    2. 1 The Digital World: Building on What You Already Know to Respond Critically
      1. Introduction
      2. 1.1 "Reading" to Understand and Respond
      3. 1.2 Social Media Trailblazer: Selena Gomez
      4. 1.3 Glance at Critical Response: Rhetoric and Critical Thinking
      5. 1.4 Annotated Student Sample: Social Media Post and Responses on Voter Suppression
      6. 1.5 Writing Process: Thinking Critically About a “Text”
      7. 1.6 Evaluation: Intention vs. Execution
      8. 1.7 Spotlight on … Academia
      9. 1.8 Portfolio: Tracing Writing Development
      10. Further Reading
      11. Works Cited
    3. 2 Language, Identity, and Culture: Exploring, Employing, Embracing
      1. Introduction
      2. 2.1 Seeds of Self
      3. 2.2 Identity Trailblazer: Cathy Park Hong
      4. 2.3 Glance at the Issues: Oppression and Reclamation
      5. 2.4 Annotated Sample Reading from The Souls of Black Folk by W. E. B. Du Bois
      6. 2.5 Writing Process: Thinking Critically about How Identity Is Constructed Through Writing
      7. 2.6 Evaluation: Antiracism and Inclusivity
      8. 2.7 Spotlight on … Variations of English
      9. 2.8 Portfolio: Decolonizing Self
      10. Further Reading
      11. Works Cited
    4. 3 Literacy Narrative: Building Bridges, Bridging Gaps
      1. Introduction
      2. 3.1 Identity and Expression
      3. 3.2 Literacy Narrative Trailblazer: Tara Westover
      4. 3.3 Glance at Genre: The Literacy Narrative
      5. 3.4 Annotated Sample Reading: from Narrative of the Life of Frederick Douglass by Frederick Douglass
      6. 3.5 Writing Process: Tracing the Beginnings of Literacy
      7. 3.6 Editing Focus: Sentence Structure
      8. 3.7 Evaluation: Self-Evaluating
      9. 3.8 Spotlight on … The Digital Archive of Literacy Narratives (DALN)
      10. 3.9 Portfolio: A Literacy Artifact
      11. Further Reading
      12. Works Cited
      13. Works Consulted
  3. Bridging the Divide Between Personal Identity and Academia
    1. 2 Unit Introduction
    2. 4 Memoir or Personal Narrative: Learning Lessons from the Personal
      1. Introduction
      2. 4.1 Exploring the Past to Understand the Present
      3. 4.2 Memoir Trailblazer: Ta-Nehisi Coates
      4. 4.3 Glance at Genre: Conflict, Detail, and Revelation
      5. 4.4 Annotated Sample Reading: from Life on the Mississippi by Mark Twain
      6. 4.5 Writing Process: Making the Personal Public
      7. 4.6 Editing Focus: More on Characterization and Point of View
      8. 4.7 Evaluation: Structure and Organization
      9. 4.8 Spotlight on … Multilingual Writers
      10. 4.9 Portfolio: Filtered Memories
      11. Further Reading
      12. Works Cited
    3. 5 Profile: Telling a Rich and Compelling Story
      1. Introduction
      2. 5.1 Profiles as Inspiration
      3. 5.2 Profile Trailblazer: Veronica Chambers
      4. 5.3 Glance at Genre: Subject, Angle, Background, and Description
      5. 5.4 Annotated Sample Reading: “Remembering John Lewis” by Carla D. Hayden
      6. 5.5 Writing Process: Focusing on the Angle of Your Subject
      7. 5.6 Editing Focus: Verb Tense Consistency
      8. 5.7 Evaluation: Text as Personal Introduction
      9. 5.8 Spotlight on … Profiling a Cultural Artifact
      10. 5.9 Portfolio: Subject as a Reflection of Self
      11. Works Cited
    4. 6 Proposal: Writing About Problems and Solutions
      1. Introduction
      2. 6.1 Proposing Change: Thinking Critically About Problems and Solutions
      3. 6.2 Proposal Trailblazer: Atul Gawande
      4. 6.3 Glance at Genre: Features of Proposals
      5. 6.4 Annotated Student Sample: “Slowing Climate Change” by Shawn Krukowski
      6. 6.5 Writing Process: Creating a Proposal
      7. 6.6 Editing Focus: Subject-Verb Agreement
      8. 6.7 Evaluation: Conventions, Clarity, and Coherence
      9. 6.8 Spotlight on … Technical Writing as a Career
      10. 6.9 Portfolio: Reflecting on Problems and Solutions
      11. Further Reading
      12. Works Cited
    5. 7 Evaluation or Review: Would You Recommend It?
      1. Introduction
      2. 7.1 Thumbs Up or Down?
      3. 7.2 Review Trailblazer: Michiko Kakutani
      4. 7.3 Glance at Genre: Criteria, Evidence, Evaluation
      5. 7.4 Annotated Student Sample: "Black Representation in Film" by Caelia Marshall
      6. 7.5 Writing Process: Thinking Critically About Entertainment
      7. 7.6 Editing Focus: Quotations
      8. 7.7 Evaluation: Effect on Audience
      9. 7.8 Spotlight on … Language and Culture
      10. 7.9 Portfolio: What the Arts Say About You
      11. Further Reading
      12. Works Cited
    6. 8 Analytical Report: Writing from Facts
      1. Introduction
      2. 8.1 Information and Critical Thinking
      3. 8.2 Analytical Report Trailblazer: Barbara Ehrenreich
      4. 8.3 Glance at Genre: Informal and Formal Analytical Reports
      5. 8.4 Annotated Student Sample: "U.S. Response to COVID-19" by Trevor Garcia
      6. 8.5 Writing Process: Creating an Analytical Report
      7. 8.6 Editing Focus: Commas with Nonessential and Essential Information
      8. 8.7 Evaluation: Reviewing the Final Draft
      9. 8.8 Spotlight on … Discipline-Specific and Technical Language
      10. 8.9 Portfolio: Evidence and Objectivity
      11. Further Reading
      12. Works Cited
    7. 9 Rhetorical Analysis: Interpreting the Art of Rhetoric
      1. Introduction
      2. 9.1 Breaking the Whole into Its Parts
      3. 9.2 Rhetorical Analysis Trailblazer: Jamil Smith
      4. 9.3 Glance at Genre: Rhetorical Strategies
      5. 9.4 Annotated Student Sample: “Rhetorical Analysis: Evicted by Matthew Desmond” by Eliana Evans
      6. 9.5 Writing Process: Thinking Critically about Rhetoric
      7. 9.6 Editing Focus: Mixed Sentence Constructions
      8. 9.7 Evaluation: Rhetorical Analysis
      9. 9.8 Spotlight on … Business and Law
      10. 9.9 Portfolio: How Thinking Critically about Rhetoric Affects Intellectual Growth
      11. Further Reading
      12. Works Cited
    8. 10 Position Argument: Practicing the Art of Rhetoric
      1. Introduction
      2. 10.1 Making a Case: Defining a Position Argument
      3. 10.2 Position Argument Trailblazer: Charles Blow
      4. 10.3 Glance at Genre: Thesis, Reasoning, and Evidence
      5. 10.4 Annotated Sample Reading: "Remarks at the University of Michigan" by Lyndon B. Johnson
      6. 10.5 Writing Process: Creating a Position Argument
      7. 10.6 Editing Focus: Paragraphs and Transitions
      8. 10.7 Evaluation: Varied Appeals
      9. 10.8 Spotlight on … Citation
      10. 10.9 Portfolio: Growth in the Development of Argument
      11. Further Reading
      12. Works Cited
    9. 11 Reasoning Strategies: Improving Critical Thinking
      1. Introduction
      2. 11.1 Developing Your Sense of Logic
      3. 11.2 Reasoning Trailblazer: Paul D. N. Hebert
      4. 11.3 Glance at Genre: Reasoning Strategies and Signal Words
      5. 11.4 Annotated Sample Reading: from Book VII of The Republic by Plato
      6. 11.5 Writing Process: Reasoning Supported by Evidence
      7. Further Reading
      8. Works Cited
    10. 12 Argumentative Research: Enhancing the Art of Rhetoric with Evidence
      1. Introduction
      2. 12.1 Introducing Research and Research Evidence
      3. 12.2 Argumentative Research Trailblazer: Samin Nosrat
      4. 12.3 Glance at Genre: Introducing Research as Evidence
      5. 12.4 Annotated Student Sample: "Healthy Diets from Sustainable Sources Can Save the Earth" by Lily Tran
      6. 12.5 Writing Process: Integrating Research
      7. 12.6 Editing Focus: Integrating Sources and Quotations
      8. 12.7 Evaluation: Effectiveness of Research Paper
      9. 12.8 Spotlight on … Bias in Language and Research
      10. 12.9 Portfolio: Why Facts Matter in Research Argumentation
      11. Further Reading
      12. Works Cited
    11. 13 Research Process: Accessing and Recording Information
      1. Introduction
      2. 13.1 The Research Process: Where to Look for Existing Sources
      3. 13.2 The Research Process: How to Create Sources
      4. 13.3 Glance at the Research Process: Key Skills
      5. 13.4 Annotated Student Sample: Research Log
      6. 13.5 Research Process: Making Notes, Synthesizing Information, and Keeping a Research Log
      7. 13.6 Spotlight on … Ethical Research
      8. Further Reading
      9. Works Cited
    12. 14 Annotated Bibliography: Gathering, Evaluating, and Documenting Sources
      1. Introduction
      2. 14.1 Compiling Sources for an Annotated Bibliography
      3. 14.2 Glance at Form: Citation Style, Purpose, and Formatting
      4. 14.3 Annotated Student Sample: “Healthy Diets from Sustainable Sources Can Save the Earth” by Lily Tran
      5. 14.4 Writing Process: Informing and Analyzing
      6. Further Reading
      7. Works Cited
    13. 15 Case Study Profile: What One Person Says About All
      1. Introduction
      2. 15.1 Tracing a Broad Issue in the Individual
      3. 15.2 Case Study Trailblazer: Vilayanur S. Ramachandran
      4. 15.3 Glance at Genre: Observation, Description, and Analysis
      5. 15.4 Annotated Sample Reading: Case Study on Louis Victor "Tan" Leborgne
      6. 15.5 Writing Process: Thinking Critically About How People and Language Interact
      7. 15.6 Editing Focus: Words Often Confused
      8. 15.7 Evaluation: Presentation and Analysis of Case Study
      9. 15.8 Spotlight on … Applied Linguistics
      10. 15.9 Portfolio: Your Own Uses of Language
      11. Further Reading
      12. Works Cited
  4. Navigating Rhetoric in Real Life
    1. 3 Unit Introduction
    2. 16 Print or Textual Analysis: What You Read
      1. Introduction
      2. 16.1 An Author’s Choices: What Text Says and How It Says It
      3. 16.2 Textual Analysis Trailblazer: bell hooks
      4. 16.3 Glance at Genre: Print or Textual Analysis
      5. 16.4 Annotated Student Sample: "Artists at Work" by Gwyn Garrison
      6. 16.5 Writing Process: Thinking Critically About Text
      7. 16.6 Editing Focus: Literary Works Live in the Present
      8. 16.7 Evaluation: Self-Directed Assessment
      9. 16.8 Spotlight on … Humanities
      10. 16.9 Portfolio: The Academic and the Personal
      11. Further Reading
      12. Works Cited
    3. 17 Image Analysis: What You See
      1. Introduction
      2. 17.1 “Reading” Images
      3. 17.2 Image Trailblazer: Sara Ludy
      4. 17.3 Glance at Genre: Relationship Between Image and Rhetoric
      5. 17.4 Annotated Student Sample: “Hints of the Homoerotic” by Leo Davis
      6. 17.5 Writing Process: Thinking Critically and Writing Persuasively About Images
      7. 17.6 Editing Focus: Descriptive Diction
      8. 17.7 Evaluation: Relationship Between Analysis and Image
      9. 17.8 Spotlight on … Video and Film
      10. 17.9 Portfolio: Interplay Between Text and Image
      11. Further Reading
      12. Works Cited
    4. 18 Multimodal and Online Writing: Creative Interaction between Text and Image
      1. Introduction
      2. 18.1 Mixing Genres and Modes
      3. 18.2 Multimodal Trailblazer: Torika Bolatagici
      4. 18.3 Glance at Genre: Genre, Audience, Purpose, Organization
      5. 18.4 Annotated Sample Reading: “Celebrating a Win-Win” by Alexandra Dapolito Dunn
      6. 18.5 Writing Process: Create a Multimodal Advocacy Project
      7. 18.6 Evaluation: Transitions
      8. 18.7 Spotlight on . . . Technology
      9. 18.8 Portfolio: Multimodalism
      10. Further Reading
      11. Works Cited
    5. 19 Scripting for the Public Forum: Writing to Speak
      1. Introduction
      2. 19.1 Writing, Speaking, and Activism
      3. 19.2 Podcast Trailblazer: Alice Wong
      4. 19.3 Glance at Genre: Language Performance and Visuals
      5. 19.4 Annotated Student Sample: “Are New DOT Regulations Discriminatory?” by Zain A. Kumar
      6. 19.5 Writing Process: Writing to Speak
      7. 19.6 Evaluation: Bridging Writing and Speaking
      8. 19.7 Spotlight on … Delivery/Public Speaking
      9. 19.8 Portfolio: Everyday Rhetoric, Rhetoric Every Day
      10. Further Reading
      11. Works Cited
    6. 20 Portfolio Reflection: Your Growth as a Writer
      1. Introduction
      2. 20.1 Thinking Critically about Your Semester
      3. 20.2 Reflection Trailblazer: Sandra Cisneros
      4. 20.3 Glance at Genre: Purpose and Structure
      5. 20.4 Annotated Sample Reading: “Don’t Expect Congrats” by Dale Trumbore
      6. 20.5 Writing Process: Looking Back, Looking Forward
      7. 20.6 Editing Focus: Pronouns
      8. 20.7 Evaluation: Evaluating Self-Reflection
      9. 20.8 Spotlight on … Pronouns in Context
      10. Further Reading
      11. Works Cited
  5. Handbook
  6. Index

Learning Outcomes

By the end of this section, you will be able to:

  • Use words, images, and specific rhetorical terminology to understand, discuss, and analyze a variety of texts.
  • Determine how genre conventions are shaped by audience, purpose, language, culture, and expectation.
  • Distinguish among different types of rhetorical situations and communicate effectively within them.

Every day you find yourself in rhetorical situations and use rhetoric to communicate with and to persuade others, even though you might not realize you are doing it. For example, when you voice your opinion or respond to another’s opinion, you are thinking rhetorically. Your purpose is often to convince others that you have a valid opinion, and maybe even issue a call to action. Obviously, you use words to communicate and present your position. But you may communicate effectively through images as well.

Words and Images

Both words and images convey information, but each does so in significantly different ways. In English, words are written sequentially, from left to right. A look at a daily newspaper or web page reveals textual information further augmented by headlines, titles, subtitles, boldface, italics, white space, and images. By the time readers get to college, they have internalized predictive strategies to help them critically understand a variety of written texts and the images that accompany them. For example, you might be able to predict the words in a sentence as you are reading it. You also know the purpose of headers and other markers that guide you through the reading.

To be a critical reader, though, you need to be more than a good predictor. In addition to following the thread of communication, you need to evaluate its logic. To do that, you need to ask questions such as these as you consider the argument: Is it fair (i.e., unbiased)? Does it provide credible evidence? Does it make sense, or is it reasonably plausible? Then, based on what you have decided, you can accept or reject its conclusions. You may also consider alternative possibilities so that you can learn more. In this way, you read actively, searching for information and ideas that you understand and can use to further your own thinking, writing, and speaking. To move from understanding to critical awareness, plan to read a text more than once and in more than one way. One good strategy is to ask questions of a text rather than to accept the author’s ideas as fact. Another strategy is to take notes about your understanding of the passage. And another is to make connections between concepts in different parts of a reading. Maybe an idea on page 4 is reiterated on page 18. To be an active, engaged reader, you will need to build bridges that illustrate how concepts become part of a larger argument. Part of being a good reader is the act of building information bridges within a text and across all the related information you encounter, including your experiences.

With this goal in mind, beware of passive reading. If you ever have been reading and completed a page or paragraph and realized you have little idea of what you’ve just read, you have been reading passively or just moving your eyes across the page. Although you might be able to claim you “read” the material, you have not engaged with the text to learn from it, which is the point of reading. You haven’t built bridges that connect to other material. Remember, words help you make sense of the world, communicate in the world, and create a record to reflect on so that you can build bridges across the information you encounter.

Images, however, present a different set of problems for critical readers. Sometimes having little or no accompanying text, images require a different skill set. For example, in looking at a photograph or drawing, you find different information presented simultaneously. This presentation allows you to scan or stop anywhere in the image—at least theoretically. Because visual information is presented simultaneously, its general meaning may be apparent at a glance, while more nuanced or complicated meanings may take a long time to figure out. And even then, odds are these meanings will vary from one viewer to another.

The black-and-white drawing shows both a beautiful young person or a haggard old person as the same figure depending on the viewer’s perspective.
Figure 1.3 Young woman looking away from the viewer or old woman in profile? (credit: “My wife and my mother-in-law” by W. E. (William Ely) Hill/Public Domain)

In the well-known image shown in Figure 1.3, do you see an old woman or a young woman? Although the image remains static, your interpretation of it may change depending on any number of factors, including your experience, culture, and education. Once you become aware of the two perspectives of this image, you can see the “other” easily. But if you are not told about the two ways to “see” it, you might defend a perspective without realizing that you are missing another one. Most visuals, however, are not optical illusions; less noticeable perspectives may require more analysis and may be more influenced by your cultural identity and the ways in which you are accustomed to interpreting. In any case, this image is a reminder to have an open mind and be willing to challenge your perspectives against your interpretations. As such, like written communication, images require analysis before they can be understood thoroughly and evaluation before they can be judged on a wider scale.

If you have experience with social media, you may be familiar with the way users respond to images or words by introducing another image: the meme. A meme is a photograph containing text that presents one viewer’s response. The term meme originates from the Greek root mim, meaning “mime” or “mimic,” and the English suffix -eme. In the 1970s, British evolutionary biologist and author Richard Dawkins (b. 1941) created the term for use as “a unit of cultural transmission,” and he understood it to be “the cultural equivalent of a gene.” Today, according to the dictionary definition, memes are “amusing or interesting items that spread widely through the Internet.” For example, maybe you have seen a meme of an upset cat or of a friend turning around to look at something else while another friend is relating something important. The text that accompanies these pictures provides some expression on the part of the originator that the audience usually finds humorous, relatable, or capable of arousing any range of emotion or thought. For example, in the photograph shown in Figure 1.4 of a critter standing at attention, the author of the text conveys anxiousness. The use of the word like has been popularized in the meme genre to mean “to give an example.”

The meme shows a squirrel at attention accompanied by the text, “WAITING FOR YOU LIKE...”
Figure 1.4 Example of a meme (credit: “Waiting for you like . . .” by Marco Verch/flickr/CC BY 2.0)

While these playful aspects of images are important, you also should recognize how images fit into the rhetorical situation. Consider the same elements, such as context and genre, when viewing images. You may find multiple perspectives to consider. In addition, where images show up in a text or for an audience might be important. These are all aspects of understanding the situation and thinking critically. Engaged readers try to connect and build bridges to information across text and images.

As you consider your reading and viewing experiences on social media and elsewhere, note that your responses involve some basic critical thinking strategies. Some of these include summary, paraphrase, analysis, and evaluation, which are defined in the next section. The remaining parts of this chapter will focus on written communication. While this chapter touches only briefly on visual discourse, Image Analysis: What You See presents an extensive discussion on visual communication.

Relation to Academics

As with all disciplines, rhetoric has its own vocabulary. What follows are key terms, definitions, and elements of rhetoric. Become familiar with them as you discuss and write responses to the various texts and images you will encounter.

  • Analysis: detailed breakdown or other explanation of some aspect or aspects of a text. Analysis helps readers understand the meaning of a text.
  • Authority: credibility; background that reflects experience, knowledge, or understanding of a situation. An authoritative voice is clear, direct, factual, and specific, leaving an impression of confidence.
  • Context: setting—time and place—of the rhetorical situation. The context affects the ways in which a particular social, political, or economic situation influences the process of communication. Depending on context, you may need to adapt your text to audience background and knowledge by supplying (or omitting) information, clarifying terminology, or using language that best reaches your readers.
  • Culture: group of people who share common beliefs and lived experiences. Each person belongs to various cultures, such as a workplace, school, sports team fan, or community.
  • Evaluation: systematic assessment and judgment based on specific and articulated criteria, with a goal to improve understanding.
  • Evidence: support or proof for a fact, opinion, or statement. Evidence can be presented as statistics, examples, expert opinions, analogies, case studies, text quotations, research in the field, videos, interviews, and other sources of credible information.
  • Media literacy: ability to create, understand, and evaluate various types of media; more specifically, the ability to apply critical thinking skills to them.
  • Meme: image (usually) with accompanying text that calls for a response or elicits a reaction.
  • Paraphrase: rewording of original text to make it clearer for readers. When they are part of your text, paraphrases require a citation of the original source.
  • Rhetoric: use of effective communication in written, visual, or other forms and understanding of its impact on audiences as well as of its organization and structure.
  • Rhetorical situation: instance of communication; the conditions of a communication and the agents of that communication.
  • Social media: all digital tools that allow individuals or groups to create, post, share, or otherwise express themselves in a public forum. Social media platforms publish instantly and can reach a wide audience.
  • Summary: condensed account of a text or other form of communication, noting its main points. Summaries are written in one’s own words and require appropriate attribution when used as part of a paper.
  • Tone: an author’s projected or perceived attitude toward the subject matter and audience. Word choice, vocal inflection, pacing, and other stylistic choices may make the author sound angry, sarcastic, apologetic, resigned, uncertain, authoritative, and so on.

As you read through these terms, you likely recognize most of them and realize you are adept in some rhetorical situations. For example, when you talk with friends about your trip to the local mall, you provide details they will understand. You might refer to previous trips or tell them what is on sale or that you expect to see someone from school there. In other words, you understand the components of the rhetorical situation. However, if you tell your grandparents about the same trip, the rhetorical situation will be different, and you will approach the interaction differently. Because the audience is different, you likely will explain the event with more detail to address the fact that they don’t go to the mall often, or you will omit specific details that your grandparents will not understand or find interesting. For instance, instead of telling them about the video game store, you might tell them about the pretzel café.

As part of your understanding of the rhetorical situation, you might summarize specific elements, again depending on the intended audience. You might speak briefly about the pretzel café to your friends but spend more time detailing the various toppings for your grandparents. If, by chance, you have previously stopped to have a pretzel, you might provide your analysis and evaluation of the service and the food. Once again, you are engaged in rhetoric by showing an understanding of and the ability to develop a strategy for approaching a particular rhetorical situation. The point is to recognize that rhetorical situations differ, depending, in this case, on the audience. Awareness of the rhetorical situation applies to academic writing as well. You change your presentation, tone, style, and other elements to fit the conditions of the situation.

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