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U.S. History

4.3 An Empire of Slavery and the Consumer Revolution

U.S. History4.3 An Empire of Slavery and the Consumer Revolution
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  1. Preface
  2. 1 The Americas, Europe, and Africa Before 1492
    1. Introduction
    2. 1.1 The Americas
    3. 1.2 Europe on the Brink of Change
    4. 1.3 West Africa and the Role of Slavery
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Critical Thinking Questions
  3. 2 Early Globalization: The Atlantic World, 1492–1650
    1. Introduction
    2. 2.1 Portuguese Exploration and Spanish Conquest
    3. 2.2 Religious Upheavals in the Developing Atlantic World
    4. 2.3 Challenges to Spain’s Supremacy
    5. 2.4 New Worlds in the Americas: Labor, Commerce, and the Columbian Exchange
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  4. 3 Creating New Social Orders: Colonial Societies, 1500–1700
    1. Introduction
    2. 3.1 Spanish Exploration and Colonial Society
    3. 3.2 Colonial Rivalries: Dutch and French Colonial Ambitions
    4. 3.3 English Settlements in America
    5. 3.4 The Impact of Colonization
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  5. 4 Rule Britannia! The English Empire, 1660–1763
    1. Introduction
    2. 4.1 Charles II and the Restoration Colonies
    3. 4.2 The Glorious Revolution and the English Empire
    4. 4.3 An Empire of Slavery and the Consumer Revolution
    5. 4.4 Great Awakening and Enlightenment
    6. 4.5 Wars for Empire
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  6. 5 Imperial Reforms and Colonial Protests, 1763-1774
    1. Introduction
    2. 5.1 Confronting the National Debt: The Aftermath of the French and Indian War
    3. 5.2 The Stamp Act and the Sons and Daughters of Liberty
    4. 5.3 The Townshend Acts and Colonial Protest
    5. 5.4 The Destruction of the Tea and the Coercive Acts
    6. 5.5 Disaffection: The First Continental Congress and American Identity
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  7. 6 America's War for Independence, 1775-1783
    1. Introduction
    2. 6.1 Britain’s Law-and-Order Strategy and Its Consequences
    3. 6.2 The Early Years of the Revolution
    4. 6.3 War in the South
    5. 6.4 Identity during the American Revolution
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  8. 7 Creating Republican Governments, 1776–1790
    1. Introduction
    2. 7.1 Common Sense: From Monarchy to an American Republic
    3. 7.2 How Much Revolutionary Change?
    4. 7.3 Debating Democracy
    5. 7.4 The Constitutional Convention and Federal Constitution
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  9. 8 Growing Pains: The New Republic, 1790–1820
    1. Introduction
    2. 8.1 Competing Visions: Federalists and Democratic-Republicans
    3. 8.2 The New American Republic
    4. 8.3 Partisan Politics
    5. 8.4 The United States Goes Back to War
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  10. 9 Industrial Transformation in the North, 1800–1850
    1. Introduction
    2. 9.1 Early Industrialization in the Northeast
    3. 9.2 A Vibrant Capitalist Republic
    4. 9.3 On the Move: The Transportation Revolution
    5. 9.4 A New Social Order: Class Divisions
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  11. 10 Jacksonian Democracy, 1820–1840
    1. Introduction
    2. 10.1 A New Political Style: From John Quincy Adams to Andrew Jackson
    3. 10.2 The Rise of American Democracy
    4. 10.3 The Nullification Crisis and the Bank War
    5. 10.4 Indian Removal
    6. 10.5 The Tyranny and Triumph of the Majority
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  12. 11 A Nation on the Move: Westward Expansion, 1800–1860
    1. Introduction
    2. 11.1 Lewis and Clark
    3. 11.2 The Missouri Crisis
    4. 11.3 Independence for Texas
    5. 11.4 The Mexican-American War, 1846–1848
    6. 11.5 Free Soil or Slave? The Dilemma of the West
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  13. 12 Cotton is King: The Antebellum South, 1800–1860
    1. Introduction
    2. 12.1 The Economics of Cotton
    3. 12.2 African Americans in the Antebellum United States
    4. 12.3 Wealth and Culture in the South
    5. 12.4 The Filibuster and the Quest for New Slave States
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  14. 13 Antebellum Idealism and Reform Impulses, 1820–1860
    1. Introduction
    2. 13.1 An Awakening of Religion and Individualism
    3. 13.2 Antebellum Communal Experiments
    4. 13.3 Reforms to Human Health
    5. 13.4 Addressing Slavery
    6. 13.5 Women’s Rights
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  15. 14 Troubled Times: the Tumultuous 1850s
    1. Introduction
    2. 14.1 The Compromise of 1850
    3. 14.2 The Kansas-Nebraska Act and the Republican Party
    4. 14.3 The Dred Scott Decision and Sectional Strife
    5. 14.4 John Brown and the Election of 1860
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  16. 15 The Civil War, 1860–1865
    1. Introduction
    2. 15.1 The Origins and Outbreak of the Civil War
    3. 15.2 Early Mobilization and War
    4. 15.3 1863: The Changing Nature of the War
    5. 15.4 The Union Triumphant
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  17. 16 The Era of Reconstruction, 1865–1877
    1. Introduction
    2. 16.1 Restoring the Union
    3. 16.2 Congress and the Remaking of the South, 1865–1866
    4. 16.3 Radical Reconstruction, 1867–1872
    5. 16.4 The Collapse of Reconstruction
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  18. 17 Go West Young Man! Westward Expansion, 1840-1900
    1. Introduction
    2. 17.1 The Westward Spirit
    3. 17.2 Homesteading: Dreams and Realities
    4. 17.3 Making a Living in Gold and Cattle
    5. 17.4 The Loss of American Indian Life and Culture
    6. 17.5 The Impact of Expansion on Chinese Immigrants and Hispanic Citizens
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  19. 18 Industrialization and the Rise of Big Business, 1870-1900
    1. Introduction
    2. 18.1 Inventors of the Age
    3. 18.2 From Invention to Industrial Growth
    4. 18.3 Building Industrial America on the Backs of Labor
    5. 18.4 A New American Consumer Culture
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  20. 19 The Growing Pains of Urbanization, 1870-1900
    1. Introduction
    2. 19.1 Urbanization and Its Challenges
    3. 19.2 The African American “Great Migration” and New European Immigration
    4. 19.3 Relief from the Chaos of Urban Life
    5. 19.4 Change Reflected in Thought and Writing
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  21. 20 Politics in the Gilded Age, 1870-1900
    1. Introduction
    2. 20.1 Political Corruption in Postbellum America
    3. 20.2 The Key Political Issues: Patronage, Tariffs, and Gold
    4. 20.3 Farmers Revolt in the Populist Era
    5. 20.4 Social and Labor Unrest in the 1890s
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  22. 21 Leading the Way: The Progressive Movement, 1890-1920
    1. Introduction
    2. 21.1 The Origins of the Progressive Spirit in America
    3. 21.2 Progressivism at the Grassroots Level
    4. 21.3 New Voices for Women and African Americans
    5. 21.4 Progressivism in the White House
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  23. 22 Age of Empire: American Foreign Policy, 1890-1914
    1. Introduction
    2. 22.1 Turner, Mahan, and the Roots of Empire
    3. 22.2 The Spanish-American War and Overseas Empire
    4. 22.3 Economic Imperialism in East Asia
    5. 22.4 Roosevelt’s “Big Stick” Foreign Policy
    6. 22.5 Taft’s “Dollar Diplomacy”
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  24. 23 Americans and the Great War, 1914-1919
    1. Introduction
    2. 23.1 American Isolationism and the European Origins of War
    3. 23.2 The United States Prepares for War
    4. 23.3 A New Home Front
    5. 23.4 From War to Peace
    6. 23.5 Demobilization and Its Difficult Aftermath
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  25. 24 The Jazz Age: Redefining the Nation, 1919-1929
    1. Introduction
    2. 24.1 Prosperity and the Production of Popular Entertainment
    3. 24.2 Transformation and Backlash
    4. 24.3 A New Generation
    5. 24.4 Republican Ascendancy: Politics in the 1920s
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  26. 25 Brother, Can You Spare a Dime? The Great Depression, 1929-1932
    1. Introduction
    2. 25.1 The Stock Market Crash of 1929
    3. 25.2 President Hoover’s Response
    4. 25.3 The Depths of the Great Depression
    5. 25.4 Assessing the Hoover Years on the Eve of the New Deal
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  27. 26 Franklin Roosevelt and the New Deal, 1932-1941
    1. Introduction
    2. 26.1 The Rise of Franklin Roosevelt
    3. 26.2 The First New Deal
    4. 26.3 The Second New Deal
    5. Key Terms
    6. Summary
    7. Review Questions
    8. Critical Thinking Questions
  28. 27 Fighting the Good Fight in World War II, 1941-1945
    1. Introduction
    2. 27.1 The Origins of War: Europe, Asia, and the United States
    3. 27.2 The Home Front
    4. 27.3 Victory in the European Theater
    5. 27.4 The Pacific Theater and the Atomic Bomb
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  29. 28 Post-War Prosperity and Cold War Fears, 1945-1960
    1. Introduction
    2. 28.1 The Challenges of Peacetime
    3. 28.2 The Cold War
    4. 28.3 The American Dream
    5. 28.4 Popular Culture and Mass Media
    6. 28.5 The African American Struggle for Civil Rights
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  30. 29 Contesting Futures: America in the 1960s
    1. Introduction
    2. 29.1 The Kennedy Promise
    3. 29.2 Lyndon Johnson and the Great Society
    4. 29.3 The Civil Rights Movement Marches On
    5. 29.4 Challenging the Status Quo
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  31. 30 Political Storms at Home and Abroad, 1968-1980
    1. Introduction
    2. 30.1 Identity Politics in a Fractured Society
    3. 30.2 Coming Apart, Coming Together
    4. 30.3 Vietnam: The Downward Spiral
    5. 30.4 Watergate: Nixon’s Domestic Nightmare
    6. 30.5 Jimmy Carter in the Aftermath of the Storm
    7. Key Terms
    8. Summary
    9. Review Questions
    10. Critical Thinking Questions
  32. 31 From Cold War to Culture Wars, 1980-2000
    1. Introduction
    2. 31.1 The Reagan Revolution
    3. 31.2 Political and Cultural Fusions
    4. 31.3 A New World Order
    5. 31.4 Bill Clinton and the New Economy
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  33. 32 The Challenges of the Twenty-First Century
    1. Introduction
    2. 32.1 The War on Terror
    3. 32.2 The Domestic Mission
    4. 32.3 New Century, Old Disputes
    5. 32.4 Hope and Change
    6. Key Terms
    7. Summary
    8. Review Questions
    9. Critical Thinking Questions
  34. A | The Declaration of Independence
  35. B | The Constitution of the United States
  36. C | Presidents of the United States of America
  37. D | U.S. Political Map
  38. E | U.S. Topographical Map
  39. F | United States Population Chart
  40. G | Further Reading
  41. Answer Key
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Chapter 9
    10. Chapter 10
    11. Chapter 11
    12. Chapter 12
    13. Chapter 13
    14. Chapter 14
    15. Chapter 15
    16. Chapter 16
    17. Chapter 17
    18. Chapter 18
    19. Chapter 19
    20. Chapter 20
    21. Chapter 21
    22. Chapter 22
    23. Chapter 23
    24. Chapter 24
    25. Chapter 25
    26. Chapter 26
    27. Chapter 27
    28. Chapter 28
    29. Chapter 29
    30. Chapter 30
    31. Chapter 31
    32. Chapter 32
  42. Index

Learning Objectives

By the end of this section, you will be able to:
  • Analyze the role slavery played in the history and economy of the British Empire
  • Explain the effects of the 1739 Stono Rebellion and the 1741 New York Conspiracy Trials
  • Describe the consumer revolution and its effect on the life of the colonial gentry and other settlers

Slavery formed a cornerstone of the British Empire in the eighteenth century. Every colony had slaves, from the southern rice plantations in Charles Town, South Carolina, to the northern wharves of Boston. Slavery was more than a labor system; it also influenced every aspect of colonial thought and culture. The uneven relationship it engendered gave white colonists an exaggerated sense of their own status. English liberty gained greater meaning and coherence for whites when they contrasted their status to that of the unfree class of black slaves in British America. African slavery provided whites in the colonies with a shared racial bond and identity.

SLAVERY AND THE STONO REBELLION

The transport of slaves to the American colonies accelerated in the second half of the seventeenth century. In 1660, Charles II created the Royal African Company (Figure 4.9) to trade in slaves and African goods. His brother, James II, led the company before ascending the throne. Under both these kings, the Royal African Company enjoyed a monopoly to transport slaves to the English colonies. Between 1672 and 1713, the company bought 125,000 captives on the African coast, losing 20 percent of them to death on the Middle Passage, the journey from the African coast to the Americas.

The front and back of an English guinea are shown. The front of the coin shows a bust of King James II with an elephant and castle logo beneath.
Figure 4.9 The 1686 English guinea shows the logo of the Royal African Company, an elephant and castle, beneath a bust of King James II. The coins were commonly called guineas because most British gold came from Guinea in West Africa.

The Royal African Company’s monopoly ended in 1689 as a result of the Glorious Revolution. After that date, many more English merchants engaged in the slave trade, greatly increasing the number of slaves being transported. Africans who survived the brutal Middle Passage usually arrived in the West Indies, often in Barbados. From there, they were transported to the mainland English colonies on company ships. While merchants in London, Bristol, and Liverpool lined their pockets, Africans trafficked by the company endured a nightmare of misery, privation, and dislocation.

Slaves strove to adapt to their new lives by forming new communities among themselves, often adhering to traditional African customs and healing techniques. Indeed, the development of families and communities formed the most important response to the trauma of being enslaved. Other slaves dealt with the trauma of their situation by actively resisting their condition, whether by defying their masters or running away. Runaway slaves formed what were called “maroon” communities, groups that successfully resisted recapture and formed their own autonomous groups. The most prominent of these communities lived in the interior of Jamaica, controlling the area and keeping the British away.

Slaves everywhere resisted their exploitation and attempted to gain freedom. They fully understood that rebellions would bring about massive retaliation from whites and therefore had little chance of success. Even so, rebellions occurred frequently. One notable uprising that became known as the Stono Rebellion took place in South Carolina in September 1739. A literate slave named Jemmy led a large group of slaves in an armed insurrection against white colonists, killing several before militia stopped them. The militia suppressed the rebellion after a battle in which both slaves and militiamen were killed, and the remaining slaves were executed or sold to the West Indies.

Jemmy is believed to have been taken from the Kingdom of Kongo, an area where the Portuguese had introduced Catholicism. Other slaves in South Carolina may have had a similar background: Africa-born and familiar with whites. If so, this common background may have made it easier for Jemmy to communicate with the other slaves, enabling them to work together to resist their enslavement even though slaveholders labored to keep slaves from forging such communities.

In the wake of the Stono Rebellion, South Carolina passed a new slave code in 1740 called An Act for the Better Ordering and Governing of Negroes and Other Slaves in the Province, also known as the Negro Act of 1740. This law imposed new limits on slaves’ behavior, prohibiting slaves from assembling, growing their own food, learning to write, and traveling freely.

THE NEW YORK CONSPIRACY TRIALS OF 1741

Eighteenth-century New York City contained many different ethnic groups, and conflicts among them created strain. In addition, one in five New Yorkers was a slave, and tensions ran high between slaves and the free population, especially in the aftermath of the Stono Rebellion. These tensions burst forth in 1741.

That year, thirteen fires broke out in the city, one of which reduced the colony’s Fort George to ashes. Ever fearful of an uprising among enslaved New Yorkers, the city’s whites spread rumors that the fires were part of a massive slave revolt in which slaves would murder whites, burn the city, and take over the colony. The Stono Rebellion was only a few years in the past, and throughout British America, fears of similar incidents were still fresh. Searching for solutions, and convinced slaves were the principal danger, nervous British authorities interrogated almost two hundred slaves and accused them of conspiracy. Rumors that Roman Catholics had joined the suspected conspiracy and planned to murder Protestant inhabitants of the city only added to the general hysteria. Very quickly, two hundred people were arrested, including a large number of the city’s slave population.

After a quick series of trials at City Hall, known as the New York Conspiracy Trials of 1741, the government executed seventeen New Yorkers. Thirteen black men were publicly burned at the stake, while the others (including four whites) were hanged (Figure 4.10). Seventy slaves were sold to the West Indies. Little evidence exists to prove that an elaborate conspiracy, like the one white New Yorkers imagined, actually existed.

An illustration shows a black man tied to a stake with kindling aflame at his feet; white soldiers holding guns push back a watching crowd.
Figure 4.10 In the wake of a series of fires throughout New York City, rumors of a slave revolt led authorities to convict and execute thirty people, including thirteen black men who were publicly burned at the stake.

The events of 1741 in New York City illustrate the racial divide in British America, where panic among whites spurred great violence against and repression of the feared slave population. In the end, the Conspiracy Trials furthered white dominance and power over enslaved New Yorkers.

Click and Explore

View the map of New York in the 1740s at the New York Public Library’s digital gallery, which allows you to zoom in and see specific events. Look closely at numbers 55 and 56 just north of the city limits to see illustrations depicting the executions.

COLONIAL GENTRY AND THE CONSUMER REVOLUTION

British Americans’ reliance on indentured servitude and slavery to meet the demand for colonial labor helped give rise to a wealthy colonial class—the gentry—in the Chesapeake tobacco colonies and elsewhere. To be “genteel,” that is, a member of the gentry, meant to be refined, free of all rudeness. The British American gentry modeled themselves on the English aristocracy, who embodied the ideal of refinement and gentility. They built elaborate mansions to advertise their status and power. William Byrd II of Westover, Virginia, exemplifies the colonial gentry; a wealthy planter and slaveholder, he is known for founding Richmond and for his diaries documenting the life of a gentleman planter (Figure 4.11).

A painted portrait shows William Byrd II posing with an elbow on a mantelpiece.
Figure 4.11 This painting by Hans Hysing, ca. 1724, depicts William Byrd II. Byrd was a wealthy gentleman planter in Virginia and a member of the colonial gentry.

My Story

William Byrd’s Secret Diary

The diary of William Byrd, a Virginia planter, provides a unique way to better understand colonial life on a plantation (Figure 4.12). What does it show about daily life for a gentleman planter? What does it show about slavery?

August 27, 1709
I rose at 5 o’clock and read two chapters in Hebrew and some Greek in Josephus. I said my prayers and ate milk for breakfast. I danced my dance. I had like to have whipped my maid Anaka for her laziness but I forgave her. I read a little geometry. I denied my man G-r-l to go to a horse race because there was nothing but swearing and drinking there. I ate roast mutton for dinner. In the afternoon I played at piquet with my own wife and made her out of humor by cheating her. I read some Greek in Homer. Then I walked about the plantation. I lent John H-ch £7 [7 English pounds] in his distress. I said my prayers and had good health, good thoughts, and good humor, thanks be to God Almighty.
September 6, 1709
About one o’clock this morning my wife was happily delivered of a son, thanks be to God Almighty. I was awake in a blink and rose and my cousin Harrison met me on the stairs and told me it was a boy. We drank some French wine and went to bed again and rose at 7 o’clock. I read a chapter in Hebrew and then drank chocolate with the women for breakfast. I returned God humble thanks for so great a blessing and recommended my young son to His divine protection. . . .
September 15, 1710
I rose at 5 o’clock and read two chapters in Hebrew and some Greek in Thucydides. I said my prayers and ate milk and pears for breakfast. About 7 o’clock the negro boy [or Betty] that ran away was brought home. My wife against my will caused little Jenny to be burned with a hot iron, for which I quarreled with her. . . .

A photograph shows the view down the stairway from the third floor of Westover Plantation.
Figure 4.12 This photograph shows the view down the stairway from the third floor of Westover Plantation, home of William Byrd II. What does this image suggest about the lifestyle of the inhabitants—masters and servants—of this house?

One of the ways in which the gentry set themselves apart from others was through their purchase, consumption, and display of goods. An increased supply of consumer goods from England that became available in the eighteenth century led to a phenomenon called the consumer revolution. These products linked the colonies to Great Britain in real and tangible ways. Indeed, along with the colonial gentry, ordinary settlers in the colonies also participated in the frenzy of consumer spending on goods from Great Britain. Tea, for example, came to be regarded as the drink of the Empire, with or without fashionable tea sets.

The consumer revolution also made printed materials more widely available. Before 1680, for instance, no newspapers had been printed in colonial America. In the eighteenth century, however, a flood of journals, books, pamphlets, and other publications became available to readers on both sides of the Atlantic. This shared trove of printed matter linked members of the Empire by creating a community of shared tastes and ideas.

Cato’s Letters, by Englishmen John Trenchard and Thomas Gordon, was one popular series of 144 pamphlets. These Whig circulars were published between 1720 and 1723 and emphasized the glory of England, especially its commitment to liberty. However, the pamphlets cautioned readers to be ever vigilant and on the lookout for attacks upon that liberty. Indeed, Cato’s Letters suggested that there were constant efforts to undermine and destroy it.

Another very popular publication was the English gentlemen’s magazine the Spectator, published between 1711 and 1714. In each issue, “Mr. Spectator” observed and commented on the world around him. What made the Spectator so wildly popular was its style; the essays were meant to persuade, and to cultivate among readers a refined set of behaviors, rejecting deceit and intolerance and focusing instead on the polishing of genteel taste and manners.

Novels, a new type of literature, made their first appearance in the eighteenth century and proved very popular in the British Atlantic. Daniel Defoe’s Robinson Crusoe and Samuel Richardson’s Pamela: Or, Virtue Rewarded found large and receptive audiences. Reading also allowed female readers the opportunity to interpret what they read without depending on a male authority to tell them what to think. Few women beyond the colonial gentry, however, had access to novels.

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