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Principles of Marketing

Applied Marketing Knowledge: Discussion Questions

Principles of MarketingApplied Marketing Knowledge: Discussion Questions
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1 .
Why do most global organizations envision the world as a huge market without borders?
2 .
Describe the differences between exporting products, forming joint ventures, and licensing products.
3 .
What factors do companies consider when determining a foreign country’s market attractiveness?
4 .
Adding value to the delivery network is tricky and complex for international sellers. With whom do these sellers usually partner to move products seamlessly through distribution channels?
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