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Principles of Marketing

References

Principles of MarketingReferences
1. “Girls Are Ready to Overcome Gender Norms but Society Continues to Enforce Biases That Hamper Their Creative Potential,” About Us, The LEGO Group, October 10, 2021, https://www.lego.com/en-us/aboutus/news/2021/september/lego-ready-for-girls-campaign/.
2. “Definitions of Marketing,” American Marketing Association, last modified July 20, 2022, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.
3. Ibid.
4. Mary K. Pratt, “How Big Data Collection Works: Process, Challenges, Techniques,” Tech Accelerator, TechTarget, February 7, 2022, https://www.techtarget.com/searchdatamanagement/feature/Big-data-collection-processes-challenges-and-best-practices.
5. Ibid.
6. Rob Kitchin and Gavin McArdle, “What Makes Big Data, Big Data? Exploring the Ontological Characteristics of 26 Datasets,” Big Data & Society 3, no. 1 (January–June 2016), https://doi.org/10.1177/2053951716631130.
7. Raimo Streefkerk, “Qualitative vs. Quantitative Research,” Methodology, Scribbr, revised August 13, 2021, https://www.scribbr.com/methodology/qualitative-quantitative-research/.
8. “The 3 Types of Survey Research and When to Use Them,” SurveyMonkey, Momentive, last modified May 4, 2021, https://www.surveymonkey.com/mp/3-types-survey-research/.
9. Ibid.
10. Ken Anderson, “Ethnographic Research: A Key to Strategy,” Harvard Business Review, March 2009, 24, https://hbr.org/2009/03/ethnographic-research-a-key-to-strategy.
11. “Data Collection Methods: Definition, Examples and Sources,” Online Survey Software and Data Intelligence Blog, QuestionPro, last modified July 21, 2022, https://www.questionpro.com/blog/data-collection-methods/.
12. “Restrictions on Telemarketing, Telephone Solicitation, and Facsimile Advertising,” 47 C.F.R. 64.1200, 2021 comp., p. 486, sec. (c)(1), https://www.govinfo.gov/content/pkg/CFR-2021-title47-vol3/pdf/CFR-2021-title47-vol3-sec64-1200.pdf.
13. Pritha Bhandari, “A Step-by-Step Guide to Data Collection,” Methodology, Scribbr, revised August 13, 2021, https://www.scribbr.com/methodology/data-collection/.
14. Statistics.com, Glossary, s.v. “Median,” accessed November 21, 2021, https://www.statistics.com/glossary/median/.
15. “Albuquerque City, New Mexico,” QuickFacts, United States Census Bureau, accessed November 23, 2021, https://www.census.gov/quickfacts/fact/table/albuquerquecitynewmexico/PST040219.
16. Statistics.com, Glossary, s.v. “Mode,” accessed November 21, 2021, https://www.statistics.com/glossary/mode/; Statistics.com, Glossary, s.v. “Frequency Distribution,” accessed November 21, 2021, https://www.statistics.com/glossary/frequency-distribution/.
17. “Unaided vs. Aided Brand Awareness Survey Questions: What Do They Tell You?,” SurveyMonkey, Momentive, last modified April 9, 2021, https://www.surveymonkey.com/mp/unaided-vs-aided-brand-awareness-survey-questions/.
18. “What Is CSAT and How Do You Measure It?,” Experience Management, Qualtrics, last modified August 10, 2022, https://www.qualtrics.com/experience-management/customer/what-is-csat/.
19. Dom Nicastro, “What Is Customer Satisfaction Score (CSAT)?,” CMSWire, Simpler Media Group, September 20, 2021, https://www.cmswire.com/customer-experience/what-is-customer-satisfaction-score-csat/.
20. “Customer Effort Score (CES): Examples, Definition, and Calculations,” Online Survey Software and Data Intelligence Blog, QuestionPro, last modified December 16, 2021, https://www.questionpro.com/blog/customer-effort-score/.
21. “IA Code of Standards & Ethics,” (2021). Insights Association, November 2021, https://www.insightsassociation.org/Tools-Resources/Codes-of-Standards.
22. Terry Masters, “Ethical Considerations of Marketing Research,” Chron.com, Hearst, March 1, 2019, https://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html.
23. Insights Association, “IA Code.”
24. Masters, “Ethical Considerations.”
25. DuckDuckGo (website), accessed November 20, 2021, https://duckduckgo.com/.
26. Lydia Saad, “Military Brass, Judges among Professions at New Image Lows,” News, Gallup, January 12, 2022, https://news.gallup.com/poll/388649/military-brass-judges-among-professions-new-image-lows.aspx.
27. Ghassan Khoury and Maria Semykoz, “The New Frontier of Business Ethics,” Workplace, Gallup, February 6, 2019, https://www.gallup.com/workplace/246197/new-frontier-business-ethics.aspx.
28. “About,” Gallup, last modified June 1, 2022, https://www.gallup.com/corporate/212381/who-we-are.aspx.
29. Ibid.
30. Ken Worzel, “Market Strategy: Q&A with Ken Worzel,” Press Releases, Nordstrom, accessed March 30, 2022, https://press.nordstrom.com/news-releases/news-release-details/local-market-strategy-qa-ken-worzel.
31. “Nordstrom to Host Virtual Investor Event on February 4,” Press Releases, Nordstrom, January 21, 2021, https://press.nordstrom.com/news-releases/news-release-details/nordstrom-host-virtual-investor-event-february-4.
32. “Celebrating Our 120th Anniversary with WWD and Footwear News,” Press Releases, Nordstrom, accessed June 11, 2022, https://press.nordstrom.com/news-releases/news-release-details/celebrating-our-120th-anniversary-wwd-and-footwear-news.
33. Christian Conte, “Nordstrom Customer Service Tales Not Just Legend,” Jacksonville Business Journal, September 7, 2012, https://www.bizjournals.com/jacksonville/blog/retail_radar/2012/09/nordstrom-tales-of-legendary-customer.html.
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