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Principles of Marketing

Critical Thinking Exercises

Principles of MarketingCritical Thinking Exercises
1 .
Compose a paragraph of 250–500 words using all of the following terms as they relate to B2B. The goal is to prove you understand the meaning of each term.

 

Terms:

business markets

institutions

business culture

competitors

internal factors

gatekeeper

deciders

problem recognition

buying center

economic factors

personal selling

derived demand

product specifications

reseller

performance review

2 .
Explain the Foreign Corrupt Practices Act and why it is important as US businesses compete in the international marketplace.
3 .
Tesla is building a 10 million square-foot “Gigafactory” in Nevada. While Tesla didn’t rely on systems selling in building the manufacturing facility, the company did contract with many suppliers, such as Anning-Johnson, to provide vital elements such as decking. For Tesla, this was a new task situation. List the various phases Tesla went through to arrive at the construction and operation of this lithium-ion battery Gigafactory.
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