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Principles of Marketing

3 Unit Introduction

Principles of Marketing3 Unit Introduction

In this last unit, we will be exploring next-level marketing concepts. We will look at product marketing, services marketing, pricing, integrated marketing communications, the promotion mix, social media marketing, distribution, retailing and wholesaling, and sustainability.

Enjoy the topics and their corresponding examples!

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© Jan 9, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.