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Principles of Marketing

References

Principles of MarketingReferences

References

1. Daniel Campos, “Committing to the Core: How McDonald’s Innovated to Survive (and Thrive) During the COVID-19 Pandemic,” Digital Innovation and Transformation (February 10, 2021), accessed August 04, 2021, https://digital.hbs.edu/platform-digit/submission/committing-to-the-core-how-mcdonalds-innovated-to-survive-and-thrive-during-the-covid-19-pandemic/.
2. MSG Management Study Guide. (n.d.), accessed August 4, 2021, https://www.managementstudyguide.com/cultural-factors-affecting-consumer-behaviour.htm.
3. “What Is Social Class?” (n.d.), accessed March 7, 2022, https://udel.edu/~cmarks/What%20is%20social%20class.htm.
4. Editor, “Women vs. Men—Gender Differences in Purchase Decision Making,” zoovu Blog (July 16, 2019), accessed September 19, 2021, https://zoovu.com/blog/women-vs-men-gender-differences-in-purchase-decision-making/.
5. Kendall (@kendalljenner) • Instagram photos and videos (n.d.), accessed March 7, 2022, https://www.instagram.com/kendalljenner/.
6. Leo Messi (@leomessi) • Instagram photos and videos (n.d.), accessed March 7, 2022, https://www.instagram.com/leomessi/.
7. Statista Research Department, “US Population by Generation 2019,” Statista (September 19, 2021), accessed March 7, 2022, https://www.statista.com/statistics/797321/us-population-by-generation/.
8. “The Online Shopping Habits of Today’s Baby Boomers,” SkuLocal (November 12, 2018), accessed June 13, 2022, https://www.skulocal.com/insights/the-online-shopping-habits-of-todays-baby-boomers/.
9. Statista Research Department, “US Population by Generation 2019,” Statista (September 19, 2021).
10. Consumer Insight: Generation X-fona. (n.d.), accessed March 7, 2022, https://www.fona.com/wp content/uploads/2019/03/0319-FONA-Consumer-Insight_Gen-X.pdf.
11. Statista Research Department, “US Population by Generation 2019,” Statista (September 19, 2021), accessed March 7, 2022, https://www.statista.com/statistics/797321/us-population-by-generation/.
12. Shannon Ciricillo, “What Are Millennials Buying: The Gen Y Shopping Guide, The Hub (July 7, 2019), accessed August 4, 2021, https://thehhub.com/2019/07/07/what-are-millennials-buying-the-gen-y-shopping-guide/.
13. Ibid.
14. Kendra Cherry, “What Is Personality?” verywellmind, accessed August 4, 2021, https://www.verywellmind.com/what-is-personality-2795416.
15. Sallie B. Middlebrook, “Personality and Related Characteristics That Affect Consumer Buying Behavior,” ToughNickel (January 8, 2013), accessed March 7, 2022, https://toughnickel.com/industries/Buyer-Characteristics-and-Consumer-Behavior.
16. Sam Carr, “How Many Ads Do We See A Day? 2021 Daily Ad Exposure Revealed!” PPC Project (May 12, 2021), accessed August 4, 2021, https://ppcprotect.com/how-many-ads-do-we-see-a-day/.
17. Mithun Sridharan, “Selective Perception Marketing: How Can Big Data Help?” Think Insights (March 7, 2022), accessed June 13, 2022, https://thinkinsights.net/digital/selective-perception-marketing-big-data/.
18. Lars Perner, “Consumer Behavior: Attitudes,” University of Southern California Marshall (n.d.), accessed March 7, 2022, https://www.consumerpsychologist.com/cb_Attitudes.html.
19. “How Grocery Store Lighting Impacts Customer Decisions,” Stratus (May 13, 2021), accessed September 28, 2021, https://www.stratusunlimited.com/news/how-grocery-store-lighting-impacts-customer-decisions/.
20. Humayun Khan, “How Retailers Manipulate Sight, Smell, and Sound to Trigger Purchase Behavior in Consumers,” Shopify Retail Blog (April 25, 2016), accessed June 13, 2022, https://www.shopify.com/retail/119926083-how-retailers-manipulate-sight-smell-and-sound-to-trigger-purchase-behavior-in-consumers.
21. Dana Severson, “Theories of Situational Factors That Influence Customers,” Chron. (November 21, 2017), accessed August 4, 2021, https://smallbusiness.chron.com/theories-situational-factors-influence-customers-78765.html.
22. Statista Research Department, “Share of US Consumers Who Would Stop Purchasing from Cosmetics Companies That Test on Animals as of April 2017,” Statista (April 26, 2017), accessed September 28, 2021, https://www.statista.com/statistics/753362/cosmetic-animal-testing-attitudes/.
23. Herosmyth Staff, “9 Perfect Brand Examples of Why It Pays to Differentiate,” Herosmyth (February 24, 2020), accessed June 13, 2022, https://www.herosmyth.com/article/9-perfect-brand-examples-why-it-pays-differentiate.
24. Yaqub M., “20+ Fascinating Ethical Consumers Statistics Need to Know in 2022,” Renolon (January 18, 2022), accessed March 7, 2022, https://www.renolon.com/ethical-consumers-statistics/.
25. Ibid.
26. Ibid.
27. Cory Baldwin, “Ethical, Sustainable Brands You Can Really Trust,” Vox (August 22, 2017), accessed August 4, 2021, https://www.vox.com/2017/8/22/16171338/ethical-sustainable-fashion-brands-where-to-buy-sustainable-clothes.
28. Reasons We Love Patagonia. (n.d.). accessed August 4, 2021, from https://www.wearedore.com/photos/reasons-we-love-patagonia/.
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