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Principles of Marketing

References

Principles of MarketingReferences
1. “Shaping the Sustainable Organization,” Accenture, accessed September 7, 2022, https://www.accenture.com/us-en/insights/sustainability/sustainable-organization.
2. Alexandra Spiliakos, “What Does ‘Sustainability’ Mean in Business?,” Business Insights (blog), Harvard Business School Online, October 10, 2018, https://online.hbs.edu/blog/post/what-is-sustainability-in-business.
3. Accenture, “Shaping.”
4. Lauren Foster, “Barron’s 100 Most Sustainable Companies,” Barron’s, February 11, 2022, https://www.barrons.com/articles/most-sustainable-companies-51644564600.
5. Ibid.
6. Ibid.
7. Williams-Sonoma Inc., Good by Design: Impact Report 2021, July 2022, https://sustainability.williams-sonomainc.com/wp-content/uploads/2022/07/WSI-2021-Impact-Report.pdf.
8. Ibid.
9. Diana Olick, “These Are the 10 Greenest Large Companies of 2022, according to Just Capital,” CNBC, April 22, 2022, https://www.cnbc.com/2022/04/22/10-greenest-large-companies-of-2022-according-to-just-capital.html.
10. Karl Haller, Jim Lee, and Jane Cheung, “Meet the 2020 Consumers Driving Change,” Research Insights, June 2020, https://www.ibm.com/downloads/cas/EXK4XKX8#:~:text=Nearly%206%20in%2010%20consumers,this%20jumps%20to%2077%20percent.
11. Adanma Onuoha, “What Is Sustainable Marketing?” Network for Business Sustainability, October 12, 2021, https://nbs.net/articles/what-is-sustainable-marketing/.
12. Black Morgan, “101 Companies Committed to Reducing Their Carbon Footprint,” Forbes, August 26, 2019, https://www.forbes.com/sites/blakemorgan/2019/08/26/101-companies-committed-to-reducing-their-carbon-footprint/?sh=6c30ded6260b.
13. Roben Farzad, “Subaru of Indiana: America’s Greenest Carmaker,” Business Week, June 7, 2011, https://www.nbcnews.com/id/wbna43269332.
14. Home page, State Bags, accessed March 10, 2022, https://statebags.com/?source=pepperjam&publisherId=21181&clickId=3897953715.
15. “Measure Up Initiative: Fortune and Refinitiv Partnership (Methodology),” Fortune, accessed March 20, 2022, https://fortune.com/franchise-list-page/measure-up-initiative-fortune-refinitiv-partnership-methodology/.
16. “Costco Wholesale Corporation Sustainability Commitment,” Costco, accessed December 28, 2021, https://www.costco.com/sustainability-introduction.html?&reloaded=true.
17. “Climate: Our Commitments,” New Belgium Brewing, accessed December 6, 2021, https://www.newbelgium.com/company/mission/climate/.
18. Natalie Chladek, “Why You Need Sustainability in Your Business Strategy,” Business Insights (blog), November 6, 2019, https://online.hbs.edu/blog/post/business-sustainability-strategies.
19. PepsiCo, “2021 ESG Summary Overview,” June 28, 2022, https://www.pepsico.com/docs/default-source/sustainability-and-esg-topics/2021-esg-summary/pep_csr21_summary_v5a.pdf?sfvrsn=c61afffa_0.
20. “Environmental & Social Footprint,” Patagonia, accessed April 29, 2022, https://www.patagonia.com/our-footprint/.
21. Jenny Davis-Peccoud and Magali Deryckere, “How Sustainable Brands Add Value,” Bain & Company, October 4, 2021, https://www.bain.com/insights/how-sustainable-brands-add-value-snap-chart/.
22. “Sustainable Packaging,” Ben & Jerry’s, accessed December 6, 2021, https://www.benjerry.com/values/how-we-do-business/sustainable-packaging.
23. “Resources to Change the Working World,” World at Work, accessed December 6, 2021, https://worldatwork.org/workspan/articles/case-study-advancing-purpose-driven-total-rewards-at-mastercard.
24. “I’m Not a Plastic Bag,” Anya Hindmarch, accessed April 29, 2022, https://us.anyahindmarch.com/pages/im-not-a-plastic-bag.
25. Sara Napolitano Matz, “Companies Working to Reduce Single-Use Plastics,” U.S. Chamber of Commerce Foundation, accessed January 3, 2019, https://www.uschamberfoundation.org/blog/post/companies-working-reduce-single-use-plastics.
26. Gap, Inc., “Global Sustainability Report,” 2020, https://www.gapinc.com/CMSPages/GetAzureFile.aspx?path=~\gapcorporatesite\media\images\values\sustainability\documents\gap-inc-2019-report_1.pdf&hash=62614e2d67a5330d0baca5f0bacc53f4934d652f64d85a89728509b20c7e7b64.
27. Rachel Barton, “From Me to We: The Rise of the Purpose-Led Brand,” Accenture Strategy Research Report, December 5, 2018. https://www.accenture.com/us-en/insights/strategy/brand-purpose.
28. Jordan Valinsky, “Walmart Apologizes for Selling Juneteenth Ice Cream,” CNN Business, updated May 24, 2022, https://www.cnn.com/2022/05/24/business-food/walmart-juneteenth-ice-cream/index.html.
29. Home page, Bombas, accessed June 7, 2022, http://www.bombas.com/.
30. “Dove Campaigns,” Dove, accessed June 7, 2022, https://www.dove.com/us/en/stories/campaigns.html.
31. Beyond Blue Consulting, “‘The Great Resignation’: A Majority of Employees Would Quit Their Job - And Only 1 in 4 Workers Would Accept One - If Company Values Do Not Align with Personal Values.” Cision PR Newswire, October 20, 2021, https://www.prnewswire.com/news-releases/the-great-resignation-a-majority-of-employees-would-quit-their-job-and-only-1-in-4-workers-would-accept-one-if-company-values-do-not-align-with-personal-values-301404919.html.
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