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Principles of Marketing

Critical Thinking Exercises

Principles of MarketingCritical Thinking Exercises
1 .
Explain the key metrics used to measure the success of an advertising campaign.
2 .
List the advantages and disadvantages of public relations.
3 .
Provide examples of ethical issues related to advertising and include ways to avoid them.
4 .
Provide examples of ethical issues related to public relations and include the ways to avoid them.
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