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Principles of Marketing

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Principles of MarketingReferences
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1. George Hatch, “What You Need to Know about Amazon Prime: 2005–Today,” Pattern Blog, Pattern, August 20, 2020, https://pattern.com/blog/amazon-prime-a-timeline-from-2005-to-2020/.
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24. Jay Fuchs, “A Crash Course on Prestige Pricing (with Real-Life Examples),” The HubSpot Sales Blog, HubSpot, last modified October 15, 2021, https://blog.hubspot.com/sales/prestige-pricing.
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27. Adam Hayes, “Cross Price Elasticity: Definition, Formula for Calculation, and Example,” Investopedia, Dotdash Meredith, updated July 31, 2022, https://www.investopedia.com/terms/c/cross-elasticity-demand.asp.
28. Francis Joseph Aguilar, Scanning the Business Environment (New York: Macmillan, 1967).
29. J. B. Maverick, “Which Economic Factors Most Affect the Demand for Consumer Goods?,” Investopedia, Dotdash Meredith, updated March 17, 2022, https://www.investopedia.com/ask/answers/042815/which-economic-factors-most-affect-demand-consumer-goods.asp.
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35. Will Kenton, “Predatory Pricing,” Investopedia, Dotdash Meredith, updated January 30, 2022, https://www.investopedia.com/terms/p/predatory-pricing.asp.
36. Stacy Mitchell, “Wal-Mart Charged with Predatory Pricing,” Institute for Local Self-Reliance, November 1, 2000, https://ilsr.org/walmart-charged-predatory-pricing/.
37. Natalie B. Compton, “Texas Hotel Prices Skyrocketed after Power Outages. Here’s What to Know about Price Gouging,” Washington Post, February 17, 2021, https://www.washingtonpost.com/travel/tips/texas-hotel-storm-price-gouging/.
38. “History,” Warby Parker, accessed May 30, 2022, https://www.warbyparker.com/history.
39. Knowledge@Wharton, “The Consumer Psychology behind Warby Parker’s $95 Pricing for Eyeglasses,” Time, May 23, 2013, https://business.time.com/2013/05/23/the-consumer-psychology-behind-warby-parkers-95-pricing-for-eyeglasses/.
40. “10 Tips for Getting into the Wine Business,” Napa Valley Wine Academy, https://napavalleywineacademy.com/10-tips-for-getting-into-the-wine-business/
41. Kerana Todorov, “Farming for Labor Day: Winemakers Discuss the Challenging 2022 Harvest,” Wine Business, September 23, 2022, https://www.winebusiness.com/news/article/262997
42. https://us.nakedwines.com/content/about/about-us
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