With this new shipping venture in mind, answer the following questions:
- How is Amazon’s decision to enter the logistics and shipping industry a move toward improving customer loyalty and equity?
- How will Amazon’s new delivery service benefit Amazon?
- How do you predict Amazon’s rivals in this distribution channel have responded?
How do you feel about companies gathering intimate details about you for marketing purposes? Do you believe these companies develop a better relationship with you as a result? Despite being accurate, was Target’s pregnancy-predicting algorithm ethical, invasive, or somewhere in between?