Skip to ContentGo to accessibility pageKeyboard shortcuts menu
OpenStax Logo
Principles of Finance

Why It Matters

Principles of FinanceWhy It Matters

Electronic boards showing live ticker updates of the shares of companies listed on a stock market.
Figure 15.1 Investing can often provide great returns, but it can also be a risk. (credit: modification of work “E-ticker” by klip game/Wikimedia Commons, Public Domain)

Having finished her college degree and embarked on her career, Maria is now contemplating her financial future. She is considering how she might invest some of her hard-earned money. As a short-term goal, she wants to build an emergency fund so that she could cover her expenses for six months if she became ill or injured and had to take time off of work. She would also like to save money for a down payment on a home and to purchase new furniture. Although she is not yet 30 years old, Maria also knows that it is prudent to begin saving for retirement.

What should she do with her savings? Maria has some friends who have told her how successful they have been investing in stocks. Bart bragged about doubling his money in just over a year when he purchased Facebook stock, and Tiffany quickly tripled her money when she purchased shares in Netflix. But Maria also knows that her uncle lost a significant amount of money when his Boeing stock dropped from over $300 per share to under $150 within a couple of months at the beginning of 2020. Just how risky would it be to invest in stocks? What type of return might Maria expect? Are there strategies she could follow that would allow her to avoid her uncle’s fate?

Citation/Attribution

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Attribution information
  • If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
    Access for free at https://openstax.org/books/principles-finance/pages/1-why-it-matters
  • If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
    Access for free at https://openstax.org/books/principles-finance/pages/1-why-it-matters
Citation information

© Jan 8, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.