Skip to ContentGo to accessibility page

Video Activity

The Income Statement Explained

1 .
In the video, you see two years of data for Imaginary Ltd. The company had the same sales and same operating profit in both years. However, its performance really wasn’t the same from one year to the next. How do the details of the income statement help you see this? What key performance measures were you able to glean from the income statement?
2 .
Though the key elements of the income statement can be summarized as simply all the firm’s revenues and expenses, how would you describe the elements of the income statement in more detail? Assume you were consulting for a friend who owns a small dairy farm. What items would you expect to see on their income statement? Make a list and be as detailed as you can. Curious if your list is accurate? Consider doing an online search to find an income statement for a dairy farm or similar business. Compare its income statement to your list to see if you had the right idea.

How the Balance Sheet Works

3 .
In the video, before the example started, a fair amount of discussion time was devoted to the accounting equation, double-entry accounting, and the past versus the present data. How do all of these concepts tie together in the balance sheet and the type of data we can hope to glean from a balance sheet?
4 .
Three key account types are represented on the balance sheet: assets, liabilities, and equity. Much like the income statement, however, there is a great deal more detail to a balance sheet than simply these three figures. What additional accounts and detail can you find on the balance sheet? If you were to look up the balance sheet for the company that sells your favorite thing (e.g., coffee, your laptop, your phone, candy), what types of accounts do you think you will find on its balance sheet? Consider doing an online search for the company’s balance sheet to see if your guess is correct.
Citation/Attribution
Reuse and redistribution of this content in digital or print format:
  • This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's prior written permission.
  • This book uses the Creative Commons Attribution-NonCommercial-ShareAlike License, which means that you can reuse and modify the material only for noncommercial purposes, must attribute OpenStax, and must distribute any derivative works under the same license.
  • Any commercial printing of this textbook, including using a local or custom printer, must be approved by OpenStax, and proper citation provided.
  • OpenStax-copyrighted images, activities, assessments, and similar components of this book are subject to the same licensing – CC-BY-NC-SA. They can be used for noncommercial purposes with attribution. Commercial use requires permission.
  • Permission requests: Anyone who intends to incorporate this content (including text, images, and other components) into large language models, use it in AI offerings, use it commercially (including in print), and/or has questions about another use case is welcome to complete our reuse request form.
Attribution information
  • If you are redistributing all or part of this book in a noncommercial print format, then you must include on every physical page the following attribution:

    Access for free at https://openstax.org/books/principles-finance-2e/pages/1-why-it-matters

  • If you are redistributing all or part of this book in a noncommercial digital format, then for every page that includes OpenStax content, you must license the derivative work under the same CC-BY-NC-SA license as the original, and include on every digital page view the following attribution:

    Access for free at https://openstax.org/books/principles-finance-2e/pages/1-why-it-matters

Citation information

The information below includes the information needed to generate citations in most major styles (APA, MLA, etc.); you must reformat and organize the information as needed to fit the requirements of the style. Use the information below to generate a citation. We recommend using a citation tool such as this one.

© Jul 6, 2026 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License. The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo, and Rice University name, and Rice University logo trademarks, or wordmarks are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.