Skip to ContentGo to accessibility page
OpenStax Logo
Principles of Finance 2e

Why It Matters

Principles of Finance 2eWhy It Matters
Figure 15.1 Investing can often provide great returns, but it can also be a risk. (credit: modification of work “E-ticker” by klip game/Wikimedia Commons, Public Domain)

Chapter Outline

Why It Matters

Having finished her college degree and embarked on her career, Maria is now contemplating her financial future. She is considering how she might invest some of her hard-earned money. As a short-term goal, she wants to build an emergency fund so that she could cover her expenses for six months if she became ill or injured and had to take time off of work. She would also like to save money for a down payment on a home and to purchase new furniture. Although she is not yet 30 years old, Maria also knows that it is prudent to begin saving for retirement.

What should she do with her savings? Maria has some friends who have told her how successful they have been investing in stocks. Bart bragged about doubling his money in just over a year when he purchased Facebook stock, and Tiffany quickly tripled her money when she purchased shares in Netflix. But Maria also knows that her uncle lost a significant amount of money when his Boeing stock dropped from over $300 per share to under $150 within a couple of months at the beginning of 2020. Just how risky would it be to invest in stocks? What type of return might Maria expect? Are there strategies she could follow that would allow her to avoid her uncle’s fate?

PreviousNext
Citation/Attribution
Reuse and redistribution of this content in digital or print format:
  • This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's prior written permission.
  • This book uses the Creative Commons Attribution-NonCommercial-ShareAlike License, which means that you can reuse and modify the material only for noncommercial purposes, must attribute OpenStax, and must distribute any derivative works under the same license.
  • Any commercial printing of this textbook, including using a local or custom printer, must be approved by OpenStax, and proper citation provided.
  • OpenStax-copyrighted images, activities, assessments, and similar components of this book are subject to the same licensing – CC-BY-NC-SA. They can be used for noncommercial purposes with attribution. Commercial use requires permission.
  • Permission requests: Anyone who intends to incorporate this content (including text, images, and other components) into large language models, use it in AI offerings, use it commercially (including in print), and/or has questions about another use case is welcome to complete our reuse request form.
Attribution information
  • If you are redistributing all or part of this book in a noncommercial print format, then you must include on every physical page the following attribution:

    Access for free at https://openstax.org/books/principles-finance-2e/pages/1-why-it-matters

  • If you are redistributing all or part of this book in a noncommercial digital format, then for every page that includes OpenStax content, you must license the derivative work under the same CC-BY-NC-SA license as the original, and include on every digital page view the following attribution:

    Access for free at https://openstax.org/books/principles-finance-2e/pages/1-why-it-matters

Citation information

The information below includes the information needed to generate citations in most major styles (APA, MLA, etc.); you must reformat and organize the information as needed to fit the requirements of the style. Use the information below to generate a citation. We recommend using a citation tool such as this one.

© Jul 6, 2026 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License. The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo, and Rice University name, and Rice University logo trademarks, or wordmarks are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.