Learning Objectives
By the end of this section, you will be able to:
- Explain and give examples of positive and negative externalities
- Identify equilibrium price and quantity
- Evaluate how firms can contribute to market failure
From 1970 to 2012, the U.S. population increased by one-third and the size of the U.S. economy more than doubled. Since the 1970s, however, the United States, using a variety of anti-pollution policies, has made genuine progress against a number of pollutants. Table 12.1 lists the change in carbon dioxide emissions by energy users (from residential to industrial) according to the U.S. Energy Information Administration (EIA). The table shows that emissions of certain key air pollutants declined substantially from 2007 to 2012. They dropped 740 million metric tons (MMT) a year—a 12% reduction. This seems to indicate that there has been progress made in the United States in reducing overall carbon dioxide emissions, which contribute to the greenhouse effect.
| Primary Fossil Fuels | Purchased Electric Power | Total Primary Fossil Fuels | |||
|---|---|---|---|---|---|
| End-use Sector | Coal | Petroleum | Natural Gas | ||
| Residential | 0 | (16) | 3 | (182) | (202) |
| Commercial | (4) | 16 | (13) | (168) | (145) |
| Industrial | (40) | (77) | (65) | (161) | (222) |
| Transportation | 0 | (174) | 4 | (1) | (171) |
| Power | (637) | (31) | (154) | - | - |
| Change 2007–2015 | (686) | (282) | (232) | (−521) | (740) |
Despite the gradual reduction in emissions from fossil fuels, many important environmental issues remain. Along with the still high levels of air and water pollution, other issues include hazardous waste disposal, destruction of wetlands and other wildlife habitats, and the impact on human health from pollution.
Externalities
Private markets, such as the cell phone industry, offer an efficient way to put buyers and sellers together and determine what goods they produce, how they produce them and who gets them. The principle that voluntary exchange benefits both buyers and sellers is a fundamental building block of the economic way of thinking. However, what happens when a voluntary exchange affects a third party who is neither the buyer nor the seller?
As an example, consider a concert producer who wants to build an outdoor arena that will host country music concerts a half-mile from your neighborhood. You will be able to hear these outdoor concerts while sitting on your back porch—or perhaps even in your dining room. In this case, the sellers and buyers of concert tickets may both be quite satisfied with their voluntary exchange, but you have no voice in their market transaction. The effect of a market exchange on a third party who is outside or “external” to the exchange is called an externality. Because externalities that occur in market transactions affect other parties beyond those involved, they are sometimes called spillovers.
Externalities can be negative or positive. If you hate country music, then having it waft into your house every night would be a negative externality. If you love country music, then what amounts to a series of free concerts would be a positive externality.
Pollution as a Negative Externality
Pollution is a negative externality. Economists illustrate the social costs of production with a demand and supply diagram. The social costs include the private costs of production that a company incurs and the external costs of pollution that pass on to society. Figure 12.2 shows the demand and supply for manufacturing refrigerators. The demand curve (D) shows the quantity demanded at each price. The supply curve (Sprivate) shows the quantity of refrigerators that all firms in the industry supply at each price assuming they are taking only their private costs into account and they are allowed to emit pollution at zero cost. The market equilibrium (E0), where quantity supplied equals quantity demanded, is at a price of $650 per refrigerator and a quantity of 45,000 refrigerators. Table 12.2 reflects this information in the first three columns.
| Price | Quantity Demanded | Quantity Supplied before Considering Pollution Cost | Quantity Supplied after Considering Pollution Cost |
|---|---|---|---|
| $600 | 50,000 | 40,000 | 30,000 |
| $650 | 45,000 | 45,000 | 35,000 |
| $700 | 40,000 | 50,000 | 40,000 |
| $750 | 35,000 | 55,000 | 45,000 |
| $800 | 30,000 | 60,000 | 50,000 |
| $850 | 25,000 | 65,000 | 55,000 |
| $900 | 20,000 | 70,000 | 60,000 |
However, as a by-product of the metals, plastics, chemicals and energy that refrigerator manufacturers use, some pollution is created. Let’s say that, if these pollutants were emitted into the air and water, they would create costs of $100 per refrigerator produced. These costs might occur because of adverse effects on human health, property values, or wildlife habitat, reduction of recreation possibilities, or because of other negative impacts. In a market with no anti-pollution restrictions, firms can dispose of certain wastes absolutely free. Now imagine that firms which produce refrigerators must factor in these external costs of pollution—that is, the firms have to consider not only labor and material costs, but also the broader costs to society of harm to health and other costs caused by pollution. If the firm is required to pay $100 for the additional external costs of pollution each time it produces a refrigerator, production becomes more costly and the entire supply curve shifts up by $100.
As Table 12.2 and Figure 12.2 illustrate, the firm will need to receive a price of $700 per refrigerator and produce a quantity of 40,000—and the firm’s new supply curve will be Ssocial. The new equilibrium will occur at E1. In short, taking the additional external costs of pollution into account results in a higher price, a lower quantity of production, and a lower quantity of pollution. The following Work It Out feature will walk you through an example, this time with musical accompaniment.
Work It Out
Identifying the Equilibrium Price and Quantity
Table 12.3 shows the supply and demand conditions for a firm that will play trumpets on the streets when requested. We measure output is measured as the number of songs played.
| Price | Quantity Demanded | Quantity Supplied without paying the costs of the externality | Quantity Supplied after paying the costs of the externality |
|---|---|---|---|
| $20 | 0 | 10 | 8 |
| $18 | 1 | 9 | 7 |
| $15 | 2.5 | 7.5 | 5.5 |
| $12 | 4 | 6 | 4 |
| $10 | 5 | 5 | 3 |
| $5 | 7.5 | 2.5 | 0.5 |
Step 1. Determine the negative externality in this situation. To do this, you must think about the situation and consider all parties that might be impacted. A negative externality might be the increase in noise pollution in the area where the firm is playing.
Step 2. Identify the initial equilibrium price and quantity only taking private costs into account. Next, identify the new equilibrium taking into account social costs as well as private costs. Remember that equilibrium is where the quantity demanded is equal to the quantity supplied.
Step 3. Look down the columns to where the quantity demanded (the second column) is equal to the “quantity supplied without paying the costs of the externality” (the third column). Then refer to the first column of that row to determine the equilibrium price. In this case, the equilibrium price and quantity would be at a price of $10 and a quantity of five when we only take into account private costs.
Step 4. Identify the equilibrium price and quantity when we take into account the additional external costs. Look down the columns of quantity demanded (the second column) and the “quantity supplied after paying the costs of the externality” (the fourth column) then refer to the first column of that row to determine the equilibrium price. In this case, the equilibrium will be at a price of $12 and a quantity of four.
Step 5. Consider how taking into account the externality affects the equilibrium price and quantity. Do this by comparing the two equilibrium situations. If the firm is forced to pay its additional external costs, then production of trumpet songs becomes more costly, and the supply curve will shift up.
Remember that the supply curve is based on choices about production that firms make while looking at their marginal costs, while the demand curve is based on the benefits that individuals perceive while maximizing utility. If no externalities existed, private costs would be the same as the costs to society as a whole, and private benefits would be the same as the benefits to society as a whole. Thus, if no externalities existed, the interaction of demand and supply will coordinate social costs and benefits.
However, when the externality of pollution exists, the supply curve no longer represents all social costs. Because externalities represent a case where markets no longer consider all social costs, but only some of them, economists commonly refer to externalities as an example of market failure. When there is market failure, the private market fails to achieve efficient output, because either firms do not account for all costs incurred in the production of output and/or consumers do not account for all benefits obtained (a positive externality). In the case of pollution, at the market output, social costs of production exceed social benefits to consumers, and the market produces too much of the product.
We can see a general lesson here. If firms were required to pay the social costs of pollution, they would create less pollution but produce less of the product and charge a higher price. In the next module, we will explore how governments require firms to account for the social costs of pollution.